mercedes b class diesel variant launch press release

7/28/2019 Mercedes B Class Diesel Variant Launch Press Release

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Mercedes-Benz continues its product offensive by launching New B-Class 180

CDI Indias first Luxury Tourer

The new B-Class diesel variant will further reinforce Mercedes-Benz presence in

the Luxury touring segment

Mercedes-Benz India also launches a customer connect program by introducing

the Luxury Touring Trail contest with Abhay Deol & Aditi Rao

The new B-Class diesel is a Luxury Tourer designed for young families with active

lifestyle

The new B-Class diesel is a perfect blend of an SUV and a sedan which integrates

the utility of an SUV and the ride quality of a sedan

This new vehicle targets the successful professionals in the corporate sector and

the second generation entrepreneurs

A new generation car from Mercedes-Benz equipped with innovation andtechnology with features like the Intelligent Assistance Systems, SLS AMG INSPIRED

7G-DCT transmission with shift paddles which is inspired by SLS AMG and is unique in

the luxury compact segment. Also there is Bi-Xenon headlamps with LED daytime

running lights with the unique flare night design look

Mumbai: Pioneering the Luxury Tourer segment in India with the B-Class last year,

Mercedes-Benz India launched the dynamic and efficient B-Class diesel, today. The B 180 CDI

Style comes with an efficient engine with maximized fuel efficiency. The B-Class Luxury Tourer

combines the utility of an SUV, with the comfort of a sedan. This new generation car from

Mercedes-Benz was launched by Mr. Eberhard Kern, Managing Director and CEO,Mercedes-Benz India and Bollywood celebrities Abhay Deol and Aditi Rao.

Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented, With the

B-Class we have pioneered the Luxury Tourer segment in India and the launch of the B-Class

diesel will further enhance the options for the new age customers who aspire to own a luxury

brand like Mercedes-Benz. The response for the B-Class petrol has been encouraging and we

are confident that the new B-Class diesel will add to the demand of the car, with its new

improved efficient engine, stylish characteristics and unique touring capabilities. The launch of

the B-Class diesel is a continuation of Mercedes-Benz Indias product offense for 2013. We have

seen a substantial demand for our new generation cars like the B-Class petrol and the A-Class

in India and the B-Class diesel is a step ahead to ensure that the connoisseurs of

Mercedes-Benz are always offered the best of products. The B-Class diesel is the perfect

vehicle for those who are either young or young at heart and prefer to lead an active lifestyle and I

am sure that this car will fascinate our discerning customers with its unique capabilities and

class leading performance.

Elaborating on the launch of the B-Class CDI promotions, Mr. Eberhard Kern further said,


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Mercedes-Benz India have a significant digital presence and we have been very closely

connected with our young followers and brand enthusiasts on the web. Our unique and exciting

digital campaigns and contests have met overwhelming response and have encouraged us to

launch the Luxury Touring Trail campaign for the new B-Class CDI. The winners of this exciting

contest will get a memorable experience of touring with Abhay Deol and Aditi Rao in an exotic

touring destination in their favourite B-Class.

Globally, the B-Class has been a run-away success within the first few months of its launch. It is

a path breaking product in every sense of the term: It is the first of Mercedes-Benzs new

generation cars, and boasts the extremely sporty design coupled with 7G-DCT, Dual Clutch

Transmission with paddle shift in combination with a multi-function steering wheel, which is

normally found in high end sports cars like the SLS AMG. The core Mercedes-Benz values of

safety and reliability have been taken to new levels with the car having 7 airbags (airbags for

driver and front passenger, side-impact pelvis airbags for driver & front passenger, knee airbag

for driver, window airbags for driver, front passenger and rear seat occupants) including a knee

airbag a first for any car in this segment. Also, features like Attention Assist, Anti-lock BrakingSystem (ABS), Electronic Stability Programme (ESP) with Acceleration Skid Control (ASR), Hill

Start Assist with HOLD function, Brake Assist System (BAS) and a tyre pressure loss warning

indicator makes it one of the safest Luxury Tourer available anywhere in the world.

The B-Class 180 CDI has the best in class interior space and the interiors are SLS AMG

inspired. There is also a new interior trim in the B 180 CDI: Brown Burr Walnut with satin finish

which adds to the luxury quotient of the new B-Class. The new Audio 20 CD Infotainment

System with dual tuner, MP3/WMA/AAC- compatible CD player also features an USB interface

and AUX-IN socket (in the centre armrest). There is also a Bluetooth interface with hands-free

function and audio streaming for music transfer, telephone keypad. The Central InfotainmentController is on the centre console and the colour display features a 14.7 cm screen. The radio

aerial is integrated into the roof spoiler and the address book memory of the B-Class CDI has

space for around 1000 entries with up to 5 telephone numbers per entry. A unique

speed-sensitive volume control in the new B 180 CDI, reduces driving noise gradually from 20

km/h adding to the joy of riding in this vehicle.

The B 180 CDI diesel engine is cleaner, more efficient and more powerful. The B 180 CDI diesel

engine is a showpiece for Mercedes-Benz diesel technology. The 4-cylinder diesel engine offers

a torque performance and an impressive response even at low engine speed, while ensuring

increased fuel efficiency and reduced CO2 emissions. Noise and vibrations level of the new

diesel engine have also been reduced significantly. A whole range of measures helps to further

increase the overall efficiency of the new B 180 CDI. These include tyres with lower rolling

resistance, improved aerodynamics and intelligent ancillary unit management.

The B 180 CDI Style has a displacement of 2143 CC with a four cylinder engine which produces

250 Nm of torque @ 1400-2800 rpm. The rated output of the B 180 CDI Style is 80/109[kW/hp]

@ 3200-4400 rpm. The vehicle reaches a top speed of 190 Km/h. The B-Class diesel has a 50


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liter tank capacity and an impressive mileage of 18.98 Kmpl which provides the perfect touring

capabilities to this fascinating vehicle. The B 180CDI is available in four color options: Jupiter

Red, Cirrus White, Polar Silver and the new Monolith Grey.

Mercedes-Benz India also launched an exciting Luxury Touring Trail Campaign with Abhay Deol

and Aditi Rao, where the winner of the contest will get an opportunity to tour in exotic destinationwith the celebrity. The winner gets a chance of driving the new B-Class 180 CDI for a year. The

participants have to take a test drive of their favourite B-Class 180 CDI and upload pictures with

the car and upload it on www.readytob.in

The price of the new B 180 CDI Style (Diesel) is Rs.22.60 lakhs, ex-showroom Mumbai.

mercedes b class diesel variant launch press release

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