memoir ti2014
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ÂTRANSCRIPT
INDEX
11 A Few Facts and Figures 124
12 A National Role Model 126
• Inauguration• Public Art• Culinary Battle• Ceasar Guiness• Fighting Breast Cancer• Business Encounter• Satellite Launch
• Innovamoda• The National Lottery• Meditation for Peace• Mosaico Tijuana (Tijuana Mosaic)• Pa’ Bailar Tijuana (Let’s dance Tijuana)
• Strategic Design Pavilion• Pedaling Toward Greatness• Cultural Program• Postal Stamp• The Binational Region• Closing Ceremony
10 Mega Events 98
14 Tijuana Innovadora Collective
140
• Art in Industry• Tijuanizando Mexico• Casa de Ideas (House of Ideas)
• Donation of Public Art• Recycling• Time Capsule
• Project Managers• Staff/Volunteers• Credits/Memoir 2012
• I’m a Tijuana local, who was born in...• SD/TJ Stronger together
• Press Conferences • Mexico City • Tijuana • San Diego • Tijuana Innovadora
• Media• Web and Networks
13 Communicating 128
01 Introduction 4
04 Volunteers 14
02 The Buildingof Citizenship
6
05 General Overview 21
08 Training, Education and Leadership
92
09 Innovative Careers 94
07 Sponsors. Socially Responsible Investment
82
• Pavilion Exhibitors and Sponsors
• Dinners
06 From Tijuana to the World and from the World to Tijuana• Speakers• Creativity
22
• Industry• Humanism
03 The Generation of Wealth and Social Capital
8
• The Agora
2
3
Tijuana went through a difficult period
between the years 2007 and 2010, as it dealt
with a wave of crime and violence. Tijuana’s
image was thoroughly tarnished by the deluge
of reports alluding to the dangers it harbored.
Its positive attributes, strengths, and the
opportunities it had to offer were little known,
even to the very citizens of Tijuana.
In the midst of this depressing situation,
local business leader and philanthropist,
José Galicot, had the misfortune of requiring
an emergency heart-valve transplant. While
discussing the details of his pending surgery,
he discovered incredibly that the valve that
would be inserted in his heart, as are the
INTRODUCTIONvast majority used throughout the world, was
designed and manufactured in Tijuana.
Following his recovery, he shared this fact while
dining with friends, along with the pride he felt,
knowing that many people throughout the world
carry with them “in their heart” a little piece
of Tijuana. Subsequently, the conversation of
those present (renowned architect and sculptor,
Jack Winer; Senior Vice President of Operations
at Plantronics, Alejandro Bustamante; and
accomplished marketer, Tomas Perrin) turned
to an exchange of information regarding still
more products that were locally designed,
manufactured, assembled in Tijuana and then
exported throughout the world.
4
At that moment, Mr. Galicot made a decision:
In the face of the difficult times Tijuana
was experiencing, these positive, extremely
encouraging achievements that were
placing our city at the international forefront
in numerous areas of science, the arts,
education and technology must be made
known to the nation and the world.
Show others that at the heart of ourcity beats the innovative, hard-working energy of its citizens!
5
Tijuana Innovadora was first conceived as a
sort of intervention by the business sector,
originally developed as a novel, short-term
event, which would bring together an active
and engaged community.
Under the guiding principle that “The
only protagonist is Tijuana,” people who
called Tijuana home, whether by birth or
by circumstance, came together –as a
counterbalance to the media’s message of
Tijuana’s devastation and helplessness- and
effectively demonstrated the economic,
creative and innovative reality of the city.
The first event brought together a diverse mix
of participants from the private sector, the
Federal, State and Municipal governments,
regional and national media, professionals
from wide-ranging disciplines, civil society
organizations, as well as hundreds of
students and residents from Tijuana and its
surrounding areas, all whose sole objective
was the wellbeing of Tijuana.
During this course of events, Tijuana Innova-
dora developed into an authentic grassroots
movement fed by fundamental changes in
the community spirit of hundreds of volunteers
and active participants, producing a dynamic
redefinition of goals and focus, sensitive to the
conditions of the region and its residents.
Together, we restored our collective dignity as a city, promoting a sense of belonging and our own development as citizens.
What makes Tijuana Innovadora different from any other seminar, conference, meeting, festival or exhibition?
THE BUILDING OF CITIZENSHIP
6
We motivated people from far beyond our borders to look into exactly what was taking place in Tijuana.Many different groups, organizations and
projects began to spring up and were
supported within this social context, looking to
construct and rebuild social relations, generate
economic development, and encourage
and disseminate values, while promoting a
regional sense of calling. Other supported
projects focused on collaborative projects
based on principles of mutual support and
the thoughtful appropriation of public areas.
Tijuana Innovadora also continued its search
for innovative, participant-promoted projects in
the areas of science industry, art and culture;
some of these with governmental participation.
In 2012, in this our second Tijuana Innovadora
event, we sought to complement and
enrich the original concept. The volunteer
coordinators presented their proposals and
Tijuana Innovadora set out three objectives: to
strengthen binational relations; to stimulate
the creation of new and innovative vocations;
and to continue sharing the experience and
methodology acquired collectively by Tijuana
Innovadora. This was all of this had to be done
under the one working principle: Advancing
Tijuana toward greatness.
7
GENERATION OF WEALTHAND SOCIAL CAPITAL
During the intermediate period between
the first (October 2010) and second
(October 2012) Tijuana Innovadora events, the
organization was working on different issues
through a number of committees-
De Voluntarios a Lideres (From Volunteers to
Leaders), Tijuana Verde (A Greener Tijuana),
Why do we say that Tijuana Innovadora ceased to be just an event, as has become a movement?
Comité Binacional (Binational Committee),
Innovación y Juventud (Innovation and Youth)
– the main purpose of which was to maintain
the dynamics of and breathe new life into
these new social, economic, educational,
environmental and cultural activities and
spaces our citizens were experiencing.
This ongoing process of empowerment
through cooperative, joint and volunteer efforts
encouraged a series of proactive behaviors
and attitudes. Under the precept “Yes we can!”
Tijuana’s citizens looked to generate new
economic and social development. For over
two years, with our founder Jose Galicot as
host, Tijuana Innovadora and members of
the community-at-large
have met every Wednesday
from 8:00 to 9:00 in the morning to
share what’s going on in our individual
areas of activity, as well as the achievements
of different organizations, collective
projects, institutions and individuals that
pursue common goals to those of Tijuana
Innovadora: To promote a feeling of belonging,
generate economic growth, bring about
positive and sustainable changes in the
environment, facilitate access to knowledge,
skills and abilities, and to strengthen
our capacities to live in friendly,
respectful, solidarity with others.
These are the fruits of these efforts.
8
9
THE AGORA
10
11
- George Washington.
Discipline is the soul of
an army. It makes small
numbers formidable;
procures success to the
weak, and esteem to all.
12
The
Tijuana Innovadora
organization would like to collectively
invite all those interested to find out what’s hap-
pening within our various committees and be brought
up-to-date on our project schedule, as well as to exchange
information relating to the activities and achievements of
innovators from the Tijuana/San Diego region. We meet every
Wednesday from 8:00 - 9:00 am at National Chamber of Com-
merce (CANACO) building in the Tijuana’s Zona Río area and
also have periodic meetings in the U.S. The doors to the
Agora, as we affectionately refer to it, are always open to
anyone who is curious or interested in joining the
Tijuana Innovadora Movement, as long
as they join us in a rousing“Yes we can!”
13
VOLUNTEERS
14
15
The greatest example of Tijuana Innova-
dora achievements, and what we are
most proud of, has been the volunteer work
of businessmen and women, professionals,
academics and students; hundreds of men
and women from all walks of economic,
social, educational and cultural life, who
willingly and willfully responded to the crisis
situation our city was going through, conse-
quently renewing community spirit within
the region and enriching the meaning of the
term “social responsibility” in the process.
16
What is the best example of TI and what we pride ourselves on?
It is precisely these efforts that have sustained the strength and
progress of the Tijuana Innovadora movement. The crisis has
passed; however, the challenges facing our city are many. It is
essential that we, as members of our community, be actively
involved in organized efforts that transcend our day-to-day re-
sponsibilities, convinced that our grain of salt is beneficial and
indeed vital, a reflection of our humanitarian spirit; this notwith-
standing the fact that one invariably receives more than he or
she gives, as this is truly stimulating work, where one makes
many new friends and has a wonderful time in the process.
17
18
Leyva fotografía
19
Find the Differences
VOLUNTEERSA FEW FIGURES...
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GENDER
Female
Male
20
GENERAL OVERVIEWCreativity• Tijuana Verde
• Education
• Cinematography
• Medical Excellence
• Civic Participation
• Mass media
• Strategic Design
• Culinary Arts
Humanism• Leaders and Entrepreneurs
• Humanitarianism
• Economics
• Digital City
• Philanthropy
• Innovative Greatness
• Metropolitan Development Plan
Industry• Electronics
• Automotive
• Energy
• Organizational Excellence
• Medical Industry
• Aerospace
• Science and Technology
21
FROM TIJUANA TO
THE WORLD
In 2010, during our fi
rst event, “T
ijuana
Innovadora
, the Intell
igent Frontier
,” renowned
experts
and famous pers
onalities fr
om the
areas o
f politics
, enviro
nmental scien
ce,
education, arts
and culture w
ere invite
d to
awaken the
consci
ence of t
he peop
le of
Tijuana and the
world to
the eve
ryday re
ality
regarding Tiju
ana’s safety
, in stark c
ontrast to
the dark “
reality
” reporte
d in the m
edia. Nobel
Prize laurea
te Al Gore
, co-fo
under of Tw
itter,
Biz Ston
e, co-f
ounder of W
ikipedia, Jim
my
Wales, jou
rnalist and talk-s
how pers
onality
Larry Kin
g, and business
man Carlos
Slim, among oth
ers, thr
ough their
mere
presence,
astonish
ment and presentation
s,
demonstra
ted Tiju
ana’s enorm
ous stren
gths,
opportunitie
s and ch
allenges.
The res
idents
of Tijuana and its
surrou
nding areas, a
s
well as re
gional and nation
al media ou
tlets,
enriched the
se visi
ts even
more
, by ha
ving
good thi
ngs to sa
y about Tij
uana for the
first
time in
a very lo
ng time.
22
AND FROM TH
E WORLD TO TIJ
UANA
For our s
econd event, “Tiju
ana
Innovadora, Bound for G
reatness,”
the challenge was more aspirin
g. In
our election of to
pics, thematic blocks,
conferences and activities, w
e sought
to stimulate debate, analysis and
proposals regarding the re
quirements
and demands of changing regional
circumstances, whether e
conomic,
cultural or social. W
ithin this process
of “rethinking” th
e city, vo
lunteer
coordinators, the board and executive
committee of Ti
juana Innovadora
established the following prioritie
s: To
reinforce a regional sense of p
ride and
belonging through the dissemination
and fostering of th
e activities within
diverse areas; to
promote business
investment and the exchange of
commercial agreements, and to provide
expertise and inform
ation relatin
g
to economic, philosophic, scientific,
aesthetic, and other corre
sponding
concepts regarding the latest n
ational
and international trends, so as to
enrich and to keep new (and curre
nt)
generations abreast, as they d
evelop
and rebuild their o
wn perceptions and
expectations; first, o
f themselve
s as
citizens and secondly,
of Tijuana as a
dynamic, energetic and innovative city.
23
SPEAKERS24
Paola Antonelli Steve Berlin Johnson Richard A. Boucher Maurizio Corbi Phillipe P. Cousteau
Wolfgang Flur Richard Florida Arturo Elías Ayub Denise Dresser
Eduardo Verástegui
Sebastian
Charlie Iturriaga
Carlos Kasuga Natalie Jeremijenko
Martin Krammer
Ada Yonath
Katherine Grigsby
Anand Mahindra Blake Mycoskie
Richard Stallman Steve Wozniak Alejandro Ramírez Enrique Norten
Silvia Torres-Peimbert Claudio X. González Carlo Ratti Richard Yelland Andrés Madrigal25
Carlos Alazraky Esra’a Al-Shafei
Patricia AubanelCarolina AubanelMónica AspePedro Aspe
Scott KirsnerRobert KaplanDoug JonesTonatiuh GuillénFederico Graef
Rick Goings
Sam ZienSharon ZagaGianfranco Zaccai
Ricardo ArnaizChris AndersonRaul Alcalá
Gabriela EnrigueSalomón Chertorivski
Edoardo ChavarínJorge Carrillo
Mily Cohen
Amy Lyman Sarah Reinertsen
Michel Rojkind Carlos Sánchez Liebano Saénz
Ximena Valero Enrique Villa Rivera
Viviana Martínez MorenoJeff Light
Pablo Latapí
Jorge GarraldaMaricarmen Flores
Adela Navarro Carlos Puig
Ezra Shabot Yuriria Sierra Armando Talamantes
Gabriela Warketin
Alan Bersin
Salvador Camarena Iván CarrilloLourdes BotelloMartin Borchardt
26
David Abeles Maria Eugenia Acevedo Luis Aguirre Lang Francisco Javier Allard Horacio Almanza Miguel Ángel Alonso Mario Anguiano
Orlando CamachoClaudia CalvinMiguel Ángel CadenaLuis Ricardo Bonilla
Guillermo Bernal Moritz BilagherEnrique BetancourtFelipe Bayón
Dale DoughertyMargarita Díaz Lopez
David Cuartielles Felipe Cuamea
Claudio CossíoJosé Luis Cordeiro
Rodolfo GerschmanRaúl García
Marco GallardoEric FrostJavier FirpoIgnacio Fimbres
Laura Gómez Erika Gómez
Rodrigo Arboleda Rodolfo Argote Claudio Arriola Jorge Arroyo Aaron D. Bare Claudio Bartolini Mark Baydarian
Jorge Camarillo Jose R. Castillo Jose Castillo Derrik Chinn
Michael Chu Jae Chul Nam
Hernando DuránFlavio Díaz Mirón
German Escorcia Francisco Fernández Lagos Jorge Ferráez
José Carlos González-MéndezJavier González Graciela Guerra Rivas
Joe da Rosa David del Ser
27
Roland Kwemain Michael P. Lasen Armando León Alexei Licea Navarro
Yolanda Loria Christina Anne Luhn
David Livingstone Smith Gloria López
Alberto NúñezJordi MuñozAlejandro Mungaray Lagarda Virgilio MuñozBruce MooreMaria Elena Miranda PascualFrancisco Javier Mendieta
Gastón Melo
Rafael Peréz Hernández
Juan Antonio López Corvala Jorge López Pérez
Nancy A. Marlin Ana Laura Martínez
David Mayagoitia Alejandro Maza Kevin McGovern
Flavio Olivieri Jorge Olmos Soto Hernando Ortega Ariel Ortiz Lagarde Juan José Parceró Valdéz Armando Pedrero
Kelly Koskella Juan Pablo Kuri
Juan Manuel Hernández NieblaÁaron Hernández VázquezMatt Hebert H. Hendler
José Miguel Guerrero Guerrero Manuel GuevaraMiguel Ángel Guerrero Mark HatchRodolfo Ham-ZhuMartin Gutiérrez Lacayo Carlos Guzmán Bofill
Luis Herrera-Lasso Mijares H. Herrera Kurt Honold
Gibrán Horemheb Pascual Ibánez Lourdes Ibáñez Aldana Humberto Jaramillo
Roberto Kobeh GonzálezRichard Kay
28
Jesús Pérez Ismael Plascencia Javier PlascenciaEric Pilaud
Jason ShortJuan Sarracino Ruiz
Manuel Sandoval Ríos Martín San RománEdgar San Juan
Miguel Salinas Yáñez
Halla RazakAlejandro Poiré Felix Recillas
Andrés Reyes Botello Pablo Reyes Pruneda Rivelino Daniel Rubio René y Uriel Salgado Velazco
Bob Slapin Kit M. Song
Rodrigo Sánchez Ríos
Héctor Tajonar Carlos Tamés Arjona
Doretta WinkelmanCole Wilbur
George WhitesidesMartín G. Vázquez Hugo Villa SmytheMarcela Valladolid
Jair Téllez Montaño Ofelia Toledo Bacha Pineda
Chris Yanov Jorge Zavala
Carlos Zavala Ruiz Arturo Zizumbo López Albert Zlotnik Waldo
Alfredo Renán González
29
30
CREATIVITY
A Greener Tijuana
Education
Cinematography
Medical Excellence
Civic Participation
Media
Strategic Design
Culinary Arts
31
Urban Water Management: Examples and Challenges
Iván CarrilloChief Editor, Revista Quo
Hernando DuránDirector General, CESPT
Bruce MooreSpecialist in water issues
Halla RazakDirector of Colorado River programs
Innovation in Solving the World’s Water Pollution Problems
Kevin McGovernPresident, The Water Initiative
Recovery of the Tijuana River: Reconnecting the Urban with the Natural. Premier of the Video “The Tijuana River Connects”
Martín Gutiérrez LacayoDirector, PRONATURA
Hernando DuránCESPT
Virgilio MuñozDirector, CECUT
Whoever solves the water problem wins two Noble
Prizes; one for science and the other for peace.
- Kevin McGovern, McGovern Capital LLC, quoting Kennedy.
- Hernando Durán, CESPT.
The CESPT (State Public Services Commission of Tijuana) has taken measures
to recycle water and to create a culture of conservation, such as the “Arturo
Herrera” water plant, the InnovaCespt theme park, the plant at La Morita that
includes an experimental vineyard, the infiltration project at Valle de las Palmas,
and studies on systematization and lowest ecological cost, among others.
- Armando León, Aonori Aquafarms.
...the production of the marine algae Aonori has been a great success because it’s comprised of 25% protein, 24%
soluble fiber, and 27% minerals...at our farm in San Quintin, Baja California, the production cost is lower, because it
requires sea water, and we have it just a couple of kilometers away.
A GREENER TIJUANA
- Phillipe Cousteau quoting his grandfather Jacques Cousteau.
Baja California is the
aquarium of the world.
32
We are all connected
to the Colorado River.- Bruce Moore, SNWA.
As a result of the Tijuana River Restoration project, we expect to regain trees,
such as willows, aspen, and oaks, as well as over 100 species of flora and birds
that have not been seen along the Tijuana River for quite a while and will now
return to this site.- Gutiérrez Lacayo, Pronatura.
…1.2 billion people in the world do not have access to water...
due to the lack of access to this precious resource, seven
thousand children die each day...half of the hospital beds in
the world are occupied by cases related to the lack of water.
- Kevin McGovern, McGovern Capital LLC.
