member recruitment & retention: joining and belonging
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Member Recruitment & Retention: Joining and Belonging. August 7, 2013. Agenda & Housekeeping. Part 1: Recruiting new members Part 2: Retaining members Part 3: Information Sharing/Q & A *Please place your phone on mute until the sharing portion of this call. AFP Membership Growth. - PowerPoint PPT PresentationTRANSCRIPT
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Member Recruitment & Retention:Joining and Belonging
August 7, 2013
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Agenda & Housekeeping
Part 1: Recruiting new members
Part 2: Retaining members
Part 3: Information Sharing/Q & A
*Please place your phone on mute until the sharing portion of this call.
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AFP Membership Growth
5,400
16,049
24,429 26,34830,477 28,266 28,588 29,546
05,00010,00015,00020,00025,00030,00035,000
1985 1995 2000 2005 2008 2009 2012 2013
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Membership Categories
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Recruiting New Members: IHQ Assistance
• Online membership toolkit• Membership processing• Monthly email to membership chairs• Installment payment plan • AFPPrintq.com• AFP-Chapter Joint Prospect Mailings• AFP-Chapter Prospect E-mail
campaigns: Contact Demond McWilliams at [email protected]
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Recruiting New Members:Ideas that work--IHQ
Set a goal for number of new members
Engage more members in recruitment
Develop your prospect list
The personal ask is the most effective
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Financial Benefits of MembershipFINANCIAL BENEFITS OF MEMBERSHIP
Member’s Savings Through our Chapter
•Chapter Educational Meetings (10 per year) $
•Chapter One Day Conference $
•Webinars (2 per year) $
•Course Offerings (Fundamentals, CFRE Review, etc.) $
•Other (job postings) $
TOTAL $
Member’s Savings Through AFP INTERNATIONAL*
•International Conference Registration $370 off early bird rate
•Ready Reference Series (9 Titles) $180
•Resource Center Research $ 50
•Advancing Philanthropy Subscription $100
•HEP Matching Gift screening $ 60
•AFP Webinars (per session) $136
•AFP Compensation and Benefits Survey $ 95
•CFRE Application $160
TOTAL $1181
GRAND TOTAL (Chapter + $1181)
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Recruiting New Members:Ideas that work--Chapters
• Member Spotlights
• “How did you hear about us?”
• Intentional networking—hosting strategic conversations
• Scholarships/Discounts
• New Members Orientation
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Retention--IHQ
• Begins the moment you get a new member
• The difference between joining and belonging
• Involvement with AFP-International
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Retention: Ideas that work --Chapters
• Welcome
• Mentoring/buddy program
• Asking for their involvement
• Asking for their advice
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Open Discussion
• What works for your chapter?
• Any questions
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Contact Information Joseph Goepfrich, CFRE
Val Lay
Director, Chapter Services, Central U.S.
Chapter Services
800-666-3863
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Thank you for all you do for AFP!