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2018Media Kit

ADVERTISING OFFICE

The Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015Tel (443) 512-8899, Fax (443) 512-8909www.wt-group.com

Joe Frank, Jr, MSBNational Advertising Sales ManagerExtension 114, [email protected]

PUBLISHING OFFICE

American Society of Clinical Oncology2318 Mill Road, Suite 800 Alexandria, VA 22314Tel (571) 483-1300www.asco.org

ASCO Connection

Print issues

Best of ASCO Connection Print Issue at Annual Meeting

Website Advertising

Biweekly Digest eBlasts

ASCO Annual Meeting

Daily News

Official Program

Website Advertising

Email Advertising

Exhibitor Directory

iPlanner

Meeting On Demand

Find a Colleague

Hotel Room Door Drop

Hotel Key Card Sleeves

Coffee Cup Sleeves

Newspaper Cover Tip

Gastrointestinal Cancer Symposium

Daily News/Official Program

Website Advertising

Email Advertising

Hotel Advertising

Immuno-Oncology Symposium


Website Advertising

Email Advertising

Hotel Advertising

Genitourinary Cancers Symposium


Website Advertising

Email Advertising

Hotel Advertising

Cancer Survivorship Symposium

Official Program

Website Advertising

ASCO Quality Care Symposium

Official Program

Website Advertising

Oncology Practice Conference

Official Program

Website Advertising

Palliative Care Symposium

Official Program

Website Advertising

ASCO Member Data

Meeting Schedule

Demographics

The American Society of Clinical Oncology (ASCO) offers an array of print and

online advertising opportunities for companies to reach their target audience

throughout the year. Each opportunity described in this media kit offers unique

vehicles to reach the ASCO membership (42,000+), multidisciplinary oncology

specialists attending thematic symposia and the ASCO Annual Meeting.

Previous-year advertisers have first right of refusals. All first right of refusals are

due to WTG on or before January 31st. It is the advertiser’s responsibility to

provide formal renewal documentation. Advertising availability is limited and

space will be granted on a first-come, first-served basis. Opportunities are

subject to close earlier than published closing dates.

& MEETING ADVERTISING

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Questions? Contact Joe Frank of the Walchli Tauber Group at (443) 512-8899 extension 114 or [email protected].

ASCO Connection Print Advertising

ASCO Connection is the Society’s official member magazine. The print, digital, and online editions highlight the membership experience through profiles of and interviews with the world’s leading oncology experts. The magazine is the primary source of information about ASCO’s programs, with a special focus on the combined contributions and accomplishments of ASCO and its individual members as they address the concerns of today’s oncology community.

The magazine’s online component, connection.ASCO.org, is ASCO’s professional networking site for the oncology community. The site provides a secure platform for members to interact with colleagues and ASCO leaders through interactive blogs, ASCO Connection articles, and discussion forums.

Frequency: Bi-monthly, and “Best of” (Annual Meeting) Issue.

Mail class: Mails polybagged with JCO (15,000), mails stand-alone (17,000).

Circulation: All US ASCO Members (32,000)

RUN OF BOOK (ROB) B/W RATES*

Frequency 1 page 1/2 page

1x $4,075 $2,595

4x $4,050 $2,565

8x $4,015 $2,525

16x $3,990 $2,500

*All rates are gross.

COVER/PREFERRED POSITION RATES

2nd cover* $8,480 gross

3rd cover $4,840 gross

4th cover* $9,090 gross

Cover tip (32,000 US) $15,000 net

Supplied insert $12,500 net

*Covers 2 and 4 must be 4-color. Rates shown include the cost of color.

COLOR RATES (PER PAGE)

4-color $3,065 gross

CLOSING DATES*

Issue Date Space Material Mails

January 11/3 11/17 1/5

March 1/9 1/23 3/7

May (Pre-Annual Meeting) 3/2 3/15 4/26

June (Best of ASCO Connection) 3/22 4/2 —

July (Post-Annual Meeting) 5/18 6/1 7/9

September 7/11 7/24 9/5

November 8/31 9/14 10/29

*Cancellations cannot be accepted after space reservation date.

MECHANICAL SPECIFICATIONS

Size Dimensions

Full page (bleed) 8-3/8 x 11-3/16”

Full page (non-bleed) 7 x 10”

1/2 page (horizontal) 7 x 4-7/8”

1/2 page (vertical) 3-3/8 x 10”

Cover tip (supplied) 7-1/2 x 5”

Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.

ELECTRONIC AD SUBMISSION

ASCO Connection is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.

Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB.

For larger files or files having trouble deing delivered via email, use a 3rd party file sharing service (Hightail is preferred, www.hightail.com). Once uploaded send an email to Roland Keve at [email protected].

AD MATERIAL DELIVERY ADDRESS

Walchli Tauber Group, Inc., Attn: Roland Keve (ASCO Connection)2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

BONUS DISTRIBUTION

Issues of ASCO Connection will be distributed at all meetings where the ASCO membership exhibits, including: SSO, AACR, ONS, ASTRO, ECCO, ASH, and many more.

INCENTIVE PROGRAM

Buy six regular issues of ASCO Connection and receive a complimentary placement (space is limited, available on a first come first serve basis) of the same size in the Best of ASCO Connection Blogs at the ASCO Annual Meeting free of charge.

The Best of ASCO Connection is a Special Edition issue of ASCO Connection. The issue features the most popular blog posts and comments on ASCOconnection.org from the past year.

30,000+ copies are distributed at the Annual Meeting. Copies are also inserted in the Registration Edition of ASCO Daily News, and are available at

the ASCO Connection station during the Annual Meeting.

MAILS TO

US MEMBERS

ALL

COVER TIP

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The ASCO Connection Biweekly Digest eBlasts are sent to all active members of ASCO every other Friday. The eblasts deliver a curated selection of the latest content from the website, including blog posts, discussion forums, articles, and digital editions of the print publication. Exclusive advertising on each eBlast is available.

Total sent: 31,678 per issue

Open rate: 28.89%

ASCO Connection Online Advertising

ASCOconnection.org is the professional networking site for ASCO’s oncology community and the companion website for ASCO’s official member magazine. It features exclusive blogs from ASCO members and leaders, as well as exclusive articles, and discussion forums.

All commentary, articles, and forum areas are open to ASCO members who log in with their ASCO.org account. Guest users are also welcome on the website.

