meghann farnsworth: from the digital to the physical: rethink your engagement strategy
TRANSCRIPT
From the digital to the physical: Rethink your engagement strategy
Meghann Farnsworth
The Center for Investigative Reporting
@MTFarnsworth
⋙Follow up ⋙Try and try again ⋙Fail often
⋙Compatible ⋙Complimentary ⋙Have a point
It’s not one or the other
⋙Know your target audience
⋙How do they receive information?
⋙Graphic Novels recreate a larger story using a different storytelling narrative
⋙Style, form can appeal to a different audience than your initial story.
⋙Reach a larger audience abroad
⋙Break down complicated topics into more digestible bites
⋙Know your target audience
⋙How do they receive information?
⋙Eyes on Oakland: engage residents early in the process, create buy-in.
⋙Don’t make audiences come to you. Go to them.
⋙Create the space for the story you’re trying to tell.
⋙Your primary audience may not be your primary readership.
∙Engagement for kids, youth creates a space for discussion around news, information early.
What makes news “fun” and how you would want to be engaged?
⋙Physical engagement isn’t just for nonprofit newsrooms.
⋙Impact, change still largely happens on a local level.