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Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Bateman Snell
Management
5thEdition
Competingin theNew Era
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Part FourChapter 13 - Motivating for Performance
Chapter OutlineSetting the Stage - Motivation at Lincoln ElectricMotivating for PerformanceSetting GoalsReinforcing PerformancePerformance-Related BeliefsUnderstanding People’s NeedsDesigning Motivating JobsAchieving FairnessJob Satisfaction
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Learning ObjectivesLearning Objectives
After studying Chapter 13, you will know: the kinds of behaviors managers need to motivate in people how to set challenging, motivating goals how to reward good performance the key beliefs that affect people’s motivation the ways in which people’s individual needs affect their
behavior how to create a motivating, empowering job how people assess fairness the causes and consequences of a satisfied workforce
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Motivating For PerformanceMotivating For Performance
Motivation forces that energize, direct, and sustain a person’ efforts highly motivated people, with adequate ability and
understanding of the job, will be highly productive managers must know what behaviors they want to motivate
people to exhibit
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Companiesmust
motivateworkers to:
Join theorganization
Remain in theorganization
Exhibit goodcitizenship
Achieve highoutput
Come to workregularly
Behaviors That Companies Want Employees To Exhibit
Behaviors That Companies Want Employees To Exhibit
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Setting GoalsSetting GoalsGoal setting theory
people have conscious goals that energize them and direct their thoughts and behaviors toward one end
Goals that motivate goals should be acceptable to employees goals should be challenging but attainable goals should be specific, quantifiable, and measurable
Limitations of goal setting individualized goals create competition and reduce cooperation single productivity goals interfere with other dimensions of
performance
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Reinforcing PerformanceReinforcing Performance
Law of effect behavior that is followed by positive consequences probably
will be repeatedReinforcers
positive consequences that motivate behaviorOrganizational behavior modification (OB Mod)
application of reinforcement theory in organizational settings influences people’s behavior and improves performance by
systematically managing work conditions and the consequences of people’s actions
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Reinforcing Performance (cont.)Reinforcing Performance (cont.)
Consequences of behavior positive reinforcement - applying valued consequences that
increase the likelihood that a person will repeat the behavior that led to it
negative reinforcement - removing or withholding an undesirable consequence
can involve the threat of punishment punishment - administering an aversive consequence extinction - withdrawing or failing to provide a reinforcing
consequenceSometimes the wrong behaviors are reinforced
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Behavior
Positive reinforcementor
negative reinforcement
Same behaviorlikely to be
repeated
Same behaviorless likely to be
repeated
Punishmentor
extinction
The Consequences Of Behavior The Consequences Of Behavior
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Performance-Related BeliefsPerformance-Related Beliefs
Expectancy theory proposes that people will behave based on their perceived
likelihood that their effort will lead to a certain outcome and on how highly they value that outcome
expectancy - employees’ perception of the likelihood that their efforts will enable them to attain their performance goals
instrumentality - perceived likelihood that performance will be followed by a particular outcome
valence - value an outcome holds for the person contemplating it
for motivation to be high, expectancy, instrumentalities, and total valence of all outcomes must all be high
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Performance-Related Beliefs (cont.)
Performance-Related Beliefs (cont.)
Expectancy theory (cont.) managerial implications of expectancy theory
increase expectanciesidentify positively valent outcomesmake performance instrumental toward positive outcomes
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OutcomeEffort Performance
InstrumentalityExpectancy
Basic Concepts Of Expectancy Theory
Basic Concepts Of Expectancy Theory
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Understanding People’s NeedsUnderstanding People’s NeedsContent theories
indicate the kinds of needs that people want to satisfy the extent to which and the ways in which a person’s needs are
met or not met affect her/his behavior on the jobMaslow’s need hierarchy
human needs are organized into five major typesphysiological - food, water, sex, and shelter safety or security - protection against threat and deprivationsocial - friendship, affection, belonging, and loveego - independence, achievement, freedom, recognition, and self-esteem
self-actualization - realizing one’s potential
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Understanding People’s Needs (cont.)
Understanding People’s Needs (cont.)
Maslow’s need hierarchy (cont.) postulates that people satisfy these needs one at a time, from
bottom to toppeople motivated to satisfy lower needs before they try to satisfy higher needs
once satisfied, a need is no longer a powerful motivator not altogether accurate theory of human motivation nonetheless, made three major contributions
identified important need categorieshelped to think in terms of lower- and higher-level needsincreased salience of personal growth and self-actualization
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Alderfer’s ERG theory postulates that people have three basic need sets
Existence needs - material and physiological desiresRelatedness needs - involve relationships with other peopleGrowth needs - motivate people to productivity or creativity
postulates that several different needs can be operating at once
has greater scientific support than Maslow’s hierarchyboth theories remind managers of the types of reinforcers or rewards that can be used to motivate people
Understanding People’s Needs (cont.)
Understanding People’s Needs (cont.)
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GrowthSelf-actualization
Comparison Of Maslow’s Need Hierarchy And ERG Theory
Comparison Of Maslow’s Need Hierarchy And ERG Theory
Relatedness
Ego
Social
Existence
SafetyPhysiologicalMaslow Alderfer
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Understanding Poeple’s Needs (cont.)
Understanding Poeple’s Needs (cont.)