Estimated total number of impressions per advertiser is 200,000 for a worldwide campaign (150,000 for a US-only campaign) using all ad positions (a 160x600 and 728x90) over the course of a full year. Impressions are estimates based on historical data and may not be delivered equally during the course of the campaign.

DOMESTIC (USA) WEB SITE RATES

All contracts are sold on a share-of-voice (SOV) model, split into 25% shares. Contracts are invoiced in full when the campaign begins. Contracts are non-cancellable.

Contract Length SOV Cost

Annual 25% $10,000 net


Leaderboard 728x90 pixels100KB limit

Skyscraper 160x600 pixels

REQUIRED FILES

Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF), HTML5 with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

EMAIL RATES

Position Cost

Issue eBlasts (7 total) $8,000 net per email

Bi-weekly eBlasts (19 total) $50,000 net

Exclusive package (26 total) $100,000 net




REQUIRED EMAIL FILES

JPG, static GIF, Click-through URL. No Rich Media can be accepted.CLOSING DATES

Contracts due two weeks prior to email send date, materials due one week prior to email send date.

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There are now six exciting ways to increase your share of voice at the world’s premier Oncology meeting:

›› Preview edition mailed to all US ASCO members and US attendees.›› Registration edition distributed at badge and materials pick-up area.›› Three-day ASCO Daily News (Morning).›› Three-day ASCO Daily News: Evening Edition.›› Wrap-up edition mailed to all US ASCO members following the meeting.›› Post-meeting edition mailed to all US ASCO members.

Dates: June 1 to 5, 2018

Location: McCormick Place, Chicago, IL

Attendance (2017): 32,100 professionals (39,400 total)

Full downloadable PDFs with advertisements are available to ASCO members on the ASCOAnnual Meeting microsite.

ASCO Annual Meeting Print Advertising

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ANNUAL MEETING PREVIEW EDITION DISPLAY RATES (MAILS IN APRIL)

A single section containing a preview of the Annual Meeting and its scientific and educational program, Chicago information, and meeting planning resources. Mails to all US ASCO members, and US registered attendees.

Size B/W 4-color

Full page $11,500 net $12,500 net

Junior page $10,500 net $11,500 net

1/2 page $10,500 net $11,500 net

REGISTRATION EDITION DISPLAY RATES

A single section containing helpful attendee information on meeting logistics, program highlights,and ASCO tools and resources. Distributed with the Best of ASCO Connection (inserted) at registration and at materials pick-up.

Size B/W 4-color



1/2 page $5,650 net $6,650 net

SATURDAY-MONDAY MORNING EDITION DISPLAY RATES

Contains four sections (A, B, C and D) with coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include all three issues.

Size B/W 4-color



1/2 page $20,650 net $21,650 net

FRIDAY-SUNDAY EVENING EDITION DISPLAY RATES

A tabloid sized paper containing important daily information attendees use to plan schedules for the following day. Distributed by convention center personnel at shuttle bus-stops and cab stands each evening of the meeting. Rates include all three issues.

Size B/W 4-color



1/2 page $13,250 net $14,250 net

WRAP-UP EDITION DISPLAY RATES

A single section with scientific coverage from Sunday, Monday, and Tuesday sessions. Will be mailed 1 week after the meeting is complete to all ASCO members.

Size B/W 4-color



1/2 page $16,500 net $17,500 net

SCIENCE IN CONTEXT EDITION DISPLAY RATES (MAILS IN AUGUST)

A single section discussing how the science presented during the Annual Meeting has changed clinical practice. Will be mailed 8 weeks after the meeting is complete to all US meeting attendees and US ASCO members.

Size B/W 4-color



1/2 page $10,500 net $11,500 net

SWITCH-OUTS

For the Daily News three-day editions (morning and evening), ad units thatare the same size may be switched-out. $2,500 additional one-time charge. This fee also applies to ads required to be removed from the online editions.

PREMIUM POSITION RATES

Position Pre/Science Reg/Wrap-up 3-day (Morn/Eve)

Cover 2 $3,750 net $3,750 net $6,750 net

Cover 3 $2,750 net $2,750 net $5,750 net

Cover 4 $5,250 net $5,250 net $9,750 net

Cover tip (supplied) $25,000 net $25,000 net $25,000 net*

*Cover tips only available on Friday Evening Daily News edition.

COVER TIP

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ASCO Annual Meeting Print Advertising

CLOSING DATES

Edition Distribution Space Material

Annual Meeting Preview May 9 4/3 4/10

Registration June 1 3/16 4/2

3-day Morning issues June 2-4 3/16 4/2

3-day Evening issues June 1-3 3/16 4/2

Wrap-up June 23 4/24 5/1

Science in Context August 3 6/29 7/6

PRINT MECHANICAL SPECIFICATIONS

Size Dimensions

Full page 10-1/4 x 14”

Junior page 7-1/2 x 10”

1/2 page (horizontal) 10 x 7”

1/2 page (vertical) 5 x 14”

Cover tip (supplied) 10-1/4 x 4-3/4”

Publication trims at 10-7/8 x 15”, keep live matter 1/2” from trim. No standard bleed ads will be accepted; gutter bleed spread ads will be accepted. Maximum ad unit accepted is five consecutive full pages. Only 4-color ads will be accepted.


Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.




Walchli Tauber Group, Inc., Attn: Roland Keve (ASCO Daily News)2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015


Size Dimensions (bleed) Dimensions (non-bleed)

Cover 6-1/4 x 9-1/4” 5-1/4 x 8-1/4”

Double-sided dividing tab 6-1/4 x 9-1/4” 5-1/4 x 8-1/4”

Cover tip (supplied) 3-1/2 x 5-1/2” —

Publication trims at 6 x 9”, allow 1/4” for bleed, keep matter 1/2” from trim.

The Annual Meeting Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes an index of scientific sessions, ancillary event listings, continuing medical education information, and attendee resources.

