Melton Town Centre Melton Town Centre PartnershipPartnership

The Way ForwardThe Way Forward

2010 - 20152010 - 2015

Think Melton Shop MeltonThink Melton Shop Melton

Continue to Promote the Town Centre Continue to Promote the Town Centre through the ‘Think Melton Shop Melton’ through the ‘Think Melton Shop Melton’ CampaignCampaign• Christmas 2010 Ad Campaign – Christmas 2010 Ad Campaign –

Partnership with Leicester SoundPartnership with Leicester Sound• Shopping Guide 2010Shopping Guide 2010• Melton BagsMelton Bags• Loyalty Card SchemeLoyalty Card Scheme

Marketing & PromotionMarketing & Promotion Publicity MaterialPublicity Material

• Melton Mowbray & the Vale of Belvoir Melton Mowbray & the Vale of Belvoir Visitor Guide 2011Visitor Guide 2011

• Events 2011 Leaflets & BannersEvents 2011 Leaflets & Banners• Group Travel Guides & Itineraries – LLPGroup Travel Guides & Itineraries – LLP• Shopping GuideShopping Guide• Town Centre NewslettersTown Centre Newsletters

Marketing & PromotionMarketing & Promotion

Promote The Town CentrePromote The Town Centre• AdvertisingAdvertising• Press Releases Press Releases • Exhibitions Exhibitions • WebsitesWebsites• MailshotsMailshots

Marketing & PromotionMarketing & Promotion

Continue to Deliver Town Centre EventsContinue to Deliver Town Centre Events Melton by Sea Melton by Sea Frost FairFrost Fair St Georges DaySt Georges Day Continental MarketsContinental Markets Christmas Events Christmas Events

Continue to Support Town Centre EventsContinue to Support Town Centre Events

Marketing & PromotionMarketing & Promotion Continue to Deliver a Christmas Shopping Continue to Deliver a Christmas Shopping

CampaignCampaign Advertising Campaign with Leicester SoundAdvertising Campaign with Leicester Sound Free Car ParkingFree Car Parking Christmas EventsChristmas Events Christmas CardChristmas Card

Environmental ImprovementsEnvironmental Improvements

Continue to Support Melton in Bloom and Continue to Support Melton in Bloom and deliver a Retail Basket Schemedeliver a Retail Basket Scheme

Continue to Seek Funding to Deliver further Continue to Seek Funding to Deliver further elements of the Lighting Strategyelements of the Lighting Strategy

Continue to work with Partner Agencies on Continue to work with Partner Agencies on Enhancement SchemesEnhancement Schemes

Aim to Create a Café Culture Aim to Create a Café Culture Aim to Improve the Evening Economy & Aim to Improve the Evening Economy &

Nightime Offer.Nightime Offer.

Business SupportBusiness Support

TrainingTraining• Continue to promote & deliver training courses Continue to promote & deliver training courses

for Businesses.for Businesses. Business EventsBusiness Events• Continue to promote & deliver Business EventsContinue to promote & deliver Business Events Business GrantsBusiness Grants• Continue to promote & seek funding for GrantsContinue to promote & seek funding for Grants Business SupportBusiness Support• Continue partnership working with EMB, FSB ..Continue partnership working with EMB, FSB ..

Inward InvestmentInward Investment

Empty Shop SchemeEmpty Shop Scheme Re-Introduce the Empty Shop Scheme Re-Introduce the Empty Shop Scheme

Vacant UnitsVacant Units Continue to work with Agents, LCC & Continue to work with Agents, LCC &

Prospect Leicestershire to market Melton’s Prospect Leicestershire to market Melton’s Vacant UnitsVacant Units

Welland Benchmarking InitiativeWelland Benchmarking Initiative Annual, quarterly & monthly measuring & Annual, quarterly & monthly measuring &

reporting of town centre performancereporting of town centre performance

Crime & SafetyCrime & Safety

Promote Pubwatch & SMART SchemesPromote Pubwatch & SMART Schemes Active Input on the Town Centre Crime Active Input on the Town Centre Crime

GroupGroup Feedback Crime HotspotsFeedback Crime Hotspots

WHAT IS A BUSINESS WHAT IS A BUSINESS IMPROVEMENT DISTRICT?IMPROVEMENT DISTRICT?

Businesses decide on:Businesses decide on: Town centre improvements / projectsTown centre improvements / projects How much they will costHow much they will cost How can they be delivered / managedHow can they be delivered / managed

What Can a BID Deliver?What Can a BID Deliver? Marketing & Promotion ActivitiesMarketing & Promotion Activities Accessibility ImprovementsAccessibility Improvements Any project or service NOT delivered by a L.A Any project or service NOT delivered by a L.A

AgreementAgreement

WHAT IS A BUSINESS WHAT IS A BUSINESS IMPROVEMENT DISTRICT?IMPROVEMENT DISTRICT?

Who Pays for a BID?Who Pays for a BID? Once Projects / Services agreed by YOU they Once Projects / Services agreed by YOU they

are costed upare costed up The Cost to each business is then worked out The Cost to each business is then worked out

(BID Levy)(BID Levy) Formal Vote takes placeFormal Vote takes place If Majority vote YES then all businesses within If Majority vote YES then all businesses within

Study Area pay the levyStudy Area pay the levy 1% = £100,000 p.a for 5 Years1% = £100,000 p.a for 5 Years

A BID FOR MELTON ?A BID FOR MELTON ?

SurveysSurveys All Businesses within a Study Area have received a All Businesses within a Study Area have received a

Survey to explore a potential BID for Melton Town Survey to explore a potential BID for Melton Town CentreCentre

450 Delivered / 115 Returned450 Delivered / 115 Returned Survey Summary – Marketing & Promotion, Survey Summary – Marketing & Promotion,

Environmental Improvements & Accessibility Environmental Improvements & Accessibility

Street MeetingsStreet Meetings During July & August During July & August Chance to Shortlist Potential Projects / ServicesChance to Shortlist Potential Projects / Services

A BID FOR MELTON ?A BID FOR MELTON ?

ProjectsProjects Nov / Dec – 5 or 6 Key Projects identified and Nov / Dec – 5 or 6 Key Projects identified and

costed out.costed out. Businesses to Vote next Spring on delivery of Businesses to Vote next Spring on delivery of

Projects via a BID.Projects via a BID. If YES vote, then approx £100,000 If YES vote, then approx £100,000

guaranteed p.a. for 5 Years.guaranteed p.a. for 5 Years.

YOUR TOWN, YOUR CHOICE, YOUR TOWN, YOUR CHOICE, YOUR FUTUREYOUR FUTURE

FUNDINGFUNDINGFOR 2010/11FOR 2010/11

FundingFunding Membership FeesMembership Fees £ ?.???£ ?.??? Sponsorship Sponsorship £ 0,000£ 0,000 Welland Challenge FundWelland Challenge Fund £ 0,000£ 0,000 LCC Place Shaping FundLCC Place Shaping Fund £ 0,000£ 0,000 LCCLCC £ 0,000£ 0,000 Melton Borough CouncilMelton Borough Council £30,000£30,000

(In Kind)(In Kind) TOTALTOTAL £30,000 £30,000 (in (in

Kind)Kind)

POTENTIAL FUTURE FUNDINGPOTENTIAL FUTURE FUNDING

Membership Fees Membership Fees SponsorshipSponsorship Business Improvement District (BID)Business Improvement District (BID) Funding ApplicationsFunding Applications

MELTON MOWBRAYMELTON MOWBRAY

YOUR TOWNYOUR TOWN

YOUR CHOICE YOUR CHOICE

YOUR FUTUREYOUR FUTURE