mercedes benz 2016 auto expo press release
TRANSCRIPT
Mercedes-Benz unveils the much awaited global SUV, the dynamic GLC; and the stunning S-Class Cabriolet at the 13th Auto Expo Showcases the epitome of luxury and safety on wheels- the Mercedes-Maybach S 600 Guard
• 12 exhilarating models on display at the Mercedes-Benz pavilion
• One of the most vibrant range from the Mercedes-Benz portfolio: the
beautiful A 200 d to the ultimate off-roader G 500 4X42, to the Mercedes-
Maybach S 600 Guard
• Presented the SUV without a predecessor in India; the exuberant GLC
promises to charm the sporty SUV lovers
• Unveiled the elegant S-Class Cabriolet – the four-seater beauty emanates
class and dynamism
• Mercedes-Benz is driven by the philosophy of ‘Winning’ in 2016 with a spate
of 12 new products and 10 new dealerships
New Delhi: India’s largest luxury car maker Mercedes-Benz India today presented a
glimpse of its ‘Winning’ products from its global portfolio for the Indian market.
Mercedes-Benz India unveiled the much awaited dynamic SUV- the GLC; the stunningly
attractive S-Class Cabriolet and showcased the exquisitely crafted fortress on wheels,
the Mercedes-Maybach S 600 Guard. Both the global products which do not have a
predecessor in India, were unveiled by Roland Folger, Managing Director & CEO,
Mercedes-Benz India
Unveiling this winning range of products, Roland Folger, Managing Director and
CEO, Mercedes-Benz India commented, “The Auto Expo today has evolved into a
Press Release
3th February, 2016
global motor show and represents the prowess of the burgeoning Indian auto industry.
We chose this platform to showcase the best products from our global portfolio for our
discerning Indian customers, partners and brand enthusiasts. We kick-started 2016 with
the spirit of ‘Winning’ and our products showcased indeed promise an exhilarating year
ahead. We are confident that 2016 will be packed with some of the most stunning
product introductions, novel brand showcases and other initiatives which will redefine
the way customers experience luxury in the Indian automotive segment.”
“The GLC and the S-Class Cabriolet are two of the most successful global products
without a predecessor in India and we will be introducing them this year. With these
introductions we will strengthen two segments which witnessed the highest growth last
year: the SUV and the Dream Cars. While the GLC’s launch will boost our SUV offering
even further, the S-Class Cabriolet’s addition will bring in a new dimension to the top-
end luxury cabriolets in India.”
Auto Expo 2016 Product Showcase:
GLC
The highly anticipated GLC was unveiled at the Auto Expo. The GLC is a unique, sporty
and dynamic SUV which combines the ultimate in driving comfort, with impressive on
road and off-road capabilities. The design philosophy behind the new GLC essentially
favours sensual purity and modern aesthetics over the classic off-road look. The
paradigm shift in the area of design affects not only the outside appearance. The new
design idiom combines sensual purity with dynamic sportiness and embodies a new
interpretation of modern luxury. With a Cd value of 0.31, it sets a clear benchmark in
this segment.
The new GLC offers the DYNAMIC SELECT handling control system with five driving
programs as standard. In addition to the ECO, COMFORT, SPORT, SPORT+ and
INDIVIDUAL settings which are familiar from other models, the new all-rounder is also
be equipped with the Off-Road Engineering package. The nine-stage 9G-TRONIC
automatic transmission also comes as standard for the GLC 300 4MATIC.
S-Class Cabriolet
The S-Class Cabriolet is the 6th variant of the current S-Class family and the first open-
top luxury four-seater from Mercedes-Benz since 1971. The S-Class Cabriolet
symbolizes Mercedes-Benz’s passion for creating individual and timeless exclusive
mobility for customers. The V8 engine of the S 500 Cabrio has an output of 335 kW
(455 hp). The displacement stands at 4663 cc and the engine produces peak torque of
700 Nm from 1800 rpm. The S-Class Cabriolet is fitted as standard with the full-support
AIRMATIC semi-active air suspension featuring infinitely variable damping control.