CLOSING DATES

Space Material

4/9 4/16

DISPLAY RATES

Position 4-color

Cover 2 $30,000 net

Cover 3 $20,000 net

Double-sided dividing tab (5 total) $15,000 net

Cover tip (supplied) $35,000 net

COVER TIPCORPORATE ONLY

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ASCO Annual Meeting On-Site Advertising

CLOSING DATES

Space Material

3/20 3/31


Size Dimensions

Single square 2-3/4 x 2-1/2”

Two squares (horizontal) 5-7/8 x 2-1/2”

Two squares (vertical) 2-3/4 x 5-3/16”

Back cover 3 x 5”

POSITION RATES

Position 4-color

Single square (10 total) $5,500 net

Two sqaures (combined) $10,000 net

Back cover $7,000 net

The ASCO Annual Meeting Oncology Professionals Hall Map is spot glued to the cover of the Conquer Cancer Foundation Daily Planner and will be inserted into 35,000+ registration tote bags. Corporate and branded ads are accepted. The advertiser’s alphabetical listing will be highlighted along with the booth number and company name on the floorplan.

AD

AD

AD

AD

AD

AD

AD

AD

AD

AD


Size Dimensions (bleed) Dimensions (non-bleed)

Cover 8-3/8 x 11-3/8” 7 x 10”

Double-sided dividing tab 8-3/8 x 11-3/16” 7 x 10”

Full page 8-3/8 x 11-3/16” 7 x 10”

Cover tip (supplied) 7-1/2 x 5” —

Publication trims at 8-1/8 x 10-7/8”, allow 1/4” for bleed, keep matter 1/2” from trim.

The Oncology Professionals Hall Exhibitor Directory: Essential Resource provides important need-to-know information about the exhibit hall. This publication will be inserted into every registration tote bag and will reach 35,000+ attendees. Sections will include detailed listing of companies at the Annual Meeting by name, by booth number and by category. In addition, the Essential Resource will include Expanded Premium Listings (contact J. Spargo and Associates, [email protected]), Industry Expert Theaters, ancillary CME events and the Career Fair.

CLOSING DATES

Space Material

4/9 4/16

DISPLAY RATES

Position 4-color

Double-sided dividing tab (5 total) $9,500 net

ROB (4-color B/W) $8,500 net flat

Cover 2 $25,000 net

Cover 4 $30,000 net

Cover tip (supplied) $35,000 net

AD

COVER TIPCORPORATE OR BRANDED

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The Coffee Cup Sleeves are a 100% exclusive opportunity that are distributed at all convention center concession stands (excludes McDonald’s and Starbucks). Approximately 10,000 sleeves are issued daily throughout the meeting. Only corporate branding is accepted. ASCO will manage all production.

The Newspaper Cover Tip is a 100% exclusive opportinity available for corporate or branded advertising as booth drivers. Newspapers are distributed to approximately 15,000 attendees throughout the meeting, and delivered to 22 convention hotels on Saturday (June 2). ASCO will manage all production.

CLOSING DATES

Space Material

3/19 4/9

CLOSING DATES

Space Material

3/19 4/9


Template provided upon request. Contact sales representative.

MECHANICAL SPECIFICATIONS*

Size Dimensions

Cover tip 11 x 5-1/2”

*Live area 10-1/2 x 5”.

DISPLAY RATES

Position 4-color

Friday-Tuesday $150,000 net

DISPLAY RATES

Position 4-color



COVER TIPCORPORATE OR BRANDED

LOGOCORPORATE ONLY

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LOGO

9 x 9”

Increase brand or corporate visibility with this new premium advertising opportunity on the outside of the Hotel Room Door Drop bag. The exhibiting advertiser can place a logo, name, website URL and/or booth number on the bag, which will be delivered directly to the rooms of 15,000+ attendees early each morning.

The Hotel Room Door Drop takes place on Saturday, Sunday and Monday. ASCO will deliver your brochure, invite, and/or visual aid to registered attendees of the Annual Meeting at 22 different hotels; approximately 15,000 rooms. A high quality and useful bag has proven to be a value to physicians who choose to use them to collect information while in the exhibit hall. There is a limit of 20 advertisers per day.

RATES*

Distribution day Cost

One day $25,000 net

Three day package $70,000 net

*Additional costs for inserts over four pages.

CLOSING DATES

Space Material

4/21 5/4

CLOSING DATES

Space Approval Material

2/5 2/12 2/26


Instant Collating Services, Attn: Joe Fricke2443 West 16th StreetChicago, IL 60608


Inserts must be printed material only. Material size may not exceed 8-1/2 x 11”. Standard inserts are limited to a maximum of four pages, contact sales representative for inserts over four pages.

RATES*


One day $50,000 net


*Only 4-color ads will be accepted.

The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate adverting as a booth driver. Key cards and sleeves are distributed to approximately 15,000 attendees, and delivered to 22 convention hotels. Sleeves are double-sided and printed on durable teflon cardstock. ASCO will manage all production.

CLOSING DATES

Space Material

3/19 4/9

DISPLAY RATES

Position 4-color




ADVERTISEMENTCORPORATE ONLY

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The ASCO Attendee Resource Center is a tool for meeting attendees to plan in advance of the meeting. It includes tools for building an itinerary, accessing digital meeting publications before the meeting, and requesting certificates of attendance and continuing medical education when the meeting concludes.

Limited to 4 advertisers. Estimated total number of impressions per advertiser is 65,000 for a worldwide campaign (30,000 for a US-only campaign) beginning when the 2018 website goes live.

RUN OF SITE (ROS) RATES

Position SOV Cost

Leaderboard 25% $17,500 net/yr


Leaderboard 728x90 pixels 100KB limit

REQUIRED FILES



ASCO Annual Meeting Online Advertising

The ASCO Annual Meeting Registration microsite contains all information pertinent to ASCO’s Annual Meeting including registration, meeting program, attendee and exhibitor information, as well as links to all Meeting products. Advertisers also will receive a value-add placement on the Best of ASCO microsites at boa.asco.org.

Annual Meeting Registration microsite: 5,000,000 impressions (2,750,000 US-only)

Best of ASCO microsite: 500,000 impressions (400,000 US-only)



Mobile 320x50 pixels

REQUIRED FILES



INTERNATIONAL (EX-US) WEB SITE RATES

Not all countries are listed, consult the International SOV inventory for further information. All countries below will be included in all European Union targeted contracts.

Country Impressions SOV Cost

Austria 10,000 50% $1,000 net

Belgium 20,000 50% $2,000 net

Czech Republic 4,000 50% $400 net

Denmark 10,000 50% $1,000 net

Finland 3,000 50% $300 net

France 50,000 50% $5,000 net

Germany 100,000 50% $10,000 net

Greece 8,000 50% $800 net

Ireland 8,000 50% $800 net

Italy 50,000 50% $5,000 net

Netherlands 20,000 50% $2,000 net

Norway 7,000 50% $700 net

Poland 9,000 50% $900 net

United Kingdom 125,000 50% $12,500 net

Spain 40,000 50% $4,000 net

Sweden 15,000 50% $1,500 net

DOMESTIC (USA) WEB SITE RATES

Limited to 10 advertisers. Estimated total number of impressions listed below is for campaigns running January to December.

