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MELANIE VOGELSocial media expert. Content curator. Disney fanatic.

+DISNEYLAND RESORT

Experience

GUEST RELATIONS Seven Months

MAIN STREET WEST STORES LEAD Two Years

MAIN STREET STORES HOSTESS Five Months

DISNEY COLLEGE PROGRAM PARTICIPANT Five Months

+Relevant Experience

DAY-OF SOCIAL MEDIA MANAGER – One Day ProjectCHOC Walk

Managed day-of social outreach on Facebook, Twitter and Instagram for the annual CHOC Walk, including engagement with Walkers and dynamic coverage of event.

ASSOCIATE EDITOR AND WRITER – 18 Months Babes in Disneyland Blog

Help manage one of largest Disney family fan blogs in the country by acting as a liaison between the blog owner and contributing writers.

Create and update monthly editorial calendars, maintain communication correspondence via email, including blog updates and owner messages, write and implement guides to using social media and personal branding and delegate post topics among contributors.

Edit and review all contributors' blog posts. Help increase the blog reach by developing innovative forms of promotions on Twitter, Facebook, Instagram, and Pinterest.

Link all social media outlets to create network circles

+Relevant Experience

SOCIAL MEDIA COORDINATOR – One Year Anaheim/Orange County Visitor & Convention Bureau

Support and manage all community outreach and destination promotion via social media across multiple platforms and accounts, including Facebook, Twitter, Pinterest, YouTube and the OC Up Close blog.

Increased presence and interaction with followers by creating unique and dynamic copy, photos, custom graphics, videos and blog posts.

Manage social media editorial calendar, research and review new and upcoming social media platforms and regularly assess social media analytics reports using tools like Raventools.

Monitor the AOCVCB brand across multiple platforms for quality control and positive brand representation. Promote AOCVCB partners via live tweeting, brand engagement and general mentions across platforms.

Assisted in launching the innovative “Twisitor Center,” a Twitter-based visitors’ center. Engage and interact with users via #askOC and lead AOCVCB employee task force aimed at maximizing engagement with #askOC users.

Maintain department calendar, design PowerPoint presentations, copywriting and editing of AOCVCB print collateral and maintain departmental lists and documents.

Coordinate PR and social media initiatives with department consultants and partner agencies.

+SOCIAL MEDIA COORDINATOR

Accomplishments

INCREASED SOCIAL PRESENCE Facebook YOY Growth: 57% (44,453) Twitter YOY Growth: 43% (2,948)

SPECIAL PROJECTS: Twisitor Center & Task Force Launched Pinterest Account Instagram Launch Social Media Specialist Disney Canada Blogger Press Tour

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THANK YOUmelanie.r.vogel@gmail.com

661.965.1864@melanievogel