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Page 1: Melwin Koopmans - PR
Page 2: Melwin Koopmans - PR

PR INCREASINGLY POWERFUL

2013 30%2015 > 50%

3/7 Grand Prix

Page 3: Melwin Koopmans - PR

THE WAY OF THE JURY

2000 entries79 Awards

Page 4: Melwin Koopmans - PR

THE JURY’S CRITERIA

CreativityEarned trustWas PR the hero?Measurable effectWhy did it matter?

Page 5: Melwin Koopmans - PR

TRENDS & THOUGHTS

Compete with NGOSocial experiments

Page 6: Melwin Koopmans - PR

GRAND PRIX

always #likeagirlMSL group

Page 7: Melwin Koopmans - PR
Page 8: Melwin Koopmans - PR

Maarten Koopmans SURFnet, [email protected] OASIS Adoption forum 2006

Interactive marketing - Manu Melwin Joy

Permission marketing - Manu Melwin Joy

Arnold koopmans

Research Article Koopmans Analysis of Chemical …downloads.hindawi.com/journals/tswj/2013/348415.pdf · Koopmans Analysis of Chemical Hardness with Spectral-Like Resolution ... the

World countries - Manu Melwin Joy

Tjalling C. Koopmans Research Institute - Universiteit … C. Koopmans Research Institute ... leisure and a non-marketable ... intertemporal allocation on a log linearized Euler equation

Tjalling C. Koopmans Research Institute · 2017-05-05 · Tjalling C. Koopmans Research Institute Discussion Paper Series 09-01 ... using explanatory variables of market structure,

Continuous candidates - Manu Melwin Joy

Industrial marketing - Manu Melwin Joy

Ruud Koopmans and Jasper Muis*

Mobile marketing - Manu Melwin Joy

Interuption marketing - Manu Melwin Joy

Tjalling C. Koopmans Research Institute - Universiteit Utrecht · Tjalling C. Koopmans Research Institute Utrecht School of Economics Utrecht University Janskerkhof 12 3512 BL Utrecht

Digital marketing - Manu Melwin Joy

Humanoids - Manu Melwin Joy

Lean thinking - Manu Melwin Joy

Digital recruiting - Manu Melwin Joy

Disruptive technology - Manu Melwin Joy

Planned obsolensce - Manu Melwin Joy

Outbound marketing - Manu Melwin Joy

Relationship marketing - Manu Melwin Joy

Advertisement Quiz - Manu Melwin Joy

Tjalling C. Koopmans Research Institute

Cause marketing - Manu Melwin Joy

KOOPMANS 48 ‘NEW WORLD - hutting-yachts.com

Google quiz - Manu Melwin Joy

Jobless growth - Manu Melwin Joy

Tjalling C. Koopmans Research Institute · Tjalling C. Koopmans Research Institute Utrecht School of Economics Utrecht University Janskerkhof 12 3512 BL Utrecht The Netherlands telephone

The Ramsey-Cass-Koopmans Model

Ambient Advertising - Manu Melwin Joy

Rutger Koopmans General Manager ING Wholesale Banking Netherlands

Content marketing - Manu Melwin Joy

Integrated marketing - Manu Melwin Joy

Ramsey-Cass-Koopmans model - Uniwersytet Warszawski