Position Impressions SOV Cost

Leaderboard305,000 10% $27,500 net/yr

Mobile

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The ASCO iPlanner website, the online version of the Annual Meeting Program, allows users to search the program for sessions, speakers, abstracts or topics of interest. Users also can create a customized schedule which can be shared with colleagues and synced with the iPlanner mobile app.

Limited to 4 advertisers. Estimated total number of impressions per advertiser is 175,000 for a worldwide campaign (125,000 US only) running May to December.

Page views: 1,200,000 estimated (May to December)

The ASCO Annual Meeting iPlanner mobile application allows users to search or browse Annual Meeting sessions, abstracts, Educational book, exhibitors and to create a customized schedule. The application syncs with the online meeting program (the iPlanner website), so any itinerary changes made online will automatically update to the user’s mobile version.


Position SOV Cost



Position SOV Cost

Banner 100% $75,000 net/yr




Banner 680x80 pixels 50KB limit

REQUIRED FILES



REQUIRED FILES

Image file in .PNG format, 680x80 pixels at 300dpi. Text must be readable at a 320x80 pixels; and landing page URL (mobile optimized landing page recommended).


728x90

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ASCO’s Meeting on Demand is a microsite that allows open access, for a limited time, to select Annual Meeting presentations. The presentations featured on the site are curated by ASCO staff and posted the same evening. Multiple eBlasts are sent to both attendees and non-attendees, alerting them to the availability of the videos.

Limited to 4 advertisers. Estimated total number of impressions per advertiser is 30,000 for a worldwide campaign (20,000 for a US-only campaign) beginning when the website goes live.

ASCO’s Find-a-Colleague (FAC) directory enables Annual Meeting attendees to make advance plans to meet up with friends and colleagues once onsite. Registered attendees can search for peers by name, institution, and specialty --and see if their colleagues also are registered. As a feature, the platform allows registered attendees to send private emails to other attendees.

Limited to 2 advertisers. Estimated total number of impressions per advertiser is 20,000 for a worldwide campaign (15,000 for a US-only campaign) beginning when the website goes live in April.


Position SOV Cost

Leaderboard25% $10,000 net/yr

Skyscraper


Position SOV Cost







REQUIRED FILES



REQUIRED FILES



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Each day of the Annual Meeting, ASCO will send the ASCO Daily News eDigest eBlast, which will contain important news from the meeting.

A total of 8 eBlasts will be sent prior to, over the course of, and after the meeting, to attendees and non-attendees. These opportunities give advertisers exclusive opportunities to increase exposure. contact sales representative for international distribution.

Total sent: 95,000+ per email (US only)

Open rate: 20.00%

ASCO Annual Meeting Email Advertising





JPG, static GIF, Click-through URL. No Rich Media can be accepted.

EMAIL RATES

Position Cost

Exclusive banner package (one email) $19,000 net

Exclusive banner package (all emails) $125,000 net

Each evening of the Annual Meeting, ASCO will send the Annual Meeting Highlights of the Day eBlast. The emails will contain links to presentations from the Highlights of the Day sessions, as well as previews of upcoming Education Sessions and links to complementary Education Book articles. contact sales representative for international distribution

Total sent: 95,000+ per email (US only)

Open rate: 20.00%






EMAIL RATES


One day $19,000 net


CLOSING DATES

Space Material Mails

4/20 5/4 6/2 to 6/4

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CLOSING DATES

Edition Space Material Sends

Annual Meeting Preview 4/3 4/10 May 9

Registration 4/20 5/4 June 1

Daily News issues 4/20 5/4 June 2-5

Wrap-up 4/20 5/4 June 23

Science in Context 6/29 7/6 August 3

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ASCO Annual Meeting Email Advertising

The ASCO Daily News Specialty eBlast is created during the Annual Meeting. ASCO staff will aggregate information from the Annual Meeting pertaining to specialties and create eBlasts for specialists in certain fields of oncology. Following the Annual Meeting each eBlast will be sent to all US ASCO member specialists, including non-attendees. Each email will be exclusive to one advertiser.

Open rate average: 21.50%






EMAIL RATES

Placement Sends Cost

Breast 5,400 $19,000 net

GI cancers 7,400 $19,000 net

GU cancers 2,600 $19,000 net

Hematologic 6,300 $19,000 net

Immuno-Onc 82,000 $19,000 net

Lung 4,700 $19,000 net

Melanoma 4,500 $19,000 net

Sarcoma 2,700 $19,000 net

CLOSING DATES

Space Material

5/14 5/21

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Gastrointestinal Cancers Symposium Advertising

The print and online Gastrointestinal Cancers Symposium Daily News is three issues and offers direct access to attendees of the Symposium. It is available throughout the convention center and online at www.gicasym.org. Symposium cosponsors include the AGA Institute, ASCO, ASTRO, and SSO.

All advertising is subject to the approval of ASCO. Ad units are limited to five consecutive king pages. Issues are subject to closing early due to limited advertising space availability.

Dates: January 18 to 20, 2018

Location: Moscone West Building, San Francisco, CA


A discounted 5% rate applies to purchases of both options 1 and 2.

PREMIUM POSITION RATES*

2nd cover $3,750 net

3rd cover $2,750 net

4th cover $5,750 net

Cover tip (Thursday-Saturday) $15,000 net

Cover tip (Wrap-up) $10,000 net

*In addition to display rates, one-time charge for Thursday-Saturday issues or Wrap-up issue.

CLOSING DATES

Issue Date Space Material

Thursday-Saturday 11/8 12/1

Wrap-up 1/17 1/24


Size Dimensions

King page 10-1/4 x 14”





Publication trims at 10-7/8 x 15”, keep live matter 1/2” from trim.





COVER TIP

21 WRAP-UP EDITION DISPLAY RATES

A single section with scientific coverage from Thursday, Friday, and Saturday sessions. Will be mailed 3 weeks after the meeting is complete to all US attendees and US ASCO member GI specialists.

