meeting the needs of business schools in the era of executive mba programmes
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Meeting the needs of business schools in the era of Executive MBA Programmes. Bill Russell Director – Sales and Marketing Emerald Group Publishing. Global Competition Share of World GDP in 2015. The Asia Pacific region is fast becoming the engine room of the world economic growth - PowerPoint PPT PresentationTRANSCRIPT
Meeting the needs of business schools in the era of Executive MBA
Programmes
Bill RussellDirector – Sales and Marketing
Emerald Group Publishing
Global Competition Share of World GDP in 2015
• The Asia Pacific region is fast becoming the engine room of the world economic growth
• In the next ten years, it is forecast that Asia’s economies will account for 45 per cent of the world GDP
Source: Consensus Economics; IMF economics @ ANZ
Total Asia45%
Share of the World GDP in 2015
India 8%
China 20%
Japan 8%
Central Asia11%
Western Europe
18%
Rest of the World18%
USA 20%
Business & ManagementGrowing Subject Area
• Business is the world’s number 1 Bachelor’s degree and Master’s degree subject.
• Business and administration is the UK Top Bachelor’s Degree 2002-2003 (UK Higher Education Statistics Agency
• 23% of US first degrees are in business and management (2003)*
• MBAs make up 25% of all US master’s degrees (2001), up from 11% in 1971**
*US (National Center for Education Statistics) 2003**P.Friga, R.Bettis. R.Sullivan: Academy of Management Learning & Education,
2003, Vol.2.No. 3
MBA -Vs- Part time/Distant MBA
AACSB (BizEd July 2006)
0%
10%
20%
30%
40%
50%
60%
70%
2003-4 2004-5
MBADistant MBAOther variants
FINANCIAL TIMES EMBA rankings 2005
School NameCountry Programme Name Rank 2005 Rank 2004 Rank 2003
University of Pennsylvania: Wharton
U.S.A. MBA for Executives 1 1 1
Hong Kong UST Business School
China Kellogg-HKUST EMBA 2 6 9
University of Chicago GSB
U.S.A./ U.K./ Singapore
Executive MBA 6 3 2
Ceibs China Executive MBA 13 20 34
University of Western Ontario: Ivey
Canada/ China Executive MBA 14 16 12
Chinese University of Hong Kong
China Executive MBA 15 12 20
National University of Singapore
Singapore Asia-Pacific EMBA 30 - -
Rankings Influence EMBA & MBA
As the market for the full-time MBA drops across the world –EMBA programmes are experiencing a marked increase in
applications:
EXAMPLES: % increase over 2004 applications
• University of Chicago – 50% increase
• Columbia Business School (NY) – 7% increase
• CEIBS (Shanghai) – 9.5% increase
Financial Times- Oct 05
Characteristics of an EMBA:
• Hands-on, more practical; applying theories to
practical problems through case analyses • Global in scope and international in content• Corporate focused and driven• Curriculum that covers and integrates all
functional business areas
“Academic research was largely irrelevant… We needed theory only as it is applied to real world situations”
Marc Coleman, Economics Editor The Irish Times
EMBA: Why Do Students Study?
Percentage who gave one of the following reasons for studying an EMBA
0 20 40 60 80 100
Managementdevelopment
I ncreased earnings
Networking
Promotion
Change of career
Change of employer
I nternational mobility
To start a company
30 and under
31-40
Over 40
Percentage within each age group who highly rate the aim
Source: FT EMBA 2005
Differences Between Fulltime MBA & EMBA
• Catchment area for EMBA smaller – as students need to attend for short stays
• Full time courses more international
• 2 years too long for many in their 30s
Full-time MBA versus executive MBA programmes
Course length (months)
Minimum programme teaching hours
School MBA EMBA MBA EMBA
University of Pennsylvania: Wharton 18 24 700 700
Hong Kong UST Business School 12 -16 16 780 n.a.
London Business School 15-21 20 827 536
Instituto de Empressa 13 10 811 532
Duke University: Fuqua (Gemba) 22 19 711 410
University of Chicago Graduate Business School 21 20 693 633
Columbia Business School 16-20 20 720 660
Northwestern University: Kellogg 22 22 750 n.a.
