membership paras parekh, director lindsay groth, manager
TRANSCRIPT
MembershipParas Parekh, Director
Lindsay Groth, Manager
Welcome!
Gary Clark
Giselle Guertin
Lauren Gabriel Alex Jaffe
Clubs Are Central To The Membership Experience
Agenda
• Membership Overview– Who are we?– How do alumni join?– What do members receive?
• Membership # Counts– National– Major Metro Clubs – Acquisition and Retention– Club and National Strategies
• Wrap Up • Additional Questions
Who Are We?A Membership Organization
What Do Membership Dues Fund/Support?
Everything we do!
All operations of the Alumni Association come from membership dues:• Support club activities• Alumnus, weekly eTB, Bowl Tours,
social media outreach, website, PR• Career support, travel, library
databases, online educational catalog
• Giving back activities – recruiting mentors, student support, fielding visits to high schools
If An Alum Wants To Join…
The quickest way to join is over the phone, but if an alum want to join at an event, the mobile site is easy to use.
5-Year $289
Life $1,200
3-Year $189
1-Year $69
Alumni Association Total Membership
June ‘12 Numbers
April ‘13Numbers
Paid Annual Memberships 34,319 34,307Life Members 40,344 41,172Total Paid 74,663 75,479Total Members 98,250 96,024
In Summary…
Annual 0% (break even)
Life 2%
Total Paid Membership
1.1%
Alumni Association Metro Club Membership Examples
What’s Working … Where We Need To Focus…
Acquisition
Retention
&Awareness
Membership Acquisition
At the Clubs:
Central Marketing• Elevator Pitch• Brochure (on table)• Brand Book
Club Level • Ask non-members to join• Tell your story of “why
membership”• Send us non-member lists
and we can follow up
Clubs are a focus area and will be teaming up to develop future strategies and ideas.