meeting the needs of the modern learner
TRANSCRIPT
Meeting the Needs of the Modern Learner
David Mallon,
Head of Research, Bersin by Deloitte
Carol Leaman,
Chief Executive Officer, Axonify
June 23, 2015
Meeting the Needs of the Modern Learner
David Mallon,
Head of Research, Bersin by Deloitte
Carol Leaman,
Chief Executive Officer, Axonify
June 23, 2015
Copyright © 2014 Deloitte Development LLC. All rights reserved.3 Meeting the Needs of the Modern Learner
Housekeeping
RECORDING
CHAT
Q&A PERIOD
This session is being recorded and you will receive a copy.
Use the chat window to ask questions.
There will be dedicated Q&A period at the end.
Copyright © 2014 Deloitte Development LLC. All rights reserved.4 Meeting the Needs of the Modern Learner
Today’s Speakers
David MallonHead of Research (SVP)Deloitte Consulting, LLP@da5idm
Carol Leaman Chief Executive Officer, Axonify@CarolLeaman
Join the conversation on Twitter
@Bersin
@Axonify
#ModernLearner
Copyright © 2014 Deloitte Development LLC. All rights reserved.5 Meeting the Needs of the Modern Learner
Who we are• Global provider of leading practices, trends, and benchmarking research in
talent management, learning, and strategic HR.
6 research practices•Learning & Development•Leadership Development•Human Resources•Talent Acquisition•Talent Management•Tools & Technology
Offerings• WhatWorks® Membership: Research, Tools, Education, Consulting
• IMPACT: The industry’s premiere conference on the Business of Talent
• Advisory Services & Consulting
Human Resources
Leadership Development
Learning & Development
Talent Acquisition
Talent Management
Tools & Technology
Copyright © 2014 Deloitte Development LLC. All rights reserved.6 Meeting the Needs of the Modern Learner
Three points for today:
1. Recognize learning has changed
2. Redefine how you define learning
3. Reinvent yourselves accordingly
Copyright © 2014 Deloitte Development LLC. All rights reserved.7 Meeting the Needs of the Modern Learner
Employees’ needs, preferences, behaviors and options are all changing …fast.
1.Recognize that learning has changed
Source: Bersin by Deloitte, Three Marketing Lessons for L&D, 6/2014
60%of L&D professionals tell us
they’re having trouble getting learners to engage
with corporate learning.
Copyright © 2014 Deloitte Development LLC. All rights reserved.8 Meeting the Needs of the Modern Learner
Employees’ work patterns, preferences, behaviors and options are changing fast
Source: Bersin by Deloitte, 2014
Copyright © 2014 Deloitte Development LLC. All rights reserved.9 Meeting the Needs of the Modern Learner
The Lifecycle of a Specialist or Leader
Problem: building expertise takes time
Novice Beginner Capable Expert World Class
Business Contribution and
Ability to Innovate
+ Positive
- Negative
Copyright © 2014 Deloitte Development LLC. All rights reserved.10 Meeting the Needs of the Modern Learner
The Lifecycle of a Specialist or Leader
Problem: building expertise takes time
Novice Beginner Capable Expert World Class
Business Contribution and
Ability to Innovate
+ Positive
- NegativeYou invest in the individual
Copyright © 2014 Deloitte Development LLC. All rights reserved.11 Meeting the Needs of the Modern Learner
The Lifecycle of a Specialist or Leader
Problem: building expertise takes time
Novice Beginner Capable Expert World Class
Business Contribution and
Ability to Innovate
+ Positive
- NegativeYou invest in the individual
Payoff to the
Organization
Copyright © 2014 Deloitte Development LLC. All rights reserved.12 Meeting the Needs of the Modern Learner
The Lifecycle of a Specialist or Leader
Problem: building expertise takes time
Novice Beginner Capable Expert World Class
Business Contribution and
Ability to Innovate
+ Positive
- NegativeYou invest in the individual
Payoff to the
Organization
Individual
Develops
others
Copyright © 2014 Deloitte Development LLC. All rights reserved.13 Meeting the Needs of the Modern Learner
The Lifecycle of a Specialist or Leader
Problem: building expertise takes time
Novice Beginner Capable Expert World Class
Business Contribution and
Ability to Innovate
+ Positive
- NegativeYou invest in the individual
Payoff to the
Organization
Individual
Develops
others“Even when we hire a senior engineer from a competitor it takes
them 5-7 years to be fully productive in our environment.”
