mega - licence to impact - diamond challenge
TRANSCRIPT
Welcome, Change Agents!Welcome, Change Agents!
Mission: License to ImpactMission: License to Impact
MEGA Agent ProfileMEGA Agent Profile
Name: Alexander Iscenco
Codename: Agent Shurik
Profession: Researcher
Social entrepreneur
Green Dream Developer
Affiliation: MEGA
Studies: University of Copenhagen
UC Berkeley
MEGA Agent ProfileMEGA Agent Profile
MEGA Agent ProfileMEGA Agent Profile
www.megageneration.com
MEGA Agent ProfileMEGA Agent Profile
www.themonster.info
File #A3550772
Sender: MEGA HQ
Recipient: Diamond Challenge
Mission: License to Impact
“Today businesses are the source of the problems, when they should be the source of
the solutions.”
MissionMission
Transform you business into
an efficient and profitable solution to
social / environmental issue.
LEVEL 1: THE RIGHT TEAMLEVEL 1: THE RIGHT TEAM
Get the right people on the bus
and then decide where to go.
Communityfocused
Businessoriented
Passionate forsustainability
research
Back to realitymentor
Spiritualmentor
IT solutionsmaster
Would like touse the product
CHALLENGE #1CHALLENGE #1
Evaluate and improve your team composition
LEVEL 2: FOCUS ON THE ISSUELEVEL 2: FOCUS ON THE ISSUE
For social entrepreneurship the priorities are:
1. Solution for social / environmental issue
2. Financial sustainability and profit
www.letsdoitworld.org/wastecountries
KEEP ASKINGKEEP ASKING
Stop when the action reduces the effect or eliminates the cause
CHALLENGE #2CHALLENGE #2
Choose the issue to address and argument
why it needs to be solved
LEVEL 3: PROFITABLE SOLUTIONLEVEL 3: PROFITABLE SOLUTION
Social / environmental impact + economic value
Problem
Opportunity
Game-changing Idea
Social Entre-preneur & Social Venture
Example: Example: GrameenGrameen BankBank
Ashoka’sAshoka’s Criteria for Social EntrepreneurshipCriteria for Social Entrepreneurship
Is you idea / business…
• Systems-changing?
• Innovative?
• Scalable?
• Replicable?
• Measurable?
• Sustainable? www.ashoka.org
Example: The Game with ImpactExample: The Game with Impact
www.megageneration.comwww.megageneration.com
CHALLENGE #3CHALLENGE #3
Come up with a way to solve your chosen issue and bring you profit at the same time
LEVEL 4: MODEL VALIDATIONLEVEL 4: MODEL VALIDATION
Prototype, ask the market, validate your business model.
Testing and prototyping methodsTesting and prototyping methods
• Website / app mockup (www.moqups.com)
• Physical prototype
• Storyboard / performance
• Crowdfunding video and page
Example: Mara WomanExample: Mara Woman
www.facebook.com/marawoman.moldova
Example: Mara WomanExample: Mara Woman
Social Business PlanSocial Business Plan
Executive Summary Summary of the key elements in the plan
Theory of Change / Impact
What is the end impact you seek to achieve?
Sustainable Social Venture
Business Model
Marketing Plan; Team Infrastructure; Operations Plan; Sustainable Financial Plan; Resource Model
Social Impact Plan How much social value can you create?
CHALLENGE #4CHALLENGE #4
Prepare a prototype / mockup of your
social venture idea
LEVEL 5: PITCHINGLEVEL 5: PITCHING
Structure of a Social Business PitchStructure of a Social Business Pitch
• Illustrate the problem you are trying to solve
• Explain your solution
• Explain your business model
• Why are you the best team?
• Where are you now?
• What do you need? /
What are tyour next steps?
THE ULTIMATE CHALLENGETHE ULTIMATE CHALLENGE
Deliver a 3-minute pitch of your
social business idea and concept
What have we learnt?What have we learnt?
“Life gives only the canvas,
But it is you,
Who chooses the colors.”The Monster: Blade of Darkness
Thank you, MEGA Change Agents!Thank you, MEGA Change Agents!
Alexandr Iscenco
www.megageneration.com