mef webinar on phonepayplus registration scheme
TRANSCRIPT
MEF Webinar – 6 May 2010
PhonepayPlus (PpP) Registration Scheme
Simon Bates
Director of Standards and Communications (PpP)
Suhail Bhat
Policy and Initiatives Director (MEF)
Thank you for your interest in the
PhonepayPlus Registration Scheme Consultation
To view the full audio-visual webinar please visit:http://www.m-e-f.org/ppp_registrationscheme_webinar/
The Mobile Entertainment Forum (MEF) is the global trade body of
the mobile media and entertainment industry. It represents the leading companies
throughout the entire mobile entertainment value chain, and works on behalf of its
diverse membership to facilitate industry growth, shape regulation and deliver
competitive advantage to its members.
With global headquarters in London and operational chapters in Asia, EMEA, LATAM and North America,
MEF is a member network with a global reach, strong local representation and the ability to affect market
change. Established in 2000, MEF provides a consistent and powerful voice for the foremost mobile
media businesses and entrepreneurs.
MEF Initiatives
Our work falls into four distinct categories:
Monetisation of mobile content or protection of revenues
Best practice/regulatory work
Education
Metrics and Intelligence
Business modelling and analysis around key issues such as Enabling Services are taken forward through MEF
initiatives and live Leadership Summit meetings
Driven by industry and member demand to analyse the market, map future opportunities and drive the business
forward
Current initiatives include:
- Smart Enablers – Accelerating the Next Generation of Mobile Media Business Models
- M-Commerce - Driving customer acquisition, retention and conversion
- Business Confidence Index – Providing Insight & Revealing Industry Trends
- Ad-Funded Mobile Entertainment (AFME) – Exploring the Potential of New Business Models
- Content Sales Reporting – Advancing Best Practice, Metrics & Revenue Assurance
- Regulatory Information Service Centre (RISC) – Online regulatory archive for 26 countries (so far)
Current Regulatory Issues
MEF South East Asia Regulatory Tour (India, Singapore, Malaysia, Indonesia)
ASEAN Initiative (EU Equivalent)
MEF SE Asia Regulatory Committee
MEF EMEA Regulatory Committee: Focus on …
Audio Visual Media Services Directive (AVMS)
MEF produced plain speaking Guide with Denton Wilde Sapte
Unfair Commercial Practices Directive (UCPD)
MEF produced plain speaking Guide with Denton Wilde Sapte
Safer Internet project with Infosoc DG (1st June)
UK
Ofcom Scope Review – Complete review of the UK premium rate sector
PhonepayPlus – Consultation on New Code of Practice + Registration Scheme
Advertising Standards Authority – New Codes of Practice Issued
PRS Registration scheme
Simon Bates
Director of Standards
& Communications
MEF Update
6 May 2010
PhonepayPlus project team
Simon Bates, Project Sponsor
Alex Littlemore, Project Manager (policy)
Adam Ferguson, Project Manager (build)
Agenda
• Background
• Why, who, what, how?
• How much?
• Implementation
• Timeline
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PRS REGISTRATION
Facilitate industry due diligence
Provide consumers with customer service information
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A brief recap
• Facilitate due diligence,
shining a light on rogues
• Recognise importance of
Number Checker
• IPs directly responsible for
their services
• new rules for SPs around
due diligence
Ofcom Scope Review
(Oct 2009)New Code discussion document
(July 2009)
Broad industry support
Registration schemebuilt and run
by PhonepayPlus
REGISTRATION IN PRACTICE
Why are we doing this?
Who should register?
What information is required?
How is it entered?
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Why?
• A database of all PRS providers to:
– Facilitate due diligence;
– Allow PhonepayPlus to enforce the new Code;
– Identify rogues; and
– Provide an effective premium rate number checking facility
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Who?
• All CPRS providers
– Network operators (Terminating Communications Providers)
– Level 1 providers (e.g. aggregators, service providers, resellers)
– Level 2 providers (e.g. content providers, promoters)
• With some exceptions…?
– E.g. 0871
– What are the right criteria against which to exempt?
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What?
Business to include
• Directors
• Contact information
• Trading names
• Parent companies
Service to include
• Service name
• Customer care number
• Service description
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Mandatory v voluntary…?
Registrant responsible for accuracy, not PhonepayPlus…!
How?
• A link from our website
• Intuitive, quick and easy
• Bulk registrations?
– On the part of another provider
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And how much?
£100 pa to cover build and admin costs
Outputs
Business
• Registration ID to allow service
provision
• Information sufficient for basic
due diligence
• Links to adjudications,
sanctions, permissions
Consumers
• Customer service contact
details
• Service description
IMPLEMENTATION
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Options
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Upgradeability
Hard/
costly to
upgrade
Constrained: fit to the package
Unconstrained: do anything you like
Upgradeable
With “free” new
functionality
1.
Bespoke
system
3.
Configured
Package
With upgrade
path
4.
Un-modifiable
package
2.
Modified
package
without
upgrade path
1. Bespoke system
No constraints except cost,
legacy,
Locked in to supplier; high
upgrade cost
2. Modified package
Few constraints; some “free”
functionality
Locked in to supplier; high
upgrade cost;
3. Configured package
“Free” functionality; some
constraints, cheap to
upgrade
Must be prepared to
compromise
4. Un-modifiable package
Inexpensive
Must adapt to the package
Package vs bespoke
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Upgradeability
Hard/
costly to
upgrade
Constrained: fit to the package
Unconstrained: do anything you like
Upgradeable
With “free” new
functionality
3.
Configured
Package
With upgrade
path
3. Configured package
“Free” functionality; some
constraints, cheap to
upgrade
Must be prepared to
compromise
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Code 12 and
Registration
database are
indivisible
We need your help
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• Registration Scheme update (25 May)
– Should we proceed with implementation, given the (tiny) risk that the
Code may not be approved…?
• Code consultation (8 July)
– Mandatory registration for all providers?
– Exemption criteria?
– Registration fee?
– Mandatory information?
– Links to breaches and open investigations?
Thank You
Contact us
Simon Bates – Director of Standards and Communications, PpP
www.phonepayplus.org
Suhail Bhat – Policy & Initiatives Director, MEF
www.m-e-f.org
Miranda Roberts – Policy & Initiatives Manager, MEF
www.m-e-f.org
Next Event
MEF Workshop on the PpP Code Consultation - 19 May, London
In association with Denton Wilde Sapte
Presenting the Code Consultation from PpP:
Bradley Brady – Director of Strategy & Stakeholder Relations
Mark Collins – Policy Advisor
Simon Bates – Director of Standards and Communications
Space at this event is limited. Priority will go to MEF Members.
Please contact Miranda at the MEF if you are interested in attending
Thank you for your interest in the
PhonepayPlus Registration Scheme Consultation
To view the full audio-visual webinar please visit:http://www.m-e-f.org/ppp_registrationscheme_webinar/
To learn more about the PpP Registration Scheme and
Code Consultations and how your company can become
involved, please visit:http://www.m-e-f.org/policy_regulation/phonepayplus/