Innovative solutions such as the luggage compartment bulkhead made of aluminium
and magnesium as well as the aluminium rear floor also lower the body shell weight to
the level of the S-Class Coupé. The S-Class Cabriolet has a host of safety features. The
standard-fit roll-over protection system behind the rear head restraints features
pyrotechnic initiation of the actuators for the first time, in addition to which the roll bars
themselves are moved into position by a gas generator. The multilayer, taut soft top
underscores the vehicle's class when closed. The switch in the centre console can be
used to open and close the soft top while on the move up to a speed of 60 km/h.
Opening and closing take around 20 seconds.
Mercedes-Maybach S 600 Guard: Highest level of comfort and protection
The Mercedes-Maybach S 600 Guard combines a host of superlatives. As a special-
protection vehicle, the perfection and exclusivity of the S-Class and the modern luxury
of Maybach, meet the highest standards creating a room for invincible personal safety.
In the most critical scenarios with amounts of explosives that are far higher than those
in standard tests, even with HG85 in the area of the roof and floor, the Mercedes-
Maybach S 600 Guard remains on the ground and offers the best possible resistance. It
is also resistant to blasts from the side with explosive fragmentation charges. Even
under fire, the vehicle with the highest possible rating for protection against ballistics,
VR9, shows no weakness and offers the best-possible protection even against threats
from the Dragunov sniper rifle.
The exterior of Mercedes-Maybach S 600 exudes prestigious exclusivity at the first
glance. Choice of exclusive materials, a lavish scope of equipment and a host of
customisation options ensures the interiors of this sedan meet the highest standards of
the most demanding customers all over the world. The concept of complete protection
has been further advanced and a host of protective components has already been
integrated, as a comprehensive system in the vehicle development and body shell
construction phases. The continuous underbody armour under the entire passenger
compartment is part of the specification of this vehicle as well – a unique selling
proposition of the Mercedes-Benz Guard vehicles. The early integration of the protective
components means that the appearance of the Mercedes-Maybach S 600 Guard
remains virtually unchanged inside and out. There are no compromises on the
Mercedes-Maybach S 600 Guard’s exclusive appeal, sense of space and freedom of
movement.
Mercedes-Benz Financial Services:
Mercedes-Benz Financial Services offers a comprehensive range of automotive
financial services. The products range from leasing and financing and offers financial
services for dealerships, commercial fleet management, insurance solutions and
banking services. The carefully created financial programmes assist customers in
making their automotive dreams come true. The Mercedes-Benz Financial Services
support the Daimler Group’s vehicle sales and promote customer and dealer loyalty
considerably. Customers and auto enthusiasts visiting Mercedes-Benz pavilion during
Auto Expo will be able to interact with the Daimler Financial Services consultants to
seek more information about the various value-added financial programmes or to clarify
doubts on flexible financing and high-end equipment packages. Customers will also be
able to close financial transactions for their favorite Three Pointed Star at the Auto Expo
itself.
13th Auto Expo product showcase from Mercedes-Benz:
1. A 200 d
2. GLA 200 d
3. AMG CLA 45
4. GLC 300 4MATIC
5. GLE Coupe 450 AMG
6. G 500 4x42
7. GL 350 CDI
8. C 220 d
9. Mercedes-Maybach S600 Guard
10. S 500 Cabriolet
11. AMG GT S
12. F1 W04 Hybrid AMG Petronas
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Press Contacts: Mercedes-Benz India: Shekhar Das Chowdhury | [email protected] | + 91 98508 36477 Reuben George | [email protected] | + 91 98239 69057 Vignesh Shankar | [email protected] | + 91 99305 50024 Mitra Joshi | [email protected] | + 91 99691 53545 Dhirendra Negi |[email protected] | +91 98186 28093
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts
of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in
2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near
Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded
production facility located in the same premises. The production facility now carries an investment of INR
1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-
Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built
imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and
the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-
roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the
AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG
S 63, AMG GLA 45, GLE 450 AMG Coupe and AMG GT S.
Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network,
operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite
emerging market challenges.
‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the
Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016,
Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in
nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz
began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of
the year. The company has also been ranked number one in the J.D. Power Customer Service Index
2015, among the luxury brands for the second year in a row.
Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–
December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as well. For the
third consecutive year, Mercedes-Benz India has witnessed a double digit growth and is also emerging as
the ‘most awarded luxury car brand’ in India. The brand has won as many as 18 prestigious automotive
awards conferred by different media houses across India, the highest won by any luxury automotive
brand in India this year.