memories of a design thinker
TRANSCRIPT
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Silvia MihailescuHead of Marketing, AdsWizz
Memories of a Design Thinker
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Background
IBM Japan’s case for growth
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OUTCOME
4,500 IBM sellers commit to the transformation of IBM Japan.
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Smarter Selling Academy Gain foundational knowledge and confidence.
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Smarter Selling Academy Get inspired, learn from clients, experts and leaders.
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Smarter Selling Academy Deepening expertise, change behaviors.
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OUTCOME
Each sales teams commits to delivering two new deals.
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How can we scale this?
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How can we ensure that sellers stick to the new behaviors?
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IBM StudioTokyo
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What is an IBM Studio?
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Collocated, autonomous, cross-functional, dedicated teamscoming together to rapidly develop digital solutions.
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In 2011, Corporate Marketing & Communications began experimenting with small, dedicated agile teams.
In 2012, in partnership with the CIO, we opened the IBM Studios as an incubator of new digital experiences for critical IBM programs.
January 2014,IBM Studio Tokyo opens.
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A flexible placewith a scrum table and a collaborative space
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The MethodAgile methods, pragmatic strategy and design thinking
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Agile means choosing…
Success over perfection
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
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Design Thinking
Empathize
Define
Ideate
Prototype
Test
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The Outcome3 apps, customized and deployed in 3 countries
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How did we make this happen?
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Defining and ideatingas a team
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The right culture,the right time
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Rapidly Prototyping
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Empathizing and partnering with users
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Testing, engaging and keeping it realwith users
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Regular Communications,Demos, Trainings
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Reminding ourselves that everything we build needs to scale
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TransparencyTrust
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Executive Management full support
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Navigating corporate Politics
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Taking Retrospectivesseriously
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Actively trying to make the team stronger, increase collaboration, bring new ideas
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どうもありがとう Domo arigato
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