men and computer

8/10/2019 Men and Computer

1/16

1.5 LABELLING

STANDARD PERTAINING TO LABELING OF PRODUCT IN THE INDUSTRY:

Label should have consumer brand name.

Label should have the name of the product category.

Label should have name and address of the manufacturer.

Label should have net weight or volume.

Label should have the batch number.

Label should have the name of source or place of origin of the product.

Label should have the date of packaging.

Label should have the date of expiry.

Label should have direction for storage.

Label should have treatment for disinfections.

Label should have the license or certification from the concerned authority.

2 BACKGROUND OF INDIAN SCENARIO


2/16

In 1967 isleri set up a bottling plant for manufacturing and marketing its mineral water but

failed. !he brand was later sold off to "arle in 196#$69. %ineral water market had its seeding as

early as 196#$69 when "arle &roup ac'uired the isleri brand from isleri of Italy for launching

(oda water but later launched bottled water also. !he launch at that time was a big flop as

concept of buying water that too in bottled form was not accepted by the Indian public. !he

market remained dormant for 'uite long )for a period of *+ years or so,. !he market through out

this period was formed only by the premium products that too available through -$star hotels. In

early 199+s with onset of liberali ation policy by the Indian government / coming in of cola

ma0ors/ sell off of local soft drink brands of ampa/ !humps up/ &old (pot etc by "arle to oke

and other factors led isleri to test waters again. isleri re$launched its bottled water in 1992. y

this time with exposure of media and exposure to international life styles/ deteriorating levels of potable water/ increase in a number of water borne cases/ increase in awareness about health and

hygiene and other related factors led to acceptability of concept of mineral water. !he market has

not looked back ever since then and has grown leaps and bounds to such an extent that a number

of genuine as well as fly$by $night operators have entered it to milch it.

2.1 BIG PLAYERS KEEN TO GET INTO BOTTLED WATER


3/16

!he 3s. -++ crore bottled water market is witnessing hectic activity with many players entering

the fray in the last one$year and still more to come. "art of the fast moving consumer goods

)4% &, sector/ bottled water is the only segment to have shown phenomenal growth of about -+

per cent in the last one year.

5industan Lever )5LL,/ the consumer goods giant/ has initiated plans to enter this sector. !he

company is considering whether to set up its own facilities for bottled water or go in for an

ac'uisition.

estle India is the latest to enter this market with the launch of its brand "ure Life8 in ew elhi

last week. It plans to grab a -+ per cent market share in the next two years and emerge as a

strong player. !he company has not ruled out ac'uiring existing brands. !he product will be

available in other cities as well soon. !he water is bottled at estl:;s new plant at (amalkha in

5aryana. estle has already launched two of its global premium mineral water brands "errier8

and (an "ellegrino8 which are targeted at niche markets.

!he market is expected to continue to grow at a healthy clip. In fact/ in the last two years/ there

has been a doubling of growth. %a0or players include "arle isleri/ "arle


4/16

%arketing onsultants/ with a current market share of ?#@/ isleri offers the maximum number

of pack si es. >inley follows it with a *#@ share. !he other brands including


5/16

rainy winter summer 0

102030405060

708090

100

sales

sales


6/16

million lived in &reater %umbai.

%umbai8s population has grown most rapidly in the years after India8s independence. In the

decade between the censuses of 19#* and 199*/ there have been some signs of a leveling off

in the growth.

FE


7/16

199* 9.9 %illion *.6 %illion

*++* 1+.- %illion 2.2? %illion

"B"=L


8/16

Population - Age Classifcation

37%

58%

5%

0-14

15-69

69 +

AGE PERCENTAGE POPULATION

0 * '4 5/6 3&/ 1 ll o$

'" * "7 "36 "&"" 1 ll o$

80 A+o!e "6 0&/" 1 ll o$

NOTE:

H


9/16

Label should have consumer brand name.

Label should have the name of the product category.

Label should have name and address of the manufacturer.

Label should have net weight or volume.

Label should have the batch number.

Label should have the name of source or place of origin of the product.

Label should have the date of packaging.

Label should have the date of expiry.

Label should have direction for storage.

Label should have treatment for disinfections.

Label should have the license or certification from the concerned authority.

2 BACKGROUND OF INDIAN SCENARIO

In 1967 isleri set up a bottling plant for manufacturing and marketing its mineral water but

failed. !he brand was later sold off to "arle in 196#$69. %ineral water market had its seeding as

early as 196#$69 when "arle &roup ac'uired the isleri brand from isleri of Italy for launching


10/16

(oda water but later launched bottled water also. !he launch at that time was a big flop as

concept of buying water that too in bottled form was not accepted by the Indian public. !he

market remained dormant for 'uite long )for a period of *+ years or so,. !he market through out

this period was formed only by the premium products that too available through -$star hotels. In

early 199+s with onset of liberali ation policy by the Indian government / coming in of cola

ma0ors/ sell off of local soft drink brands of ampa/ !humps up/ &old (pot etc by "arle to oke

and other factors led isleri to test waters again. isleri re$launched its bottled water in 1992. y

this time with exposure of media and exposure to international life styles/ deteriorating levels of

potable water/ increase in a number of water borne cases/ increase in awareness about health and

hygiene and other related factors led to acceptability of concept of mineral water. !he market has

not looked back ever since then and has grown leaps and bounds to such an extent that a number

of genuine as well as fly$by $night operators have entered it to milch it.

2.1 BIG PLAYERS KEEN TO GET INTO BOTTLED WATER

!he 3s. -++ crore bottled water market is witnessing hectic activity with many players entering

the fray in the last one$year and still more to come. "art of the fast moving consumer goods

)4% &, sector/ bottled water is the only segment to have shown phenomenal growth of about -+

per cent in the last one year.


11/16

5industan Lever )5LL,/ the consumer goods giant/ has initiated plans to enter this sector. !he

company is considering whether to set up its own facilities for bottled water or go in for an

ac'uisition.

estle India is the latest to enter this market with the launch of its brand "ure Life8 in ew elhilast week. It plans to grab a -+ per cent market share in the next two years and emerge as a

strong player. !he company has not ruled out ac'uiring existing brands. !he product will be

available in other cities as well soon. !he water is bottled at estl:;s new plant at (amalkha in

5aryana. estle has already launched two of its global premium mineral water brands "errier8

and (an "ellegrino8 which are targeted at niche markets.

!he market is expected to continue to grow at a healthy clip. In fact/ in the last two years/ there

has been a doubling of growth. %a0or players include "arle isleri/ "arle


12/16

!he (amsika survey further says that there are as many as 1#6 brands in the water market. But of

this/ two are national brands/ 17 regional and 167 local brands.


13/16

rainy winter summer 0

102030405060

708090

100

sales

sales


14/16

million lived in &reater %umbai.

%umbai8s population has grown most rapidly in the years after India8s independence. In the

decade between the censuses of 19#* and 199*/ there have been some signs of a leveling off

in the growth.

FE


15/16

199* 9.9 %illion *.6 %illion

*++* 1+.- %illion 2.2? %illion

"B"=L


16/16

Population - Age Classifcation

37%

58%

5%

0-14

15-69

69 +

AGE PERCENTAGE POPULATION

0 * '4 5/6 3&/ 1 ll o$

'" * "7 "36 "&"" 1 ll o$

80 A+o!e "6 0&/" 1 ll o$

NOTE:

H

men and computer

Documents