What changes the planet is conscience, and what changes
conscience is education.
- Margarita Díaz, Proyecto Fronterizo de Educación Ambiental A.C.
We have been relying on one single source of water,
and that is the big problem.
- Halla Razak, SDCWA.
Environmental Educationwithout Borders
Margarita Díaz LópezDirector, Proyecto Fronterizo de Educación Ambiental
Carlos de la ParraEnvironmental specialist, COLEF
Doretta WinkelmanDirector of Binational Education, San Diego Museum ofNatural History
Aonori Aquafarms, A Sustainable Business on the Brink of Conquering Global Markets
Armando A. LeónPresident and Director, Aonori Aquafarms
Forging a Sustainable World in the 21st Century
Philippe CousteauEnvironmentalist, Explorer, Social Entrepreneur, and Defender of the Environment
We have published several texts in collaboration with the
Tijuana-San Diego region,...Marine Oasis is our representa-
tive film.
- Doretta Winkelman, SDNHM.
Moderators:Carlos de la Parra. Hernando Durán. Gastón Luken. Patricia Saharagui Ruiz.
33
EDUCATION
Make all programs are free, so that all users are free...Free software
is a matter of Human Rights.
- Richard Stallman,Free Software Foundation
- Katherine Grigsby, UNESCO.
Memory is part of our existence and the societies of knowledge find
themselves with the challenge of recovering it, notwithstanding the
incessant production of digital documents.
- Javier Firpo, Khan Academy.
Good grades do not guarantee a good job. Critical thinking and
collaboration is what we need our youth to learn.
- Enrique Villa, Conacyt.
Latin America is generating, participating and contributing 3.5%
of the world’s knowledge, the United States contributes 25%, and
China collaborates with 17%. These numbers are proportional to the
development of those regions and show the close correlation between
knowledge and the evolution of societies.
Education and Innovation
Germán Escorcia SaldarriagaPresident, International Academy of Science andTechnology - AiTyC
Moritz BilagherUNESCO Regional Office for Latin America and the Caribbean
Javier FirpoDirector of Education for Latin America, INTEL
Richard YellandDivision Chief, Directorate for Education and Skills, OECD
Nancy A. MarlinProvost, San Diego State University
Ezra ShabotJournalist, MVS Radio
Enrique VillaDirector, CONACyT
All the Knowledge, All the People
Felipe Cuamea VelázquezRector, Universidad Autónoma de Baja California, 2011-2015
Katherine GrigsbyDirector and representative, UNESCO México
Tonatiuh Guillén LópezPresident, COLEF
34
- Moritz Bilagher, UNESCO.
Children are in school, but they are not learning. This is attrition!
- Dinorah Miller.
...there is a paradox because those who are the highest educated, are those with the highest unemployment.
...high performing teachers, produce high performing
students...school leadership, the classroom atmosphere,
classroom strategy, and parents are four areas
fundamental to quality.
- Richard Yelland, OCDE.
- Roger Díaz de Cossío, UNAM.
The priority of national education must be the
education of the poor.
- Nancy A. Marlín, SDSU.
...during the course of three decades of educational investment, it has
not been possible to bring the knowledge of students up to the speed at
which it is being generated...the role of the teacher is fundamental.
- Felipe Cuamea Velázquez, UABC.
...3.5% of knowledge worldwide is contributed by the
countries that make up Latin America, which places
them at a distinct disadvantage, seeing that as of 2020,
knowledge will be renewed every 27 days, as opposed
to today, when it is renewed every five years.
- Tonatiuh Guillén, COLEF.
The challenge of institutions such as ours...is to continue generating quality knowledge and making it available to everyone.
The access to it should be universal.
- Gilberto Guevara, CIEYAPA, AC.
The educational system has focused on developing the cognitive aspect of students. However, the moral, artistic,
civic, and physical aspects have been set aside and are being abandoned by teachers; thus it is not complying with
the provisions referenced in Article 3 of the Constitution.
Educate: A Verb in All of its Tenses
Roger Díaz de CossíoSystems Engineering Coordinator, Engineering Institute, UNAM
Gilberto GuevaraSpecialist in Education
Gastón MeloPresident, Espacio de Vinculación A.C.
Dinorah MillerAcademic and Researcher
Free Software and Your Freedom
Richard StallmanPresident, Free Software Foundation
Moderator:Márgara de León.
35
Mexico is becoming an economy based on efficient production...nev-
ertheless, we register just one patent for every one million people, and
this is contingent on the quality of education.
- Alejandro Ramírez, Cinépolis.
CINEMATOGRAPHY
Innovation and the Future of the Movie Audience Experience
Alejandro Ramírez MagañaPresident, Cinépolis
Technology in Cinema; a Storyof Mistrust
Scott KirsnerWriter, journalist and movie critic
Creativity and the Cinematographic Art of Baja California
René CastilloFilm and television promoter
María Estela FernándezCostume Designer
Erika GómezGraphic Designer
Marco NiroArt Director and Production Designer
Josué PalosGraphic Designer
Edgar San JuanProducer and Director
Each time the movie studios have
decided to set aside their fears and
resistance to innovation, the film
industry has grown.
- Scott Kirsner, researcher.
- Maria Estela Fernandez, costume designer.
There is very strong interest in making films right here in Baja
California, and everything necessary to make it happen.
- Erika Gomez, Twitter.
...there is a very powerful weapon to further creativity, and it is the
Internet...we must search for new things and not cease to learn.
- Edgar San Juan, movie maker.
...I came to Tijuana to write the movie ‘Norteado’...the city embraced
me, and I was able to present an image of Tijuana to the world...now,
the people of Tijuana identify quite a bit with the movie.
Mexico has personnel crossing the border to generate and train
production staff...I am not worried about investing money in
someone that is going to remain with us for a long period of time.
- Kelly Koskella, Hollywood Rentals.
36
México: competitivenessand foreign productions
Kurt HonoldBaja Estudios
Doug JonesFilm Producer
Kelly KoskellaPresident Hollywood Rentals
José LarroqueAttorney, Partner at Baker & McKenzie
Hugo Villa SmytheMexican Institute of Cinematography
“Little Boy” – Made in Baja California
Eduardo VerásteguiActor and Producer
...the simpler the mechanism for receiving incentives, the more likely
they’ll be to return to the country with a new production project.
- Doug Jones.
...we must provide incentives for producers to come
to Baja California, not only producers from the United
States, but also from the interior of Mexico.
- José Larroque, Baker & McKenzie.
...we have to educate more film industry professionals
in Baja California.- Hugo Villa, IMCINE.
One must watch cinema that elevates human dignity.
- Eduardo Verástegui, Metanoia Films.
This state is expecting
important investment
projects in cinema
and a year-long tele-
vision series in which
150 million dollars
will be invested and
which will generate
an abundant eco-
nomic spillover.
- Kurt Honold, Baja Estudios.
Moderators:Carlos Carrillo. René Castillo.
37
MEDICAL EXCELLENCE
The Training of Health Professionals
Lourdes BotelloGeneral Editor, Balance magazine
Miguel Ángel CadenaChief of the Health Science Center of the UABC, Valle de la Palmas Campus
Alfredo Renán GonzálezDirector of the School of Medicine and Psychology, UABC Tijuana
José Antonio HurtadoDirector of the School of Medicine, Centro de Estudios Universitarios Xochicalco
Tijuana’s Talents
Flor Ma. Guadalupe Ávila FemattDirector of Research and Teaching, National Institute of Geriatrics
Juan Antonio López CorvaláDirector, Center for the Training of Minimally Invasive Surgeryin Tijuana
Juan José Parcero ValdésCardiac Surgeon, Head Researcher,Institute of Regenerative Medicine
Sergio René Salgado PerazaChief, U.S. President’s Office for the Control of Malaria in Africa
The Certification Process for Health and Patient Safety Services
Pablo BarragánTV Azteca and Milenio
Rigoberto Pallares AcevesInternal medicine, Investigative Committee member, Hospital Ángeles Tijuana
Rodrigo Robledo SilvaHead of the Medical Arbitration Committee of Baja California
Carlos Zavala RuizBusiness Development Director, Angeles Health International
At the UABC (Autonomous University of Baja California) there are avenues of research projects in the areas of diabetes and hypertension. Drug and HIV problems are being addressed on a bi-national level. Advancements are also being made in the treatment of diabetic ulcers with silver nano-particles.
- Alfredo Renán, UABC.
Genomics, through sciences such as molecular biology, biochemistry or computer science, among many other fields of research, allows us to foresee the behavior of, and ways of treating, diverse illnesses...Baja California is an ideal place for the development of biotechnology.
- Albert Zlotnik, UC Irvine.
If we join robotics, the diagnostic capability, bionics, genome medicine, and progenitor cells, and we align them effectively, we are talking about reaching one hundred years of life expectancy within the next ten years.
- Salomon Chertorivski, Ministry of Health.
...this border is also the home to the ATLS and ACLS courses for medical graduates –or those about to graduate- and physicians, and it’s practiced in the best local hospitals; this results in Tijuana having the best hospitals, with physicians who are board certified and recertified up to four times, and therefore, the quality of the service is the most suitable.
- Rigoberto Pallares Aceves, Hospital Ángeles Tijuana.
Diabetic and hypertensive patients, whose situations
are not brought under control, affect world health.
- José Antonio Hurtado, Universidad Xochicalco.
There are only two duly certified hospitals
in the city.
- Carlos Zavala Ruiz, Ángeles Health International.
65% of infants that receive medical attention at Shriners Hospitals have no sort of medical insurance...10% are
from Mexico...of those children coming from Baja California, 50% are from Tijuana...
- Kit M. Song, Shriners Hospitals for Children.
38
The Medicine of the Future: Moving Toward Greater Life Expectancy
Salomón ChertorivskiMexican politician and economist
Gibrán Horemheb RubioGBV-C/HIV Researcher
Hernando OrtegaResearch Institute in Applied Mathematics andSystems (IIMAS), UNAM
Félix Recillas TargaResearcher in Molecular Genetics
The Influence of Genomics
Albert ZlotnikProfessor of Physiology and Biophysics, UC Irvine
Shriners Hospital for Children: The World’s Greatest Philanthropy
Kit M. SongMedical Director, Shriners Hospitals for Children
For 22 years I’ve been teaching surgeons throughout the continent the surgical technique known as endoscopy...a surgery that is non-aggressive for our body...for the last few years, I have trained physicians in the U.S in the application of the gastric band...a method that fights obesity.
- Juan Antonio López Corvalá, Center for the Training of Minimally Invasive Surgery in Tijuana.
With stem- cell transplants it is possible to regenerate the damaged areas of the heart and to have them recover 100% of their function. The patients can get back to his/her or normal life and considerably prolong his/her life expectancy.
- Juan José Parcero Valdés,Institute of Regenerative Medicine.
There are advancements in genetic reprogramming for therapeutic purposes, which is where the world’s great laboratories are currently placing their bets with regard to innovation, as they seek to develop medicines that correct molecular structural deficiencies of cancer cells or of illnesses caused by genetic mutations.
- Félix Recillas Targa, UNAM.
...we have 500 students distributed in the areas of medicine, dentistry, psychology and nursing... Valle de las Palmas is a focal point for the development of physicians in Baja California.
- Miguel Ángel Cadena, UABC.
Tijuana occupies the forth spot nationwide in terms of offering the best medical
treatment in Mexico, which has resulted in the promotion of medical tourism
and the arrival of patients and users predominantly from Southern California.
- Rodrigo Robledo, State Government of Baja California
When a life is saved, humanity is saved.
- Sergio Rene Salgado Peraza, Office of President Barack Obama.
In our country, there are 10 million elderly people, and that number will tend to double.
- Flor María Ávila Fematt, National Institute of Geriatrics.
We are developing mechanical prosthesis of arms and hands controlled by the brain. This technology is already on the market, but their sales and maintenance could be less costly in Mexico and the United States than those manufactured in Europe and Asia.
- Hernando Ortega, UNAM.
Moderator:Javier López.
39
Civic Participation in Mexico
Carolina AubanelDirector, Síntesis TV
Orlando CamachoDirector, Fundación México SOS
Rafael Liceága CamposFounder, Tijuana Opina
...we want to support those who have no voice, and
I devote myself to provide a voice or representation
for those who feel they have no representation, to
shake up some consciences and to sow some
seeds of everlasting indignation...
- Denise Dresser, ITAM.
CIVIC PARTICIPATION
Adrián MichelCongressman for the Federal District
Alberto Nuñez EstevaPresident, Sociedad en Movimiento
Gabriela Posada Reacciona Tijuana, and Director, FGK Publicidad
Democracy and the Media
Denise DresserPolitical scientist, writer and professor
...the outlook began to change once three elements
fell into place: the political commitment at all
three levels of government; the breakdown of
established patterns of action, by involving the Army
in surveillance; and above all, civic participation...
- Carolina Aubanel, Síntesis TV.
Moderators:Rafael Liceaga. Patricia San Román.
40
In 2009, new phrases, such as ‘In spite of everything, Tijuana takes
action,’ emerged and were painted on walls as examples of social
activism that involved artists, publicists, and ecologists, and which have
even been replicated in cities such as Medellin.
- Gabriela Posada, Reacciona Tijuana.
Citizen Committees, where neighbors take part in making decisions
regarding the implementation of their delegation’s budgets, are of
great value.
- Adrián Michel, Congressman.
...I have two great examples of Tijuana: The Penal Reform, where, believe me, nowhere else is this being better imple-
mented, and the community organization demonstrated by the residents of Tijuana in dealing with problems head on.
- Orlando Camacho, S.O.S. México.
- Orlando Camacho, S.O.S. México.
Tijuana Innovadora, the celebration of dignity.
- Alberto Núñez Esteva, Sociedad en Movimiento.
...what is needed is to promote education and civic
participation, as the citizens come first, set above the
government and its politicians.”demonstrated by the
residents of Tijuana in dealing with problems head on.
41
MEDIA
The Foreign View of Mexico, from the Media’s Point of View
Martín BorchardtMedia host and producer
Pedro CalderónTV host, Univisión, San Diego
Jeff LightEditor, San Diego Union-Tribune
In Mexico, the media have two challenges, one of form and the other,
substance: Of form, as we must learn from investigative journalism
and reclaim the different journalistic genres; of substance, as this
implies maintaining a distance from the government and closeness
to the public; a returning to the principles of journalism.
- Adela Navarro, ZETA.
...one must not confuse the “what” with the “how”...we can all
be witnesses to a story...that does not make us all journalists or
reporters...
- Salvador Camarena, journalist.
In order to carry out altruistic work, one must first abandon their
vanity and jealousy, and then begin to do something in earnest. I
do it on television, because it is where I began in journalism, and
this is my tool.
- Jorge Garralda, TV Azteca.
…The sources used by foreign media are police reports, press
bulletins and the coverage provided by the Mexican media.
One possibility could be that local media further develop their
information with other threads about life in Tijuana.
- Jeff Light, San Diego Union Tribune.
New Challenges in the Handlingof Information
Adela NavarroCo-director, Zeta
Interview: “Pablo vs. Pablo”
Pablo BarragánJournalist, TV Azteca and Milenio
Pablo LatapiJournalist, TV Azteca
Social Responsibility in the Media
Jorge GarraldaTelevision journalist
How the Social Networks Co-exist
Jorge Camarillo GoveaBusiness Thinking
Laura GómezTwitter
Manuel TamézHead of Public Policy and Government Affairs for Mexico, Central America and the Caribbean, Google Inc.
42
Tijuana is like a woman who knows she’s not pretty, but knows she’s
not ugly either. Still, she knows she is charming, she’s engaging, and
she’s passionate.
- Pablo Latapí. TV Azteca.
Innovation in Social Networks and Communities
Salvador CamarenaJournalist
Carlos PuigJournalist
Yuriria SierraJournalist, Grupo Imagen
Gabriela WarketinCommunications expert
Tijuana is no longer the country’s most danger-
ous border city. It has managed to turn things
around and become a city of investment and
infrastructure; a city that calls us together.
- Yuriria Sierra, Imagen.
...unfortunately, all these (notions) are
nothing new. They have are ideas that have
been carried over from past decades.
- Pedro Calderón, Univisión.
- Gabriela Warketin, communications expert.
Society has begun embracing using another way to access
information, and the media have changed along with the
public’s access to social networks; they have been able
to handle this transformation, and we are consuming
information like never before, although I don’t know how
willing we are to pay for it.
Google+ is not referred to as
a social network; it is a tool
for socializing and for shar-
ing your work product, and
with all of the services that
this search engine offers.
- Manuel Taméz, Google Inc.
Facebook is a platform for
keeping up with the ac-
tivities of the people we
know, while Twitter is an
open platform.
- Laura Gómez, Twitter.
Fifty-eight percent of
Facebook users sign
on through their mobile
devices, and in our country,
38% of the population use
this Social Network.
- Jorge Camarillo Govea.
SOCIAL NETWORKS
- Carlos Puig, Milenio.
...unlike in the past, we will, now, actually be seeing real competition,
which will get rid of the media that are lacking in content, allowing
only those that provide content to survive.
Moderators:Pablo Barragán, Alejandra Santos
43
Urban Design Trends of theXXI Century
Alejandro HernándezArchitecture critic and curator
Michel RojkindCEO, Rojkind Arquitectos
The importance of Design in Economic Development
Gianfranco ZaccaiIndustrial designer
Successful Tijuana Designers
Mary Carmen FloresJournalist
Carlos Sánchez Automobile designer
Ximena ValeroFashion designer
...to create is not just a question of sensitivity, but rather one of
understanding that which moves us to do what we’re doing, that
“something” that motivates us…the creation must also generate an
air of respect with regard to that which already exits...
- Michel Rojkind, Rojkind Arquitectos.
- Carlos Sánchez, Italdesign-Giugiaro.
...a in order to design an automobile, one must not only be skilled in
drawing, but also be knowledgeable in the fields of aerodynamics,
ergonomics, mechanics, assembly and disassembly…it can take up to six
years for an automobile to go from first sketch to market introduction.…
STRATEGIC DESIGN
...the lack of choices was what led me to come up
with the idea of “transformable fashion.”
- Ximena Valero, designer.
There is a great deal of environmental pollution…and we think plastic
waste is to blame; one solution would be recycling polymers for the
creation of furniture, as well as recycling agroindustrial waste, such as
sugarcane bagasse, which can also be reused for this purpose, as it
contains cellulose, a material ideally suited for this.
- Arturo Zizumbo López, Instituto Tecnológico de Tijuana (ITT).
