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Page 1: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

Menu Tracker

Page 2: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

Background & Methodology

Page 3: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

• Largest and most accurate database in the industry

• Updated yearly with historical data back to 2005

• Databases covering all types of menus – chains, independents, foodtrucks, and

non-commercial

• Data is released every June, thus 2019 data includes the June 2018-June 2019 time frame.

The US Chains and Independents database tracks 4,800 restaurants

• Balanced to the US restaurant census by segment, region, and cuisine type

• 50%/50% split between chains and independents

• Capture both ethnic and non-ethnic restaurants with 25 different cuisine types

• Ability to dive down into the 4 census regions, 5 segments, 5 menu part, or 100+ item types

MenuTrends offers access to over 100,000 distinct US menus and

quantitative analysis of more than 1.1 million hand coded items.

Page 4: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

PENETRATION% of RESTAURANTS that serve that food, flavor, or ingredient.

This is a measure of adoption. Increases in penetration indicate that more

restaurants are adding the item to their menu. Penetration is the most

important statistic and the best indicator of trend movement.

INCIDENCE% of MENU ITEMS that feature that food, flavor, or ingredient.

This is a measure of versatility. A restaurant adding yet another chicken dish to

its menu will result in an increase in incidence. Incidence is a supporting

statistic, to be used as a complement to penetration.

96%penetration

11%incidence

EXAMPLE:

CHICKENchicken is found on

96% of all restaurant

menus, and is featured

in 11% of those dishes.

Page 5: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

counter service

focus: speed and value

check avg: <$8

counter service

focus: customization and

quality ingredients

check avg: >$8

waiter service

focus: shared plates

and bar menus

serves alcohol

check avg: $12-20

high-end wait service

focus: chef-driven menu

serves alcohol

check avg: >$30

FINE DINE

waiter service

focus: value and breakfast

generally no alcohol

check avg: <$12

CASUAL

MIDSCALE

FAST

CASUAL

QSR

full

service

(FSR)

limited

service

(LSR)

Page 6: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

Honey Menu Trends

Page 7: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern
Page 8: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

60.5%

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

+19%menu penetration growth

in the last 10 years

MenuTrends 2019, PENETRATION: % of restaurants that offer…

+6%4-year predicted menu

penetration growth

64.3%

Page 9: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

HONEY penetration time trend by segment

50.9% 51.2% 51.9%52.8% 53.0%

53.9%55.4%

56.4%57.6%

59.5%60.5%

40.0% 40.2%41.3% 41.8%

41.0%42.8%

44.5% 43.8%45.6%

48.2%49.5%

48.2% 48.1%

45.6% 46.2%

49.2% 49.2% 48.6%49.7%

52.0%53.4%

55.4%

49.2% 49.1%

51.0% 51.6% 51.2%52.0%

54.2% 54.6% 55.3%

58.3% 58.1%

59.3% 59.8%

59.8%61.0%

61.8% 62.0%63.3%

65.2%66.3%

67.1% 68.0%

58.2% 59.2%

59.8%61.6% 61.8% 62.5%

64.1%

69.0%67.7%

70.8%

72.9%

35%

40%

45%

50%

55%

60%

65%

70%

75%

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Total QSR Fast Casual Midscale Casual Fine Dine

+25%

+19%

+15%

+18%

+24%

+15%

10 Year Growth

Page 10: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

TOP SAUCES ranked by penetration and 4-year growth

72.5%

60.5% 59.6%

51.2% 50.7% 49.8% 49.5% 48.4%

40.0%36.4% 35.9%

32.4% 31.4% 30.5%28.1% 26.7%

24.8% 24.2% 22.9%20.6%

Dre

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Marinara

Oliv

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Gra

vy

Aio

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Must

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Cre

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Sauce

Guaca

mo

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So

y Sauce

+2% +8% +1%+5% +1%+3% +9% - +2% +6% -1%+9% +5% +6% +2% +29% +3% -2% +5% +9%

Page 11: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

HONEY average number of items time trend by segment

3.0 3.1 3.1 3.1 3.13.2 3.3 3.3

3.53.6

3.7

2.8 2.9 3.03.1 3.0 3.1 3.1 3.0

3.13.3

3.5

5.4 5.35.2

4.7

4.04.1

4.34.2

4.6 4.64.6

2.93.0 3.0 3.0 3.0

3.2 3.2 3.23.3

3.5 3.5

3.1 3.1 3.1 3.13.2

3.3 3.4 3.43.5

3.73.7

2.62.5 2.6

2.83.0 2.9 3.1 3.0

3.33.4

3.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

5.5

6.0

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Total QSR Fast Casual Midscale Casual Fine Dine