McClelland’s needs achievement - strong orientation toward accomplishment,
and obsession with success and goal attainment affiliation - strong desire to be liked by other people power - desire to influence or control other people
personalized power - negative force expressed through the manipulation and exploitation of others
socialized power - channeled toward the constructive improvement of organizations and societies
Need theories: International perspectives need importance varies from country to country not all people are motivated by the same needs
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Designing Motivating JobsDesigning Motivating Jobs
Rewards may be available from the nature of the job extrinsic reinforcers - reinforcement provided to a person by
the boss, the company, or some other person intrinsic reward - derived directly from performing the job
itselfessential to the motivation underlying creativity
the result of a challenging problem the result of work that is exciting in and of itself
‘mechanistic’ approach to job design - characterizes a demotivating job
highly specialized, simple and routineresults in employee dissatisfaction, absenteeism, and turnover
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Designing Motivating Jobs (cont.)Designing Motivating Jobs (cont.)Job rotation
changing from one routine task to another to alleviate boredomcan benefit everyone when done properly
Job enlargement giving people additional tasks at the same time to alleviate
boredomadditional tasks at the same level of responsibility
Job enrichment changing a task to make it inherently more rewarding,
motivating, and satisfyingadds higher levels of responsibility
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Designing Motivating Jobs (cont.)Designing Motivating Jobs (cont.)Herzberg’s two-factor theory
distinguished between two broad categories of factors that affect people working on their jobs
hygiene factors - characteristics of the workplace make people unhappy will not make people truly satisfied
motivators - characteristics of the job itself when present, jobs presumed to be both satisfying and motivating
theory has been widely criticized nevertheless, highlights the distinction between extrinsic and
intrinsic rewardsreminds managers that worker motivation depends on more than extrinsic rewards
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Designing Motivating Jobs (cont.)Designing Motivating Jobs (cont.)The Hackman and Oldham model of job design
well designed jobs produce three critical psychological statesmeaningfulness - believe that work is important to other peopleresponsibility - feel personally responsible for how the work turns out
knowledge of results - know how well the job was performed psychological states produced by five core job dimensions
skill variety - different job activities involving several skillstask identity - completion of a whole, identifiable piece of worktask significance - important impact on the lives of othersautonomy - independence and discretion in making decisionsfeedback - information about job performance
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Designing Motivating Jobs (cont.)Designing Motivating Jobs (cont.)
The Hackman and Oldham model of job design (cont.) effective job enrichment increases all five core dimensions effectiveness of a job enrichment program depends on a
person’s growth need strengthgrowth need strength - degree to which individuals want personal and psychological development
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Skill VarietyTask IdentityTask Significance
Autonomy
Feedback From Job
Meaningfulnessof Work
Responsibility for Work OutcomesKnowledge of
ResultsMODERATORS
Knowledge and Skill
Growth Need Strength
High Internal Motivation
High GrowthSatisfaction
High Job Satisfaction
Core JobCharacteristics
CriticalPsychological
StatesOutcomes
The Hackman And Oldham Model Of Job Design
The Hackman And Oldham Model Of Job Design
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Designing Motivating Jobs (cont.)Designing Motivating Jobs (cont.)Empowerment
process of sharing power with employees enhances beliefs about being influential contributors
employees perceive meaning in workemployees feel competentemployees derive a sense of self-determinationemployees believe they have an impact on important decisions
empowering environment provides information required to perform at one’s best knowledge available about how to use the information employees have the power to make decisionsemployees receive rewards for contributions
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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SpecificActions ToEmpower
Provide morefreedom of access
to resources
Provide morefreedom of access
to people
Allowindependent
judgment
Assignnonroutine
jobs
Reduce thenumber of
approval steps
Reduce thenumber of rules
Increase signature authority
at all levels
Define jobsmore broadly as
projects
Actions That Empower Employees
Actions That Empower Employees
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Achieving FairnessAchieving FairnessEquity theory
people assess how fairly they have been treated according to two key factors
outcomes - various things the person receives on the jobinputs - contributions the person makes to the organization
people expect the outcomes they receive to be proportional to the inputs they provide
people also pay attention to the outcomes and inputs of others
Assessing equity
equity exists when the ratios are equalassessments of equity are subjective perceptions or beliefs
Inputs
OutcomesOthers'versus
Inputs
OutcomesownTheir
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Achieving Fairness (cont.)Achieving Fairness (cont.)
Restoring equity inequity causes dissatisfaction and leads to attempts to
restore balance to the relationship a variety of behavioral and perceptual options may be used to
restore equityalter Person’s ratio
reduce inputs - give less effort, perform at lower levels, quit increase outcomes - request higher grade, better pay
alter Other’s ratio decrease outcomes increase inputs
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Achieving Fairness (cont.)Achieving Fairness (cont.)
Fair process procedural justice - using a fair process in decision making
and making sure others know that the process was as fair as possible
fair processes make unfair outcomes more palatableexplain how a decision is mademake an unbiased decisionoffer a chance to voice complaintscollaborate in making decision
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Job SatisfactionJob Satisfaction
Correlates of job satisfaction job satisfaction is unrelated to job performance the greater the job dissatisfaction:
the higher turnoverthe higher absenteeismthe lower corporate citizenshipthe more grievances and lawsuitsthe higher the probability of a strikethe more likely that stealing and/or vandalism will occurthe poorer the mental and physical health of the workers
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Job Satisfaction (cont.)Job Satisfaction (cont.)
Quality of work life (QWL) programs designed to create a workplace that enhances
employee well-being organizations differ drastically in their attention to QWL
Psychological contracts a set of perceptions of what employees owe their employers,
and what their employers owe themhas important implications for employee satisfaction/motivation
versus
Benefits provided bythe organization
Benefits promised bythe organization
Contributions providedby the employee
Contributions promisedby the employee
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved.
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Qualityof Work
Life
Constitutionalism
Minimum infringe-ments on personaland family needs
Chance for personalgrowth and security
Jobs develophuman
capacities
Socially responsibleorganizational
actions
Safe andhealthy
environment
Adequate and faircompensation
Supportivesocial
environment
Categories Of Quality Of LifeCategories Of Quality Of Life