- Global Energy Company
Copyright © 2014 Deloitte Development LLC. All rights reserved.14 Meeting the Needs of the Modern Learner
Courses & Programs Fade
Problem: landscape for learning is changing
Copyright © 2014 Deloitte Development LLC. All rights reserved.15 Meeting the Needs of the Modern Learner
Courses & Programs Fade
Problem: landscape for learning is changing
Job
Aids
E-learning
courses
Coaching
Mentoring
Social, Mobile
Sharing
Expert
Sharing
Communities
of Practice
CareerDevelopment
Online
Resources
Copyright © 2014 Deloitte Development LLC. All rights reserved.16 Meeting the Needs of the Modern Learner
Enter: Continuous Learning Model
ImmediatePerformance support and other tools forpoint-of-need learningQ. WHAT DO I NEED TO SUPPORT MY SUCCESSIN THE MOMENT?
Q. WHAT DO I NEED TO GROW IN MY CURRENT ROLE?
Q. WHAT DO I NEED TO GROW IN MY CAREER?
IntermediateCurrent job development and competency expansion
TransitionalDevelopment of skills and relationships that will meetlong-term business goals
Source: Bersin by Deloitte, 2014
Copyright © 2014 Deloitte Development LLC. All rights reserved.17 Meeting the Needs of the Modern Learner
L&D leaders are finally shifting their focus from training to continuous learning.
2. Rethink how you define learning.
Source: Bersin by Deloitte, 2014 Corporate Learning Factbook, 2/2014
50%More mature L&D groups deliver 50% more learning
via experiential, social and
on-demand methods than less advanced ones do.
Copyright © 2014 Deloitte Development LLC. All rights reserved.18 Meeting the Needs of the Modern Learner
What does it mean to be developed in our
organization?
Copyright © 2014 Deloitte Development LLC. All rights reserved.19 Meeting the Needs of the Modern Learner
Source: Bersin by Deloitte, 2015
Continuous learning approaches
Copyright © 2014 Deloitte Development LLC. All rights reserved.20 Meeting the Needs of the Modern Learner
Learning tech stack: content is everywhere
Copyright © 2014 Deloitte Development LLC. All rights reserved.21 Meeting the Needs of the Modern Learner
Leaders are refocusing L&D efforts and resources on more strategic activities.
3. Reinvent yourselves accordingly
Source: Bersin by Deloitte, 2014 Corporate Learning Factbook, 2/2014
27%L&D functions that are
viewed as proactive and strategic dedicate 27% more resources to duties such as
marketing and communications, curation,
and leadership
Copyright © 2014 Deloitte Development LLC. All rights reserved.22 Meeting the Needs of the Modern Learner
L&D capabilities are evolving…and expanding
Alignment Effectiveness Efficiency
Integrated Talent Management Knowledge Management Marketing / Communication
Performance Consulting Training Delivery Procurement / External Resources
Performance Improvement/ Support Learning Technology Ecosystem Budget Allocation
Coaching / Mentoring Instructional Design Learning Strategy Development/Support
Change Management Content Development, Curation & Management Quality / Process Improvement
Business Intelligence / Analytics Information/Learning Architecture Project Management
Source: Bersin by Deloitte, 2015
Copyright © 2014 Deloitte Development LLC. All rights reserved.23 Meeting the Needs of the Modern Learner
Redefine roles
EvolvingL&D Roles
InstructionalDesigner
FacilitatorTraining
Administrator
E-LearningDeveloper
L&D Manager
ProductManager
WebDesigner
DataAnalyst
BusinessConsultant
Web / UX Designer
InformationArchitect
Experience Curator
Learning PortalManager
LearningConsultant
Marketing / Brand Catalyst
+
New & ExpandedL&D Roles
Source: Bersin by Deloitte, 2014
Copyright © 2014 Deloitte Development LLC. All rights reserved.24 Meeting the Needs of the Modern Learner
Adjust Mindsets
Introducing 3 organizations who are
meeting the needs of the Modern Learner
1. Each of these organizations recognized that learning had changed, so they were looking for a new approach
Large children's’ toys retailer
Ethicon (part of Johnson & Johnson)
Full-service automotive retailer