+25%

+18%

-16%

+17%

+19%

+17%

10 Year Growth

Page 12: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

HONEY avg number of items time trend by menu part

2.9 3.0 3.0 3.0 3.0 3.0 3.1 3.13.2

3.33.4

1.8 1.8 1.81.9 1.9 1.9

1.8 1.81.9

2.0 2.0

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Food Beverage

+14%

+11%

10 Year Growth

Page 13: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

MENU PARTS ranked by penetration

Menu Part Penetration % 1 Year Growth 4 Year Growth

Total 60.5% +2% +9%

Entree 38.0% +6% +7%

Appetizer 25.1% +8% +29%

Side 14.2% +40% +69%

Alcoholic Beverage 14.1% +5% +43%

Dessert 9.5% +6% +41%

Non-Alcoholic Beverage 5.0% -1% +37%

Page 14: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

DAY PARTS ranked by penetration

Day Part Penetration % 1 Year Growth 4 Year Growth

Total 60.5% +2% +9%

All Day 54.8% +2% +9%

Dinner 30.9% +2% +19%

Breakfast 27.1% - +19%

Lunch 17.2% -2% +1%

Page 15: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

TOP TRENDING FOOD & BEVERAGES WITH HONEY

TOPranked by penetration

PENETRATION1 YEAR

GROWTH

4 YEAR

GROWTHTRENDING

ranked by 4-year growthPENETRATION

1 YEAR

GROWTH

4 YEAR

GROWTH

Salad 27.9% -1% +1% Brussels Sprouts 2.4% +16% +++%

Sandwich 22.5% -2% -6% Ginger Beer 1.1% +26% +++%

Chicken Strip 18.7% -1% -9% Bee's Knees 1.3% +7% +++%

Fried Chicken 13.1% +6% +11% Cauliflower 1.8% +25% +180%

Grilled Chicken 12.4% +1% -6% Chicken And Waffles 1.5% +17% +146%

Chicken Tender 12.0% - -4% Butternut Squash 1.1% +35% +78%

Wing 11.3% -3% +1% Cheesecake 1.2% +19% +68%

Fries 10.0% -3% -7% Side Salad 1.1% +13% +58%

Tea 8.5% - +34% Cider 2.0% +12% +52%

Yogurt 7.2% - +9% Crostini 1.5% +6% +51%

Wrap 6.7% -3% -4% Toast 3.5% +10% +48%

Chicken Salad 6.5% -12% -23% Beet Salad 1.0% +18% +44%

Granola 5.6% - +23% Smoothie 1.8% -2% +40%

Chicken Sandwich 5.4% +3% -14% Pizza 4.2% +12% +37%

Club 5.3% +7% +14% Latte 1.0% +2% +37%

Page 16: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern
Page 17: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern
Page 18: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern
Page 19: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern
Page 20: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern
Page 21: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

Implications

Page 22: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

-

Page 23: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

Appendix

Page 24: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

24National Honey Board

Honey Overview

HONEY incidence time trend & incidence distribution

0.8%0.8%

0.9%0.9%

0.9%0.9% 0.9%

1.0%

1.0%

1.0%

1.1%

0.6%

0.7%

0.8%

0.9%

1.0%

1.1%

1.2%

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

+32%Incidence growth

since 2009

» The overall number of honey items on menus has

been trending upward.

» Appetizers, sandwiches, and cocktails are the major

menu parts where honey is used.

Combos/ Multi Protein

Hot Sandwich

Cold

Sandwich

Cocktail / Mixed Drink

Chicken Main Entree

Salad Entree

Condiment / Topping

Wings

Fried Protein AppAppetizer Salad

All Other

Item

Types

3.5%

8.6%

7.1%

6.8%

6.2%

5.7%

5.5%

4.4%

4.3%

3.8%

44.0%

Honey is most commonly menued as part of a combo/multi protein dish (boxed lunch for catering) or with hot sandwiches such as a fried chicken sandwich with honey mustard.