Size B/W 4-color

King page $5,500 net $6,500 net


1/2 page $4,500 net $5,500 net

THURSDAY-SATURDAY EDITION DISPLAY RATES

Contains one section with coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include all three issues.

Size B/W 4-color



1/2 page $7,750 net $8,750 net

SWITCH-OUTS

For the Daily News three-day editions, ad units that are the same size may be switched-out. $2,500 additional one-time charge. This fee also applies to ads required to be removed from the online editions.

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The Hotel Room Door Drop takes place on Thursday and Friday. We will deliver your brochure, invite, and/or visual aid to approximately 2,250 registered attendees staying at the official Symposium hotels. A high quality bag made from recycled materials has proven valuable to physicians who choose to use them to collect information in the exhibits room. Pricing based on maximum four page and/or four ounce insert, premium charges may apply if exceeded.

LOGO

9 x 9”

Increase brand or corporate visibility with this new premium advertising opportunity on the outside of the Hotel Room Door Drop bag. The exhibiting advertiser can place a logo, name, website URL and/or table number on the bag, which will be delivered directly to the rooms of attendees early each morning.

RATES


One day $9,000 net

Two day package $17,500 net

RATES*


One day $15,000 net


*Only 4-color ads will be accepted.

CLOSING DATES

Space Material

12/6 12/21

CLOSING DATES

Space Material

10/23 11/6


The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising as a booth driver. Key cards and sleeves are distributed to approximately 2,250 attendees. Sleeves are double-sided and printed on durable teflon cardstock. ASCO will manage all production.

CLOSING DATES

Space Material

10/25 12/1

DISPLAY RATES

Position 4-color

Thursday-Saturday $25,000 net



ADVERTISEMENT


Binderyonics, Attn: Joe Fricke / Dan Griffin1250 Greenleaf AvenueElk Grove Village, IL 60007



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The Gastrointestinal Cancers Symposium microsite contains all information pertinent to the GI Cancers Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.

Limited to 1 advertiser. Estimated total number of impressions is 350,000 for a worldwide campaign(125,000 US only) beginning when the 2018 microsite goes live following the 2017 meeting.

The Gastrointestinal Cancers Symposium iPlanner mobile application allows users to search or browse GI Symposium sessions, abstracts, and exhibitors and create a customized schedule. The application syncs with the online meeting program.

The Gastrointestinal Cancers Symposium Attendee Resource Center is a tool for meeting attendees to plan for the meeting. It is an all-in-one location for links to useful Symposium materials, including abstracts, the iPlanner app, the Find a Colleague Directory, the Symposium Feedback Forum, CME Request, Certificates of Attendance, and Exhibitor Listing and Floor Plan.

The Gastrointestinal Cancers Symposium Daily News eDigests are sent during and following the Symposium. The emails include Daily News coverage of highlights. The eDigests will be sent to attendees and ASCO members specializing in GI cancers.

Total sent (2017): 8,700 per issue

Open rate (2017): 28.80%

APP RATES

Space SOV Cost


WEBSITE RATES

Space SOV Cost


REQUIRED FILES

Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF) with click-through URL(s), or third party tag, click-through URL.

REQUIRED FILES

Image file in .PNG format, 680x80 pixels at 300dpi. Textmust be readable at a 320x80 pixels; and landing pageURL (mobile optimized landing page recommended).

REQUIRED FILES







EMAIL RATES

Position Cost

Daily News eDigest eBlast (3 total) $30,000 net

Daily News eDigest Wrap-up (1 total) $12,500 net

Daily News eDigest Package (4 total) $42,500 net

CLOSING DATES

Space Material

12/21 1/6



680x80

728x90

728x90

160x

600

728x90


Position SOV Cost

Leaderboard (728x90)100% $17,500 net/yr

Mobile (320x50)

17






Cover tip (Thursday-Friday) $10,000 net


*In addition to display rates, one-time charge for Thursday-Friday issues or Wrap-up issue.

The print and online ASCO-SITC Clinical Immuno-Oncology Symposium Daily News offers direct access to attendees of the Symposium through two issues. It is available throughout the convention center and online at www.immunosym.org.

All advertising is subject to the approval of ASCO. Ad units are limited to five consecutive king pages. Issues are subject to closing early due to limited advertising space availability.

Dates: January 25 to 27, 2018

Location: Marriott Marquis San Francisco, San Francisco, CA

Attendance (2017): 850 professionals (1,000 total)


Clinical Immuno-Oncology Symposium Advertising





COVER TIP


Size Dimensions







1 2

SWITCH-OUTS


CLOSING DATES


Thursday-Friday 11/3 12/7

Wrap-up 1/24 1/31

WRAP-UP EDITION DISPLAY RATES

A single section with scientific coverage from Thursday, Friday, and Saturday sessions. Will be mailed 3 weeks after the meeting is complete to all US attendees and US ASCO member ImmunoOnc specialists.

Size B/W 4-color



1/2 page $4,500 net $5,500 net

THURSDAY & FRIDAY EDITION DISPLAY RATES

Contains one section with coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include both issues.

Size B/W 4-color



1/2 page $5,500 net $8,500 net

18


Clinical Immuno-Oncology Symposium Advertising

The ASCO-SITC Clinical Immuno-Oncology Symposium microsite contains all information pertinent to the Clinical Immuno-Oncology Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.

Limited to 1 advertiser. Estimated total number of impressions is 350,000 for a worldwide campaign (125,000 US only) beginning when the 2018 microsite goes live following the 2017 meeting.

The ASCO-SITC Clinical Immuno-Oncology Symposium iPlanner mobile application allows users to search or browse Clinical Immuno-Oncology Symposium sessions, abstracts, and exhibitors and create a customized schedule. The application syncs with the online meeting program.

The ASCO-SITC Clinical Immuno-Oncology Symposium Attendee Resource Center is a tool for meeting attendees to plan for the meeting. It is an all-in-one location for links to useful Symposium materials, including abstracts, the iPlanner app, the Find a Colleague Directory, the Symposium Feedback Forum, CME Request, Certificates of Attendance, and Exhibitor Listing and Floor Plan.

The ASCO-SITC Clinical Immuno-Oncology Symposium Daily News eDigests are sent during and following the Symposium. The emails include Daily News coverage of highlights from the Symposium. The eDigests will be sent to attendees and ASCO members specializing in Immuno-Oncology.


