meeting agenda · 2019-10-07 · social media/facebook 22,673.54 total advertising expense...
TRANSCRIPT
Board of
Directors
MEETING AGENDA
October 8, 2019
10:00 AM-2:00 PM
Pierce County Library PAC
Location
3005 112th St. East
Tacoma, WA 98446
Meeting Room
Board Officers
Dee Patterson, Board
President
Steven Cadematori, Vice
President
James Ball, Treasurer
Vacant, Secretary
Board Members
Whitney DalBalcon
Tiana Anderson
Andrea Brannon
WelcomeCall to OrderApproval of the AgendaApproval of the July 9, 2019 and April 9, 2019Meeting MinutesBoard Roster Review, Filling Board VacanciesRegional Roundup
Guest Speaker Tracy Swartout from MRNPTreasurer's ReportOld BusinessNew Business
Marketing ReportMembership UpdatePierce County LTACEnumclaw LTACTravel Tacoma Meeting 10/22Mount Rainier National Park Port of Seattle Tourism WorkshopMushroom Article
Good of the OrderAdjournment
VISIT RAINIER PO BOX 434, ASHFORD, WA, 98304VISITRAINIER.COM
Meeting Minutes
Board of Directors Meeting Location | 3005 112th St. E. Tacoma, WA 98446 Date | July 9, 2019
Board Members Present: Dee Patterson, Steven Cadematori
Board Members Absent: Whitney DalBalcon, Tiana Anderson, Bethan Maher, Andrea Brannon, and James Ball
Minutes Recorded By: Meilee Anderson
Dee Patterson called the meeting to order at 10:14 AM
Reviewed Agenda and Board Roster
Agenda and board roster reviewed. A quorum was not met. Dee recommended discussion regarding the board roster be tabled until term expirations may be highlighted at the October meeting.
Steven suggested the future summer board meetings be held as early in June as possible to accommodate busy summer operating schedules.
Old Business / Regional Roundup
Dee shared lodging packages and attendance for the 10th Annual Mount Rainier Wine Festival was strong despite chilly misty weather. Had the weather for the outdoor event been sunny and warmer he projected an additional 20% in walk-up business. Dee commented on the extra marketing support VR provided via the 2019 LTAC grant to allow for radio and targeted social ads was helpful.
Crystal Mountain Hotels opened for the season on June 21st and have hosted several events including weddings. Summer bookings are healthy. The 5K Fun-Run was successful. Dee also mentioned the walkway to the Alpine Inn received new pavers providing enhanced curb appeal and an area to seat more guests for outdoor dining and/or small receptions. Crystal Mountain Resort has multiple infrastructure construction projects underway.
Steven shared news of Enumclaw special events and of a future development slated for the site of the former Young Life building. The building will be converted into the new Griffin Lodge and Brew Pub, (name subject to change) with an onsite restaurant and pub, games, and a modest 6 or 7 rooms for overnight lodging. Construction expected to start later in 2019. Steven also reported of an effort along the corridor to try and keep Cayuse open in the winter to help connect Yakima, Crystal Mountain Resort, and White Pass Ski areas to boost winter tourism.
Meilee mentioned Storm King Cabins and Spa has been sold, new ownership to take possession late July. Cabins are rented but spa services are not available. The new Rusty Calico in Elbe conducts chainsaw art demonstrations and has art for sale. Rainier Mountain Sportz relocated from the Hobo Inn across the street in Elbe. Rainier Mountain Sportz retails outdoor gear, rents SUP equipment, mountain bikes, split-boards, snowshoes and has SUP yoga sessions. The Paradise Village Restaurant is now open to the public six days a week.
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New Business
Financial reports reviewed.
Marketing Report
• Meilee reviewed the summer and fall advertising efforts• 425 and South Sound Magazine Editorial Field Trip to Crystal Mountain Resort, Crystal Mountain
Hotels, and Enumclaw restaurants produced two published stories.• The Port of Tacoma grant committee recommended fully funding the $5,000 Accessible Tourism
grant.• Reviewed the flyer for Lewis County properties in Mineral and Ashford. Meilee will make
recommended revisions and distribute an updated copy.• Discussed an opportunity for a new Enumclaw destination video filmed with Ryan Hodgson.
Video to include lodging, wine tasting, dining out, hiking, horseback riding, and a hot air balloonride. Video filmed this month.
• The 2020 Enumclaw LTAC application is not been published. Due date is anticipated to beOctober 2019.
Discussion
• The agenda for the October meeting to include review of the April and July meeting minutes.• Meilee to invite Chip Jenkins from Mount Rainier National Park and Brandy Frederich from
Guest Services International to attend as a guest and share with board information regardingMRNP visitation.
• Ideas for 2021 marketing initiatives possible funding requests for Alexa and Safari SEO, awellness campaign, photographer to produce photos and videos from the region for use in socialmedia and website articles.
Meeting Adjourned at 12:09 PM. Next meeting scheduled for Tuesday, October 8, 2019 from 10:00 AM to 2:00 PM. This will serve as the last meeting for 2019.
