meetup event april 2014: dubai experiences
DESCRIPTION
A review and summary of the Dubai Experiences Meetup held at The Cribb in Dubai. April 2014TRANSCRIPT
REVIEW OF DUBAI EXPERIENCES
MEET-UP EVENT
APRIL 2014
THE TEAM
Hammad Khan
DirectorEntropii
Shean Malik
UX ConsultantEntropii
Sharma Yelverton
UX ConsultantEntropii
WHERE WAS IT HOSTED?
An innovative space for start-ups, entrepreneurs, practitioners and established businesses in Dubai
• Community workspaces• Event & training room• Relaxing lounge and café • Hot-desks
ATTENDANCE• Over 20 practitioner
• Developers• Business Analysts• Designers• UX Enthusiast
• Local Start-Up businesses
• Representatives from organisations in MENA
• Entropii connecting with peers and organisation representatives who have been following our progress in the industry.
RESEARCH & DESIGNS
RESEARCH• Research into the top MENA tourist
experiences
• Understanding:• How they are positioned digitally• How they are perceived from an external
market
• Research covered:• Analysing the usability of each site using
the System Usability Scale (SUS)
• Visual audit of the site.
• Mapping the conversion journey
MOBILE FIRST• Concepts were presented showing how some
of the mobile experiences for the tourist attractions can be improved
• We showcased how the latest approaches of Mobile First & Micro UX can be applied
• Overcoming the challenge of creating multiple pages
• Showcasing the benefits of conducting Mobile First & Micro UX• Focusing on the detail & essential content• Enhancing the experience as a whole
DEBATE ON STYLE TILES & MICRO UX• Open debate on the best approach to use Style
Tiles or UX Tool Kits
• Informing the best approach to ncorporatingthem into the design process. • Style Tiles with detail hi-fi wireframes are
more effective as a deliverable and value add
Benefits are• Preventing the need to design all the pages• Saving production time and cost• Define, refine & optimise the different styles• Optimising micro detail to help improve the
overall experience• Enhancing the process such as purchasing
a ticket
BURJ KHALIFA• Exploring how landmark web experiences such
as The Shard, Taiwan 101 & Petronas Twin Towers are presented
To understand the online experience, you need an understanding of the offline BurjKhalifa experience.
• Bringing to life the meaning of the structure and what it represents.• “Vision to Reality”• Progress• Anything is possible
DUBAI ZOO• Researching Basel, Chicago and other Zoos to
identity what they do so well in promoting the attraction
• Dubai Zoo doesn’t have a website, therefore reliance on other Zoo sites do well
• Dubai Zoo doesn’t have the best reputation. The improving of its experience can be achieve firstly through its digital footprint
• Understanding what the users’ want the web experience and how we can fulfil this
UPCOMING CONFERENCE & TRAINING
CONFERENCE OCT 2014
• Launching the UXME Conference website
• Introducing the Science vs Creative theme for the conference• Inspiring the region• Making UX more prominent• Strategic approach
We are looking for thought leadersIf you have something UX inspiring to say then the UXME Conference will be the best place to voice it.
THANK YOU
SHEAN MALIKUX CONSULTANT
15 A Street - Manara StreetAl QuozDubai, UAE
@entropiime
Fb.com/entropii uk.linkedin.com/in/sheanmalik/