Open rate (2017): 25.60%


Position SOV Cost


Mobile (320x50)

APP RATES

Space SOV Cost


WEBSITE RATES

Space SOV Cost


REQUIRED FILES


REQUIRED FILES


REQUIRED FILES







EMAIL RATES

Position Cost




CLOSING DATES

Space Material

12/28 1/13



728x90

680x80

728x90

728x90

160x

600

19


Genitourinary Cancers Symposium Advertising

The print and online Genitourinary Cancers Symposium Daily News is three issues and offers direct access to attendees of the Symposium. It is available onsite at the convention center and online at www.gucasym.org. Symposium co-sponsors include ASCO, ASTRO, and SUO.

All advertising must be approved by ASCO in advance of final material due date. Ad unitsare limited to five consecutive king pages. Issues are subject to closing early due to limited advertising space availability.

Dates: February 8 to 10, 2018

Location: Moscone West Building, San Francisco, CA







COVER TIP

SWITCH-OUTS


CLOSING DATES


Thursday-Saturday 12/8 12/23

Wrap-up 2/7 2/14


Size Dimensions







21 WRAP-UP EDITION DISPLAY RATES

A single section with scientific coverage from Thursday, Friday, and Saturday sessions. Will be mailed 3 weeks after the meeting is complete to all US attendees and US ASCO member GU specialists.

Size B/W 4-color



1/2 page $4,500 net $5,500 net

THURSDAY-SATURDAY EDITION DISPLAY RATES

Contains one section with coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include all three issues.

Size B/W 4-color



1/2 page $7,750 net $8,750 net





Cover tip (Thursday-Saturday) $15,000 net


*In addition to display rates, one-time charge for Thursday-Saturday issues or Wrap-up issue.

20



The Hotel Room Door Drop takes place on Thursday and Friday. We will deliver your brochure, invite, and/or visual aid to approximately 2,500 registered attendees staying at the official Symposium hotels. A high quality bag made from recycled materials has proven valuable to physicians who choose to use them to collect information in the exhibits room. Pricing based on maximum four page and/or four ounce insert, premium charges may apply if exceeded.

LOGO

9 x 9”

Increase brand or corporate visibility with this new premium advertising opportunity on the outside of the Hotel Room Door Drop bag. The exhibiting advertiser can place a logo, name, website URL and/or table number on the bag, which will be delivered directly to the rooms of attendees early each morning.

RATES*


One day $15,000 net


*Only four color ads will be accepted.

CLOSING DATES

Space Material

11/27 12/4

RATES


One day $9,000 net


CLOSING DATES

Space Material

12/29 1/17

The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising as a booth driver. Key cards and sleeves are distributed to approximately 2,500 attendees. Sleeves are double-sided and printed on durable teflon cardstock. ASCO will manage all production.

CLOSING DATES

Space Material

12/3 12/23

DISPLAY RATES

Position 4-color

Thursday-Saturday $25,000 net



ADVERTISEMENT


Binderyonics, Attn: Joe Fricke / Dan Griffin1250 Greenleaf AvenueElk Grove Village, IL 60007



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The Genitourinary Cancers Symposium microsite contains all information pertinent to the GUCancers Symposium, including registration, program, attendee and exhibitor information, as well aslinks to all Symposium products.

Limited to 1 advertiser. Estimated total number of impressions is 300,000 for a worldwide campaign(100,000 US only) beginning when the 2018 microsite goes live following the 2017 meeting.

The Genitourinary Cancers Symposium iPlanner mobile application allows users to search or browse GU Symposium sessions, abstracts, and exhibitors and create a customized schedule. The application syncs with the online meeting program.

The Genitourinary Cancers Symposium Attendee Resource Center is a tool for meeting attendees to plan for the meeting. It is an all-in-one location for links to useful Symposium materials, including abstracts, the iPlanner app, the Find a Colleague Directory, the Symposium Feedback Forum, CME Request, Certificates of Attendance, and Exhibitor Listing and Floor Plan.

The Genitourinary Cancers Symposium Daily News eDigests are sent during and following the GU Cancers Symposium. The emails include Daily News coverage of highlights from the Symposium. The eDigests will be sent to attendees and ASCO members specializing in GU cancers.


Open rate (2017): 28.60%

APP RATES

Space SOV Cost

Banner 100% $17,500 net/yr

WEBSITE RATES

Space SOV Cost


REQUIRED FILES


REQUIRED FILES









EMAIL RATES

Position Cost




CLOSING DATES

Space Material

1/3 1/19

REQUIRED FILES


680x80

728x90

728x90

160x

600

728x90


Position SOV Cost


Mobile (320x50)

22


Cancer Survivorship Symposium Advertising

728x90 The Cancer Survivorship Symposium: Advancing Care and Research microsite contains all information pertinent to the Cancer Survivorship Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.

Limited to 1 advertiser. Estimated total number of impressions is 200,000+ for a worldwide campaign (150,000 US only) running January to December.

Dates: February 16 to 17, 2018

Location: Hyatt Regency Grand Express, Orlando, FL

REQUIRED FILES




Position SOV Cost

Leaderboard100% 5,000 net/yr

Mobile




23


ASCO Quality Care Symposium Advertising

The ASCO Quality Care Symposium microsite contains all information pertinent to the Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.

Limited to 1 advertiser. Estimated total number of impressions is 100,000 for a worldwide campaign (80,000 US only) running January to December.

Dates: September 27 to 29, 2018

Location: TBA, Phoenix, AZ

Attendance: 555 professionals

REQUIRED FILES



728x90


Position SOV Cost


Mobile




24


ASCO Oncology Practice Conference Advertising

The ASCO Oncology Practice Conference microsite contains all information pertinent to the Conference, including registration, program, attendee and exhibitor information, as well as links to all Conference products.

Dates: September 28, 2018

Location: TBA, Phoenix, AZ


Position SOV Cost


Mobile




REQUIRED FILES



728x90

25


Palliative and Suportive Care in Oncology Symposium Advertising

The Palliative and Supportive Care in Oncology Symposium microsite contains all information pertinent to the Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.

Limited to 1 advertiser. Estimated total number of impressions is 200,000 for a worldwide campaign (150,000 US only) running January to December.