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Name Dee Patterson Title President of the Visit Rainier Board of Directors & General Manager of Crystal Mountain Hotels Address 33818 Crystal Mountain Boulevard, Crystal Mountain, WA 98022 Phone (360)663-2262 Office (206) 295-6618 CellEmail [email protected] Joined the Board
2005
Term Expires
December 31, 2019
Name Steven Cadematori Title Vice President of the Visit Rainier Board of Directors and At Large Member Address 68317 SR 410 East, Greenwater, WA 98022 Phone (253)350-9115Email [email protected] Joined the Board
2008
Term Expires
December 30, 2020
Name James Ball Title Treasurer of the Visit Rainier Board of Directors and Owner of Mounthaven Resort Address 38210 SR 706 E. Ashford, WA 98304 Phone (360) 569-2594 Office (360) 890-5042 CellEmail [email protected] Joined the Board
2017
Term Expires
December 31, 2020
Name Whitney DalBalcon Title Marketing and Communications Director of Northwest Trek Wildlife Park Address 11610 Trek Drive East Eatonville, WA 98328 Phone (360) 832-6117 Office (253) 404-3637 CellEmail [email protected] Joined the Board
2015
Term Expires
December 31, 2019
Name Tiana Anderson Title Director of Sales and Marketing of Crystal Mountain Resort Address 33914 Crystal Mountain Blvd. Crystal Mountain, WA 98022 Phone (360) 663-3012 Office (206)484-4689 CellEmail [email protected] Joined the Board
2016
Term Expires
December 31, 2019
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Name Andrea Brannon Title Owner of Altimeter Cabin Address 34509 WA-706, Ashford, WA 98304 Phone (360) 569-2140Email [email protected] Joined the Board
2018
Term Expires
December 31, 2020
Name Bethan Maher Title General Manager of the Mt. Rainier Railroad and Logging Museum Address 54124 Mountain Hwy E, Elbe, WA 98330 Phone (360) 492-2034 Office | (315) 404-2685 CellEmail [email protected] Joined the Board
2019
Term Expires
December 31, 2021
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Sep 30, 19
ASSETSCurrent Assets
Checking/SavingsKey Bank Checking
Actual Balance 10,166.97
Total Key Bank Checking 10,166.97
Total Checking/Savings 10,166.97
Accounts ReceivableAccounts Receivable 26,019.11
Total Accounts Receivable 26,019.11
Total Current Assets 36,186.08
TOTAL ASSETS 36,186.08
LIABILITIES & EQUITYLiabilities
Current LiabilitiesAccounts Payable
Accounts Payable 11,083.33
Total Accounts Payable 11,083.33
Total Current Liabilities 11,083.33
Total Liabilities 11,083.33
EquityPrior Year Adj 401.00Retained Earnings 47,913.27Net Income -23,211.52
Total Equity 25,102.75
TOTAL LIABILITIES & EQUITY 36,186.08
11:05 AM Visit Rainier10/07/19 Balance SheetAccrual Basis As of September 30, 2019
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Jan - Sep 19
Ordinary Income/ExpenseIncome
Enumclaw Income 5,000.00Pierce County Income 216,179.92Sponsored Content/E-Blast 4,000.00Website Income 500.00
Total Income 225,679.92
Gross Profit 225,679.92
ExpenseAdministration
Bank Charges 150.00Bookkeeping/Accounting 3,790.00Brochure Distribution 7,982.37Dropbox 107.91E-mail Service 161.61Insurance 991.00JackRabbit Booking Engine 8,170.20Lodging/Meals 1,425.13MailChimp E-mail Marketing 2,427.75Postage & Delivery 274.61Supplies/Copies 28.13webShine 3,600.00Website
Domain Registration 163.04Web Hosting 1,574.00
Total Website 1,737.04
Total Administration 30,845.75
Consultants & Professional FeesMarketing Consultant 63,874.97
Total Consultants & Professional Fees 63,874.97
Marketing & PromotionAdvertising Expense
MRVAFilm Festival Event 181.34
Total MRVA 181.34
Radio - Sinclair Broadcasting 5,575.00Social Media/Facebook 22,673.54
Total Advertising Expense 28,429.88
Collateral Development 4,725.00Fall Campaign 22,125.00Graphic Design - Planners 5,406.00Pay-Per-Click Marketing
Bing 2,651.28Google 18,000.00
Total Pay-Per-Click Marketing 20,651.28
Rainier Bucks 600.00RIFF 3,692.37Spring Campaign 44,144.00Stay Crystal
Event Marketing -412.80
Total Stay Crystal -412.80
Summer Campaign 21,084.99Website Design & Development 700.00
11:04 AM Visit Rainier10/07/19 Profit & LossAccrual Basis January through September 2019
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Jan - Sep 19
Wine Festival 3,025.00
Total Marketing & Promotion 154,170.72
Total Expense 248,891.44
Net Ordinary Income -23,211.52
Net Income -23,211.52
11:04 AM Visit Rainier10/07/19 Profit & LossAccrual Basis January through September 2019
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