44
Furniture and Household Equipment Design
Alma BejaranoModerator
Matt HebertDesigner
Yolanda LoriaRegional Director, Muebles Dico
Lectures by Sculptors
RivelinoSculptor
SebastiánSculptor
Héctor TajonarJournalist
- Gianfranco Zaccai, Design Continuum.
Everybody wants to form a part of the community, but also, that their traditions are preserved and that
their local culture is respected, for which reason it is recommended to combine the global with the local.
María Elena Miranda PascualResearcher and professor
Armando PedreroOwner, Authentic Furniture de México
Arturo Zizumbo LópezPolymer specialist
The selection of furniture depends on practical and esthetic fac-
tors, where one must consider its functionality, based on size,
shape, dimensions of spaces and distribution constraints.
- Yolanda Loria, Muebles Dico.
Passion gave me the strength to do whatever was
necessary.- Rivelino.
Art is the soul of Mexico.
- Héctor Tajonar.
...my work stands out for the mathematic precision of its design,
which goes beyond geometry…I’ve implemented this style in all
that I do: fashion design, industrial design, transformable miniature
figures, architecture, and of course, in my sculptures...
- Sebastián.
...Baja California’s furniture tradition began during the sixties,
reaching its highpoint in the nineties, when this type of
craftsmanship was in high demand.
- Armando Pedrero.
Moderator:Alma Bejarano.
45
CULINARY ARTS
Reclaiming Our Gastronomyand History
Ofelia Toledo Bacha Oaxaca chef
José Ramón CastilloMaster chocolatier
Rodolfo GerschmanFood editor and critic, wine columnist
Ana Laura MartínezDeputy Director, The Culinary Art School
Gloria López MoralesMexican Gastronomic Culture Conservatory
From Tijuana for the World
Luis Ricardo Bonilla CazarínCulinary arts specialist
Javier GonzálezDirector, Culinary Art School
Miguel Ángel GuerreroChef
Javier PlascenciaChef
Martín San RománChef
Jair TéllezChef
Microphone on the Grill: Cooking Can Also Make You Famous
Marcela ValladolidChef, winner of Iron Chef
Sam ZienMedia personality “Sam, The Cooking Guy”
In Mexico, gastronomic journalism has existed for quite a while;
nevertheless, it was limited to the restaurant reviews. Now, there
are more gastronomic publications;...the Association of Gastro-
nomic Journalists was founded to review and highlight national
culinary art.
- Rodolfo Gerschman, food editor and critic, wine columnist.
Traditional Mexican cuisine: Cultural Heritage
of Humanity.
- Gloria López, Mexican Gastronomic Culture Conservatory.
We have one of the best cocoas in the world;
unfortunately, we have very little of it.
- José Ramón Castillo, ¡Qué Bo!.
Baja California’s restaurateurs aremaking history.
- Javier Plascencia.
The quality of the meal is simply the interaction
between the individual and the food.
- Pascual Ibáñez, Escuela de los Sentidos.
I like to promote cooking as a cultural legacy
for our children...
- Ofelia Toledo, restaurante Yu Ne Nisa.
Moderator:Maribel Moreno.
46
Waking up the Senses;Multisensory Gastronomy
Pascual IbáñezDirector, Escuela de los Sentidos
Cooking with Senses,Witness to the 21st Century
Andrés MadrigalChef
We are focused on rescuing local cuisine, that cuisine preserved by the Kiliwas, Cucapah and
Kumeyaay people. We have a lot to learn from them. We have to work to...make them noticed; have
fishing returned to them; remove barriers so they can gather things; put them back on the map.
- Ana Laura Martínez,The Culinary Art School.
I find an ‘innovative Tijuana’ that has de-
cided to invest in its origins…that has em-
barked on this adventure, that has taken
the pathway home.
- Andrés Madrigal.
The Baja Med concept has developed because there was
no Baja California cuisine. I defend it and I live it, as I believe
it goes beyond just providing the region with a cuisine.
- Miguel Ángel Guerrero, chef.
The cuisine of Baja California...doesn’t dominate...
it accompanies.
- Javier González Vizcaíno, Culinary Art School.
...this place grew due to the demand for Baja California products
in the United States. Based on said demand, producers began
planting what the local gastronomy required, and from there, great
chefs began using these products.
- Martín San Román, chef.
The pride that Tijuana residents feel
for their city hasn’t come free.
- Sam Zien, “The Cooking Guy”.
In order to be universal, you have to be local.
- Jair Téllez, chef.
47
48
INDUSTRY
Electronics
Automotive
Energy
Organizational Excellence
Medical Industry
Aerospace
Science and Technology
49
ELECTRONICS
Global Competitiveness
Mark BaydarianPresident, Leviton Manufacturing Co.
Adriana EguíaRepresentative, Endeavor
Juan Manuel HernándezBusinessman, Former President of Coparmex
Luis Aguirre LangPresident, CNIMME-INDEX
Eric PilaudPresident, Custom Sensors and Technologies (CST)
Open Hardware Madness
David CuartiellesCo-Founder, Arduino
Mark HatchPresident, TechShop
Jason ShortDirector of Design and Image, Smart Design
Binational Map
Eric FrostDirector, Viz Center, SDSU
Dave HesterKyocera International
Christina LuhnDirector, Mega-Region Initiative
David MayagoitiaCo-founder of in3 and DEITAC
Using a Google map, our remote-control drones fly over the
countryside to obtain data on matters such as reforestation, fauna
and climatic conditions.
- Jason Short, Smart Design.
What we do, we do openly so that anyone can use it in their
products, whether for commercial purposes or not. That’s not of
concern to us.
- David Cuartielles, Arduino.
The binational map system is a useful tool for businesses, as it
facilitates locating potential clients or data necessary to develop
their infrastructure and location.
- Dave Hester, Kyocera International.
Tijuana has the potential to craft its own identity through the
development of the animated film industry, this in addition its
privileged geographic location close to Los Angeles and Hollywood
where these are made.
- Raúl García, animator.
50
The Rise of the Manufacturers: Rethinking Innovation and Education
Dale DoughertyFounder, “Make” magazine
The Future of Baja California in the Production of CGI Content
Raúl GarcíaBoxel Interactive
Andrés Reyes BotelloFounder and General Director, Boxel Interactive
Silicon Valley: A Culture on Innovation and Risk
Rocío GalvánJournalist
Laura GómezTwitter
It is a plant open to everyone; there are engineers, artists, fathers, mothers,
working in the same space.
- Mark Hatch, TechShop.
- Christina Luhn, Mega-Region Initiative.
One of Tijuana Innovadora’s themes is binational collaboration,...
not only what this region has to offer the world, but also the benefits
these efforts can bring about for the mega-region and how San
Diego, the Imperial Valley, Tijuana, Ensenada, Tecate and Mexicali
can work together.
The city is being forged by numerous creative projects; the
animated film industry and the content industry, which will
be in a position to compete with foreign projects.
- Andrés Reyes Botello, Boxel Interactive.
We’re strategically positioned in the Pacific; we have complementary
abilities and we are not competitors.
- David Mayagoitia, Deitac.
Moderator:Guillermo Romero.
51
AUTOMOTIVE
Requirements and Benefits of a Supply Chain in the Region
Alfonso CarrilloUndersecretary, SEDECO
Jorge CarrilloResearcher, COLEF
Luis Olive HawleyChief, International Businesses Promotion Unit, PROMEXICO
Jorge LoyoGeneral Director, Autoliv
Steven WilingGeneral Manager, Delphi
...we must think not only of the United States as our main buyer...
Mexico is the world’s fourth largest exporter of light automobiles -
we surpass even the United States - this confers upon us a great
responsibility...as leaders.
- Luis Olive Hawley, PROMEXICO.
Tijuana has the possibility of becoming a logistic enclave...at a
fundamental point of influence with the United States – to the east
and to the west -; with the Asia-Pacific traffic, and also, it is close to
Europe – through the Panama Canal-...
- Eduardo Aspero, Pacer México.
...the ‘thinking’ work, that of design, was done in the United States. Now,
it has to be done here. Develop the talent. That is the trend.
- Steven Willing, Delphi.
My industry has achieved a close relationship with the universities,
while everyone else is thinking about materials...the people
graduating from universities must have the skills that are needed
in order to develop local suppliers.
- Jorge Loyo, Autoliv.
52
Technology and Trends inAutomotive Design
Maurizio CorbiSenior Designer, Pininfarina
Regional Challenges in Infrastructure and Logistics
Eduardo AsperoGeneral Director, Pacer México
Carlos Guzmán Bofill General Director, PROMEXICO
Joe Da RosaPresident, Toyota, B.C.
Baja California enjoys great wealth with regard to its human capital;
developed within a binational culture … Mexican engineers are
training their foreign colleagues abroad.
- Alfonso Carrillo, Sedeco.
The migration of ‘the old school’ to the contemporary has been
a gradual process, where I have made space for learning and
assimilating new trends and thus be able to apply a global artistic
expression in my work.
- Maurizio Corbi, Pininfarina.
80% of our exports are in manufacturing, more than half of this is
high-tech.
- Carlos Guzmán Bofill, Proméxico.
This is my dream; that our state become the country’s best option with
regard to automotive design and manufacturing...
- Joe Da Rosa, Toyota.
Moderator:Emmanuel Campillo.
53
ENERGY
The Logistics and Delivery of PEMEX and Refining
Francisco Fernández LagosDeputy Director of Distribution, Pemex Refinación
Energy Overview: Challengesand Opportunities
Miguel Ángel Alonso RubioGeneral Director, Acciona México
Eduardo AndradeCorporate Director, Iberdrola México
Claudio BartoliniGeophysicist, Repsol USA Holdings Corporation
Felipe BayónHead of special projects, BP
PEMEX Exploracion has 31,256 wells that have been drilled in the country,
6,000 of these in production; sixty-five thousand kilometers of pipeline
that run throughout the country; and 15 marine terminals.
- Francisco Fernández Lagos, PEMEX.
54
Energy Sustainability
Eduardo Oviedo GonzálezFounder, INOV Energía and Co-founder,LEDSS La Era del Sexto Sol
...the main challenge that we will face will be to
supply safe, reliable energy , sufficient for a growing
population.
- - Eduardo Andrade, Iberdrota México; Claudio Bartolini, Repsol USA Holdings Corporation; Felipe Bayón, BP; and Miguel
Ángel Alonso Rubio, Acciona México.
This invention has the capacity to provide food and water to the
population, to create an oasis in the middle of the dessert, to fight and
reverse solar warming, and to provide decent and well-paid jobs to the
residents of this region, and it is an innovation made in Tijuana.
- Eduardo Oviedo Gonzalez, INOV Energía LEDSS.
Moderator:Jaye Galicot.
55
Baja California Companies that Standout in the World
María Eugenia Acevedo MárquezGeneral Director, Certus Laboratorio Clínico
Jae Chul NamGeneral Manager, Skyworks Solution de México
Ignacio Fimbres SánchezPresident, Grupo Calimax
Juan Manuel HernándezBusinessman, former president of Coparmex
Aaron H. VázquezIndustrial sector specialist
Tijuana: Perception Trumps Reality
Carlos AlazrakiPublicist
The Future of Pensions in México
Dario LunaEconomist
Pedro Vázquez ColmenaresDirector of Economic, Social and Cultural Benefits, ISSSTE
In order to achieve success, we must be
clear on the goal to be achieve, have a
strong foundation in order to be able to
grow, bring together a great creative team,
and learn, learn and learn...
- María Eugenia Acevedo Márquez, Certus Laboratorio Clínico.
ORGANIZATIONAL EXCELLENCE
...we’ve been here through the good
times and the bad.
- Ignacio Fimbres, Calimax.
The key to success is based on the
philosophy of a single mind, focusing
on one sole objective...
- Jae Cul Nam, Skyworks Solution de México.
Something very good about the city is
that it is overflowing with talent, and
we’re exporting it.
- Aarón H. Vázquez, Turbotec.
56
Winning OrganizationsPresentation of the 22nd Baja California Awards recognizing Quality and Competitiveness
Jonathan Díaz CastroPresident, Baja California Institute for Quality and Competitiveness
Alejandro MungaraySecretary of Economic Development for Baja California
Innovation: CompetitivenessAgainst Competition
Arturo Elías AyubBoard of Directors, TELMEX and Uno Noticias
It’s a very delicate matter that we cannot ignore; we must have
a new national pension system, one that is comprehensive,
financed and that covers the majority of Mexicans.
- Pedro Vázquez Colmenares, ISSSTE.
Tijuana Innovadora is an ongoing effort, a
fantastic event that I’ve not seen anywhere
else in Mexico, not even in Mexico City.
- Carlos Alazraki, Publicist.
This isn’t a contest, but rather a process, whereby companies are
invited to form part of a model of efficiency that allows them to
become better organizations, this requires quality companies.
- Jonathan Díaz Castro, Baja California Institute for Quality and Competitiveness.
The ‘secrets’ that have allowed us to grow: simple organizational structures,
austerity measures, always keeping in mind the good times and the bad,
productive assets, open-mindedness, and reinvestment of profits.
- Arturo Elías Ayub, TELMEX.
In Baja California there are around eighty-five thousand
businesses, of which 99% are micro, small and medium,
and which generate 68% of the jobs and distribute 45%
of the wealth.
- Alejandro Mungaray Lagarda, Ministry of Economic Development of Baja California.
Category Industry, Large-sizedCategory Education, Medium-sized Category Service Industry, Large-sizedCategory Government
Moderator:Miguel Gracia.
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MEDICALINDUSTRY
Innovation in Education
José Guerrero GuerreroDirector, Instituto Tecnológico de Tijuana
Jaime González LunaBucher Industries
Juan Manuel HernándezBusinessman and former president of Coparmex
Salvador Lozano LuquínDirector of Information Systems,Universidad Iberoamericana, Tijuana
Luis E. PalafoxDean of the School of Chemistry, UABC
Eduardo SalcedoSenior Vice President of DJO Global LLC
Miguel Salinas YáñezDirector of the School of Engineering of CETYS
Martín G. VázquezVice President, Manufacturing Management, Carefusion
...to those of you young people who lose patience because you
don’t see an immediate triumph, this is something achieved,
bit-by-bit, over time. You don’t achieve success immediately. It
comes with time, as a result of work, effort and sacrifice…
- Raúl Alcalá.
There are two types of stem cells: embryonic stem cells (ES)
cells and adult stem cells… they can be obtained from bone
marrow, fat, peripheral blood, the umbilical cord, etc.
- Luis Romero Guerra, Progencell.
We have various post-graduate offerings, thirteen engineer
specialties, six master degree programs, four doctoral programs,
and over 25,000 graduates.
- José Guerrero Guerrero, ITT.
Through the student exchange program, approximately 400 students
are studying at more than 72 universities in 20 different countries.
- Luis Enrique Palafox, UABC.
We have to become specialized in certain processes. Graduates
must go abroad and return.
- Martín G. Vázquez, Carefusion.
I’m not telling you my story to impress
you, but rather to leave a mark and to in-
vite you to innovate.
- Sarah Reinertsen.
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State-of-the-Art Medicine:Stem Cell Use in Ophthalmology
Patricia AubanelRenowned clinical cardiologist
Luis Gonzaga Romero GuerraOrthopedist, Medical Director at Progencell
Jackie R. SeeCardiologist, Pioneer in Stem Cell Research
Norma Niño SulkowskaPioneer in Stem Cell Use in Ophthalmology
When the Medical Industry Meets the Indomitable Human Spirit
Pedaling from Within: The Tour of Life
Raúl Alcalá Gallegos Cycling champion
Sarah ReinertsenAthlete and motivator
Tijuana, the cradle of information on bariatric surgery
Ariel Ortiz LagardereDirector, Obesity Control Center
This procedure was first researched in Russia...there are
more than 35,000 stem cell trials and 8,700 laboratory
tests going on right now in the Western Hemisphere.
- Jackie R. See.
Bariatric surgery consists in modifying the stomach or
intestines so the patient eats less and loses weight … a
third part of the population is overweight; this is 1.6 billion
people worldwide.
- Ariel Ortiz, OCC.
At our institution we have two
principal goals; to maintain our
relevance in the industry and
to constantly analyze our pro-
grams oriented toward interna-
tional practices.
- Miguel Salinas Yáñez,School of Engineering, CETYS.
Graduates should have global
knowledge, but also local ex-
perience.
- Salvador Lozano Luquín,Universidad Iberoamericana,
Tijuana.
We need
entrepreneurial talent.
- Jaime González Luna,Bucher Industries.
It’s no longer enough to just
mass produce the ideas of a
third party.
- Eduardo Salcedo, DJ Ortho.
There has to be a better pros-
thetic. I searched for it, and I
couldn’t find it, so I decided to
create it.
- Sarah Reinertsen quoting Van Phillips, creator of the
“Cheetah Leg.”
Moderators:Cynthya Rodríguez. Eduardo Salcedo.
59
AEROSPACE
Mexico’s Value Added in the Future of the World’s Aerospace Industry
Roberto CorralDirector of Sales and Marketing, Volare Engineering
Flavio Díaz MirónRepresentative, Bombardier
Manuel Sandoval RíosExecutive Director of Prospective Analysis and Innovation, ProMexico
Tomás SibajaPresident, Aerospace Cluster of Baja California
Eduardo SolísSales Manager, Eaton
Future Challenges in Civil Aviation
Roberto Kobeh GonzálezPresident, International Organization of Civil Aviation
Virgin Galactic and the Space Company: Opening Up Space to Everyone
George WhitesidesPresident and CEO, Virgin Galactic
The certification that companies must obtain in order to be in
the global market is AS9100...since 2010, the number of Mexican
companies certified has increased by 32%.
- Eduardo Solís, Eaton.
Mexico has many engineers...I you invite young people to study
mathematics and the sciences because this is what Mexico needs.
- Roberto Corral, Volare Engineering.
...there is an important task at hand because the world is setting
its sight on Mexico; we are number one in terms of receiving
investment...we represent 0.6% of the world-wide aerospace
industry, so there is a huge market opportunity.
- Tomás Silbaja, Baja California Aerospace Cluster.
In the aerospace industry we have a total
of 266 companies that produce 33,000
direct jobs throughout the country.
- Flavio Díaz, Bombardier.
During the next twenty years, the number of flights will increase from
30 million currently to 60 million; passengers will increase from 3 to
6 million...and investment is projected to reach 120 billion dollars...
educational institutions and young people should take a close look
at the field of aeronautics: This represents a great development and
investment opportunity for Tijuana and the rest of the world.
- Roberto Kobeh González, OACI.
