membership retention by engagement...melody lynch/jon gibbs ip considerations in business litigation...

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MEMBERSHIP RETENTION BY ENGAGEMENT Karen Fast, Strategic Marketing & Membership Manager Orange County Bar Association

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Page 1: MEMBERSHIP RETENTION BY ENGAGEMENT...Melody Lynch/Jon Gibbs IP Considerations in Business Litigation Part I (18) Amber Davis Josh Brown Ryan Santurri Jon Gibbs Bench Bar Conference

MEMBERSHIP

RETENTION BY

ENGAGEMENT

Karen Fast, Strategic Marketing & Membership Manager

Orange County Bar Association

Page 2: MEMBERSHIP RETENTION BY ENGAGEMENT...Melody Lynch/Jon Gibbs IP Considerations in Business Litigation Part I (18) Amber Davis Josh Brown Ryan Santurri Jon Gibbs Bench Bar Conference

MEMBERSHIP GROWTH

Four ways to increase membership.

1. Obtain new members

2. Renew members

3. Increase membership by volume – whole firms

4. ENGAGE YOUR MEMBERS!!

Page 3: MEMBERSHIP RETENTION BY ENGAGEMENT...Melody Lynch/Jon Gibbs IP Considerations in Business Litigation Part I (18) Amber Davis Josh Brown Ryan Santurri Jon Gibbs Bench Bar Conference

PARTICIPATION

Bench Bar Conference

Bench Bar Board

Sub Committee Chairs

Judicial Advisors

Speakers

Moderators

Page 4: MEMBERSHIP RETENTION BY ENGAGEMENT...Melody Lynch/Jon Gibbs IP Considerations in Business Litigation Part I (18) Amber Davis Josh Brown Ryan Santurri Jon Gibbs Bench Bar Conference

PARTICIPATION

Bench Bar Conference

10 Tracks each representing a different practice area

Each Track has 6 sessions

Each session has 2- 4 speakers and 1 moderator

Page 5: MEMBERSHIP RETENTION BY ENGAGEMENT...Melody Lynch/Jon Gibbs IP Considerations in Business Litigation Part I (18) Amber Davis Josh Brown Ryan Santurri Jon Gibbs Bench Bar Conference

PARTICIPATION

Bench Bar Conference

5 Bench Bar Board

10 Sub Committee Chairs

10 Judicial Advisors

154 Speakers & Moderators

Page 6: MEMBERSHIP RETENTION BY ENGAGEMENT...Melody Lynch/Jon Gibbs IP Considerations in Business Litigation Part I (18) Amber Davis Josh Brown Ryan Santurri Jon Gibbs Bench Bar Conference

PARTICIPATION

Get Your

Senior

Members

Involved!

Page 7: MEMBERSHIP RETENTION BY ENGAGEMENT...Melody Lynch/Jon Gibbs IP Considerations in Business Litigation Part I (18) Amber Davis Josh Brown Ryan Santurri Jon Gibbs Bench Bar Conference

NETWORKING EVENTS

Attorneys get more business from

other attorneys than from any other

market segment

Page 8: MEMBERSHIP RETENTION BY ENGAGEMENT...Melody Lynch/Jon Gibbs IP Considerations in Business Litigation Part I (18) Amber Davis Josh Brown Ryan Santurri Jon Gibbs Bench Bar Conference

EDUCATE

Do they know what

benefits they are

entitled to?

Have your benefits changed

over the years?

Page 9: MEMBERSHIP RETENTION BY ENGAGEMENT...Melody Lynch/Jon Gibbs IP Considerations in Business Litigation Part I (18) Amber Davis Josh Brown Ryan Santurri Jon Gibbs Bench Bar Conference

COMMITTEE INVOLVEMENT

Do your committees have their own

Boards?

Page 10: MEMBERSHIP RETENTION BY ENGAGEMENT...Melody Lynch/Jon Gibbs IP Considerations in Business Litigation Part I (18) Amber Davis Josh Brown Ryan Santurri Jon Gibbs Bench Bar Conference

RESULTS

Let them be a part of their association and

you will have a renewal each year.