melbourne marketers connect
DESCRIPTION
Update about LinkedIn Marketing Solutions as presented at Melbourne Marketers Connect by Kae Hum, Sales Manager, LinkedInTRANSCRIPT
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Melbourne Marketers ConnectAugust 27, 2014
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Kae Hum Sales Manager - Melbourne
Meet the Team
Colby WongAccount Manager - Melbourne
Michael LevineAccount Director - Melbourne
Matt TindaleSales Director – Australia & NZ
Kate WillgossAccount Manager - Melbourne
Shane BrownAccount Director - Melbourne
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6MMAustralian members
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LinkedIn Helps Members Achieve Personal Success
NetworksIdentity Knowledge
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Use Identity to Target with Accuracy
Company Size
Location
Job Title
Industry
Education
Age / Gender
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Social AmplificationNetworks
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Social AmplificationNetworks
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NetworksSocial Amplification
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NetworksSocial Amplification
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GroupsSlideShare InfluencersPulse
The definitive professional publishing platformKnowledge
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LinkedIn Becomes the News
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LinkedIn Becomes the News
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7xMore engagement with content vs.
jobs
Content is our core
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LinkedIn Marketing Solutions
CONTENT MARKETINGLeverage knowledge and networks
ONLINE MEDIALeverage professional identity
Display
InMail
• Target with accuracy• Professional and
aspirational
Company page
Groups
Sponsored Updates
• Build a community• Engage brand
advocates• Social amplification
Self-serve
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Buyers are highly informed, savvy and influential
Research Brand Contact
PurchaseDecision
Consideration
60%through the decision making process
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Content marketing is a key tactic for Australian marketers
Source: ADMA / Content Marketing Institute, November 2013
Priority
69%
Australian marketers in 2014
93% Marketers plan to
increase (or significantly
increase) their content
marketing budgets
81%
Australian marketers are utilising content marketing
Australian marketers are producing more content now than they did one year ago
Budgets
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Sponsored UpdatesExtend your reach at the moment of relevance
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Content Marketing Success Story
1million members reached
Highest source of traffic
3x engagement
5x more social interactions
*Mark Murray CMO / Julie Hamiltion Content Director