memoways presentation august 2013
DESCRIPTION
A short presentation of Memoways: who, what, why, how and when...TRANSCRIPT
Your content organized in the cloud to deliver interactive & contextual stories
Memoways is a cloud platform for delivering interactive video for mobile use.
PITCH
Made for content producers: tag, organize & distribute content to engage mobile audiences.
Team
•Ulrich Fischer. Founder & CEO. Filmmaker, artist and media entrepreneur.Loves walking movies (with Walking the Edit).
•Nicolas Goy. Founder & CTO. Software architect and server programmer.Transforms weird concepts into code.
PROFILE
Team
•Fabrice Truillot de Chambrier. PartnerExtraordinaire Application programmer.OS X & Apple environment specialist.
•Amos Wenger. PartnerAwesome UI designer and programmer.Creator of http://movies.io/
PROFILE
Company
•Founded in 2011
•1 Mio CHF since 2008 (with the Walking the Edit project)
•9 demo projects: several hundred movies & users
PROFILE
The web video problem (Adam Westbrook http://journal.adamwestbrook.co.uk/ )
PROBLEM SETTING
The mobile & contextual data problem
PROBLEM SETTING
Push the limits beyond the known:
•Focus on extensive metadata -> “intelligent & independent data” •Focus on the context of the user -> “personal & unique interactions”
To bring our relation to computing (back) to a human scale
MISSION
Game changers for storytelling:
•Focus on location -> “spaceline editing”•Focus on algorithms -> “responsive storytelling”
To tell stories with data feeds
MISSION
THE SOFTWARE PLATFORM
THE SOFTWARE PLATFORM
Memoways editing software
Native OS X Application:
•Batch upload•Automatic transcode•Manual & automatic tagging•Create your own taxonomies•Smart filters & playlists•Unlimited users & projects•Generate a mobile app (iOS only for the moment) directly from a project
THE SOFTWARE PLATFORM
Memoways Cloud Platform
Responsive admin web front end:
•Administrate users, projects, assets & access rights•Statistics & analytics•Smart playlist creation (Beams)
REST API and Javascript Libraries available to developers.
THE SOFTWARE PLATFORM
The detailed workflow
Customers & clients
•Content creators (from small producers to TV networks, agencies)
•Institutions (cities, museums, touristic agencies, schools)
TARGET
Walk your movie… … and then watch your movie(s)
USE CASES
“Walking the Edit” project
USE CASES
“Smartmap"
ROADMAP
“What holds the collective intelligence is not the possession of knowledge…
“What holds the collective intelligence is not the possession of knowledge… but the dynamic process of knowledge“
Henry Jenkins