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Sian Hoggett Head of Membership [email protected] Members and fundraising at The British Museum

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Page 1: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

Sian HoggettHead of [email protected]

Members and fundraising at

The British Museum

Page 2: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

How do we fundraise at the BM

Via the Development team (British Museum)

Via the Membership team (British Museum Friends)

Via donation boxes (British Museum Company)

Page 3: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

How does the Membership team fundraise?

• Donation forms on renewal and welcome letters

• Presence online via Just Giving

• Annual appeals for specific causes (DM and email)

• Legacies

Page 4: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

Restricted or unrestricted…

Page 5: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

Restricted giving…what works

• Capital

• Conservation

• Collection

• Cause

Page 6: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

Does the signatory matter?

Page 7: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

Combined or separate mailings?

Page 8: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

How much should you ask for?

Page 9: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

The Stoney Waterloo Album

Page 10: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

Creating a pipeline

Page 11: Members and fundraising at The British Museum · The British Museum's collections of over seven million objects are among the largest and most comprehensive in the world and originate

Thank you for your time

Any [email protected]

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