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Mali In The City Design Competition Brief

Background Information

EcoFuture’s sponsorship of Mali in the City

At EcoFuture, we work closely with local groups to educate and promote a clean and healthy environment for current and future generations.

As part of our ongoing commitment to support local community groups, EcoFuture is a proud sponsor of the Zoo’s Mali in the City.

The event, run in conjunction with Melbourne Zoo and Wild in Art, will see 50 life-sizedfi breglass models of the Zoo’s most famous Asian Elephant calf, Mali, designed and decorated by a variety of artists and then displayed throughout the streets of Melbourne during August and September.

For further background information on Mali in the City please visit www.ourecofuture.com.au > News > Events > Artist’s Application & Information Pack.

So who is EcoFuture?

EcoFuture is an Australian company, dedicated to supplying retail and commercial customers with a unique range of medically researched, zero waste, certifi ed green cleaning products.

It is our fervent belief that a cleaner, healthier and sustainable future is possible if weconsciously make the right eco-choices today.

In our mission to help preserve the environment, protect our wildlife and human health we will continue to break new ground and lead the charge by working with manufacturers to supply ‘true green products’.

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Call for Future Artists to represent EcoFuture

At EcoFuture, we believe it’s important to support local art and design students.

We are inviting participation from second and third year Mixed Illustration class studentscurrently enrolled at Monash University to turn their hand in decorating a custom-designedlife-sized elephant calf for and on-behalf of EcoFuture.

Each fi breglass elephant is a blank 3D canvas and we want artists to create innovative,inspiring and environmentally conscious designs who will be taking to the streets of Melbourne for 6 weeks.

Each elephant weighs approximately 65Kgs and measures, 190cm long by 130cm tall to 80cm wide.

From 12th March until 6th April 2012, students are invited to submit a maximum of two (2)designs. A jury will then judge the design submissions, and the winner notifi ed by email to Ned Culic, Lecturer & 2nd Year Coordinator, Visual Communication, Faculty of Art Design &Architecture, Monash University.

Once commissioned and on completion of your artwork and all relevant paperwork, the winning student will be paid a one-off honorarium fee of $1000.

The $1000 cheque will be presented by EcoFuture, at a date and time to be announced.

The winner will also be acknowledged on all marketing communications including websites and other promotional opportunities.

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EcoFuture Competition Rules

The rules contained here within this document are in-addition to the rules and guidelinesstipulated by Melbourne Zoo & Wild in Art Ltd, as per the Artists’ Application & Information Pack.

All applicants must complete and sign the application form, licence agreement and the elephant design template within the Artists’ Application & Information Pack.

1. Design Brief:

Please observe–in particular– the Sculpture Design and Production guidelines as stipulated in the Artists’ Application & Information Pack, Page 7, Clause 2.

Students should draw inspiration from the environment, which refl ects EcoFuture’s way of doing business. It might be through innovative technology to reduce harmful chemicals and waste or it might be through a clever blend of natural textures and materials to protect our preciousenvironment and wildlife.

Where possible, artists are encouraged to incorporate conservation and environmental themes consistent with Zoos Victoria’s strategy.

2. Elephant Design & Production:

Ref: Artists’ Application & Information Pack, Page 5.

2.1. Painting Space

Zoos Victoria will make some painting spaces visible to the public who will want to see theelephants being created. However, should you wish to paint your elephant in your own studio you will be responsible for collecting and returning the sculpture to the painting space.

2.2. Painting Materials

Students are required to provide their own artist materials. The use of acrylic paints isrecommended, although artifi cial resin paint or two-component paint can also be used to paint or spray a design. To complete your elephant, it must be fi nished with a minimum of two coats of waterproof varnish. This can be either matt or gloss and should ideally be UV resistant. Where possible environmentally friendly paint, varnish and materials should be used.

3. Judging Criteria:

The jury will award the design which best meets the judging criteria mentioned in the brief and Sculpture Design Guidelines. Submissions should be the applicant’s own creation, shall notcurrently be in production and shall not previously have been published or exhibited.

The winning design will need to be approved by Zoos Victoria and Wild in Art before paintingoccurs.

4. Deadline:

The cut-off for applicant registration and work submission is Friday 6th April, 2012.

5. Submissions:

Each student can enter the competition once by submitting no more than two (2) pieces of work. Submissions including all forms of art from traditional to new media are welcome. Please send the original and two copies of each design.

Students may submit their designs (for selection) in PDF print-out or soft copy, provided it isattached to the artist (student) submission paperwork, contained within the Artists’ Application & Information Booklet, to Ned Culic of Monash University.

There is a 2 dimensional image of the elephant form for students to apply their ideas to inside the Artists’ Application & Information Pack.

We are unable to return any materials submitted.

6. Commercial authorization:

By taking part in the competition, the fi nalists authorize EcoFuture to use their surname,forename, university name, photo and work for any marketing and promotional purposes.

Important & Useful links:

Link to Artists’ Application & Information Packwww.ourecofuture.com.au > News > Events

Link to EcoFuture Corporate Profi lewww.ourecofuture.com.au > Home > Corporate Profi le

EcoFuture Pty LtdPO Box 400, Tooradin VIC 3980Ph 03 5998 3641sales@ourecofuture.com.auwww.ourecofuture.com.au

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