MenuTrends 2019, INCIDENCE: of all items, % that include honey as a menu call out…, INCIDENCE DISTRIBUTION: % menu items that ‘honey’ appears in…

Page 25: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

25National Honey Board

Honey Overview

HONEY penetration by segment and 4-year growth

56.8%

62.5% 63.1%65.7%

61.9% 62.6%

59.0%60.5%

West Midwest South Northeast Chain Regional Independent All

» Both regional and independent operators have

experienced growth in honey penetration on menus.

+14% +6% +9% -4% +10% +9%+7% +9%

MenuTrends 2019, PENETRATION: Of all restaurants, % that offer honey

Honey has grown across all regions with the strongest growth in the West.

Page 26: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

26National Honey Board

Honey Overview

HONEY 2019 incidence distribution by menu part

20.4%

48.2%

8.7%

6.0%

11.3%5.4%

Entrées

Sides

Appetizers

MenuTrends 2019, INCIDENCE DISTRIBUTION: % of honey that appears in…

Honey predominately shows up in entrée items, followed by appetizers, however,

both menu parts have declined over the last two years.

» Alcoholic beverages make up about two thirds of

the number of beverage items with honey.

AlBev

Desserts

Non-AlBev

HONEY 2017 incidence distribution by menu part

21.2%

49.9%

7.4%

6.2%

10.9%4.3%

Entrées

Sides

Appetizers AlBev

Desserts

Non-AlBev

Page 27: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

National Honey Board

Honey Overview

HONEY incidence distribution by cuisine type

31.2%

11.8%

7.9%

6.9%

5.2%

4.9%

3.4%

3.4%

3.1%

2.6%

2.5%

2.4%

2.3%

2.2%

2.0%

8.3%

American

Sandwich

Pizza

Italian

Chinese

Mexican

Mixed Ethnicity

Southern

Burger

Steakhouse

BBQ

Dessert & Snack

Seafood

Other Asian

Coffee & Bakery

All Other

INCIDENCE DISTRIBUTION: % of items that honey appears

in…

American and sandwich cuisines, which feature many chicken dishes have the most items where honey appears.

» Pizza and Italian are the second

largest cuisine type where honey

is used.

Page 28: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

HONEY

MENU

EXAMPLES

Page 29: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

29National Honey Board

Honey Overview

RESTAURANT ITEM DESCRIPTION PRICE

Ace Restaurant Korean Fried Chicken Bun gochujang chili honey glaze, napa cabbage, scallions. $6.00

Baco Mercat Ricotta Fritters and Cacik saffron honey, lemon zest, dill, goat cheese, pine nuts. $12.00

Cane Rosso Salumi Misticured meats, housemade mozzarella, spicy pecorino, whipped ricotta with habanero honey, castelvetrano olives, calabrian

chiles, crostini.$16.00

Dallas Chop House Heirloom Beets Salad ed, pink, gold young beets, black truffle honey, goat cheese, garden herbs. $12.00

Elephatn Bar & Restaurant Chicken Lettuce Wraps chopped chicken, water chestnuts, roasted cashews, coconut flakes, lettuce cups, honey-cashew sauce, thai peanut sauce. $13.95

Fat Bao Pepper Tuna Bao seared tuna, avocado, sliced pears, honey wasabi sauce in a fried bao $5.50

Grizzly Peak Brewing Co. Greens and Grains Salad baby spinach, dried cranberries, quinoa, pickled onions, feta cheese, honey roasted almonds, white balsamic vinaigrette. $9.00

How to Cook a Wolf Sea Wolf Sourdough fennel-honey butter, roasted garlic, balsamic. $2.00

Josephine House Fruit Salad berries, apples, plums, mint, and wildflower honey. $10.00

Kincaid’sWarm Brie with

Macadamia Nut Crustorange-blossom honey, sliced apple, balsamic reduction, fruit compote. $15.00

Mama’s Boy Banana Bread served with honey poppy seed butter. $3.99

HONEY appetizer menus

MenuTrends 2019

Page 30: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

30National Honey Board

Honey Overview

RESTAURANT ITEM DESCRIPTION PRICE

121 REstaurant @ OXOSlow Baked Organic

Salmontupelo honey, sesame, parsnip, kale. $27.00

Alamo DrafthouseProsciutto and Burrata

Pizzarocket arugula, burrata cheese, prosciutto, oven-dried roma tomatoes, chili-infused honey. $14.00