60
...we are hiring a lot of pilots for the command of
spacecraft, and even though the capsules do not
require a lot of steering, these types of vehicles
have to be controlled manually...we need some
of the world’s best pilots in order to fly safely
into space.
- George Whitesides, Virgin Galactic.
The creation of the ‘DIY Drones’ forums
has served to inspire young talent to
build small aircraft; an activity that in
some cases has served as the basis for
creating companies to manufacturing
these devices to scale and to sell their
parts and components.
- Chris Anderson, Wired.
The exploitation of space in Mexico is in its infancy in comparison to aeronautics, - it only covers 2% - but the
future looks bright because we have good work in the areas of telecommunications and satellites; we have talent,
researchers, coordination and cooperation with space agencies such as NASA, RKA and JAXA. We have the science,
but not the technology.
- Francisco Javier Mendienta, AEM.
Projects and International Cooperation
Francisco Javier MendientaGeneral Director, Mexican Space Agency
DIY Drones: Open-source Innovation and its Affects on the Aerospace Industry
Chris AndersonWired Magazine
Moderator:Gilberto Macías.
61
The Role of Innovation as a New Source of Growth
Richard A. BoucherDeputy Secretary-General, OECD
Charting the future: The Impact of Science, Technology and Means of Communication in Modern Life
Steven Berlin JohnsonBest-selling Author on the interaction of science, technology and personal experience
Mexican Scientists
Horacio AlmanzaResearch Professor
José CordeiroDirector, Venezuelan Node of the Millennium Project and Professor, Singularity University
Graciela GuerraResearcher and Professor, UABC
Alexei Licea Director, Biotechnology Division, CICESE. (Research: Diabetes,HIV, Tuberculosis)
Jorge OlmosScientific, Biotechnology Innovator. (Research: Cancer)
Silvia Torres-PeimbertInternational Astronomical Union
First Mexican Astronomer, Women of science UNESCO. (Research: Chemical composition of nebulas).
...there are over 65,070 foot amputations of diabetic patients, mostly due to bacterial infections, which
would justify the application of silver nanoparticles after the necrotic tissue has been removed.
- Horacio Almanza.
...98% of bacteria are beneficial to plants, animals and humans. In search of these qualities, we’re
working to isolate various proteins that have potential in the treatment of breast cancer...we have
been working with bacteria for the last 15 years. We are going to look for metabolites to kill cancer
cells and seek to have bacteria produce these (metabolites).
- Jorge Olmos Soto, UABC.
...our research consists in isolating
a marine protein with biological
activity to fight cancer, tuberculosis
and diabetes.
- Alexei Licea Navarro, CICESE.
...anticoagulant agents, proteins that are the
basis for vaccines, as well as antioxidants that
can be useful in the prevention of illnesses
have been discovered in the ocean.
-Graciela Guerra, UABC.
SCIENCE AND TECHNOLOGY
Mexico faces a fair number of obstacles to free
competition: It has a lot of regulatory red tape...The
government and banking institutions have financing
programs, but they are earmarked for strong, already
established markets and not for those that require
encouragement.
- Richard A. Boucher, OCDE.
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ICT: A Disruptive Development Factor
Javier AllardGeneral Director, AMITI
Claudio ArriolaDirector, BIT Center
Mónica AspeCoordinator, Information and Knowledge Society, SCT
Claudia CalvinGeneral Director, Mexican Board of Intl. Affairs and Founder, Mujeres Construyendo
Eduardo GranielloFounder, Intellego
Armando TalamantesCNN México
Manuel TamézMexican Internet Association
Solving Mankind’s Challengesthrough Innovation
José CordeiroDirector, Venezuelan Node of the Millennium Project and Professor, Singularity University
Federico GraefDirector, CICESE
Juan José MartínezCEO, Vydra
Ismael PlascenciaResearch Coordinator, School of Accounting and Administration, UABC
Juan SarracinoPresident, Sarracino & Sarracino Consulting
...take those investments in hardware...and turn them into valuable information...
- Eduardo Graniello, Intellego.
...we work in high tech; we do a lot of development of instrumentation and computing techniques for the purpose of expanding our knowledge of nature, the understanding of our solar system, stars, gas among the stars...we want to know it all.
- Silvia Torres Peimber, UAI.
...the country’s research on the interstel-lar medium and the formation of stars is very important; these efforts require support and high technology.
- José Cordeiro, Project Millennium/ Singularity University
...the success of people…will depend on their capacity to generate and access information…and to transform it into knowledge.
- Javier Allard, AMITI.
...Tijuana’s principal institutional buildings will be incorporated into the group consisting of the 40 most important cities, which will be linked by Internet with an upgraded broadband of between 100 megabytes and 10 gigabytes per second...
- Mónica Aspe Bernal, SCT.
Moderators:Andrea Flores. Héctor Uraga.
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...CICESE has been granted 9 patents, 10
are currently being processed; copyrights
and brands.
- Federico Graef, CICESE.
Capitalism is focused on generating wealth,
but it forgets to share it.
- Ismael Plascencia, UABC.
...observation, perpetual questioning, experimentation, the development of networks
and association of ideas are the skills of innovators.
- Juan Sarracino, Sarracino & Sarracino Consulting.
...it’s in the government’s hands
to implement technology...as we
implement new computing tools on a
large scale, to find patterns in order to
make predictions, and make decisions
that have an impact on the country’s
economy and in people’s lives.
- Manuel Tamez, AMI.
...according to the Report on Global
Competitiveness, Mexico occupies the 117th
position out of 139 in terms of the incorporation
of women within the labor market...behind
Croatia, Nepal, Senegal...competitiveness
cannot be built up if half of the population is
not incorporated into productivity.
- Claudia Calvin, Mujeres Construyendo.
64
...the other area we believe has a lot of potential
is education...the adoption of technology...and
this has dual characteristics: It creates a new
market...and boosts productivity.
- Claudio Arriola, BIT Center.
From an energy perspective,
the field of efficiency offers
the most possibilities for
innovation.
- Juan José Martínez, Vydra.
...the company has an audience of
five million people that read their
magazines and now 17 million
that read their [Internet] portals...
we’re facing is different method
of keeping oneself informed...
- Armando Talamantes, CNN México.
...the four technologies of the
future are: nano, bio, cogno
and info...Japan could be
manufacturing brains in 2018.
- José Cordeiro,The Millennium Project.
...an innovative team requires an intellec-tual diversity amongst its members.
- Steven Berlin Johnson.
65
66
HUMANISM
Leaders and Entrepreneurs
Humanitarianism
Economics
The Digital City
Philanthropy
Innovative Greatness
The MetropolitanDevelopment Plan
67
Yo Tijuaneo ¿y tu? (I Tijuaneo! And you?)
Representatives of Tijuana’s Youth
Innovation within India
Anand MahindraBusinessman, philanthropist, New Delhi
Young Tijuana Professionals inthe Silicon Valley
Rodolfo Ham-ZhuBioengineering
Juan Pablo KuriSpecialist in new technology
Viviana MartínezRadio host
Rodrigo Sánchez RíosMaster’s degree student in business and private capital investor
Carlos M. Tamés Project Director and Consultant, Project Management Advisors, Inc.
The Impact of One: The Ability of Youth to Create Positive Change
Roland KwemainPresident, Junior Chamber International
Leadership Worthy of Trust
Amy LymanCo-founder, A Great Place to Work Institute and Expert in Leadership
Leaders
Jorge FerraezPresident, editorial board, Líderes magazine
There is no story of leadership that does not entail work; regardless of at what
level, many of hours of sacrifice and organization are required, and above all,
efficiency, intelligence and a lot of determination...
- Jorge Ferraez, Líderes.
LEADERS AND ENTREPRENEURS
- Jordi Muñoz, 3D Robotics.
...here in Tijuana, neighboring California, we have no excuse for
not initiating projects.
Show Mexico and the rest of the world the Tijuana modus operandi.
- Gaby Roldán, Yo Tijuaneo.
...we must avoid the ABC syndrome of our generation: A stands for ‘Accuse’- accuse
everyone else; B for ‘Blame’- blame everyone else, and C for ‘Complain’- complain
about everyone else.
- Roland Kwemain, Junior Chamber International.
- Anand Mahindra.
Break the mental chains of colonization,
the thinking that everything good comes
from abroad.
68
Innovative YouthTranscending Borders
José Manuel AguilarBiologist with a master’s degree and Ph.D. in biotechnology
Jordi Muñoz BardalesPresident, 3D Robotics
Enrique BetancourtExecutive Director, National Center for Crime Prevention and Citizen Participation
Edoardo ChavarínBrand developer and creator of the NaCo clothing line
Derrik ChinnCreator of Turista Libre
Christopher YanovFounder, Reality Changers
Entrepreneurs Transformingthe Region
Ricardo ArnaizFounder, ANIMEX
Hernán FernándezFounder, Angel Ventures, México
Fermín GarcíaPresident, Sosvia, Inc.
Marco GallardoGeneral Director, Power Pet
Andrés Reyes BotelloFounder and General Director, Boxel Interactive
Mexico’s Most Outstanding Entrepreneurs
Eduardo Durazo WatanabeTechnology entrepreneur
Jorge LópezMexican entrepreneur
Alejandro MazaCo-founder, “Yo propongo” (I propose)
Uriel and René SalgadoInnovators in construction
The strange case of the Mexican Behind the Oscar
Charlie IturriagaSpecial effects producer
The Global Game of Golf:Economical and Social Impact
David AbelesDavid Abeles, Senior Vice President and General Manager, Taylor Made Golf Adidas and Ashworth Golf
- Charlie Iturriaga, OLLIN VFX.
...in our company, we’ve created the technology that we
required but couldn’t find on the market...
- Hernán Fernández, Ángel Ventures México.
Entrepreneurs, capital does exist; dust off those
ideas and let’s get to work!
- Marco Gallardo, Power Pet.
...we are experiencing the ‘humanization’ of pets.
- Fermín García, Sosvia, Inc.
Have a cause!
- Alejandro Maza.
Our objective is to transform Mexico.
- Andres Reyes Botello, Boxel.
Learn to listen…get rid of your ego
- David Abeles, TaylorMade Golf Adidas.
Doing what one truly loves, becomes a calling.
- Derrik Chinn, Turista Libre.
...I eliminate the stereotypes.
- Ricardo Arnaiz, Animex.
Look for Mexican talent...
- Eduardo Durazo Watanabe.
...we seek the use of energies that don’t harm the environment.
- René and Uriel Salgado.
Break the paradigms within the construction industry.
- Amy Lyman, Great Placeto Work Institute.
There is no leadership
without trust.
Moderators:Laura Araujo. Miguel Marshall. Gabriela Roldán. 69
HUMANISM
Japanese-style Quality andProductivity, Applied to Smalland Medium Businesses
Carlos KasugaPresident, Yakult
Less than Humans; Understanding the Psychological Roots of War, Genocide and Atrocity
David Livingstone SmithPhilosopher and author
Tijuana, the Frontier between Development and Knowledge
Alan BersinAssistant Secretary of International Affairs, U.S. Department of Homeland Security
Luis Herrera-LassoMexican diplomat
- Carlos Kasuga, Yakult.
Be punctual, honest, hard-working, studious, and respectful.
...there are no instances of universities, schools, research centers or governments studying and tending the phenomenon of dehumanization.
- David Livingstone Smith.
What’s happening here in Tijuana and San Diego will happen along the border, from here to Matamoros and Brownsville, to people from both countries.
- Alan Bersin, Department of National Security of the United States.
...the best practices in border regions in any part of the world do not usually originate in the federal capital cities. It is the local communities, the people and authorities, which can really know and understand the underlying dynamics of the problems and the ways to solve them.
- Luis Herrera-Lasso, Grupo Coppan.
Moderator:Magnolia Pineda.
70
Leadership...Talent; Something Acquired or Developed?
José Carlos GonzálezSenior VP-Global CSR, Sustainability and Philanthropy, McDonald’s Corporation
The role of Innovation as aSource of Growth
José Luis OchoaExecutive Secretary, Institute for the Protection ofSavings in Banks
Outlook on the EconomicSituation of Mexico
Pedro Aspe Economist and Mexican politician
ECONOMICS
...integrity is not explained; it is seen, it is felt, it is noted.
- José Carlos González,McDonald’s.
Mexico’s economic policy
has been well managed,
and we’ve overcome the
mistakes of the past.
- Pedro Aspe Armella.
...the banking system in
Mexico has remained solid
due to strong regulation
and monitoring of lending
institutions.
- José Luis Ochoa,Institute for the Protection
of Savings in Banks.
Moderator:Jaye Galicot.
71
...it is the responsibility of the Federal Government to establish public policies that foster knowledge; access to digital information…has gone from 6,000 public locations with Internet access to 36,000...
- Mónica Aspe, SCT.
...when the objects come back to us, they’re able to tell us unexpected stories.
- Carlo Ratti, MIT SENSEable City Lab.
There is a deficit of five thousand computer engineers in San Diego.
- Bob Slapin, Executive Director, San Diego Software and Internet Council.
- Claudio Arriola, BIT Center.
...we have faith in you, our bilingual, bicultural border young people...
DIGITAL CITY
We have the idea that it’s difficult to go and sell to the United States, and I’m not going to tell you it’s not; but it’s also difficult for them to sell here; it is a huge business opportunity.
- Jorge Zavala, TecBa.
Tijuana, the Path to a Sensibleand Digital City
Carlo RattiDirector, MIT SENSEable City Lab
The Binational Digital Agenda
Mónica AspeInformation and Knowledge Society, SCT
Claudio ArriolaDirector, BIT Center
Jorge ArroyoFounder and CEO, Arkus Nexus Software Nearshoring Services
Flavio OlivieriPresident, Tijuana EDC
Bob SlapinExecutive Director, San Diego Software and Internet Council
Jorge ZavalaChief Digital Officer, TechBA
Digital Education in Latin America
Rodrigo Arboleda HalabyChairman and CEO, One Laptop per Child Association
72
The Montessori philosophy that considers that children learn better by playing should be reformed, as it has been proven that students learn better by doing.
- Rodrigo Arboleda OLPC.
Creativity knows no race, gender or orientation, nor does it differentiate be-tween people; it emerges from its environment.
- Richard Florida .
...as a result from our participation in Tijuana Innovadora 2010, we were invited to run pilot tests in Silicon Valley schools.
- Lourdes Ibáñez, Club LIA.
Globally, we are the second leading country with regard to social applications. Tijuana has 1 million people interacting daily.
- Claudio Cossio, Maestros del Web (Webmasters).
If you don’t develop your people, you are not going to grow your company. The engine must always be innovation.
- Ángel Sánchez, Arkus Nexus.
we need to take advantage of our relationship as neighbor to the United States; there should be “ambassadors”...who cross the border to preach the capabilities that exist in Tijuana.
- Jorge Arroyo, Arkus .
If you want to work with the best, you have to have the best.
- Miguel Mejía, TRESS International.
Creative Economy, a New Calling for Baja California
Richard Florida Expert in Creative Economy
Success Stories in Digital Development
Claudio CossioEuropean Editor, Maestros del Web
Tanya EscamillaJournalist
Lourdes IbáñezCo-founder and General Director, Club LIA
Miguel MejíaDirector, Grupo Tress Internacional
Ángel SánchezArkus Nexus
Moderator:Enrique Jiménez “Ejival”.
73
- Alejandro Poiré, Secretary of the Interior, Mexico.
We must find better ways to foster these ways of working together between the public sector and private social organizations, such as here...in Tijuana.
PHILANTHROPY
What We Do with Our Emotions
Mily CohenVice President and Co-Founder, Memory and Tolerance Museum
Sharon ZagaPresident and Co-Founder, Memory and Tolerance Museum
- Mily Cohen, Co-founder, Memory and Tolerance Museum, Mexico City.
...there are three parties in any genocide: the perpetrators, who tend to be a small group of people; the victims, who are much more numerous; and the indifferent, who make up the vast majority.
- Cole Wilbur.
In philanthropy, it is necessary to plan what one is going undertake, what will be done, what the mission will be, the objectives, strategies...create big ideas.
- Rick Goings, Tupperware.
We have to reevaluate the role of companies and of people in a world where the wealth is concentrated among only a few...
- Michael Chu, Harvard University.
...the mobilization of time, talent and treasure to benefit our fellow human beings...are ways in which philanthropy can be expressed.
Alternative Business Models for the Creation of Social Value
Esra’a Al ShafeiFounder, CrowdVoice.org
David del SerFounder, Frogtek
Gabriela Enrigue GonzálezFounder, Prospera
Javier LozanoFounder, Clínicas de la Azúcar
Alejandro PoiréAlejandro Poire, Secretary of the Interior, Mexico
Conscientious Capitalism and the Future of Business
Blake MycoskieTOMS Shoes
Problematic Educational Issues: Challenges and Solutions
Claudio X. González GuajardoPresident, Mexicanos Primero A.C.
- Robert Kaplan, IAF.
Work together to share knowledge.
- Sharon Zaga, Co-founder,Memory and Tolerance Museum, Mexico City.
Compassion without action makes no sense.
Moderators:Antonieta Beguerisse. Patricia Hernández.
74
- Claudio X. González Guajardo, Mexicanos Primero A.C.
From the beginning with its first event in 2010, Tijuana Innovadora had a large-scale effect in terms of its influence, which extended far beyond the state. Its impact is national and international.
- Richard Kiy, ICF.
With regard to charitable donations, the tax regulations in the United States are more attractive than those of Mexico.
One thing that is really important is to partner with other entrepreneurs.
- Gabriela Enrigue González, Prospera.
Investment is reflected in the savings we provide Mexico in investments and in healthcare.
- Javier Lozano, Clínicas del azúcar.
Nothing in this world is more valuable than hope.
- Esra’a Al Shafei, CrowdVoice.org.
We chose to concentrate our efforts on a specific type of customer.
- David del Ser, Frogtek.
Philanthropy and Social Investment in Mexico and Latin America: Lessons in Tijuana
Michael ChuProfessor, Harvard University
Rick GoingsPresident and General Director, Tupperware Brands
Robert N. KaplanPresident and CEO, Inter-American Foundation (IAF)
Richard KiyCEO, International Community Foundation (ICF)
Cole WilburPhilanthropist
People want to see you are do well, that you are successful.
- Blake Mycoskie, TOMS Shoes.
75
The Past, Present and Futureof Technology
Stephen Gary WozniakCo-Founder, Apple Computer
A Shift in Paradigm?
Liébano SáenzPolitical analystPresident and CEO, Gabinete de Comunicación Estratégica (GCE)
INNOVATIVE GREATNESS
The challenge lies in the content and in the means of communicating, in that in this new era represents a shift in paradigm.
