Customer Retention Strategies. Mera Medicare.

RAJASHREE SAHOO.INTERNATIONAL MANAGEMENT INSTITUTE, KOLKATA.

 

Customer retention is a simple concept—happy customers who feel important and are regularly communicated with in the right way will keep coming back.

Possible Customer Retention Strategies

ONLINE FORM WHICH RECORDS THE CUSTOMER’S HEALTH PROBLEMS:

- An online form should be provided to every customer which would ask about the customer’s previous health problems, problems which they are facing now and other hereditary health problems they have.

- Database would be maintained according to that

- Customers would be suggested to purchase related Generic Drugs according to their health problems. Customers can also buy branded drugs if they will to.

Free Diet Chart on the first purchase.

- When a customer exceeds Rs 2000 on his first purchase, he would be given a free Diet Chart based on the health problem he is facing by a well known Nutritionist.

For Example: A person who is facing Kidney problems would require a different diet chart from a person who has Rheumatoid Arthritis. So different diet charts would be allotted to the customers in respect of the health problems they are facing.

Continued..- A Diet Chart generally change after an interval (For

e.g.: 15days, 1 month etc). So after every 7 purchases worth or exceeding Rs 2000

each, the customer would get a free Diet Chart.

- The company can even suggest Diet Charts for the Customer’s family members, but in order to get they must either register and pay a fixed amount of money only for the diet chart or they must register and purchase above Rs 2000 like any normal customer.

Health Tips particularly related to the Patient’s Health Problems should be provided.

- A person who is facing cardiac problems would require different health tips and a person who is facing gastrointestinal problems would require different health tips.

So every customer should be specifically given special attention.

Money to be credited:- A fixed amount of money (for e.g.: Rs 200-

500) to be credited to the Customer’s Mera Medicare Account once they register to the site but they can only use it once they reach a limit of Rs 2000 on their total number of purchases.

Medical Camps:

- Medical Camps and free blood sugar tests or blood pressure check-ups can be done for the lower income group would be a good idea to grab the attention of everyone.

Contacts or links of local doctors.- According to the region or area, list of

names of local doctors along with their area of specialization can be updated on the site in case of emergencies. Not only the top doctors’ profiles would be updated but also the young, efficient doctors’ profiles would be present.

Arranging an annual function in the old age homes and NGOs:

- Handwritten, coffee cards can be given to the people residing in old age homes and NGOs on their birthdays and on other special occasions.

THANK YOU!!