Bahama Breeze Honey Sriracha Sandwich buttermilk fried chicken breast, cabbage-jicama slaw, drizzled with a honey sriracha sauce. served on a toasted brioche bun. $9.99

Cherry Valley Deli & Grill Leanboy Hero grilled honey turkey with mozzarella, fried onions and brown gravy on a toasted garlic hero. $9.95

Dinosaur Bar-B-Que Bronzed Catfishbuttermilk and tabasco marinated, cajun spiced and pan seared. served on a bed of rice and topped with creole honey mustard

sauce.$16.25

Emilio’s Almond French Toast fresh mixed berries, white chocolate-honey syrup. $13.00

Founding Farmers Goat Cheese Ravioli with chicken cutlet. roasted fennel, honey-ginger squash puree. $18.50

Grand Lux Cafe Southwestern Saladchicken breast, fresh corn, black beans, tortilla strips, avocado, cilantro and pepper-jack cheese. tossed in a honey-lime

vinaigrette.$12.95

H2O Seafood & Sushi Miso Brulee Roll lobster, avocado, hamachi, tuna, honey miso. $23.00

Imperial Garden

Restaurant

Lamb Morozia with Sweet

Spicy Plumsbaked with (42 exotic spices) sweet onions, plums, cinnamon, harissa-honey sauce, roasted walnuts and sesame seeds. $55.00

Kale Me Crazy Acai Bowlorganic acai, coconut milk, date, blueberries, cashews, and banana or strawberries. topped with banana, coconut, granola, mint

and raw honey.$9.50

HONEY entrée menus

MenuTrends 2019

Page 31: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

31National Honey Board

Honey Overview

RESTAURANT ITEM DESCRIPTION PRICE

A(MUSE.)Artisan American Crafted

Cheesesaccompanied by marcona almonds, spicy honey, jam and house baked flatbread. $5.00

Another Broken Egg Café Biscuit Beignets southern style with powdered sugar and honey marmalade. $4.99

Café Selmarie Mixed Greens Salad baby greens, tomatoes and cucumbers with champagne-honey vinaigrette. $5.00

Cheddar’s Scratch Kitchen Honey Butter Croissants four flaky croissants baked to a golden brown and drizzled with house-whipped honey butter. $2.99

Chick-fil-A Greek Yogurt Parfait creamy honey vanilla greek yogurt with fresh strawberries and your choice of toppings. with cookie crumbs or with granola. $3.59

Flip Burger BoutiqueVodka Battered Onion

Ringshand cut vodka battered onion rings served with beer honey mustard. $6.00

Kitchen 67 Whipped Sweet Potatoes whipped and sweetened with cinnamon honey butter. -

Lincoln Cavolini Di Bruxelles roasted brussels sprouts, balsamic-honey glaze, whole-grain mustard crema. $15.00

Mendocino Farms Marinated Red Beet Saladwith quinoa, citrus, green apples, dried cranberries, honey roasted almonds, scarborough farms baby arugula in a citrus

vinaigrette. gluten-free.$5.05

Papa John’s Honey Chipotle Wings bone-in, oven baked wings tossed in honey chipotle sauce. $6.00

Pyramid Grill and Bar Seasonal Fruits terrance honey poppy seed yogurt. $6.00

HONEY side menus

MenuTrends 2019

Page 32: Menu Tracker - National Honey Board...7.9% 6.9% 5.2% 4.9% 3.4% 3.4% 3.1% 2.6% 2.5% 2.4% 2.3% 2.2% 2.0% 8.3% American Sandwich Pizza Italian Chinese Mexican Mixed Ethnicity Southern

32National Honey Board

Honey Overview

RESTAURANT ITEM DESCRIPTION PRICE

26 Beach Restaurant Lemon Ricotta Toast honey lemon ricotta with fresh blueberries and raspberry coulis. $16.95

Amelie’s Honey Macaron local honey buttercream inside a gold dust swiped cookie. -

Barolo Grill Torta Di Formaggio castelmagno cheesecake, lavender honey, toasted hazelnuts. $10.00