- Liébano Sáenz.
76
Institutions don’t teach students to be skeptics, to question their teachers. They don’t invite us to explore. Those students are labeled as rebellious.
- Stephen Wozniak.
I was a Robot
Wolfgang FlürElectronic music pioneer, Kraftwerk
Here, the people are not cured. They redefined their health. We don’t call them ‘patients’, but rather ‘inpatients’, because they are anxious to remedy their situation.
- Natalie Jeremijenko.
Qué sigue en innovación y diseño
Natalie Jeremijenko Scientist and digital artist,New York University
This will kill that
Enrique NortenFounder, TEN Arquitectos
spaces as a means of communication, such as a land, a community where areas of disagreement are exposed and areas of agreement are discovered; even when these are temporary and precarious agreements
- Enrique Norten.
The drums are physical labor. The synthesizer is mental.
- Wolfgang Flür.
Moderators:Jaye Galicot. Jorge Izquierdo.
77
Digital Opportunities inEmerging Markets
Aarón BareGlobal entrepreneur, Aaron Bare & Co.
Video: Agentes de Cambio(Agents of Change)
José CastilloCo-founder, Arquitectura 911sc
Metropolitan Strategic Development Plan: Tijuana, Tecate, and Playas de Rosarito
Rodolfo ArgoteDirector of Land Planning, Metropolitan Planning Institute
Raúl Islas EspinozaPresident, Economic Development Advisory Board,Playas de Rosarito
José Manuel JassoPresident, Advisory Board, Economic Development of Tecate
Humberto JaramilloExecutive President of the Board, Tijuana Economic Development Council (CDT)
Sergio MontesDeputy Secretary of Infrastructure and Urban Development, State of Baja California
Rafael PérezArt and Design Department, Universidad Iberoamericana,León, Guanajuato
Daniel RubioExecutive Director General, Metropolitan Planning Institute
...we must continue working, so as to not put future generations at risk.
- José Manuel Jasso, CCET.
...a metropolis such as Tijuana merits long-term planning.
- Humberto Jaramillo, CDT.
The strategies...include generating means for the economic growth, project evaluation and follow-up with the development teams that are working on the plans, and seeking financial alternatives in response to these actions.
- Daniel Rubio, IMPLAN.
...of the 56 metropolitan areas that exist in this country, the area encompassing Tijuana, Playas de Rosarito, and Tecate occupies the 6th spot nationally in terms of economic development; and registers 21st within Latin America.
- Rodolfo Argote, IMPLAN.
Within the Strategic Metropolitan Plan, the three cities, Tijuana, Tecate and Playas de Rosarito, will no longer be independent, though they will conserve their own identity.
- Sergio Montes Montoya, B.C.
- Raúl Islas Espinoza, CDR.
...in the past, Rosarito belonged to the Municipality of Tijuana, and now that it has become a municipality, it reintegrates itself, but now, within this innovative greater metropolitan area.
The concept of city has seen a broadening of meaning to include economic, social and cultural perspectives.
- Rafael Pérez Fernández, IBERO.
METROPOLITANDEVELOPMENT PLAN
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Life Expectancy: Rhetoricand Reality
Ada Yonath Noble Prize Laureate in Chemistry
Creative Cities andCultural Development
Martin KrammerCreative Economy
The New Frontiers of Design
Paola AntonelliCurator, Museum of Modern Art (MoMA)
I want to urge all women of the world to dedicate themselves to science, to potentiate their expertise; if this isn’t done, the capacity of the human brain is being wasted, because we represent half the population...
- Ada Yonath, Noble Prize Laureate.
The new type of design is also old; whenever we want to be constructive and positive with regard to the future, we also need to reflect on the past.
- Paola Antonelli, MoMA.
...in creative cities, disciplines such as architecture, design, gastronomy, music, literature are applied. Cities are not only sustained by economics, but also by creativity.
- Martin Krammer.
This era has given rise to the phenomenon of disruption, in other words, of those technologies and innovations that provoke the disappearance of other products in the marketplace.
- Aarón Bare.
The city dies when its citizens fails to participate. The one who innovates is the one who physically takes to the street.
- José Castillo, Arquitectura 911sc.
Moderators:Raúl Cárdenas. Ana Martínez.
79
Germany
Argentina
Australia
Bahrain
Brazil
Bulgaria
Cameroon
Canadá
Chile
Colombia
South Korea
Spain
United States of America
France
Honduras
India
Israel
Italy
Japan
Malta
Mexico
United Kingdom
Venezuela
ORIGIN OF THE SPEAKERS80
81
SPONSORSSOCIALLY RESPONSIBLE INVESTMENT
As we’ve mentioned elsewhere, the idea of
Tijuana Innovadora came about as the
result of a conversation among friends, which
was then brought to fruition: An event that would
present, both to locals and those not from our
City, the innovative reality of Tijuana, as opposed
to the image presented by the media.
Tijuana Innovadora 2010, the Intelligent Frontier
and Tijuana Innovadora 2012, Bound for Great-
ness were made possible thanks to the contri-
bution of economic resources, time, talent and
the collaboration of businesses, government,
educational institutions, charitable organiza-
tions, the media, students and local citizens.
Under the disciplined leadership of Jose Ga-
licot, we have worked to generate human - Alejandro Bustamante.
This event isnot about
making money; it’s about
earning respect
1
2 18
19 22 23
10
12
6
3
4
5 7
1314151617
20 21 24
27
8 11
9
82
and economic resources that allow for the
project’s self-sustainable growth. The Tijuana
Innovadora Movement is now registered as a
not-for-profit, charitable organization.
Furthermore, we’ve sought that all the involved
organizations, manufacturing plants, busi-
nesses, institutions, collective projects, artists,
etc., benefit both directly and indirectly from
the investment in an event that promotes and
markets the city’s virtues and potential.
Tijuana Innovadora 2012, Bound for Greatness,
is profoundly grateful to the businesses, go-
vernment entities, charitable organizations
and individuals that collaborated and showed
their commitment through direct and in-kind
investment in pavilions, the channeling of re-
sources, tickets purchased for gala dinners,
conferences and panels, as well as their input
regarding program management initiatives.
Together, we once again demonstrated, regio-
nally, nationally and internationally, the origi-
nal and innovative nature of Tijuana; a national
role model to be followed.
36
37 39 52
28
29 31 45 47
49
30 32
33
3435
38 40
41
42
43
44 46
48
50
51
53
25
26
83
PAVILION EXHIBITORS AND SPONSORS (PICTURES) (COLORS)
1. ABC Aluminum
2. Aeroméxico
3. Agencia Aduanal Jorge Díaz
4. AIMO/CST
5. Arte Público.
Cardinal 5. Ciudad Habla.
6. Axis
7. Baker & McKenzie
Abogados, S.C. FIC
8. Calimax
9. Canacintra - Clúster
mueblero
10. CANACO Tijuana
11. Capta
12. Carl Zeiss Vision
13. Cecyte
14. Cervecería Tijuana
15. CESPT
16. CETYS
17. Clínica de Ojos de Tijuana
18. Coca Cola
19. Conacyt
20. CDT / FIDEM
21. Corrugados de Baja
California
22. Cotuco
23. D’Volada
24. DJ Orthopedics
25. El Informador
26. El Mexicano
27. Endeavor: Indegsa / BTB /
Motiva / PowerPet
28. Focus
29. Foxconn
30. G Tel
31. Gasmart
32. Gobierno del Estado
33. Grupo ATISA
34. Grupo Tress Internacional
35. HARMAN
36. Heineken
37. Hermosillo y Asoc.
38. Ibero
39. IMERK
40. Innovatec Baja CDITBC
41. Inpade
42. Instituto de Ciencias
Cardiovasculares
43. Interpoint Security Systems
44. IOS Office
45. IPN / CITEDI
46. Kyocera
47. Kyomex
48. L.A. Cetto
49. La Estrella de Michoacán
50. Loginam
51. Logística BLS
52. Macroplaza
53. MAR Intl.
54. Mental Tech
55. Milenio Radio
56. Mind Hub
57. Morzan
58. Morzan
59. MVS
54
56
57
60 61 62 63
64
70 71
737475
77 80
55
58
66
67 68
79
72
59
65
69
76
78
84
60. Nihon Robotics Institute
61. Nissan
62. Panasonic
63. Parque Industrial El Florido
64. Periódico Frontera
65. Periódico Frontera
66. Medios PPI
67. Procopio
68. Publimedios
69. Radio Latina
70. Santander
71. Secretaría de Economía /
ProMéxico / Pymes
72. Secretaría de Educación
Pública
73. Secretaría de Gobernación
74. Sedesol
75. SEICA
76. Sempra
77. Síntesis
78. Síntesis
79. Sol de Tijuana
80. St Petersburg Vodka
81. Tacna
82. Techmaster
83. Telcel
84. Televisa
85. Televisa
86. Telnor
87. Telvista
88. Teska
89. The Union Tribune
90. Tijuana Duty Free
91. Total Logistics
92. Toyota
93. Turbotec
94. Tv Azteca
95. Tv Azteca
96. UABC
97. Unifront
98. Uniradio
99. Uniradio
100. UNIVER
101. Univision
102. Univision
103. Universidad Xochicalco
104. Xolos de Tijuana
105. XX Ayuntamiento de Tijuana
81 83 84
86
878891
92
93 94 96 98 100
101
103
105
90
97 99
82
104
85
89
95
102
Promoters:Liliana Castellanos. Javier Espinoza. Patricia Hernández. Tomás Perrín. Jack Winer.
85
86
87
FELIPE CALDERÓNPRESIDENT OF MEXICO
DINNER
Music by Do Re Mi Network Project, conducted by Eduardo Barrios, Director of the Baja California Orchestra, Tijuana Opera Company: Norma Navarrete, María Vargas, Andrés Olivares, Oscar Angulo, and Charlie Chávez, accompanied by Aiko Yamada on the piano
- Felipe Calderón.
We need the commitment of the people who are
promoting, demanding, opining, constructing, suggesting, and
complying with their civic responsibilities.
88
Music by the “Arcano” duo, comprised of siblings Erika and Vick del Real Alvarado
ÁNGELES MASTRETTAMEXICAN WRITER AND JOURNALIST
DINNER
- Ángeles Mastretta.
This, our country, is breaking down with each and every day, and according to most all of the news, there seems
to be remedy. Philanthropists, nevertheless, believe there is. That is why they are so
valuable.
89
Music by DJ Chris Ruelas
ALFONSO ROMO GARZAMEXICAN BUSINESS LEADER
DINNER
- Alfonso Romo.
I’m a bit embarrassed. I’m here to speak about changes in attitude; precisely here, where you have already achieved your doctorate in change of attitude.
90
Music by tenor, Marco Antonio Labastida
DINNER
- Carlos Falcó, Marquis of Griñón.
I hope to come back many times, because I’ve enjoyed
everything that I’ve seen.
- Anand Mahindra.
This is a wonderful evening I will never forget. Tijuana Innovadora is a project that I would love to replicate in my own country, so
that the world will also know of all the good things India has to offer.
CARLOS FALCÓMARQUIS OF GRIÑÓN (SPAIN)
ANAND MAHINDRABUSINESS LEADER AND PHILANTHROPIST (INDIA)
91
TRAINING, EDUCATION AND
LEADERSHIP
The decidedly educational labor of
Tijuana Innovadora seeks to en-
rich formal and informal educa-
tion efforts and to collaborate in
the comprehensive development
of our region. These efforts include
the designation of resources to a
significant number of initiatives
and not-for-profit organizations;
the Volunteer and Leadership Pro-
gram; the Education Committee
with its Innovation Awards, guided
tours and numerous workshops;
as well as the Arte en la Industria
(Art in Industry) program and par-
ticipation in the Casa de las Ideas
(House of Ideas) project.
From the inception of Tijuana Innovadora,
we have sought to be “educators.” We
see teaching as a process that, among
other things, includes: Reflecting on
one’s ideas and prejudices; having the
opportunity to transform society through
sound communication, listening to others
and, certainly, to one’s self; developing
attitudes, talents and vocations that revive
personal preferences and passions; having
an innovative disposition; developing
competencies that enhance productivity
and improve the quality of life as a direct
result of the collaboration between
businesses, public and educational
institutions; and empowering both
individuals and society alike.
The Tijuana Innovadora Movement’s
channeling of resources and activities has
been designed to comply with our concept
of education, described above, through the
mainstreaming of innovative leadership,
solidarity and thinking.
92
93
INNOVATIVE CAREERS
94
A Greener Tijuana
Strategic Design
Organizational Excellence
Cinematography
Electronics
Ciencia y Tecnología
Digital City
Education
Culinary Arts
Aerospace Industry
Humanism
The Media
Automotive Industry
Leaders and Entrepreneurs
Philanthropy
8
3
2
9
1
10
2
10
6
1
1
7
1
9
6
SUBJECTS
23
3
2
11
4
10
2
10
56
1
1
8
13
19
6
WORKSHOPS
SUBJECTSTOTAL
76
TOTALWORKSHOPS
169
95
WORKSHOP FACILITATORS
96
CINEMATOGRAPHY
MASSMEDIA
CULINARY ARTS
ELECTRONICSAUTOMOTIVE INDUSTRY
ORGANIZATIONAL EXCELLENCE
AEROSPACE INDUSTRY
SCIENCE AND TECHNOLOGY
LEADERSAND
ENTREPRENEURSHUMANISMDIGITAL CITY
STRATEGIC DESIGN
PHILANTHROPY
A GREENER TIJUANA
EDUCATION
Basic Sound Effects Workshop
Visual Effects Workshop
Aerial Cinematography Exhibit
Mass Acting Workshop“Silence, Camera, Action”
IMCINE, Support for Film Production
Cinematographic Lighting Demonstration
Aerial Cinematography Exhibit
Cinematographic Lighting Exhibit
Cinematographic Lighting Workshop
Saulo Cisneros
Rodrigo Álvarez
Ivor Shier
Eduardo Cisneros
Hugo Villa Smythe
Victor Duran
Ivor Shier
Victor Duran
Victor Duran
Marketing Strategies Using Social Networks
Cross-Border Journalism
Applying the Use of Social Networksto Civic Participation
How do You Get to the Truth?Journalism in the Digital Age
Television Workshop
Presentation of the Book, “A Chorus of Monologues”
Behind the Cameras with Televisa Tijuana
Armando León Valladolid y Jorge Camarillo Govea
Laura Castañeda, Carmen Escobosay José Luis Jiménez
Enrique Davis Mazlum
Dean Miller
Guillermo Wilkins
Raul Rodriguez
Mari Pili Becerra, Patricia Álvarez, Rigoberto García, Félix Guarello, Pablo Martínez e Iván Quezada yMaricarmen Flores
Dionisio Del Valle, Rodolfo Gerschman
Roberto Riatiga López y Omar Lopez Toscano
Alberto Song Trujillo
Alberto Song Trujillo
Chef Luis Castro
Alberto Song Trujillo
The Barrel Monologues
Craft Beer Brewing
Coffee AppreciationWorkshop: Extraordinary Coffee,
No Sugar, No Milk...Enjoy It!
A Week of Coffee Tastings at Sospeso:Coffees from Around the World
The Culinary League for Special Youth
Innovation in Coffee: Creating a New Styleand Method of Distinguishing Coffee
Raúl Montoya, Jesús Caín, Oscar Nuñezy Guillermo Romero
Innovation with Drones
Gabriela Anaya, Juan GuzmanFundamental Skills for theManufacture of Vehicles
Gerardo Brizuela Altamirano
Israel Mendoza García
Access to Resources at a Symbolic Cost, as a Platform to Further Entrepreneurship
How to Win the Noble Prize for Quality: The Design of an Innovative Business Model
Carlos Cesar Apodaca y Sharon Jacqueline VilledaThe Key to the Universe
Oscar Edel Contreras López
Gustavo Alonso Hirata Flores
Leonel Susano Cota Araiza
Eduardo A. Durazo
Carlos Roman
Fernando Ávila
Uri López, Cecilia Aguillon y Hector Uraga
Alexei Miridonov y Kuotaro Sanay Robles
The Nanocharacterization and Research Unit
Synthesis Methods of Nanomaterialsand Biomaterials
Nanotechnology of the XXI Century
Learn to Develop Technological Ideas and Projects with Club Digital
Astronomy for Children
Workshop on Light Polution
Solar Energy
Revlux, How to Identify aQuality LED Product
Introduction to Biotechnology
Andrés Araujo Sanz
Simon Somohano
Rocío Álvarez
Miguel Ángel Isla Zavala / Axialent
Omar Jacobo Monroy Soltero
Wendy Montaño Gómez
Marco Alfonso Lepe Cisneros
Marco Alfonso Lepe Cisneros
Claudio Armando Cossio Saucedo
Constructive Creativity
How to do Business in Mexico
Women as Key Factors in Business
Conscientious Leadership
Startup Weekend
Do You Save or Do You Invest?
Business Geometry
Business Culture for an Innovative Tijuana
The Search for Mobile Applications Opportunities: Word-of-Mouth and User Acquisition
Esteban CamachoYoga and Emotions
Protolab Movil: “Interactive Electronics for Children”
Music and the Music Industry, Today and Tomorrow / Demonstration of Reactable
Carmen González
Pepe Mogt y Ramón Amezcua (Bostich + Fussible)
Daniela Villa y Emedel García
Hector Alejandro Hinojosa
Roberto Lara Valenzuela
Creativity in Fashion Design
The Creative Process toDesign a Collection
New Trends in Experimental Design
Gracia Goya, Michael Layton, Andy Carey
Marcos Reyes
Andrés Hofmann
Roxana Salcedo y Homero Fuentes
Alejandro Maza Ayala
Gabriela Enrigue González, Macarena Hernández De Obeso y Sandra Fernández Rodríguez
Philanthropic Contributions byFoundations for Hispanics-Latinos in
the U.S. and Latin America
Municipal Citizenry, Government and Democracy
Governmental Transparency, What’s Next?“In coordination with the Institute of
Transparency and Access to Public Information of Baja California (ITAIPBC)”
Today, You Get to Touch Yourself
Civic Intelligence,Strategies and Tools
Are you an Activist and Live Day-to-Day?
