meet the money 2011® mark woodworth, pkf: expensive oil

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    Accelerating success.

    May 3, 2011

    U.S. Lodging Industry Overview

    Prepared for:

    Meet the Money - 2011

    by

    R. Mark Woodworth

    PKF Hospitality Research

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    2

    2. Lodging forecast:

    1. The lodging cycle and theeconomy.

    G ood and G etting B etter

    - Base case.

    - Alternative scenarios.

    3. Cap rate outlook.

    For a Copy:

    [email protected]

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    The Hotel Market Cycle

    3

    RapidDevelopment

    OccupancyDeclines,ADR Follows

    Developmentat Minimum

    Levels

    LodgingDecline, LeadsOther Sectors

    OccupancyRecovers

    ADR andMarginsRecover

    Development

    Picks Up

    DevelopmentSlows

    Lodging Recovers,Lags Other Sectors

    Long RunOccupancy

    RapidDevelopment

    EquilibriumADR

    U.S. is Here

    2011-2012

    2013-2014

    MTM 2010

    Moving Along the Road to Recovery

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    -50

    -25

    0

    25

    50

    -6

    -4

    -2

    0

    2

    4

    6

    70 75 80 85 90 95 00 05 10

    Profits Surge and Jobs ShouldFollow

    Sources: BLS, BEA

    Profit growth,lagged 3 qtrs (R)

    Job growth (L)

    % change yr ago

    as Will Lodging Demand Growth

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    -16

    -12-8

    -4

    0

    4

    8

    12

    16

    00 01 02 03 04 05 06 07 08 09 10 11 12

    Although More House PriceDeclines Will be a Drag

    Sources: Fiserv, Moodys Analytics

    Case ShillerHome Price Index, 2000Q1=100

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    E conomic A s s umptions DrivingOur Forecas ts :

    Payroll

    Employment

    Real Personal

    IncomeReal GDP CPI (Inflation)

    2009 -4.3% -4.3% -1.9% -1.9% -2.6% -2.6% -0.3% -0.3%

    2010 -0.5% -0.5% 1.3% 1.3% 2.9% 2.9% 1.6% 1.6%

    2011 1.2% 1.7% 3.7% 4.0% 3.3% 3.9% 2.1% 1.5%

    20122.3% 2.4% 4.7% 3.8% 4.3% 4.0% 2.0% 2.5%

    2013 2.6% 2.5% 5.0% 4.6% 3.9% 3.7% 2.9% 3.2%

    L.R.A. 1.2% 2.7% 2.7% 2.9%

    Source: Moodys Analytics, April 2011 L.R.A. = Long Run Average(January 2011) 6

    Base Case Scenario

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    7

    2. Lodging forecast:

    1. The economy and the lodgingcycle.

    G ood and G etting B etter

    - Base case.- Alternative scenarios.

    3. Cap rate outlook.

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    Happy Thoughts

    8

    History:- # of Consecutive Quarters of Increases

    Demand 5 Quarters Occupancy 5 Quarters

    ADR 4 Quarters RevPAR 4 Quarters

    Forecast (Base Case Scenario):

    - # of Consecutive Quarters above (below) Long Run Average Demand (1.5%) 11 Quarters (Supply) (2.2%) 14 Quarters ADR (2.9%) 19 Quarters (as far as we can see) RevPAR (2.3%) 19 Quarters (ditto)

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    Long TermAverage 2006 2007 2008 2009 2010 2011F 2012F

    Supply 2.2% 0.2% 1.3% 2.5% 3.0% 1.9% 0.4% 0.5%

    Demand 1.5% 0.5% 0.7% -2.5% -6.1% 7.7% 5.2% 5.3%

    Occupancy 62.2% 63.1% 62.8% 59.8% 54.5% 57.6% 60.3% 63.2%

    ADR 2.9% 7.6% 6.4% 2.9% -8.5% -0.2% 2.6% 5.8%

    RevPAR 2.3% 7.9% 5.9% -2.1% -16.6% 5.4% 6.8% 7.6%

    National Horizon- Forecasts through 2012

    And a QuickerDemand

    TurnaroundFor a Record

    Decline

    Source: PKF Hospitality Research June-August 2011HorizonsReport (preliminary), Smith Travel Research

    9

    Severe RateDiscounting Set

    the Stage

    Surpasses Long

    Run Average

    Base Case Scenario

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    Nominal RevPAR Levels Return toHistorical Maximum in Year

    Source: Colliers PKF Hospitality Research March - May 2011 Hotel HorizonsReport, Smith Travel Research10

    The map below displays the year in which nominal RevPAR levelsare forecast to once again achieve their historical maximum: 1market in 2010, 0 in 2011, 10 markets in 2012, 23 markets in 2013, 8markets in 2014, and 8 markets in 2015 or later.