BestiaCrème Fraiche Panna

Cottapomelo, tangerine, blood orange honey syrup, meyer lemon butter cookies. $10.00

Caramba Fresh Mexican

FoodUltimate Birthday fried ice cream surrounded by our cinnamon and honey crispitas topped with chocolate, whip cream and cherries. $5.95

Etc. Pear Pecan Crumble pecan cake, poached pear, pecan streusel, pear ginger sauce, black currant puree, goat milk honey thyme ice cream. $9.00

Jeni’s Splendid Ice CreamsPistachio and Honey Ice

Creamlightly sweetened by ambrosial ohio honey. $12.00

Jilly’s Cupcake Bar & Café Bee Sting Cafévanilla cupcake stuffed with honey-lemon curd. topped with lemon-cream cheese frosting, white chocolate bark, crushed lemon

candies, and a sugar bee.$5.49

KBC The Great Pumpkin Cake pumpkin spice cake, cream cheese frosting, pie crumble, honey meringue. $35.00

Mi Pueblito Sopapillas fried flour tortillas with honey butter and cinnamon. $3.49

Mucca Osteria Semifreddo All’Amaretto almond cake, amaretto semifreddo, honey marcona tuile, cinnamon creme. $12.00

HONEY dessert menus

MenuTrends 2019

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33National Honey Board

Honey Overview

RESTAURANT ITEM DESCRIPTION PRICE

Benjy’s The Spring Breaker fresh lime and orange wedges, mint, honey-ginger syrup. $3.00

Cacao Tree Café Bee Green mango, peach, apple juice, avocado, spirulina, local raw honey, spinach, bee pollen. $10.50

Café Zupas Raw Honey Lemonade house-pressed lemons, raw unfiltered clover honey and filtered water. $2.39

Grill Smith Blueberry Smash blueberries, honey, lemon, soda water. $4.00

M.Y. China Camomile Blossoms wildflower honey, nectar, and linden. $6.00

My Euro Caffe Sweet Spaniard latte sweetened with amber rose honey. $4.89

One Fifth Steak Lemonana lemon, cardomam honey, mint, turbinado. $7.00

Pho Hoa Jasmin Milk Tea rich jasmine milk tea plus honey boba or red bean. $4.75

Pine & Crane Noodle Co. Eastern Beauty Tea dark honey, artichokes, tropical fruit. $5.50

Protein Bar Avo Matcha Shake avocado, matcha green tea, organic raw honey. $5.99

Revival Market Honey Lavender Latte espresso, local honey, lavender bitters, milk. $5.00

HONEY non-alcoholic beverage menus

MenuTrends 2019

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34National Honey Board

Honey Overview

RESTAURANT ITEM DESCRIPTION PRICE

Afuri Onsen Hot Spring barrel aged gin, lemon, ginger, honey (served hot). $12.00

Atria’s Restaurant &

TavernMexican Mule sauza hornitos spiced honey tequila, ginger beer and lime. $10.50

Bar Louie Not Hot Toddybulleit rye whiskey, earl grey tea and honey syrup, lemon juice, orange bitters, gosling ginger beer on the rocks with lemon,

mint.$12.00

Bistro Campagne Bee’s Knees barr hill reserve tom cat gin, koval honey liqueur, honey syrup, lemon. $12.00

Christopher’s Restaurant

& BarWeak in the Knees classic bee's knees, with a twist: barr hill gin, fresh lemon, and vermont honey with a splash of fruitlab organic ginger liqueur. $9.95

Café Benelux & Market Green Bubbles rehorst citrus and honey vodka, rishi green tea, elderflower liqueur, lemon juice, champagne. $9.00

Drunken Munkey NYC Air Mail mount gay black barrel rum, fresh lime juice, runny-honey, candied ginger. $14.00

Dusek’s Board and Beer Hot Butter Rum el dorado 5 year, cinnamon-honey butter, candi syrup, smoked whipped cream. $11.00

Fang Asian Citron Tea Martini oolong tea, preserved honey lemon, seagram's vodka, sugar rim. -

Haute Quarter Grill Salty Grandma hendricks gin, grapefruit juice, grand marnier and salted rosemary honey syrup. -

House of Blues Bumble Bee jack daniel's tennessee honey whiskey, apple juice, lemon juice and ginger beer. $14.00

HONEY cocktail menus

MenuTrends 2019

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35National Honey Board

Honey Overview

Cornbread is My Jam Creation Cold Stone Creamery | Aug 2019

Honey Cornbread & Blackberry Jam Ice Cream, Cornbread, Honey and Blueberries. This new Creation

tastes like freshly baked cornbread with a sweet smear of blackberry jam.

