T R E N D F O R E C A S T I N G

zeitgeist

To em, the mega trend is Zeitgeist, the mood or spirit of particular time. The importance that is going to be given to world events, and awareness, the sense of protest, the sense of

speaking out, having a voice, is going to be huge.

The most recent news,2015

To start off, I looked at the world news along with Indian news. The difference between the topics of the two gives a very clear insight about the difference of issues.

Looking at the recent news, clearly there is a sense of unrest all over the world. Wars, economic crisis, refugees seeking asylum in different countries, stock market of countries like China

crashing ,while the Greek financial crisis threats the European Union and will have an impact on world economy.

In India on the other hand there seems to be a string of bans being implemented by the government on alcohol, porn and even down to food. This over control of the government has already seen signs of protests and very vocal criticism from all members of the society, especially the youth. There is an underlying see f protest, rage and anger building up when there is an attempt to control the lives of

individuals.

In terms of communication, the power of social media has become a platform for all kind of visual activity and plays an important role in influencing the thinking and kind of things people are exposed to now. The recent addition of Instagram ads is clear evidence of how the various markets are trying

to use the platforms now, especially the fashion and design markets.

There is a need for sustainability now, and it has been a trending topic.In the next two years sustainability will be the fashion .It will become a trend, and maybe an everlasting one. People are

more aware today, they ahem more access to information, news and changing impacts on the environment . There will be an inherent support for brands and designers that adopt sustainable

methods.

http://www.worldfinancialwatch.com/us-economy/why-the-greek-economy-is-affecting-global-markets/

http://mag.ispo.com/2014/06/textile-trends-von-morgen/?lang=en

The current trend of ‘mash ups’ will stay on. In the world of fast fashion,and bloggers, this trend allows one to wear their outfits individualistically and artistically.

Emily Shur’s “Get Busy, Get Dizzy” for PaperMag

Another important thing that I noticed is that due the Indian stock market is rising, and probably India will be at its peak in the next 2 years. This would grab a lot of attention

to Indian styles, and the Indian market, which might result in textiles, crafts, prints form India. Handlooms, Indian handicrafts, prints, fabrics will gain a lot of attention.

Use of type to make statements, and interdisciplinary collaborations

DIY trends are probably going to have a trick up effect. People wan tot do things themselves, and creativity is the new trend. The various possible experiments what

people can do with something as simple as jeans can be a textile trend.

https://www.youtube.com/watch?v=s4xnyr2mCuI&feature=youtu.be

Embroidery Splashes of colour Textiles