Dates: November 16 to 17, 2018

Location: TBA, San Diego, CA

Attendance: 615 professionals

REQUIRED FILES



728x90


Position SOV Cost


Mobile




26


ASCO Member Demographics

SCHEDULE OF MEETINGS

Meetings Location Dates

GI Cancers Symposium San Francisco, CA January 18-20

ASCO-SITC Immuno-Onc Sym. San Francisco, CA January 25-27

GU Cancers Symposium San Francisco, CA February 8-10

Cancer Survivorship Sym. Orlando, FL February 16-17

SGO New Orleans, LA March 24-27

SSO Chicago, IL March 21-24

AACR Chicago, IL April 14-18

ESTRO Barcelona, SPA April 20-24

ONS Washington, DC May 17-20

ASCO Annual Meeting Chicago, IL June 1-5

BOA San Francisco San Francisco, CA July 13-14

BOA DC Washington, DC August 3-4

BOA Chicago Chicago, IL August 10-11

EOC Buenos Aires, ARG September 8-9

WCLC Toronto, CAN September 23-36

ASCO Onc Practice Symposium Phoenix, AZ September 27

ASCO Quality Care Symp. Phoenix, AZ September 28-29

WCC Kuala Lampur, MYS October 1-2

JSCO Tokohama, JPN October 18-20

ESMO Munich, GER October 19-23

ASTRO San Antonio, TX October 21-24

Palliative & Supportive Care Sym. San Diego, CA October 16-17

ASH San Diego, CA December TBD

PRIMARY FOCUS OF PROFESSIONAL ACTIVITY

General Oncology 6,195 9.92%

Breast Cancer 5,800 9.28%

Leukemia/Lymphoma/Myeloma 5,249 8.40%

Medical Oncology 4,520 7.23%

Clinical Trials/Biostatistics/Epidemiology 4,124 6.60%

Lung Cancer 3,561 5.70%

Gastrointestinal Cancer 3,470 5.55%

Pharmaceutical/Drug Development 1,901 3.04%

Genitourinary Cancer 1,811 2.90%

Gynocological Cancer 1,619 2.59%

Tumor Biology/Growth Factors/Cytokines 1,592 2.55%

Liver and Pancreas Tumors 1,403 2.25%

Head & Neck Cancer 1,191 1.91%

Surgical Oncology 1,136 1.82%

Other 1,115 1.78%

BOARD CERTIFICATION

Medical oncologist 12,538 30.64%

Internal medicine 10,531 25.74%

Hematology 7,490 18.31%

Other 1,651 4.03%

Radiation oncology 1,602 3.92%

Surgical oncology 1,537 3.76%

Pediatric oncology 976 2.39%

Lab research 632 1.54%

Gynocologic oncology 564 1.38%

Pharmacists 377 0.92%

Oncology nurse 356 0.87%

Hospice 332 0.81%

Pathology 308 0.75%

Bio statistics 306 0.75%

Urologic oncology 279 0.68%

ASSOCIATION MEMBERSHIP*

American Society of Hematology 7,147 17.07%

American Association for Cancer Research 5,839 13.95%

American College of Physicians-American Society of Internal Medicine 4,912 11.73%

American Medical Association 4,250 10.15%

European Society for Medical Oncology 3,892 9.30%

American Society of Therapeutic Radiology and Oncology 2,009 4.80%

American Cancer Society 1,561 3.73%

Society of Surgical Oncology 1,092 2.61%

American Osteopathic Association 1,048 2.50%

YEARS IN PRACTICE*

1 to 5 years 26%

6 to 10 years 7%

11 to 15 years 4%

16 to 20 years 4%

21 to 25 years 9%

26 to 30 years 9%

30+ years 30%

PRACTICE LOCATION

Academic Medical Center/University 12,955 30.72%

Training Program 11,135 26.40%

Private Practice (Office or Hospital Based) 10,049 23.83%

Pharmaceut/Biotech Company 5,829 13.82%

Government Agency 733 1.74%

Administration 706 1.67%

27


ASCO Advertising Policy

Agency/Advertiser Requirements No contract will be held without a signed insertion order. Orders must include the flight dates and special instructions.

All contracts are non-cancellable unless FDA directive to suspend campaign is provided to WTG. Re-rating will apply to cancellations.

ASCO reserves the right to approve all ad creatives that will run on the JCO web site. ASCO reserves the right to reject any creative that does not follow ASCO’s specifications. ASCO reserves the right to change supplied creatives if advertisers preferred creative malfunctions. Advertiser will be notified in order to resend new tags or opt to allow the other supplied tags to run. Advertiser may decide to remove the advertising and forfeit the inventory. ASCO will not reduce cost of contract or make up the inventory missed.

Personally-Identifiable Information (PII) CollectionNo Advertising shall include any pixels, tags, Flash containers or any other type of information collection software code (i.e. any such pixel, tag, code or device commonly referred to as a “Pixel”), nor place any beacons, cookies or other information collection devices on the browsers of users. Specifically, advertiser may not use such Pixel to collect any PII with respect to any ASCO user, advertiser will not link any non-PII that it collects to any PII that it may have from any other source, and advertiser will not update any existing profile or create any profile in its database based on any data collected on any ASCO sites, including the fact that someone is an ASCO user or any information derived from the information in the referring URL.

Missed or Incorrect Ads ASCO is not responsible for incidental or consequential damages for errors in displaying an ad or for failure to publish an ad. Should ASCO fail to publish an accepted ad for which an insertion order was received, ASCO will adjust the advertiser’s or agency’s account accordingly, and such adjustment shall be the advertiser’s sole remedy.

Eligible and Ineligible Advertisement Subject Matter Health Care Products or Services Referenced in Advertising: Products or services eligible for advertising shall be commercially available for, germane to, effective in, and useful in (a) the practice of medicine, (b) medical education, (c) practice management, or (d) health care delivery. Institutional advertising germane to the practice of medicine and public service messages of interest to physicians may be considered eligible for appearance in ASCO Publications.

Non-Health Care Advertising: In addition to health care products and services as described in No. 1 immediately above, other products and services that are offered by responsible advertisers and that are of interest to physicians and other health professionals are also eligible for advertising.

Equipment, Instruments, and Devices: ASCO determines on a case-by-case basis the eligibility of advertising for equipment, instruments, and devices intended for preventive, diagnostic or therapeutic purposes. Complete scientific and technical data concerning the product’s safety, operation, and usefulness may be required. This data may be either published or unpublished. Samples of equipment, instruments or devices should not be submitted.