Poke Tuna Tostadas Granite City Brewery | Aug 2019

Poke tuna, crispy wonton rounds, fresh guacamole, honey wasabi sauce, pickled Fresno chili, and toasted

sesame seed.

Flamin’ Honey MegaBites Church’s Chicken | Aug 2019

Flamin' Honey MegaBites are all white meat chicken bites, hand battered and breaded, cooked to a

golden crisp, and tossed in a proprietary sweet 'n spicy seasoning, made with our signature honey. The

innovative technique creates a pop of sweet heat that pairs perfectly with our Honey BBQ dipping sauce.

Get a 5-piece MegaBites and Honey-Butter Biscuit for just $3.

HONEY chain introductions

INSIDER 2019

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36National Honey Board

Honey Overview

Honey BBQ Chicken Salad Johnny Rockets | Jul 2019

Crispy Chicken Tenders coated in Smokey Sweet Honey BBQ sauce, served on mixed greens topped with

Applewood smoked bacon, diced fresh tomatoes, roasted corn & black bean blend, shredded Cheddar

cheese. Served with House made Ranch dressing.

Zensation Zalad Zaxby’s | Jul 2019

Made to order with hand-breaded Chicken Fingerz, freshly chopped mixed greens, red cabbage, carrots

and crispy wonton strips, all topped with Asian slaw and drizzled with a honey sesame teriyaki glaze. It is

served with Citrus Vinaigrette dressing and a vegetable eggroll.

Honey Butter Chicken Biscuit Wendy’s | Aug 2019

A seasoned crispy chicken fillet topped with maple honey butter on a fluffy buttermilk biscuit.

HONEY chain introductions

INSIDER 2019

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37National Honey Board

Honey Overview

Iced Pomegranate Acai Tea Latte Caribou Coffee | Jan 2019

Green tea with flavors of pomegranate, acai, beetroot, rosemary, and rose-hips; steeped in coconut milk,

lightly sweetened with honey and served over ice.

Gold Cold Brew Fog Latte Peet’s Coffee | Jan 2019

Our signature Baridi Blend cold brew fog latte, reimagined with a touch of turmeric, honey, and ginger.

MTN DEW Sweet Lightning KFC | Jun 2019

A carbonated soft drink developed in collaboration with Mountain Dew featuring a punch of peach and a

touch of honey flavors.

HONEY chain introductions

INSIDER 2019

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HONEY

VARIETALS &

FLAVORS

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39National Honey Board

Honey Overview

TOP HONEY VARIETALS AND FLAVOR PAIRINGS ranked by penetration

VARIETALS PENETRATION 1-YEAR GROWTH 4-YEAR GROWTH PAIRINGS PENETRATION 1-YEAR GROWTH 4-YEAR GROWTH

Honey Sauce 2.2% -6% -2% Honey Mustard 24.8% +3% +3%

Honey Vinaigrette 1.3% -5% +31% Honey BBQ 4.4% - +22%

Wildflower Honey <1% +33% +71% Honey Butter 4.4% -5% +23%

Clover Honey <1% +5% +33% Honey Dijon 3.3% -3% -3%

Lavender Honey <1% - - Honey Lemon 1.7% +3% +9%

Organic Honey <1% +27% +++% Honey Lime 1.2% +4% +3%

Whipped Honey <1% - +18% Spicy Honey 1.2% +8% +33%

Orange Blossom Honey <1% - +25% Honey Garlic 1.1% +8% +35%

Raw Honey <1% -7% +++% Honey Balsamic 1.1% +4% +26%

Honey Aioli <1% +37% +120% Hot Honey 1.0% +34% +121%

Truffle Honey <1% - +135%

Honey Ginger <1% +33% +56%

Sriracha Honey <1% +15% +++%

Chili Honey <1% -9% +150%

Habanero Honey <1% +29% +++%

MenuTrends 2019, PENETRATION: % of all restaurants that offer…

Honey varietals have been growing on menus over the last four years with raw

and organic honey growing the most, known for its functional properties.

