How Effective is the combination of your main products and ancillary texts?

Mehnan Ahmad

BrandingBrand is more than a product as a brand is the particular make of the product. A brand often refers to more than one product. Branding is about creating an image that people link to a particular type of product. Therefore branding is more than advertising however advertising would be one part of the brandings grand plan.

Brands turn a product into something unique and special to help them sell and they work because they offer us a form of guarantee, a set of ready made values attached to a product that we too can adopt upon purchase. Repeated buying of a product over time creates a friendship like a bond with the product.

Branding is important for music industries as particular music genres have their own music video style and iconography and branding helps to develop the artists own star iconography.Therefore branding is important for our music video as we want to create a star for the R&B genre with his own style and iconography. We are using Chris Brown/Bow wow as an inspiration as to how we want our artist to come across to the audience.

Our brand Image

As a group we decided to follow the brand images similar to artists like Chris Brown (who was our main inspiration), Justin Timberlake, Bow Wow, Jay Sean. We wanted to create a ladies man, who was cool, youthful, very fun, and someone who teenagers would look up to as a role model. Also in order for out artist to fit the RnB genre, we decided that these artists would be the best to follow.

Album CoverThe fedora hat connotates a ladies man, and a gentleman, also has a Urban/RnB feel to it so fits wellWith the genre.

Black shirt also connotates a Gentleman/ ladies man, and is very youthful, but also connotates a badboy and rebel

Dark Background with bright colours and flashy lighting effects fits in well with the RnB genre and makes the artist stand out more.

Silver ‘Bling bling’ stud connatatesyouthfulness and gives our artist abadboy look.

Silver chain as RnB Artists generallywear some bling around theirneck/wrists.

White tie connotates purity andinnocence, yet giving him a veryyouthful and gentleman look. Alsostyled with the black shirt makes himlook urban and trendy, fits in well withthe RnB genre and brand image.

Contents (Left inner panel)

Silver ‘Bling bling’ stud connatatesyouthfulness and gives our artist abadboy look.

Black Skinny tie connotatesyouthfulness and gives him a very cooland gentleman image, yet keeping himfresh and new

Low V-cut top connotates cool, funky,trendy, youthful and fresh. Also gives asort of sexy look yet keeps it veryurban. Fits in well with the brandimage.

Black Background fitsIn well with the RnBGenre as it gives allthe focus andattention on to themain artist

Thank You Page (inner Right panel)

Silver ‘Bling bling’ stud connatatesyouthfulness and gives our artist abadboy look.

Black Skinny tie connotatesyouthfulness and gives him a very cooland gentleman image, yet keeping himfresh and new

Dark background, with the hints offlashy orange/gold effects. Also thewhite outline/glow around artist makesthe main artist stand out more andfocuses all attention on him.

Black sunglasses connotatesfresh, funky, cool, youthful, urban/hip hop, and new. Fits in with the chosen brandimage.

Pose, showing half of face,inspired by chris brown, givesa mysterious yet youthfullook. Shows off the Bling stud,and the hairstyle.

Back CoverSilver ‘Bling bling’ stud connatatesyouthfulness and gives our artist abadboy look.

Silver chain as RnB Artists generallywear some bling around theirneck/wrists. Also Bling Blind belt whichalso fits in with the desired brandimage

White tie connotates purity andinnocence, yet giving him a veryyouthful and gentleman look. Alsostyled with the black shirt makes himlook urban and trendy, fits in well withthe RnB genre and brand image.

Dark background, with the hints offlashy orange/gold effects. Also thewhite outline/glow around artistMakes the main artist stand outmore and focuses all attention onhim.

Music Advert

Dark background, with the hints offlashy red/pink effects. Also thewhite outline/glow around artistMakes the main artist stand outmore and focuses all attention onhim.

The fedora hat connotates a ladies man, and a gentleman, also has a Urban/RnB feel to it so fits wellWith the genre.

Black v neck tshirt also connotates a very youthful badboy and rebel

Silver chain as RnB Artists generallywear some bling around theirneck/wrists. Also Bling Blind belt Which also fits in with the desiredBrand image.

Silver ‘Bling bling’ stud connatatesyouthfulness and gives our artist abadboy look.

Music VideoWe have constructed our brand image in our music video as well as ourancillary tasks. We kept using the same couple of outfits ( we had aboutfour/five different ones) as we wanted to keep it consistent but not toorepetitive and boring. We also used a lot of bling in the video, not only on ourartist in the form of chains and earrings but also in the background of thevideo (the flashy lighting background). All our video was shot in the studiowhere most RnB genre videos are based. Also we had a female love interestpresent in the video which is common in RnB music videos. All our wardrobechoices for our artist where very RnB styled, inspired by Chris Brown, BowWow and Jay Sean, which shows our audience our intended brand image forour artist in the music video. We kept it simple and reduced it to a couple ofcolours for now as we are still defining our artists brand image to ouraudience.