New York University: Stern 21 22 693 581
City University: Cass 12 24 700 589
Source: Business Schools Research by Wai Kwen Chan
Global Demographic Trends
• Worldwide population 25 – 29 core MBA age – set to climb from 520M in 2005 to 600M in 2015
• Same period North American 25 – 29 population set to grow from 22M to 24.5M
• Europe – population will fall• Potential MBA students in Asia will rise from
290M in 2005 to 350M in 2015• Numbers in Latin America will also rise• Source – US Bureau of the Census
Age when started their MBA
Differences:
Higher numbers under 30 in US doing MBA
More people in Europe completing MBA age 31-40
Source: FT MBA & EMBA 2005
Alumni from European Business Schools
Over 402%
31-4030%
30 and under68%
Alumni from US Business Schools
31- 4014%
Over 401%
30 and under85%
Age when started their EMBA
Source: FT MBA & EMBA 2005
Alumni from European business schools
30 and under26%
31-4064%
Over 4010%
Alumni from US business schools30 and under18%
31-4061%
Over 4021%
Global competition for students
• Bus Schools will have to become more international to attract brightest students
• MBA programmes will become more trans-national (more than 1 country)
• Courses taught will need more international resources
• Management approaches vary worldwide
International students in the Australian Higher Education Sector by top 10 Source Countries, 2003
Country Onshore Offshore Total
Singapore 10317 19561 29878
Hong Kong 10969 18200 29169
Malaysia 13781 13486 27267
China 19368 7652 27020
Indonesia 10748 1117 11865
India 10513 620 11133
USA 8913 505 9418
Thailand 5300 515 5815
Taiwan 3512 898 4410
South Korea 3594 173 3767
Other Countries 39792 10863 50655
TOTAL 136807 73590 210397
Source: http://www.dest.gov.au
An example from the USSource: Financial Times
• US Schools adjusting• Smith school at the University of
Maryland now running programmes on 4 continents:
N-America – WashingtonEurope – ZurichAsia (Beijing & Shanghai)Africa - Tunis
Programmes Are Getting Shorter
• Move to 12 month programme – eg. Ivey school in Canada
• Argentina – IAE leading school down from 16 month to 12 month course
• Even the top US schools will shorten courses
Custom Programmes Educating a key group of managers
Breakdown by Company Size
05
101520253035404550
Less than50
50-499 500-4999 5000 -49999
50000plus
%
84 percent of customer programmes are delivered in companies of more than 5000 employees
Average breakdown of programmes run for clients
Source: FT Executive Education 2005
Custom course purchasers expectation on company investment in custom executive
education over the next three years
Europe
Increase54%
Stay the same39%
Don't know1%
Decrease3%n.a.
3%
North America
Increase
50%
Decrease
3%
Stay the same
47%
South America
I ncrease86%
Stay the same14%
Asia Pacific
Stay the Same32%
Increase 68%
Source: FT Executive Education 2005
Expectations on the use of distance learning in custom executive education over the next three
years
Europe
About the same
26%
Don't know
1%Less
3%
More
70%
North America
About the same
37%
Less
1%
More
62%
South America
More
79%
About the same
21%
Asia Pacific
More
54%
About the same
46%
Source: FT Executive Education 2005
Emerald’s offering to EMBAs
Publishing policy:• Internationality
• Diversity • Committed to theory and practice Product Offering:• Emerald Management Xtra• 150 journals• Management (130 journals) & LIS (20 journals)
International Support
• 4 Regional Managers/Vice Presidents
• 22 Business Managers
Product and service
EMX Database includes:-
• Up to 150 Emerald journals + 300 of world’s remaining top management journals
• Over 90% peer-reviewed• New acquisitions and launched
titles
Conclusion
• MBA programmes important• Part-time/Distant
Learning/EMBA/Custom programmes are on the rise
• Resources for distant learning need to cater for this
• Business First Degrees growing