Press Information

25th January, 2017

Mercedes-Benz commences 2017 with the

launch of two stunning luxury compacts, the A-

Class and B-Class ‘Night Edition’

The A-Class and B-Class ‘Night Edition’ consolidate the Three

Pointed Star’s new generation cars line-up

The A-Class and B-Class ‘Night Edition’ are luxury compacts that provide luxury

and performance for the New Generation customers

With these products, Mercedes-Benz further strengthens the appeal for its New

Generation Cars portfolio

Night Package including striking exterior features in black, lending the vehicles

an even sportier and expressive character

The Urban equipment line underscores the sportiness of the vehicle with

selected equipment like the 43.2 cm (17-inch) 5-twin-spoke light-alloy wheels,

exterior mirrors through to the beltline trim strip and twin exhaust look

Diamond radiator grille with louvre in high-gloss black and chrome insert

Peppy Performance: The A-Class and B-Class ‘Night Edition’ feature a 1.6 Litre

petrol engine that churns out 90 kW (122 hp) and 200 Nm of torque available at

as low as 1250 rpm | a 2.0 Litre Diesel mill churns out 100 kW (136 hp) and 300

Nm of torque as low as 1400 rpm

DYNAMIC SELECT with 3 drive modes: Comfort, Sport, Eco and Individual

7-speed dual clutch automatic transmission (7G-DCT) The dual clutch

transmission combines the comfort of a 7-speed automatic transmission with the

driving dynamics of a manual transmission

8-inch Media Display – Larger and more brilliant in colours than the previous

standard display

Smartphone Integration Package including Android Auto and Apple CarPlay™

The A-Class and B-Class Night Edition will have only 100 exclusive units

each for India

The Mercedes-Benz A 180 is priced at INR 27.31 lakhs (Ex-showroom, Pune)

and the A 200 d is priced at INR 28.32 lakhs | The Mercedes-Benz B 180 is

priced at INR 29.34 lakhs and the B-Class 200 d is priced at INR 30.35 lakhs

(Ex-showroom, Pune)

Pune: The country’s largest luxury car maker Mercedes-Benz India today

strengthened its New Generation Cars portfolio by launching two stunning luxury

compacts - the A-Class and the B-Class ‘Night Edition’. With the launch of these

splendid luxury compacts, Mercedes-Benz India offers a versatile range of products

aimed at the young, successful and dynamic customer base, which has increasingly

been preferring a Mercedes-Benz. These new generation cars (NGC) personify the

brand's hallmark emotive appeal of sporty performance and enhanced comfort. The

A-Class and B-Class ‘Night Edition’ are designed for the ‘go getters’ who believe in

arriving in style wherever they go. The A-Class and B-Class ‘Night Edition’ was

launched by Roland Folger, MD & CEO, Mercedes-Benz India.

Roland Folger, MD & CEO, Mercedes-Benz India commented, “We are glad to

remain the most preferred luxury car brand in India and we begin this year in style,

by launching two products in the segment we have pioneered, ‘compact luxury’. The

trendy and fashionable A-Class and B-Class ‘Night Edition’ are a synthesis of

youthful design that emulates modern luxury without compromising on performance.

We believe our New Generation Cars play a key role in attracting dynamic, affluent

and young Indians to the brand and this success story will be further amplified by the

launch of the ‘Night Edition’ variants.

Mr. Folger further added, “As the most progressive models in the compact luxury

segment, the A-Class and B-Class have been instrumental in making brand

Mercedes-Benz more youthful. Both these cars truly embody the changing

preference of the youth in today’s social milieu, which increasingly prefer compact

luxury. With the new A-Class and B-Class ‘Night Edition’, we have just raised the bar

even higher for this popular segment. We are confident that these stunning compact

luxury vehicles will remain the first choice for those customers, who desire sporty

design, topnotch interior coupled with class leading performance, world-class

infotainment system and uncompromised safety features.”

7-speed dual clutch automatic transmission (7G-DCT): The dual clutch

transmission combines the comfort of a 7-speed automatic transmission with the

driving dynamics of a manual transmission. The 7G-DCT consists of two sub-

transmissions, one of which transfers the tractive power to the wheels while the other

is pre-selecting the next gear. This leads to fast, smooth gear changing without any

interruptions in tractive power and results in improved acceleration.

A-Class Night Edition:

Expressive Exterior of the A-Class ‘Night Edition’ with Night Package

Striking lines, dynamically curved surfaces and coupé-like window lines characterize

the new exterior of the A-Class, following the design philosophy of sensuous clarity.

