mep certification subject lines
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Subject Lines
“When it comes to email marketing, the best subject lines tell what’s inside, and the worst
subject lines sell what’s inside.” - Mail Chimp
Two Questions to Ask when Creating a Subject Line
What will users open?
Will the subject line be classified as SPAM?
WILL THE SUBJECT LINE BE CLASSIFIED AS SPAM?
• Subject lines are part of the analysis with SPAM filters.
• SPAM filters assign ratings to your e-mails (and newsletters) along with other parameters to deliver to the inbox or not.
• Remember this when developing your next subject line
Worst SPAM Filter Triggers
• $$$• Order Now• Free • Limited Time Offer • Guarantee• Unsubscribe • F r e e • Order Now • Info you requested
• Free preview • Free Membership• Amazing • Ad • Affordable • Thousands • Remove • Obligation • Opportunity
WHAT WILL USERS OPEN?
• A recent Mail Chimp study analyzed more than 200 million emails to determine which subject lines trigger recipient opening:
1. Leveraging Localization 2. Asking Questions 3. Keeping it Short and Sweet- 50 characters or
less FACT: Emails with 28-39 characters in the subject line had the highest click rates
• FACT: Emails with 28-39 characters in the subject line had the highest click rates
http://visual.ly/how-create-perfect-subject-line
1. Use time sensitive material and urgency 2. Identify yourself in the subject line 3. Be different by using capitalization, quotes,
etc. 4. Provide a call to action to get a response 5. Be very specific and clear 6. TEST!
BONUS!
• We use a tool that really helps with understanding the value of subject lines:
http://www.localnews.biz/subjectLine/ValidateSubjectLine.asp