CME Programs: Advertisements for Continuing Medical Education (CME) programs will be considered if the CME sponsor is accredited by the Accreditation Council for Continuing Medical Education (ACCME) and is an accredited medical school (or hospital affiliated with such a school), a state or county medical society, a national medical specialty society, or other organization affiliated with the American Board of Medical Specialties (ABMS) member boards.

Calls for Patients to Participate in Clinical Trials or Clinical-Trial Matching Services: Advertisements containing such calls will be considered for eligibility if the trial is conducted by a party recognized by ASCO as a clinical research institution and the advertisement states the location of the clinical trial’s registration in one of the clinical trial registries accepted by Journal of Clinical Oncology (available upon request). Acceptance of an advertisement does not indicate approval of the call for patients; the advertiser is responsible for securing any necessary institutional review board approval.

Ineligible Advertising Subject Matter: Alcoholic beverages, tobacco products, and investment opportunities may not be advertised. Advertisements directed at patients or consumers are not eligible for inclusion in ASCO Publications. Advertisements for dietary supplements and vitamin preparations are not eligible unless the U.S. Food and Drug Administration (FDA) has approved the claim(s) as to the safety and efficacy of the product for a disease state.

Content of Advertisements FDA and Other Regulatory Requirements: All advertisements for pharmaceuticals, drugs, devices, and other regulated health care products must meet all applicable legal requirements, including regulations of the FDA regarding advertisement and promotion. FDA regulations contain exacting legal controls over the claims that drug advertisers may make for their products and may require advertisements to identify contraindications, side effects, etc. Adherence to FDA and other legal requirements concerning the content of drug advertising is the manufacturer’s responsibility. ASCO’s acceptance of an advertisement is not an indication that the advertisement is legally compliant. ASCO may require an advertiser to furnish a certification of legal compliance. ASCO Publications will allow pharmaceutical manufacturers to run “corporate” or “teaser” ads prior to a product’s official FDA approval. Such advertisements may not mention specific product names.

Advertising Message: An advertisement is the advertiser’s message and should not be considered a reader’s sole source of information regarding a product, service or therapy. All promotional claims must have complete citations of information to allow readers to critically evaluate the documentation.

Statistical or Research Claims: Claims that include statistical statements or clinical studies must be based on studies by qualified individuals and documented by specific references to content published in recognized scientific journals. Articles accepted for publication but not yet published may also be cited, but the name and issue date of the publishing journal must be furnished. Statements based on material approved by the FDA for the package insert are acceptable. Documentation based on scientific exhibits or personal communications are not acceptable.

Advertiser and Product Identified: The advertisement should clearly identify the advertiser of the product, service or therapy offered. In the case of pharmaceutical advertisements, the full scientific (generic) name of each active ingredient must appear. The only exceptions to this requirement are the “confidential reply box” option made available to classified advertisers of physician placement opportunities and the “corporate” or “teaser” type of advertisement mentioned in No. 1 immediately above, which may not state the name of a specific product until it receives FDA approval, but must provide the name of the advertising company.

Price Comparisons: All price-comparison advertising must meet the following guidelines. The source of all prices quoted must be identified within the advertisement, and substantiation must be available to ASCO and readers upon request. If a price comparison is based on the advertiser’s own research, that research must be available to ASCO and readers upon request. All advertising about prices must contain a qualification similar to the following: “Prices will vary depending on the location of purchase and other factors.” For pharmaceutical products, in the absence of standard retail price comparison data, the manufacturer’s suggested price may be used if so identified. For over-the-counter products, price comparisons must be based on manufacturer’s suggested retail or resale price if so identified.

Insurance Coverage: Claims made in advertisements for insurance coverage must conform to the following guidelines. Claims relating to policy benefits, losses covered or premiums must be complete and truthful. Claims made must include disclosure of relevant exclusions and limitations affecting the benefits advertised. Claims incorporating quoted testimonials must meet the same standards as other claims. Each advertisement for insurance products and services must include a statement indicating either the states in which the products or services are available, or the states in which the products or services are not available.

ASCO Name and Marks: Use of a name, logo, trademark, or service mark of ASCO or its affiliates, except in reference citations, is not permitted without the express, written permission of ASCO, and the mere execution of an advertising agreement does not constitute written permission. Any reference to ASCO or its products or services in advertisements, promotional material, or merchandising by the advertiser or the agency is subject to ASCO’s prior written approval in each instance.

Unacceptable Ads: This class of advertisements includes those that contain unfair comparisons or unwarranted disparagement of a competitor’s products or services; deceptive or misleading claims; offensive language or art; attacks or derogations of a personal, racial, sexual, or religious nature; or are demeaning or discriminatory toward an individual or group on the basis of age, sex, race, ethnicity, religion, sexual orientation, physical appearance, or disability.

ACCEPTANCE OF ADVERTISING

ASCO is a nonprofit publisher of scientific and educational works in the field of oncology. As a matter of policy, ASCO will sell advertising space in its Publications when the inclusion of advertising does not interfere

with the mission or objectives of ASCO or its Publications.

To maintain the integrity of ASCO Publications, advertising interests (i.e., advertising representatives, Companies, or other advertisers) cannot influence editorial decisions or editorial content. Decisions to sell

advertising space are made independently of and without reference to specific editorial content. ASCO’s advertising sales representatives have no prior knowledge of specific editorial content before it is published.

Planned placement of print advertising adjacent to (i.e., next to or within) editorial content on the same topic is prohibited. Advertisements that appear on a given page of a Publication’s website may coincidentally

be related to the subject of an article, but such juxtaposition must be random.

The ideas and opinions expressed in the Publications do not necessarily reflect those of ASCO. The mention of any company, product, service or therapy in ASCO Publications or in any advertisement in ASCO

Publications should not be construed as an endorsement by ASCO of the company, product, service or therapy mentioned. It is the responsibility of the treating physician or other health care provider, relying

on independent experience and knowledge of the patient, to determine drug dosages and the best treatment for the patient. Readers are advised to check the appropriate medical literature and the product

information currently provided by the manufacturer of each drug to be administered to verify approved uses; the dosage, method, and duration of administration; or contraindications. Readers are also encouraged

to contact the manufacturer with questions about the features or limitations of any products. ASCO assumes no responsibility for any injury or damage to persons or property arising out of or related to any use of

the material contained in its Publications or to any errors or omissions.

By submitting advertisements for consideration, all advertisers agree to the Principles Governing Advertising in Publications of the American Society of Clinical Oncology and all Rate Card provisions, as amended

from time to time.

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