membership retention by engagement...melody lynch/jon gibbs ip considerations in business litigation...
TRANSCRIPT
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MEMBERSHIP
RETENTION BY
ENGAGEMENT
Karen Fast, Strategic Marketing & Membership Manager
Orange County Bar Association
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MEMBERSHIP GROWTH
Four ways to increase membership.
1. Obtain new members
2. Renew members
3. Increase membership by volume – whole firms
4. ENGAGE YOUR MEMBERS!!
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PARTICIPATION
Bench Bar Conference
Bench Bar Board
Sub Committee Chairs
Judicial Advisors
Speakers
Moderators
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PARTICIPATION
Bench Bar Conference
10 Tracks each representing a different practice area
Each Track has 6 sessions
Each session has 2- 4 speakers and 1 moderator
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PARTICIPATION
Bench Bar Conference
5 Bench Bar Board
10 Sub Committee Chairs
10 Judicial Advisors
154 Speakers & Moderators
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PARTICIPATION
Get Your
Senior
Members
Involved!
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NETWORKING EVENTS
Attorneys get more business from
other attorneys than from any other
market segment
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EDUCATE
Do they know what
benefits they are
entitled to?
Have your benefits changed
over the years?
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COMMITTEE INVOLVEMENT
Do your committees have their own
Boards?
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RESULTS
Let them be a part of their association and
you will have a renewal each year.