meetings & events: obstacle or opportunity?
DESCRIPTION
Meetings & Events: Obstacle or Opportunity? Insights and Ideas from etouches Management Alternatives Inc. Boston Trends Forum November 18, 2010 Presentation by Jim Alkon and Leonora Valvo of etouches. Attended by about 25 Boston area travel managers for major corporations – some of whom also get involved in managing meetings for their companies and some of whom might be getting involved. The purpose was to present to them the two ways of viewing meetings from the corporate perspective – either as a line item (expense), usually overseen by Procurement Depts. And not very concerned about objectives, just costs, or as a marketing tool to drive business (these are the people who generally understand etouches, see events as a generator of interest for your product, and use events effectively as a marketing tool.)TRANSCRIPT
Insights and Ideas from etouches
Management Alternatives Inc.Boston Trends ForumNovember 18, 2010
Meetings & Events: Obstacle or Opportunity?
About etouches etouches is a web-based suite of integrated
event planning software tools that helpevent and meeting professionals performevery function in the event planninglifecycle.
Thirteen internally developed softwaremodules help you organize, streamline,implement and execute world-class eventsfrom inception to delivery, anywhere in theworld, in virtually any language.
etouches works the way you do because wewere planners ourselves — with 25 years ofhands-on event planning and managementexperience in the trenches and on the frontlines with a passion to help others delivergreat events with great results.
The etouches’ product line is offered in two packages:
etouches Quad: just what you need to create, manage, register,market and evaluate your events
etouches Pro: everything you need to plan, budget, schedule,oversee and manage your event portfolio pre, during and post-event
The etouches Difference
Simply put, we get it.If you are a corporation, small business, association, agency,educational institution, meetings or events company or anyorganization that brings together at least 250 people over 12
months, you need to know about etouches. If you are driven tohigh standards and expect the same of your partner companies,
you’re in the right place.
About this Presentation Contact Information Presentation by Jim Alkon and
Leonora Valvo of etouches.Attended by about 25 Boston areatravel managers for majorcorporations – some of whom alsoget involved in managing meetingsfor their companies and some ofwhom might be getting involved.
The purpose was to present tothem the two ways of viewingmeetings from the corporateperspective – either as a line item(expense), usually overseen byProcurement Depts. And not veryconcerned about objectives, justcosts, or as a marketing tool to drivebusiness (these are the people whogenerally understand etouches, seeevents as a generator of interest foryour product, and use eventseffectively as a marketing tool.)
Global salesU.S.: 1-203-403-9470Europe, Middle East, Africa: +44 (0)845077 2804Asia Pacific: +61 (0)2 9555 6622email: [email protected]
Global Marketing & PRSuzanne CarawanVice President, Global MarketingDirect: 1-203-403-9013email: [email protected]
www.etouches.com
Connect with us
Which way do you see meetings & events?
• A marketing toolto drive business
or
• A line itemto be managed
The answer: reflected by where it resides?
Marketing…17%
TravelManagement…13%
Procurement…12%
Communications..13%
Sales…11%
Human Resources…8%
Other…26%
Merging responsibilities
Many travel managers are picking upresponsibility for managing the meetingsfunction within their organizations
Travel managers’ role in meetings
•Responsible for meetings…………....50%
•Involved in meetings program……..75%--Directly involved………………..40%--Indirectly involved……………..35%
Source: Promedia.travel
Obstacles to effective meetings management
•Time commitment•Planners seek “ownership” for their events•Internal politics – lack of cooperation betweendepartments•Capturing and coordinating information•Issues with mandating policy•Lack of a champion within top management•Who needs the headaches?
Benefits of effective meetings management
Events as a primarymarketing tool
Centralize processes
Betterefficiencies
Informationmanagement
Leveragevendors
Better ROI
The most
CompletePowerful
GlobalEvent Management Platform
available
Welcome to our world: what is etouches?
Who we are
By planners for planners
24-hour support
GlobalAll sizes
of clients.
12 years
Venturebacked
A look at our functionality
Extended functionality via integrated partners
Online Corp.Travel Booking
Mobile Apps
CRMVenue
Sourcing
Webinars &Conferencing
How can we help you?
Organizational efficiency
Integrated solution
Data collection
Program ROI
Voluntary adoption
Great attendee experience
Global languages & support
Global transparency
.
Power and productivity save money
VoluntaryadoptionVersatile
FluidGlobalSaaS
Integrated
Data captureEconomies of scaleProcess efficiency
User-friendlyPrice-value
Transparency
Savings
A track record of success
400clients
6000events
95%renewal
Complete, Powerful, Global and Popular
Trade Show News Network2010 Event Excellence Awards“Top Technology Innovator”
TRADE SHOW EXECUTIVE“Innovation Award”
INC . 5000 “America’s Fastest-Growing Companies”
We’re honored…….
Thank You
Leonora ValvoCEO & [email protected]
Jim AlkonVP, Corporate Travel & Meetings Practice
Learn more at www.etouches.com