Flashify Communications

Industry Overview

Communications: Industry Overview

• Flashify Communications is a communications firm based in Tuscaloosa, Alabama. The firm will assist already established and newly created companies with their public relations and consumer outreach.

• “As Bloomberg News reported earlier this week, growth in the media and communications industry will outpace growth in the overall US economy through 2014, according to a forecast released Tuesday by the private equity firm Veronis Suhler Stevenson (VSS).”

• “The VSS report predicts total communications industry spending will grow and average of 6.1% each year over the next four years to $1.42 trillion, ‘driven by a gradual economic recovery, advances in digital technology, and secular trends impacting the entire industry landscape.’”

• Data retrieved from http://www.businessinsider.com/heres-how-the-media-will-outgrow-the-us-economy-by-2014-2010-8

Industry Overview

• Revenue: $12 billion • Annual growth (2009-2014): 4.2% • Employment: 56,831 • Businesses: 8, 687 • The industry is concentrated in the Mid-Atlantic and, to a lesser extent,

the West. The former has a high concentration of PR firms due to its close proximity to the large number of major clients that are headquartered in New York City, particularly those in the banking and financial services sectors. Additionally, many PR agencies are now owned by large advertising agencies located in New York and Los Angeles. IBISWorld does not expect this level of geographic concentration to change in the near future.

• Data retrieved from http://www.ibisworld.com/industry/default.aspx?indid=1434

Market Opportunities• Public relations industry growth improved significantly to 11% in 2013,

cracking the double-digit barrier for the first time since the global recession took hold in 2008.!

• Growth was again powered by independent PR agencies, which were up 12.5% on 2013, according to the 2014 World Report, which is produced by the Holmes Report in conjunction with ICCO.!

• Data retrieved from http://worldreport.holmesreport.com/#sthash.wOLCvoPY.dpuf!

• Because of the growth of independent PR agencies I believe that Flashify Communications will have a good chance in thriving in the industry.!

• Our firm will be highly focused on our clients and provide authenticity, engagement, credibility and conversation to make them feel more at ease with our capabilities as a company.

Long-Term Outlook

Flashify Communication will offer a wide variety of services for clients including, but not limited to: • Advertising • Direct Marketing • Sales Literature • Public Relations • Website Design • Sales/Promotion Merchandising • Trade Show Exhibits • Sales Presentations • Point-of-Purchase Displays • Marketing Advice • Social Media Strategies We plan to offer a large array of options for our clients to help them excel and succeed in the market. I believe that helping our clients in this manner will give us an advantage in the market.