Celeste Castillo y Rocío Ibarra
Carlos David Castro López
Omar Pérez, Montserrat Alarcóny Enrique Soto
Brenda Gonzalez Vazquezy Marlene Serrano Rojas
Aseret Brito, Danna Priscila García Chavez, Elizabeth Torres y Anahí Sánchez
Rosa Angélica Hernández Galán, Alma Leola Guerra Canizalez y Delia Judith Gonzalez Zuñiga
Adrian Posadas
Ing. Alejandro Caloca Galindo
Terpsicore Tabares Torres
Life Project
Solar Oven
Compost Bin
Organic Agriculture
The Green School
Ecological Garden
Conservation and Reuse of Water in Tijuana
Infiltration in the Tijuana River Basin
Hydroponic Cultivation
Iván Martínez
Rosa Ma. Fernández De Zamora
Darío Sánchez
Blanca Margarita Parra Mosqueda, Deyanira Castilleja De León y Ana Cristina Bórquez Garcés
Guadalupe Curiel Defossé yRicardo J. Jiménez Rivera
Richard Stallman, Yuridia Itzel Sierray Ivan Martinez
Tito Ávila Moran
Diana Caballero
José Alejandro Andalón Estrada
José Alejandro Andalón Estrada
The Use of Wikipedia in the Classroom
Memory of the World
A Heroic Imagination as an Antidoteto Bullying in Schools
Educamp ITC for Teachers
The National Digital Periodical Library of Mexico
Dialogues Concerning Royalty-Free Licenses
The National Sound Archive of Mexico: We Preserve the Memory of Sound for the Future
Cloud-based Platform Collaboration:Office 365 for Education
MATH2ME: Mathematics for All (Class)
MATH2ME: Mathematics for All (Mini Conference)
97
98
99
INAUGURATION
100
- Felipe Calderón.
…you have, once again, demonstrated (…) your profound love for Tijuana, which, once again, places you at the front and center of national public opinion and a good part of International public opinion, and for all the right reasons; for the reasons that Tijuana
should always be on everyone’s mind.
101
PUBLIC ART
Taking into consideration the axes of TI
2012, creativity, industry and humanism,
as well as the concepts of personal roots and
identity, we created the “Cardinal 5” project.
Citizens completed: “What I most like about
Tijuana is...,” “I am a Tijuanense (citizen of
Tijuana) from...,” “Tijuana is...” and “I work at...”
At each of these locations, which included
the international airport, main bus station,
the lighthouse at Playas de Tijuana, toll-road
booths and at the Puente Mexico bridge, were
then assembled to form one huge canvass,
alluding to the interwoven social fabric of
Tijuana. Here, we also created “Textil Cardinal,”
a piece which repeat 33 times a pattern
representing the connection between the
referenced sites. The piece on the Interne is
a work in algorithmic composition that takes
data in real time from the RSS (news channel)
of the US Department of Homeland Security,
Cardinal 5
generating an audiovisual interpretation of
the data, that is transformed into a musical
score for 24 instruments sequenced
according to the quantity of individuals and
the quickness and resolve of the guardians
to get these people through the San Ysidro
Border Crossing.
CreatorsIván Abreu, Olga Margarita Dávila, Luis Garzón, Illya Haro, Eric Morales el “Dr. Morbito”, Ángeles Moreno, Gabriela Posada, Jhosell Rosell, Catalina Silva.
102
Tijuana Innovadora, in coordination the public
art collective Arte Público Reacciona Tijuana,
created the Ciudad Habla project as a part of
the renewal and continuity process of the “Con
Amor a Tijuana” (To Tijuana, with Love) project
created by the Tijuana Image Committee
founded by Jose Galicot.
With the participation of local citizens, in
addition to artists such as Once Cero Dos,
Mode Orozco, Spell, Pablo Vega, and Shente
Elizondo, and also, students and graduates
of the UABC’s Faculty of Arts, images were
captured reflecting the feelings of those who
pass through the San Ysidro Border checkpoint.
To date, work has been undertaken on walls
located under the bridge a few meters away
from the México border crossing when entering
by car from San Ysidro and in two more places
along the area between the pedestrian
walkway and the Sentri Lane as you approach
the US border crossing on your way out.
Without a doubt, this magnificent coordination
between artists, the state, and the activism of a non-for-profit organization (Tijuana
Innovadora) can be considered the social application of Relational Aesthetics, as formulated by Nicolas
Bourriaud, but above all, this is symptomatic of the multiple
relationships that make up the social, cultural and political fabric of a city like Tijuana.
- Eduardo Egea, Arte al Día.
Ciudad Habla (City Speaks)
103
BATALLA CULINARIA (THE CULINARY BATTLE)
Trends, concepts, trademarks, festivals,
food pairings, and wine tasting trips; Like
its people, the region’s gastronomy reflects
a mixture of regions, ingredients and
cuisines… the election, transformation and
combination of ingredients that awaken
our senses...The region’s gastronomy is
another seductress that could not be left
out of Tijuana Innovadora. This included the
Batalla Culinaria (Culinary Battle), Culinary
Expo; Gastronomic Pavilion, and master
classes by renowned chefs.
- Sam Zien, “The Cooking Guy”.
Tijuana´sculinary scene has taken a huge leap
forward...
104
HostsMarcela Valladolid and Sam Zien, “The Cooking Guy”.
Master Classes by Renowned ChefsStephanie Armenta, 100% Organic, Macrobiotic Vegan Cooking; Ofelia Toledo, Pre-Hispanic and Isthmian Cooking; José Ramón Castillo, Evolutionary Mexican Chocolate Making.
Culinary Battle, Participating ChefsRoberto Alcocer, Drew Deckman, Martín González, Miguel Ángel Guerrero, Diego Hernández, Paul McCabe, Javier Plascencia, Chad White.
Chefs Serving as JudgesRicardo Bonilla, José Ramón Castillo, Bill Esparza, Javier Gonzales, Pascual Ibáñez, Ernesto Jiménez McFarland, Andrés Madrigal, Martín San Román.
GestoraMaribel Moreno.
105
CAESAR GUINESS
To commemorate the anniversary of the
creation of the Caesar Salad by Italian im-
migrant Cesar Cardini on October 20, 1927, and
in honor of having set a Guinness Record for
world’s largest Caesar Salad back in 2007, hun-
dreds of people joined in tasting the traditional
Caesar salad, which is yet one more example of
innovation in Tijuana.
To break the Guinness Record in 2007, 3 tons
287 kilograms of salad were prepared. For the
2012 occasion, approximately 110 kilos of lettu-
ce were used.
Remembering “Caesar Guinness” was carried
out in collaboration with CANIRAC (the restaurant
industry chamber), Caesar’s restaurant, and the
students of the Culinary Art School of Tijuana.
- Chef Andrés Madrigal, quoted from the Huffington Post.
...much to the pride of Tijuana’s
residents, this salad has transcended
borders, finding a place in
many of the world’s leading
restaurants.
106
FIGHTINGBREAST CANCER
The Fundacion Papalotl Mujeres en Mov-
imiento and Tijuana Innovadora joined forc-
es to raise breast cancer awareness in men and
women, coloring the Tijuana Cultural Arts Center
(CECUT) pink, presenting the workshop “Hoy te
toca tocar” (Today, You Get to Touch Yourself) and
we dressing in pink to emphasize the impor-
tance of detecting cancer at an early stage.
- Mily Cohen and Sharon Zaga, Memory and Tolerance Museum.
Is it hard for us to stop being indifferent?
107
BUSINESS ENCOUNTER
Baja California’s driving force companies of
presented an exhibition of the inputs they
require for their production processes. We then
held Business Encounters with regional small
and medium companies (referred to in Mexico
as PYMES) to identify potential suppliers.
The primary industrial sectors represented in-
cluded: Aerospace, Food, Promotional Articles,
Automotive, Beverage, Electrical, Electronic,
Printing, Medical, Metalworking, Metrology, Fur-
niture, Optical, Paper, Chemical, Recycling, and
Transportation. The main certifications required:
AS 9100 and NADCAP, HACCP, ISO 9001 and ISO
14001, and JPMA. We have a lot of work to do!
SECTOR
AEROSPACE
FOOD AND BEVERAGES
AUTOMOTIVE
ELECTRICAL-ELECTRONIC
MEDICAL
FURNITURE
OTHERS
TOTAL
No. OFPURCHASERS
5
2
1
13
8
2
12
43
DEMAND (USD)
50 000
3 M
468 000
23 M
18 M
6 M
-
50.5 M
No. OFAPPOINTMENTS
310
155
76
732
836
193
289
2 591
INPUTS IN HIGHEST DEMAND
Machining, coatings and finishes, calibration
Packing, packaging, laboratory supplies and equipment
Industrial maintenance, abrasives, industrial safety equipment
Machining, packing, coatings and finishes
Injection molding, packaging, extrusion molding
Injection molding, waste management
Packing, stationary, printing
- Dale Dougherty.
Everyone is an innovator. Not one of us knows where is next Steve Jobs is going to come
from.
40
14
8
911
37
24
33
41
5Mexicali
Tijuana
Tecate
Rosarito
Packing
Machining
Services
Plastic
Coatings and Finishes
Chemical Products
Transport
Classification of Leading Companies
Principal Sectors Represented
CoordinatorsRodrigo Caballero. Jorge Figueroa.
108
SATELITE LAUNCH
Under the coordination of Eduardo Guizar
from NASA, the group Jovenes de Baja
California Unidos en el Espacio 71 (Baja
California Youth United in Space 71), made up of
students from the Universidad Iberoamericana,
the Universidad Autónoma de Baja California, the
Centro de Capacitación #6 and the Politécnico
de Baja California, launched two nanosatellites
into space: “Cimarrón Sat 1” and “Lobo Sat 1”.
- David Cuartielles.
What we do, we do openly so
that anyone can use it in their
products, whether for commercial purposes or not.
That’s not of concern to us.
CoordinatorEduardo Guízar, NASA.
109
INNOVAMODA
CoordinatorsEsperanza Collin. Ana Gurría. Claudia Muñoz. Jefte Padilla.
110
DesignersXimena Valero, Louis Verdad, Ermedel García, Daniela Villa and Llenuel.
111
THE NATIONAL LOTTERY
- Gómez Moreno.
...Tijuana is considered one of the most
important cities in the world; it is a city that has witnessed a positive and
transcendental change, to become a place filled with
life and progress; this is reflected in projects such as Tijuana Innovadora, in which we are proud to
participate.CoordinatorJaye Galicot.
112
MEDITATIONFOR PEACE
- Amado Nervo.
There issomething that is
as necessary as our daily bread, and it is our daily peace; the peace without which
even our bread tastes bitter.
Honorable Gurú Javier Ferrara. CoordinatorEsteban Camacho.
113
MOSAICO TIJUANA (Tijuana Mosaic)
A Tijuana Innovadora research project carried
out with support from Maria Luz Bravo and
Yo Propongo.
1. Process of civic participation: Tijuana In-
novadora sought to learn what worries Tijuana
residents about their city and how these things
can be remedied.
2. Video: Thirty-two Tijuana residents, who were born
in other states, share why the stayed in Tijuana.
3. Photos: An aesthetic approach by photogra-
phers to document these immigrants.
PhotographyCarmela Castrejón. Roberto Córdoba-Leyva. Angélica Escoto. Luis García. Jofras. Itzel Martínez. David Maung. Julio Orozco.
Safety
Ecology
Public Spaces
Employment
Development
Mobility
Education
Civic participation
Culture
Didn’t respond
Content with things as they are
Economy
Reputation
Didn’t propose anything
Technology
Migration
Health
Sports and Recreation
114
PA’ BAILAR TIJUANA (Let’s dance Tijuana)
- Nezahualcóyotl.
I am Netzahualcoyotl, I am the singer, I am the parrot with the
great head. Take your flowers and your fan, and dance with them!
¡La Ciudad Despierta! (The City Awakes!)
The musical group La Ballena de Jonás and
the Lux Boreal dance company, respective
creators of the song and the dance.
CoordinatorsEunice Sandoval. Henry Torres.
115
STATEGICDESIGN PAVILION
- Iván Ilko, Furniture Cluster.
Ten or eleven years ago, we had
1500 factories in Tijuana
with 25,000 employees. Now, only 22 of these remain, and we
want to see them flourish once
again.
CoordinatorAlma Bejarano.
116
PEDALING TOWARD GREATNESS
- Raúl Alcalá.
With the necessary discipline, it is very easy to achieve success.
CoordinatorsAlfredo Pérez. César Pérez.
117
CULTURAL PROGRAM
Expositions
Materia de Deseo (Matter of Desire), by Xawery
Wolsky. La Línea (The Line), by Francisco
Toledo. Trascendencia y Vanguardia desde
Tijuana (Transcendence and Vanguard from
Tijuana), by Benjamín Serrano.
Cinema
Metropolis, by Fritz Lang. 2001: A Space
Odyssey, by Stanley Kubrick. Modern Times
by Charlie Chaplin. Las Buenas Hierbas (The
Good Herbs) by invited guest, María Novaro.
Chalán and La Sirga, by invited guest, Edgar
San Juan.
Cultural Kiosk
Guitar and Bass Duo, Péndulo Cero. Norma Na-
varrete and Aiko Yamada. Briz’s Latin Jazz Band:
Jazz LatinoRay. Hozé Melendéz, Judy Garland.
Lux Boreal. La Ballena de Jonás, Colin McAllister.
Subterráneo Danza Contemporánea. Trio Elixir
Solar. Proyecto Lizárraga. Tijuana Camareta.
Luna Azul. SAOKO. Jorge López and Rubén Her-
nández. Pavlova Dance Company, Madame Ur
y sus Hombres. Luna Clásica. Jorge Villalobos
and Friends, Ticos Big Band. Lorena Villaseñor
and Francisco Guerrero. Soprano Trio Concerto
Recital. Grupo Ecléctica. Corazón de Piedra Ver-
de. Ticuán Dance Company. Ópera Ambulante
(Traveling Opera) with the Mariachi Águila.CoordinatorVirgilio Muñoz.
118
POSTAL STAMP
We want people to talk about Tijuana and to speak well of it! We thank the Mexican Postal Ser-vice, Correos de México, for having responded to our request and shown us their support and solidarity for the issuance of this stamp!
- SPM, Correos de México.
In acknowledgement of the cities and
architectural icons of Mexico, the
Mexican Postal Service is issuing a special postal
stamp, Grandezas de Mexico: Tijuana
CoordinatorJaye Galicot.
119
BINATIONAL REGION
- 2011 American Community Survey.
33.6 million United States residents are
of Mexican origin.
120
We created the Binational committee to enrich and strengthen our binational, cross-border and intercultural relationships. Did you know that 53 million Hispanics live in the United States? We love you, Paisanos! Come join us as we prepare for Tijuana Innovadora 2014: We’re linking ideas, and we’re building realities. The Diaspora!
- San Diego Chamber of Commerce / INEGI
2010 Regional.
Tijuana-San Diego is the largest metropolitan
area in the world, situated in two
countries, with a total population of
4.7 million.
CoordinatorTatiana Martínez. Laura Araujo.
121
CLOSING CEREMONY
The 2012 Closing Ceremony was a mandate
from TI 2010. After Pa’Bailar Tijuana, the pub-
lic in attendance called for an event that would
allow the people of Tijuana and visitors alike to
continue celebrating our city. We prepared a pro-
gram with Hernán del Riego that would include a
performance of Tijuana’s DO RE MI Comunidad
youth orchestra together with the Baja California
Orchestra under the direction of Garcia Barrios,
plus a review of our most popular events, per-
formances by Azul Monraz, Effectronix, Pa’Bailar
Tijuana with Lux Boreal, and La Ballena de Jonas,
a message from our founder, Jose Galicot, and
as our finale, performances by Nortec, Bostitch &
Fussible; all of them, proudly, Tijuana artists.
122
- José Galicot.
Sí se puede...
CoordinatorsJorge Izquierdo. Hernán del Riego.
123
Binational Region Events (Terrace) 1,386
Closing Ceremony Activities
18,766
Meditation for Peace Participants
346
Pa Bailar Tijuana(rehearsal and event)
14,900
Participants inPedaling Toward Greatness
3,000
1,400
Dinner Attendees
Pavilion Antendance
501,477
Conference speak-ers invited
Over
300
18STAFFpermanent and temporary
Suppliers
104
Binational meetings
70Committee meetings
228Wednesday
Plenary meetings
96 Mosaic Tijuana(surveys)
7,000
Gastronomic pavilion and closing ceremony participants
22
300,000Collective Canvas/Cardinal 5/City Speaks projects
Public Art Participants
InnovamodaAttendees
1,200Esplanade Cultural Program Attendees
18,500
Workshop attendees
14,800Culinary Battle,
Expo, and Master Class Attendees.
2,050
Attendees via School
Tours
198,561
Caesar GuinessAttendees
2,480
TI Postal Stamps Issued
200,000
National Lottery Presentation
Attendees
800
124
Purchasing businesses,
Business Encounter43
Media reps 250
Satellite Launch 700
Xolos Soccer Match Spectators
84,000
Time Capsule
100
Agora attendees
9,600
Fighting Breast Cancer
700
Inauguration5,500
Tijuana Press Conference 380
Attendance forIndividual Events
873Mexico
City Press Conference300SD Press
Conference80
Media PlacementSeptember 2012/November 2012
Mentions Generated
5,816
MetropolitanStrategic
Development Plan
985Agents of
Change events
350
Furniture Cluster Fair
11,200
127Event
Banners in
SAN DIEGO
Press conferences during the event70
Accredited Mexican andforeign journalists
255
Innovamoda
Participating Models
60Castings for
Models
3
Business Encounter
2,591Matches
506Small/Medium businesses
making offers
Workshops provided
169Workshop facilitators
105
125
When facing crisis situations, as hu-
man beings, we can react in dif-
ferent manners. The incredible value of
the Tijuana Innovadora Movement lies in
the fact that diverse areas of society, with
distinct individual interests, joined collec-
tively to discover the power of supportive
nexus for the greater common good. In its
infancy, the Movement had to learn and
demonstrate its congruency, and much
as a rolling snowball, it gradually began
to grow, strengthened by the outspoken,
native, migrant, diverse and exceptional
community that is Tijuana.
ROLE MODELA NATIONAL
Mexicali
Culiacán
Comarca Lagunera
Ensenada
RosaritoSacramento
La Paz
Los Cabos
Mazatlán
Puerto Vallarta
126
Various cities have approached us to
get an understanding and grasp of
Tijuana Innovadora’s know-how, and in
an exercise of humility, commitment,
congruence, philanthropy and love
for our country, we have shared -
and continue to share – what we’ve
learned with our fellow citizens. In this
process, we’ve shared the message of
our city and made many new friends;
the most precious part of our journey.
We thank you for your trust. Here is a
small sampling...