The Night package offers striking exterior features to lend the vehicle an expressive

sporty character. Selected design elements in black, including the exterior mirrors,

the high-sheen 43.2 cm (17-inch) 5-spoke light-alloy wheels, the high-gloss beltline

trim strips and the high-gloss trim in the front bumper and rear bumper.

Sporty Interior of the A-Class ‘Night Edition’ with Night Package

The new A-Class ‘Night Edition’s high-quality interior has been upgraded with plenty

of attention to detail which enhances its sporty look and feel. Contours, surface

finishes and materials combine to create a harmonious whole which delights both the

eye and the sense of touch.

The new A-Class is equipped with a leather wrapped multifunction steering wheel

featuring a 3-spoke design with 12 function buttons as well as a shift lever in leather.

As part of the Urban package, the ARTICO man-made leather and fabric sport seats

assure seating comfort while at the same time giving the interior a sporty touch.

Key Elements of the A-Class and B-Class “Night Edition”

Smartphone Integration Apple Carplay and Android Auto

8-inch Media Display

Diamond radiator grille with louvre in high-gloss black and chrome insert

“Night Edition” Badge

Black Mirror Housing

Black Hub Cabs

Overview of the Urban Package:

Dynamic exterior highlights, including a black diamond radiator grille with one

black-painted louvre and chrome insert, 43.2 cm (17-inch) 5-spoke alloy

wheels and a two-pipe exhaust system with chrome-plated tailpipe trim

Sporty interior character conjured up by items such as sports seats with

contrasting topstitching, seat cushion length adjustment, a multifunction

steering wheel in leather with perforations in the grip area and a tube-look

instrument cluster with silver-coloured round dials in chequered-flag look and

red needles

High Gloss Black trim on the front and rear bumpers

8-inch Media Display

An even larger, brilliant colour display is offered by this frameless, free-standing 8-

inch media display. The screen diagonal of 20.3 cm (8 inches) is 2.5 cm (1 inch)

larger than the standard display.

Smartphone Integration Package

With this feature using Apple CarPlay™ and Android Auto, compatible smartphones

with the corresponding operating system can be integrated into the vehicle and

operate them by voice control, for example. The system supports the major

applications and selected apps including navigation.

B-Class ‘Night Edition’:

Expressive Exterior of the B-Class ‘Night Edition’ with Night Package

The Night package offers striking exterior features to lend the vehicle an expressive

sporty character. These include selected design features in black – from the light-

alloy wheels and exterior mirrors through to the beltline trim strip. Selected design

elements in black, includes the exterior mirrors, the high-sheen 43.2 cm (17-inch) 5-

spoke light-alloy wheels, the high-gloss beltline trim strips and the high-gloss black

trims on the front bumper and rear bumper.

Impressive Interior of the B-Class ‘Night Edition’ with Night Package

The facelift gives the vehicle a more exclusive, up-to-date feel. The new B-Class

comes with stylishly coordinated combination of high-quality appointments and

materials. The multifunction steering wheel features a 3-spoke design with shift

paddles. The interior for the new B-Class adds individuality that gives the vehicle a

self-assured, distinctive character. The new B-Class seats feature comfortable

upholstery and ergonomic contours. As part of the Urban package, the ARTICO

man-made leather seats assure seating comfort while at the same time giving the

interior a sporty touch. Attractive seats covered in full ARTICO leather, exude a

sense of modernity. Seats in the rear comes with 60/40 splits which allows more

storage space (488 to 1547 litres)

Uncompromised Safety features and Driving Assistance systems

Reversing Camera | ESP®, ABS, BAS | High structural safety of the body-

shell

6 airbags and other restraint systems provide the best possible protection

ATTENTION ASSIST | 5 star rating from EURO NCAP

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For more details, please visit www.mercedes-benz.co.in

Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477

Reuben George | reuben.george@daimler.com | +91 98239 69057

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India

and boasts of more than 130 years of cutting edge innovation in the luxury automobile

industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is

spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also

commenced production from its new expanded production facility located in the same

premises. The production facility now carries an investment of INR 1000+ crores and has the

largest installed production capacity for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S

500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury

SUVs. The CKD GLC is the 9th product added to Mercedes-Benz’s local production

portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-

Class Cabriolet, S-Class Coupé, GLC and the S 600 Guard a range of other Guard vehicles

etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well

as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63

S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe, AMG

GT S sports car and the AMG SLC 43.

Mercedes-Benz India registered annual sale of 13231 units in the January–December 2016

period facing multiple market challenges. In 2017, ‘One Team, One Goal’ will be Mercedes-

Benz’s philosophy, towards achieving best customer experience. The company will have

fascinating product introductions, innovative luxury retail experience, value driven finance

programmes and innovative after-sales service experiences. With ‘One Team, One Goal’

philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for

itself in the diverse Indian market.