Target Group • 6600 retail associates - Canada
• Medical sales reps • Over 19,000 retail employees - US
Application • All associate training - product, safety, shrink, Omnichannel
• Product knowlege • LP & safety awareness training
Driven By • Learning team • Learning team within the sales organization
• Operations and Risk Management
Key Drivers • Too much to know• Multi-generational
learners, high turnover, inconsistencies from store-to-store
• Difficult to keep product knowledge top of mind with reps
• Rapidly changing learning requirements
• Training not being operationalized
• No way to track what’s getting through to each employee
2. Selected a solution that aligned with their needs
3. Approach was reinvented to align to the business
Large children’s toys retailer
Ethicon (part of Johnson & Johnson)
Full-service automotive retailer
Approach • Started with safety and customer service topics
• Chose to not go with an LMS
• 1100 medical sales reps worldwide
• Although the compliance group identified the need for a new approach, felt that the best chance of success was with a sales application
• Focused on a quick experience (1-2 questions a day)
• Integrated into the employee’s workday
• Focused on LP and safety topics
Access • Computer in break room
• Mobile devices
• Mobile or personal computer
• Computers in the stores
Results • Culture change• >62% reduction in
safety incidents
• >50% increase in rep confidence
• Impacting sales
• Shrink reduction by 55%
• Safety incidents reduced by > 45%
Closing
Copyright © 2014 Deloitte Development LLC. All rights reserved.30 Meeting the Needs of the Modern Learner
Summary
1.Recognize learning has changed• The modern learner expects different stuff• The continuous learning model describes how
2.Redefine how you define learning• Different methods• New technologies
3.Reinvent yourselves accordingly• L&D responsibilities: alignment, effectiveness, efficiency• Mindsets are as important as capabilities
Copyright © 2014 Deloitte Development LLC. All rights reserved.31 Meeting the Needs of the Modern Learner
Today’s Speakers
David MallonHead of Research (SVP)Deloitte Consulting, LLP@da5idm
Carol Leaman Chief Executive Officer, Axonify@CarolLeaman
Join the conversation on Twitter
@Bersin
@Axonify
#ModernLearner
Copyright © 2014 Deloitte Development LLC. All rights reserved.32 Meeting the Needs of the Modern Learner
Organizations spend billions of dollars each year on learning content. Yet a noticeable lack of participation, engagement, and satisfaction exists in corporate training offerings these days, largely because our businesses – and our learners – have all changed faster than many learning and development (L&D) organizations have kept up.
It is time for change. It is time to start fundamentally rethinking how organizations invest in, manage, deliver, and use content. The stakes are significant. What and how people learn has a substantial impact on both individual performance and organizational capabilities—but it will not be an easy fix. Adopting new approaches to learning will force L&D departments to operate in new, different, and sometimes uncomfortable ways.
In this webinar, David Mallon, Head of Research for Bersin by Deloitte, Deloitte Consulting LLP, will summarize the latest research on how forward-looking organizations are adapting their approaches to development in order to better meet the needs of modern learners. David will be joined by Carol Leaman, President & CEO, Axonify, who will share real-world examples of these trends and practical advice for other organizations facing similar challenges.
Topics to include:
- The drivers of new approaches to learning;
- Trends in using new learning technologies to address performance wherever and whenever; and
- Practical guidance and examples of adaptive learning offerings meeting unique and changing needs.
Abstract
About DeloitteAs used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.
Copyright © 2014 Deloitte Development LLC. All rights reserved.