Morelia
Cuernavaca
Distrito Federal
Distrito Federal
Cd. Nezahualcóyotl
Poza Rica
Chihuahua
Cd. Juárez
El Paso Washington
Oviedo
127
I’M ATIJUANA LOCALWHO WAS BORN IN______
Alejandro RamírezCinépolis
128
129
SD/TJSTRONGER TOGETHER
130
PRESS CONFERENCESSAN DIEGO
131
MEXICO CITY
132
TIJUANA
133
TIJUANAINNOVADORA
134
135
Fuente: Ciudad Tijuana. Fecha: 12/03/12. Autor: Redacción. Página: Portal. Género: Comunicado de prensa. Comunicado: Sí. Tema: Mipymes. Costo: 4400 Tendencia: Positiva. No. Sección: General. LINK Hora: 00:00:00 Impactos: Duración: 00:00:00
Comentarios: La SE instalará un pa-bellón Mipymes en Tijuana Innovadora 2012.
Instalarán pabellón MiPyme en TI2012.
Comentarios: se realizará mañana (martes) a las 18:00 horas, en Palacio Municipal, aunque las puertas abrirán a las 16:30 horas; cabe destacar que los boletos de este magno sorteo llevan impreso el logo de "Tijuana Innovadora"
Gritarán Lotería en Palacio Muni-cipal.
Fuente: Ciudad Tijuana. Fecha: 07/10/12. Autor: Redacción. Página: Portal. Género: Comunicado de prensa. Costo: 3500. Tema: Sorteo EnTi Tendencia: Positiva. Sección: General. LINK
Comentarios: Debido a la trascenden-cia de este evento, la LN llevará a cabo el sorteo como parte de las actividades del EnTI 2012.
Realizan sorteo de lotería nacio-nal en conmemoración a EnTi.
Fuente: Uniradio. Fecha: 09/10/12. Autor: Redacción. Página: Portal. Género: Comunicado de prensa. Costo: 4000. Tema: Sorteo. Tendencia: Positiva. Sección: Noticias. LINK
MEDIA
Notas por mediosSan Diego
136
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NEWS | SAN DIEGO
Tijuana plans conference to boost biz
By TIERNEY PLUMB, The Daily TranscriptThursday, August 16, 2012
RELATED SPECIAL REPORTSInternational Business
Name:E-mail:Comment:1000 char. max.
San Diegans are invited to Tijuana’s massive-sized housewarming party this fall to potentially open up lines of business, culture and communication.
Tijuana Innovadora, which will take place Oct. 11 to 21, aims to educate San Diegans and the world about what Tijuana has to offer.
The event showcases innovation occurring in the region in such industries as automotive, aerospace, clean tech, electronics and medical devices, as well as strategic design, mass media and cinematography.
Only 9 percent of San Diegans currently think Tijuana is important for them, and conference founder Jose Galicot wants to raise that figure.
“This is not a tourist program,” he said. “We want two neighbors to know each other.”
Some of the best minds in the world will flock south of the border to shed a light on Tijuana's leading — yet widely unknown — role in manufacturing and exporting.
Confirmed speakers include Steve Wozniak, co-founder of Apple Inc. (Nasdaq: AAPL); entrepreneur Blake Mycoskie of Toms Shoes; Nobel laureate Ada Yonath; Richard Florida, bestselling author; and Emilio Azcárraga, who heads the largest media network in Latin America.
Galicot gave an overview of the event at a press conference Aug. 14 at the Mingei Museum.
“The first time we did it we were trying to make a noise so people will look around and see what is happening in Tijuana,” he said, referring to the inaugural Tijuana Innovadora held in 2010.
This time, he said, planners are bringing in more educators, engineers, architects and artists from all over the world.
Other notable expected attendees include New Delhi powerhouse Anand Mahindra, who heads 100 companies; Philippe Cousteau Jr., grandson of undersea explorer Jacques Cousteau; and Earl Anthony Wayne, the U.S. ambassador to Mexico.
A goal is to educate outsiders on what Tijuana is doing and making in its factories every day, ranging from TVs to telecommunications equipment for airports and astronauts to heart pacemakers.
“Tijuana is exporting $85 million a day in technology. We have 50 years of quality products that we make for the world,” Galicot said.
Tickets cost $35 for a half day, including keynote addresses and panels, or $70 for a full day. The event also includes an expo to showcase small businesses on both sides of the border, as well as dozens of workshops.
Planners are expecting about 50,000 Americans to attend, with an additional 5,000 from other countries. When the conference was last held in 2010, there were about 30,000 people north of the border who attended, according to event organizers.
Round-trip transit to and from San Diego is being offered for $15.
Starting Sept. 1, downtown San Diego will be sprinkled with banners publicizing the event. There will be about 80 banners in the Gaslamp area, including along Market Street.
The San Diego region has 3 million people, compared to Tijuana’s 2 million.
“We have more engineers in Tijuana than in San Diego. We can make a difference together and create more businesses and more ideas,” Galicot said.
He said 2,000 volunteers are on board to help orchestrate the event and drive down costs.
The event will also highlight Tijuana’s fashion industry, with an international “InnovaModa” fashion show Oct. 14. Locally-based designers will include Louis Verdad, who has designed for Madonna and other entertainers, and Ximena Valero, who once designed for Victoria’s Secret.
Chefs from Tijuana and San Diego, including Food Network star and San Diego resident Marcela Valladolid, will whip up their best dishes during a culinary battle Oct. 13 at the Tijuana Grand Hotel.
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Tuesday, September 4, 2012 Follow Us: Subscribe | Log In
NEWS | SAN DIEGO
Tijuana plans conference to boost biz
By TIERNEY PLUMB, The Daily TranscriptThursday, August 16, 2012
RELATED SPECIAL REPORTSInternational Business
Name:E-mail:Comment:1000 char. max.
San Diegans are invited to Tijuana’s massive-sized housewarming party this fall to potentially open up lines of business, culture and communication.
Tijuana Innovadora, which will take place Oct. 11 to 21, aims to educate San Diegans and the world about what Tijuana has to offer.
The event showcases innovation occurring in the region in such industries as automotive, aerospace, clean tech, electronics and medical devices, as well as strategic design, mass media and cinematography.
Only 9 percent of San Diegans currently think Tijuana is important for them, and conference founder Jose Galicot wants to raise that figure.
“This is not a tourist program,” he said. “We want two neighbors to know each other.”
Some of the best minds in the world will flock south of the border to shed a light on Tijuana's leading — yet widely unknown — role in manufacturing and exporting.
Confirmed speakers include Steve Wozniak, co-founder of Apple Inc. (Nasdaq: AAPL); entrepreneur Blake Mycoskie of Toms Shoes; Nobel laureate Ada Yonath; Richard Florida, bestselling author; and Emilio Azcárraga, who heads the largest media network in Latin America.
Galicot gave an overview of the event at a press conference Aug. 14 at the Mingei Museum.
“The first time we did it we were trying to make a noise so people will look around and see what is happening in Tijuana,” he said, referring to the inaugural Tijuana Innovadora held in 2010.
This time, he said, planners are bringing in more educators, engineers, architects and artists from all over the world.
Other notable expected attendees include New Delhi powerhouse Anand Mahindra, who heads 100 companies; Philippe Cousteau Jr., grandson of undersea explorer Jacques Cousteau; and Earl Anthony Wayne, the U.S. ambassador to Mexico.
A goal is to educate outsiders on what Tijuana is doing and making in its factories every day, ranging from TVs to telecommunications equipment for airports and astronauts to heart pacemakers.
“Tijuana is exporting $85 million a day in technology. We have 50 years of quality products that we make for the world,” Galicot said.
Tickets cost $35 for a half day, including keynote addresses and panels, or $70 for a full day. The event also includes an expo to showcase small businesses on both sides of the border, as well as dozens of workshops.
Planners are expecting about 50,000 Americans to attend, with an additional 5,000 from other countries. When the conference was last held in 2010, there were about 30,000 people north of the border who attended, according to event organizers.
Round-trip transit to and from San Diego is being offered for $15.
Starting Sept. 1, downtown San Diego will be sprinkled with banners publicizing the event. There will be about 80 banners in the Gaslamp area, including along Market Street.
The San Diego region has 3 million people, compared to Tijuana’s 2 million.
“We have more engineers in Tijuana than in San Diego. We can make a difference together and create more businesses and more ideas,” Galicot said.
He said 2,000 volunteers are on board to help orchestrate the event and drive down costs.
The event will also highlight Tijuana’s fashion industry, with an international “InnovaModa” fashion show Oct. 14. Locally-based designers will include Louis Verdad, who has designed for Madonna and other entertainers, and Ximena Valero, who once designed for Victoria’s Secret.
Chefs from Tijuana and San Diego, including Food Network star and San Diego resident Marcela Valladolid, will whip up their best dishes during a culinary battle Oct. 13 at the Tijuana Grand Hotel.
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137
WEB ANDSOCIAL NETWORKS
• Access to 71,818
distinct users
• 123,524 visits lasting
5:15 minutes on average
• 605,454 screen
impressions
COUNTRIES
138
Cities
Currently has 47,004 Likes
Insta
139
TIJUANA INNOVADORA
140
COLLECTIVE
141
ART IN INDUSTRY
- Adriana Lujan, worker.
I am greatly pleased
and honored that this is
happening in my factory;
it brings us closer to art, to
culture, even if just a little...
thank you...and more so
due to the magnitude of the
artist, who reflects feelings
of love and glory for Mexico
Coordinator. Eduardo Gurría
142
Production. Claudia Basurto
As we launched our use of the word
#Tijuanizando, we were looking to
orchestrate an imaginary intervention of sorts
to neutralize and even counter the use it had
been given in the media, seeking to give it a
nuance relating to culture, space, habits, and
forms of interacting, creating and innovating.
TIJUANIZANDO (TIJUANIZING) MEXICO
143
CASA DE LAS IDEAS (THE HOUSE OF IDEAS)
Architects.Adriana Cuellar y Marcel Sánchez
Director.Francisco Orozco
We believe in the power of art and culture as a
instrument to promote creative and innovative
thinking, and as part of the prevention process.
We seek to strengthen peaceful coexistence
through activities, workshops and laboratories
relating to innovative vocations, all for the
children, youth and adults of Camino Verde
and its surrounding neighborhoods that allow
us this privilege.
- Simone de Beauvoir.
To act is to add something of our own
to the world.
144
DONATION OF PUBLIC ART
- José Galicot.
For the love of Tijuana
El Histrión(The Histrion), CECUT.
Artist: Jack Winer
Sitio de Seguridad 2(Safe Space 2), El Trompo.Artist: Daniel Ruanova
145
RECYCLING
- Antoine de Sain Exupery (paraphrased).
It is a question of discipline,” the Little Prince said to me later on. “When you’ve finished cleaning up in the morning, then it is time to attend to your planet, just so,
with the greatest care
146
TIME CAPSULE
- Emmeline Pankhurst.
We can’t change the world as
much as we want, but we can give it
a few touches.
Coordinator: Jack Winer
2034
147
PROJECT MANAGERS
Laura Araujo. Pablo Barragán. Claudia Basurto. Antonieta Beguerisse. Alma Bejarano. Rodrigo Caballero. Esteban Camacho. Emmanuel Campillo. Raúl Cárdenas. Carlos Carrillo. Liliana Castellanos. René Castillo. Esperanza Collins. Eunice Contreras. Olga Margarita Dávila. Joe daRosa. Carlos de la Parra. Margara de León. Hernán del Riego. Hernando Durán. Adriana Eguia. Javier Espinoza. Jorge Figueroa. Andrea Flores. Jaye Galicot. Luis Garzón. Miguel Gracia. Eduardo Guízar. Ana Gurría. Eduardo Gurría.
148
We’ve talked about how Tijuana Innova-
dora’s most significant efforts, greatest
examples and sources of pride have been
evidenced through the volunteer work of many
individuals that took on the responsibilities of
planning and implementing the Tijuana In-
novadora 2012 program.
The project managers are specialists in the
areas of responsibility that they assumed
and in which the presented proposals.
They provided suggestions pertaining to
speakers, workshops and projects to for
design and execution and evaluated the
Tijuana Innovadora Activities Program.
Illya Haro. Patricia Hernández. Jorge Izquierdo. Enrique Jiménez “Ejival”. Rafael Liceaga. Javier López. Gastón Luken. Gilberto Macías. Miguel Marshall. Tatiana Martínez. Ana Martínez. Maribel Moreno. Claudia Muñoz. Virgilio Muñoz. Rodrigo Pacheco. Jefte Padilla. Alfredo Pérez. César Pérez. Magnolia Pineda. Gaby Posada. Cynthya Rodriguez. Antonio Rodríguez. Gabriela Roldán. Guillermo Romero. Patricia Saharagui Ruiz. Eduardo Salcedo. Paty San Román. Alejandra Santos. Kathy Silva. Henry Torres. Hector Uraga. Jack Winer.
A small number of them are part of the
staff, but the vast majority of them are
professionals with ongoing responsibilities
in other organizations, who find the time to
support and promote their city. Many thanks
to all of them!
149
150
STAFF AND VOLUNTEERS
151
152
153
Asesores / Advisers: Jacobo Ackerman.
Antonieta Beguerisse. Jeffrey Davidow. Her-
nando Durán. Mario García. Eduardo Gurría.
José Ángel Gurría. Kurt Honold. Humberto
Jaramillo. Jorge Kuri. José M. Larroque. Luis
López Moctezuma. Gastón Luken. Gastón
Luken Garza. Adrián Michel. Virgilio Muñoz.
Liébano Sáenz. Manuel Sandoval.
Organismos / Advisory Organizations
and Cabinet: AIM. AIMO. ARHITAC. CANACIN-
TRA. CANACO. CANIRAC. CANIETI. CCE. CDT. CE-
CUT. CIRT. CMIC. COLEF. COTUCO. COPARMEX.
DEITAC. OCDE. SCT. SECTURE. SEGOB. SRE.
SE. PEMEX. ProMéxico. SEDESOL. SENER. SEP.
SALUD. SECTUR. /
Asesores Binacional / Binational Advi-
sors: James Clark. US-México Business Cen-
ter. Remedios Gómez-Arnau. Consulado de
México en San Diego. Pely Guevara. Red Corp
Alliances. Viviana Ibánez. Otay Mesa Chamber
of Commerce. Yolanda Ingle. USD. Mary Lydon.
Urban Land Institute. Nancy Nicholson. WTC.
Johanna Saretzki. Mingei Museum. Charles
Shapiro. Instituto de las Américas. David Shrik.
ICF. Rob Sidner. Mingei Museum. Héctor Vane-
gas. SANDAG. Roxana Velázquez. San Diego
Museum of Art. Mary Walshok. UCSD
Consejo Directivo / Board of Direc-
tors: Presidente / President: José Galicot.
Coordinador Ejecutivo / Executive Coordi-
nator: Jaime González Luna. Miembros del
Consejo / Board Members: Claudia Basurto.
Jaye Galicot. Alejandra Santos. Jack Winer.
Programación / Programming: Claudia Ba-
surto. Jaye Galicot. Gestores. Ejecutivo de
Programa / Programme Manager: Antonio
Rodríguez. Director de Proyecto / Project Di-
rector: Jorge Izquierdo. Tesorería / Treasurer:
FIC: Antonieta Beguerisse. Ana Reyes. Jurí-
dico / Legal Affairs: Mariona López. Karina
Morales. Directora de Proyectos Especiales
/ Special Projects Director: Claudia Basurto.
Prensa / Press: Alejandra Santos (México)
Aída García (EU). Enlace y Relaciones Pú-
blicas / Public Relations and Liaison: Su-
sana Orozco. Coordinador de Conducción
/ Presenters Organizer: Pablo Barragán.
Operaciones y Logística: Jorge Garza. Je-
sús Dávalos. Binacional / Binational Affairs
Organizer: Tatiana Martínez. Atención al
Visitante / Guest Services: Emma Cruz.
Pabellones / Pavilions: Jack Winer. Javier
Espinoza. Patricia Hernández. Voluntariado
/ Volunteer Organizer. Laura Araujo Patro-
cinios / Sponsorships: Liliana Castellanos.
Talleres / Workshops: Patricia Hernández.
Casa de las Ideas: Francisco Orozco.
Staff y Voluntarios staff / Staff and
staff volunteers: Alma Ruiz. Beatriz Váz-
quez. Carlos Martínez. Carlos Mercado. Clau-
dia Morales. Debbie Vieyra. Dennise Apodaca.
Elda Rodríguez. Frank Sauz. Gabriela Flores.
Ismael Benítez. Juan Zamudio. Laurence
García. Luisa Alvarez. Lyzeth Jiménez. Ma-
riana Bernal. Marla Guzmán. Marlon Vázquez
Nayeli Castañeda. Osvaldo Guzmán. Paola
Fuentes. Perla Montes. Salvador Valera. Ser-
gio Ramírez. Sofía Márquez. Ulises Sandoval.
Yesica Morfin. Zahira Alcántar.
Equipo Binacional / Binational Team:
Laura Araujo. Alan Bautista. Mayra Carbajal.
Aída García. Pely Guevara. Viviana Ibáñez.
Mario López. Tatiana Martínez. Flavio Olivieri.
Genaro Valladolid.
Conductores / Presenters: Alejandra
Gaxiola. Ana Velia Guzmán. Christian Oroz-
co. Claudia Chavero. Fernanda López Trevi-
ño. Gerardo Marín “Jerryboy”. Javier Rentería.
José Ibarra Amador. Karina Muñoz. Manuel
Chavarín. Martha Antillón. Nelly Sanoja. Pablo
Barragán. Patricia Valay. Tatiana Martínez.
Fotografías: Claudia Basurto. Claudian
Contreras. Raymundo Jaime. Eduardo
Jaramillo. Antonio Leyva. Omar Martínez.
Gabriela Valay. Reporteros: Juan Carlos
Domínguez. Manuel Rosales.
Comunicación / Communication: Ro-
drigo Bustamante. Roberto Clemente. Oscar
Ciares. Oscar Hernández. René Sánchez
Hernández. Jennifer Rocha Galván. Aída Gar-
cía. Alejandra Santos. Edwin Sosa. Roberto
Salazar. Publicidad e Imagen / Advertising
and Image: Tomás Perrín (Director). Verónica
Cabrera. Alma González. Michel A. Mendo-
za. Mariel Mora. Rogelio Treviño. Iván Vega.
Redacción y Guiones / Writing and Scripts:
Guadalupe Rivemar. Diseño / Design: Erwin
Carrillo. Ana Muradás. Mario Rubio.