» Sweet and spicy is a common pairing that is true with

honey as well. Pairings including spicy, hot, sriracha,

chili, and habanero have all been growing.

+++ indicates growth greater than 200%

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40National Honey Board

Honey Overview

RESTAURANT ITEM DESCRIPTION PRICE

800 Degrees Neapolitan Pizzeria Quattro Formaggi Pizza bianca with mozzarella, smoked provolone, gorgonzola and fontina. finished with wildflower honey. vegetarian. $11.00

Angelo’s Pizza & Restaurant Whipped Ricotta italian ricotta, clover honey, safi balsamic, toasted baguette. $9.00

Blue Rooster Crazy Cajun Shrimp4 big daddy shrimp flash fried with our blue rooster batter, served with steens cane syrup orange blossom honey

moppin sauce and minted slaw.$13.99

Brindille Butternut Squash Soupwith lavender honey glazed winter root vegetables, triple creme de bourgogne, crisp parnips, toasted green

pumpkin seeds and brioche crusted gnocchi.$15.00

Chappy’s Deli Yogurt Parfait all natural, low-fat vanilla yogurt layered with fresh fruit and organic honey and oats granola mix. $4.00

Deli at Little Dom’s Meyer Lemon Icebox Pie ginger graham crust, candied pistachios and orange blossom honey. $11.00

Forge Pork Belly Croquetta peach, mustard seed, wildflower honey. $13.00

Kye’s Acai Smoothie sambazon unsweetened acai, banana, flax milk, cocoa powder, 2 medjool dates, raw honey. $8.00

Lily’s Seafood Grill Crispy Maryland Crab Cakes maryland crabcakes served with garlic redskins, julienne vegetables and clover honey infused mustard. $19.99

Portico Global Cuisine Cheese Board seasonal fruit jams, aged five-year balsamic reduction, local organic honey, artisan bread. $13.00

Yummy Cupcakes Lavender Honey Cupcake lavender cupcake topped with a honey whipped cream. $3.25

HONEY VARIETALS restaurant menus

MenuTrends 2019

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41National Honey Board

Honey Overview

RESTAURANT ITEM DESCRIPTION PRICE

Arooga’s Grille House & Sports Bar BBQ Chicken Ranch Salad

juicy grilled chicken breast drizzled with our award winning hickory smoked honey BBQ, over romaine lettuce

with applewood smoked bacon, fire roasted corn, shredded carrots, mozzarella and cheddar cheese. served

with our BBQ super ranch.

$11.99

Bennigan’s Turkey O’Toole Sandwich freshly sliced turkey breast, melted swiss cheese and smoky honey dijon dressing. served on a pretzel bun. $11.00

Birdsall House Roasted Beet Salad micro arugula, date puree, goat cheese cream, toasted almonds, honey balsamic. $8.00

City Tap House Avocado and Grapefruit Salad arugula, avocado grapefruit, sweet almonds, feta, ruby red honey vinaigrette. $12.00

Crispers Citrus Chicken Wrap chicken pecan salad, summer mix, mandarin oranges and honey lime dressing on a wheat tortilla. $5.29

Fresh Brothers Spicy Honey Pie Pizza our spicy honey pie is topped with pizza sauce, salami, pepperoncini peppers, hot honey, mozzarella diced. $20.00

Jag’s Steak and Seafood Sunshine Roll tempura shrimp, fresh mango, cream cheese, jalapeno, lime zest, sriracha honey aioli. $13.00

Mai Kai Crispy Calamari flour dusted and light fried and served with a lemon basil aioli and a spicy honey chili dipping sauce. $13.00

NomiBrussels Sprout and Bacon

Flatbreadprovolone, pistachio pesto, bechamel, black truffle honey. $18.00

Vito’s Pizza Place Bacon Wrapped Scallops seared sea scallops, wrapped in bacon drizzled with a honey garlic sauce. $12.49

Zea Rotisserie & Grill Twice-Cooked Crispy Duckhalf of a peking duck, fire-roasted then crisped. served over sauteed garlic-sesame veggies tossed with lo

mein, zea's signature honey ginger-soy glaze, sesame seeds and fresh herbs.$24.95

HONEY FLAVOR PAIRINGS restaurant menus

MenuTrends 2019