Mehfil-e-MashroobGroup Members:Fahad ur Rehman KhanAyesha AnisMuhammad RizwanMujtaba Hasnain

Introduction An alternative to Rooh Afza and Jam e

Shireen. It is a lemon squash. It is a healthy drink and product which

is cleaned from any kind of preservations.

Belongs to the product line of Syrups drinks.

Will be more popular during Ramadan and Eid festivals.

Consumer Behavior Analysis for Mehfil-e-Mashroob

Demographic Characteristics

AGE:13-35 (people who engaged in sports activities and

professional athletes)20-40 on field hard working workforce8 and above students or no field required any INCOME:Rs. 10,000 and above per household OCCUPATION:Professional athletes, sports men, students, housewives FAMILY SIZE:In Pakistan average family size is of about 4-7 per

household

Behavioral Characteristics

Tradition:Studies have shown that people fall for the traditions because

it influences the consumer behavior.

New Taste:Lemon is a wonderful fruit. Mehfil-e-Mashroob is loaded with

Vitamin C and had the ability to turn everything it touches into cleaned chanted, but the tart lemon needs a lot of sugar to chance into sweetened lemonade.

Psychographic Characteristics

Product Demographics Characteristics

Psychographics Characteristics

Behavioral Characteristics

Mehfil e Mashroob

Large families and youngsters

Health conscious people

Taste and Traditions

Marketing Strategy

Promotion As we are in the introductory phase our

objective is to create awareness through informative advertising.

Use of Print media, Radio advertisement, hoardings in major public spot, sample distribution at mall and TV commercial

Tie up with major cinema halls to promote our product during intervals

Pricing

800ML for Rs. 125 1.5Ltr for Rs. 250 3.5Ltr for Rs. 450 4Ltr for Rs. 500

Target Market

All people belonging from every different classes and social status.

Primary target market would be the housewives and the secondary market would be the joined families or the families that have a lot of refresh drink consumers.

Marketing Channels

Electronic media Print media Cable network Billboards Free Samplings Mall activity

Future of Mehfil-e-MashroobAnd in the future actionS we will be introducing our

new flavors;

Lichi Pineapple Peach

Which will allow us to target even more people, and to discover other segments of Markets existing in Pakistan.

Conclusion

Best summer drink. Mehfil-e-Mashroob is the best alternative to Rooh

Afza and Jam e Shireen. Pakistan is comprised of 70% youth who will surely

try this drink. This is much healthy as compared to other drinks.