Proveedores y Empresas de Apo-
yo de Tiempo Completo / Full Time
suppliers and supporting Companies:
Álvaro Ávila. José Avelar. Roberto Karlo. Rodri-
go Caballero. Román Sosa. Rubén González.
Axis. Cuatro Comunicación. Morzan. Red Corp
Alliances. TDM. Tips Marketing. Producciones
Vanguardia. Zimat Consultores.
Jóvenes Voluntarios / Youth Volun-
teers: Aarón DelaCruz. Abigail Meza. Ada
Melina. Adán Negrete. Adrián Estrada. Adrián
Murray. Adrián Vázquez. Adriana García.
Adriana Rivera. Agustín Guerra. Alan del
Callejo. Alejandra Jocelyn Rodríguez. Ale-
jandra Valeria Pulido. Alejandro Figueroa.
Alejandro Carvajal. Alejandro Figueroa.
Alejandro Martínez. Alejandro Montenegro.
Alexandra Moreno. Alexandra Lara. Alexia
Kerim. Alexis Recoba. Alfonso González .
Alicia Sánchez. Alma Gabriela Aréchiga.
Ana Trejo Félix. Ana Jazmín Terán. Ana Karen
De la Cruz. Ana Karen Esparza. Ana Karen
Palomino. Ana Karina Sánchez. Ana María
Ortiz. Ana Paulina Díaz. Ana Yessica Pérez.
Analí Yuriria Garibaldi. Anallily Arce Galván.
Andrea Rosas. Andrea Guadalupe Farías.
Andrés Padilla. Anette Ornelas. Ángel Velas-
co. Ángel J. Acereto. Ángela M. Cortés. Annel
L. González. Ansony J. Vázquez. Antonio
Martínez. Antonio Tapia. Antonio Rodríguez.
Areli N. Fuentes. Ariel Acosta. Arturo Mijan-
gos. Aszhamel Chávez. Aurelia Ruiz. Ayrebi
Cuanalo. Azucena Flores. Beatriz Torres.
Beatriz López. Beatriz Urquidez. Bernardo
Ramírez. Bibiana Barrutia. Blanca Suárez.
Brenda Hernández. Brenda Valdés. Brenda
Rodríguez. Brenda Coral Vargas. Brenda
González. Brenda García. Brenda Zavala.
Brian Alatriste. Brianda Herrera. Bryan Cas-
tillo. Carla Peña. Carlos Arguello. Carlos Ca-
bada. Carlos Guevara. Carlos Gómez. Carlos
Jiménez. Carlos Martínez. Carlos Espinoza.
Carlos Madrigal. Carlos Acosta. Carmen
Quiroz. Carolina Bojórquez. Carolina Carva-
jal. Carolina Padilla. Carolina Díaz. Celeste
Díaz. César García. Christian Ramírez. Chris-
tian Avila. Christofer Regalado. Christopher
Vara. Cindy Palma. Claudia Pierce. Claudia
Velázquez. Claudia Soto. Clementina Flo-
res. Cotty. Fernández. Cristian Pérez. Cris-
tina Ruiz. Cynthia Ballesteros. Daniel Vieyra.
Daniel Soltero. Daniela Páramo. Daniela
Rangel. Daniela Sánchez. Danilo Fernán-
dez. Danna Hernández. Darius Torres. Da-
vid García. David García Pérez. David Arre-
dondo. David Amarillas. David Hernández.
Denise Calette. Denisse Camarena. Diana
Avilés. Diana Chaídez. Diana A. Briseño. Dia-
na Vásquez. Diana Vázquez. Diego Solorio.
Diego Mercado. Dora Iduarte. Dulce Cuevas.
Eckaterine Hernández. Edgar Gómez. Edgar
Rentería. Edlin Zaragoza. Eduardo Reyes.
Eduardo Cecilio. Elba Hernández. Elba Rive-
ra. Elizabeth García. Elsa Ayala. Emmy Ma-
rrón. Erandi García. Erica Ávila. Erick Aguayo.
Erick Fraile. Erik Zepeda. Erik Cuevas. Erika
Oliva. Ernesto Preciado. Ernesto Zepeda.
Ernesto Gus. Esmeralda Ahumada. Eva
Saavedra. Evelyn Sánchez. Evelyn Jazmín.
Uscanga Hernández. Evymareth Gutiérrez.
Ezequiel Medina. Felipe Borbón. Fernanda
Ayala. Fernando Santiago. Francisco Mala-
gón. Francisco Altamirano. Francisco San-
doval. Francisco Casique. Franzia Armenta.
Fredy Medina. Frida Ruiz. Gabriel Decena.
Gabriela Mejía. Gabriela Páramo. Gabrie-
la Rodríguez. Gabriela Salcedo. Gabriela
Toscano. Galilea Zaillo. Gemma Guereña.
Georgina Castro. Geovanni Silva. Gerardo
Guajardo. Gerardo Gutiérrez. Gerardo Jara-
millo. Gerardo Simental. Gerardo Hurtado.
Giovanni Marin. Gladis López. Gladys Martí-
nez. Grecia Ruiz. Greta Paz. Guendolín Ga-
mino. Guillermo Díaz. Guillermo Zulbarán.
Guillermo Ledesma. Gustavo Aguayo. Héc-
tor Gallegos. Héctor Lizárraga. Héctor Yánez.
Héctor López. Héctor Rafael. Hikosuke León.
Hilda Martínez. Iliana Carapia. Iram Vargas.
Irene Jiménez. Irlanda Gil. Isabel Frausto.
Isabel López. Isael Machado. Isai Castillo.
Isaura Lara. Isis Jazmín Castillo. Israel Gar-
cía. Israel López. Israel López. Itzel Zamu-
dio. Ivonne Apolo. Jacqueline Rocha. Jared
Pardo. Javier Prado. Javier Soto. Javier Pérez.
Jenifer Ramírez. Jessica Martínez. Jessica
Ramírez. Jessica Villanueva. Jessica San-
doval. Jessica Iribe. Jesús López. Jesús
Escobar. Jesús Alba. Jonathan Gutiérrez.
Joaquín Sapiens. Joaquín Cordero. Jocelyn
Sepin. Jocelyne Avilés. Joel Valenzuela. Joel
Ramos. Joel Velázquez. Joel Sicairos. Jor-
dy Lugo. Jorge Espejel. Jorge Flores. Jorge
Mendoza. Jorge Flores. Jorge Luis Arámbu-
ro. Jorge Sandoval. José Alejandro Martínez.
José Andrés Gutiérrez. José Antonio Albino.
José Antonio Cristina. José Carlos Valencia.
José Carlos Gómez. José Elías Muñoz. José
F. Solís. José Iván Sandoval. José Luis Ana-
ya. José Luis Carreto. José Manuel Chavolla.
José Manuel Gil. José Miguel Martínez. José
Raymundo Ayala. Jocelyn Medina. Joshua
Aranda. Josué Cuevas. Juan Alberto Solís.
Juan Antonio López. Juan Arturo Fuentes.
Juan Carlos Pino. Juan Luis Mora. Juan
M. Benítez. Juan Miguel Hernández. Juan
P. Matías. Juan Ramón Guzmán. Judith
AGRADECIMIENTOS / ACKNOWLEDGEMENTS
154
Duarte. Julio Cesar Anguiano. Julie Villalo-
bos. Karen Hermosillo. Karen Macías. Karen
Peña. Karen Torres. Karina Basto. Karla Cor-
zo. Karla Dávila. Karla López. Karla García.
Karla Carranza. Kasandra Calderón. Kathe-
rine Ibarra. Katia Patiño. Kenia Caracoza.
Kenny Gómez. Kevin Lugo. Laura García.
Laura Jiménez. Laura García. Laura Barra-
gán. Laura Virgen. Leira Valencia. Leslie J.
Estrella. Lidia Chacón. Lidia González. Lidia
Martínez. Ligia Luján. Lilia Covarrubias. Lilia
Montijo. Lizeth González. Lizmaelyn Altuzar.
Lourdes Alicia. Lucerito Zagal. Lucero Fave-
la. Lucía Hernández. Lucio Arredondo. Luis
Vázquez. Luis Ángel Téllez. Luis A. Gutiérrez.
Luis Jiménez. Luis Macías. Luis Fajardo.
Luis Rivera. Luis Álvarez. Luis Jesús Vega.
Luis Julián Cruz. Luisa Fernanda López.
Luisa M. López. Ma. Fernanda Guyot. Ma.
Fernanda Herrera. Magda Ruiz. Maira Gar-
cía. Manuel Yuriar. Manuel Olivas. Marcela
Huerta. Marcella Ruíz. Marco A. Martínez.
Marco A. Machuca. Marco A. Martínez. Mar-
co A. Valderrábano. Marco A. Valencia. María
Alejandra Gómez. María Betsabé Márquez.
María Concepción Rojas. María Félix Pérez.
María Fernanda Nieves. María Guadalupe
Vega. María Isabel Molina. María José Ra-
ygoza. Mariana Granados. Mariana Navarro.
Mariana Sánchez. Maricela Parga. Marina
Aguayo. Mario Delabra. Mario Rodríguez.
Mario Alberto Agüero. Mario Saúl Vargas. Ma-
risol Romero. Marlene Rojo. Martha Valdez.
Martín Hernández. Martín Fernández. Marti-
na Zamoran. Martina Isabel Zamoran. Max
Izquierdo. Mayra Ortiz. Mayra Luna. Mayra
Sánchez. Melina Gaxiola. Melina Leyva. Me-
lissa Mora. Melissa Moreno. Melissa Flores.
Melissa Carolina Sariñana. Melissa Esme-
ralda Sariñana. Melissa García. Merari Soto.
Miguel Ángel Ríos. Miguel Ángel Tolentino.
Mildred Cruz. Miriam Sánchez. Montserrat
Pérez. Nadia Ramírez. Nallely Mares. Nan-
cy Grimaldi. Nancy N. Moreno. Nancy Pérez.
Natacha Yuriria. Natalia Inda. Nayeli Zepeda.
Nayeli Torres. Nidia Arzola. Octavio Salcido.
Omar Luna. Omar Velasco. Omar González.
Oscar Ceja. Osvaldo Loera. Pablo Naufal.
Paloma Luna. Paola Blanche. Jacobo Aviña.
Patricia Hernández. Perla Taboada. Perla
Juárez. Priscila Chávez. Priscila González.
Rafael Fernández. Ramiro Ramos. Ramón
S. Borbón. Raúl Chavarría. Raúl Salas. Re-
beca León. Ricardo Díaz. Ricardo González.
Ricardo Cuenca. Ricardo Omar. Rigoberto
Domínguez. Rocío Sánchez. Rosario Vea.
Rubén Palacios. Sajid Ochoa. Samantha
Rodríguez. Samuel Macedo. Sandra Vargas.
Sandra Cerón. Sara Rubio. Sara Ortega. Sara
Infante. Sarah Aguilar. Saraí Solís. Saraí Za-
vala. Saudy Alcántar. Saúl Green. Selene
A. Manilla. Sergio Espinoza. Sergio Erick.
Shirley Blanco. Soraya Castrejón. Stepha-
nia Rodríguez. Stephanie Estrada. Susana
Espinoza. Susana García. Susana Cosío.
Tania Lizárraga. Tania Bravo. Thania Herrera.
Teresa Martínez. Valeria Acosta. Valeria Mo-
rales. Vianey Bueno. Vicente Ramírez. Víc-
tor Bernal. Víctor Americano. Víctor Castro.
Víctor Tolentino. Víctor Ramírez. Victoria Del
Castillo. Viridiana López. Wendy Canizález.
Wendy Ortega. Yael Beltrán. Yessenia Flores.
Yiuliana Martínez. Zenón Cabrera.
Voluntarios / Professional volun-
teers: Alejandra Luna. David Moreno.
Gabriel Ortiz Vega. Gerardo Mora. Jennifer
Rocha. Leonardo Franco. Luisa Álvarez. Mar-
cela Mendoza. Mark Banks. Rosario Vázquez.
Apoyo en talleres / Workshops: Alber-
to Song Trujillo. Alma Bejarano. Ana Cecilia
de Anda. Azteca B.C. Bibiana Maciel. Carlos
Carrillo. Carlos C. Apodaca. CESPT. Conalep
B.C. Emmanuel Campillo. Ejival. FIC. Flavio
Olivieri. Gerardo Brizuela. Guillermo Rome-
ro. Héctor Uraga. Luis Castro. Marco A. Lepe.
Márgara de León. Tony Robles. María Gonzá-
lez. Maribel Moreno. Nina Pizá. Patricia Sa-
haragui. Ruiz René Castillo. Roxana Salcedo.
Televisa TJ. UCD. Wendy Montaño.
Agencias de modelos / Modeling
agencies: Class. Contempo Models. G.H.
Management. Higher Model Management.
Queta Rojas. Wanted Models. Modelos / Mo-
dels: Aileen García. Aliki Cosmidis. Andrea
Hurtado. Blanca Iñiguez. Brisell Sánchez.
Candy Arballo. Dafne Anda. Dafne Fuer-
te. Daniela Dominique. Daniela Gómez.
Denisse Aldor. Elizabeth Alcántara. Ellen
Drane. Eva Hernández. Fernanda Encinas.
Grissel Osuna. Jimena de la Torre. Laura
Cárdenas. Lili Zamora. Madeline Martínez.
Marcela Gudiño. Mariana Castrillón. Maria-
na Muñoz. Marlis Grajeda. Myriam Valdez.
Nancy Moeller. Paulina Aseemat. Paulina
Hernández. Paulina Kim. Rosela Ramírez.
Shardell Lamas. Shennel Lamas. Sofía
Aguay. Stephanie Escobar. Stephanie Ra-
mírez. Tania Cantú. Violeta Trujillo. Wendy
Ruiz. Yolanda Guzmán.
Patrocinios Innovamoda / Innova-
moda Sponsors: Antología. Blooming-
dales. Cervecería Cuauhtemoc. Chef Diego
González. Co Columbia. Eccole Accesorios.
Elle Magazine. Gama Photography. Hotel
Palacio Azteca. L.A. Cetto. Miluke Colección.
Nordstrom. Obesity Control Center. Oriflame
Cosmetics. Pancake House. Pía Joyería.
Landinis. T.G.I. Fridays. Tarango Boutique.
Tequila Cachanilla. Vitamine Water. Peina-
dos / Hairdo: Basilio Muñoz. Luis Almanza.
Richard Cabral. Maquillaje / Make-up: Adria-
na Pichardo. Basilio Muñoz. Elvia Félix. GOC
Make up. Tec Italy. Accesorios / Accesories:
Clay.Pro. Eccole Accesorios. Ziur Designs.
Agencias de modelos / Modeling agency:
Tony Barragán. Perfect Top Model.
Patrocinios Satélite / Satellite Spon-
sors: EATON. INFRA.
Patrocinios Batalla Culinaria / Cu-
linary Battle Sponsors: Arballo vinos y
licores, Asombro Marketing, Cerveza fronte-
ra, Club Gourmet, Cooking Choice, Culinary
Art School, El Sargazo, Grand Hotel Tijuana,
I Print - Chef Work, La canasta, Mision19,
Mundo BRG, Secretaria de Turismo B C,
Smart & Final, Studio Arsa, Telnor, ZECA
Mosaico Tijuana: María Luz Bravo. Yo pro-
pongo. Con el apoyo de Reacciona Tijuana.
Conapo. Sedesol. IMPLAN. Ayuntamiento de
Tijuana. Testimonios / Testimonies: Blanca
Dávalos. Ramón Aguirre. Roberto Blanco.
Mario Pavón. Nina Moreno. Paola Valencia.
Juanita Ortiz. Max Mejía. Anita Hernández.
Rosa María Martínez. Rocío Gallardo. Ber-
ta Vivar. Alberto Licona. Teresa Riqué. Olga
Micaela de Sampedro. José Luis Ortiz. Jor-
ge Bautista. Kevin y Ana Rosa Maldonado
Daniel Salinas. Nahum Hernández. Elías y
Benjamín Sánchez. Said Rodríguez. Car-
men Padilla. Wendy Melisa Lugo. Raúl Cár-
denas. Gabriela Posada. Roberto Rosique.
Mely González. Rómulo Sosa. Carlos Adolfo
Rosario. María Teresa Quijano. Adelaida del
Real. Fotografía / Photography: Car-
mela Castrejón. Roberto Córdoba-Leyva.
Angélica Escoto. Luis García. Jofras. Itzel
Martínez. David Maung. Julio Orozco.
Pedaleando rumbo a la Grandeza /
Pedaling toward greatness: Baja Bike
Team. Enduro. Gct Team. Linces. Afferrados.
MTB. Lobos Team, Bici Mart. OpBc. Otay en
Bici. Playas NBC. Freitas. Rayos. Biker Soler.
Ladies Ride. Bici Boys. Baja Lobos Team.
DJO Global Team. TKT MTB
Cápsula del Tiempo / Time Capsule:
1. Introducción. Breve Semblanza. 2.Memo-
ria Tijuana Innovadora 2010. 3.Plan Estraté-
gico Metropolitano. 4.IMPLAN. Centro Históri-
co. 5.CIT. Paseo de la Fama. 6.CIT. Mosaico
de Tijuana. 7.Colección Tijuana Innovadora
2010/2012. 8.CIT. El Alma de Tijuana. 9. El
Colef. Actualidad-Perspectivas 2042. 10.El
Colef en el tiempo. 11.Universidad Xochi-
calco. 12.Instituto Tecnológico de Tijuana.
13.CETYS Universidad. 14.Universidad Ibe-
roamericana. 15.Cesun. 16.Diócesis de Ti-
juana. 17.Centro Israelita de Tijuana. 18.CIT.
Película Imaginando Tijuana. 19.Cecut.
Nuevo Cecut Remodelado. 20.USAID. Planes
Maestros para la Prevención del Delito. 21.
Nueva Puerta México. 22.Propuesta Ciuda-
dana Diseño Urbano. 23.Situación Empre-
sarial. 24.Tijuana Digital. 25.Tijuana Verde.
26.Sedesol. Camino Verde y Mi Comunidad.
27.XX Ayuntamiento. 28.Periódicos del 10 de
diciembre del 2012.
DIFERENCIAS
Memoria / Memoir: Idea Original y textos
/ Original Idea and writing: Claudia Basurto
([email protected]). Diseño / Design:
Sergio Picos. Medicis Comunicación. Mayra
Alejandra Luna. Ashelin Estrada. Voluntaria.
Traducción / Translation: Mark Banks. Mariona
López. Gracias al apoyo de Susana Orozco y
Alejandro González / Thanks Susana Orozco
and Alejandro González for their help.
***155
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