    Already There20112012201320142015 & Beyond

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    -1.3%

    -0.3%

    1.0%

    1.7%

    1.9%

    7.1%

    8.1%

    8.3%

    8.4%

    8.9%

    7.8%

    -4% 0% 4% 8% 12%

    Washington DC

    Indianapolis

    Philadelphia

    Raleigh-Durham

    New York

    National Average

    Minneapolis

    Portland

    San Diego

    Oakland

    Seattle

    Source: Colliers PKF Hospitality Research, March - May 2011 Hotel Horizonsreport.

    Forecast Change 2010 to 2011

    U.S. Hotel MarketsGreatest and Least Change in RevPAR

    11

    (6.8)%Preliminary

    Update

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    12

    2. Lodging forecast:

    1. The economy and the lodgingcycle.

    G ood and G etting B etter

    - Base case.- Alternative scenarios.

    3. Cap rate outlook.

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    Consumers Are Making Tough DecisionsThe Oil Spike of 2005

    -200 -150 -100 -50 0 50 100 150 200 250

    Grocery

    Home furnishings

    Clothing

    Sport, book & music

    Restaurants

    Health & personal

    Electronics

    Autos

    Building materials

    Nonstore

    Gas stations

    Basis-point change in share of overall retail sales between February, 2002 and July, 2005

    Source: U.S. Census Bureau

    Then

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    0

    5

    10

    15

    20

    25

    70 75 80 85 90 95 00 05 10

    No Margin for Error in Global Oil Markets

    Sources: OPEC, EIA, IEA, Moodys Analytics

    OPEC spare capacity as a % of global oil demand

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    Potential Effect of anOil Price Spike on U.S GDP

    Every $1 increase in the price of crude oil raises gasoline prices by 2.2 cents

    per gallon and costs consumers about $3 billion over the course of a year.

    - Moodys Analytics

    18

    -2.0%

    -1.0%

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    7.0%

    8.0%

    2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4

    Baseline Scenario

    $125 Scenario

    $150 Scenario

    Recession

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    Potential effect of Oil Price Increaseson RevPAR

    19

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

    10.0%

    12.0%

    14.0%

    2010 2011 2012 2013

    Baseline Scenario (CurrentForecast)$125 Scenario

    $150 Scenario

    Source: PKF Hospitality Research

    Long Run Average per STR = 2.3%

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    Different Regions = Different Effects

    Drive to effect from Boston

    20

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    Cumulative Change in RevPAR2010 2012 By Location

    0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

    Current

    Forecast

    Current

    Forecast

    Current

    Forecast

    Current

    Forecast

    Current

    Forecast

    Current

    Forecast

    Urban

    Sub

    urban

    Airport

    Interstat

    e

    Resort

    Town

    Source: PKF Hospitality Research

    Base Case Scenario Oil at $150 Scenario

    Location

    Percent Change in RevPAR

    21

    Resort and SuburbanLocations take the Big Hit

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    BaseCase Oil at $125 Oil at $150

    Year 2011 2012 2011 2012 2011 2012

    Occupancy 60.3% 63.2% 59.7% 61.6% 59.2% 60.2%

    ADR 2.6% 5.8% 2.1% 1.3% 2.4% 0.1%

    RevPAR 6.8% 7.6% 5.7% 4.6% 5.2% 1.8%

    NOI 10.4% 13.5% 6.5% 1.9% 6.2% -2.2%

    Summary Estimates

    Source: PKF Hospitality Research June-August 2011HorizonsReport (preliminary), Smith Travel Research 22

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    23

    2. Lodging forecast:

    1. The economy and thelodging cycle.

    G ood and G etting B etter

    - Base case.- Alternative scenarios.

    3. Cap rate outlook.

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    -80

    -60-40

    -20

    0

    20

    40

    60

    80

    -50

    -40

    -30

    -20

    -10

    0

    1020

    30

    40

    50

    90 92 94 96 98 00 02 04 06 08 10

    The Credit Spigot Is Opening

    Source: Federal Reserve Senior Loan Officer Survey May 2, 2011

    Net % of senior loan officers

    Willing to make aconsumer loan (L)

    Tightening standards for C&Iloans to small businesses (R)

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    8.4

    7.9

    0

    2

    4

    6

    8

    10

    12

    RERC Investor Survey Cap Rates

    RCA Observed Transaction Cap Rates

    Perceptions and Reality Coming Together

    25Source: RERC, RCA

    RatesConverging

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    Forecasts of Return ComponentsLodging Risk Premium Stays Below L.R.A.

    10 Year Treasury Market Risk PremiumLodging Risk Premium Hotel Cap Rate

    2005 4.3% 1.8% 2.8% 8.9%

    2006 4.8% 1.7% 2.0% 8.5%

    2007 4.6% 1.9% 1.5% 7.9%

    2008 3.7% 3.8% 0.9% 8.4%

    2009 3.3% 4.0% 2.0% 9.3%

    2010 3.2% 2.8% 2.0% 7.9%

    2011F 3.8% 2.6% 2.0% 8.4%

    2012F 5.4% 2.2% 2.2% 9.8%

    2013F 5.8% 1.8% 2.3% 9.9%

    L.R.A. 5.3% 2.3% 2.7% 10.0%

    Source: Colliers PKF Hospitality Research, RERC, RCA, Moodys Analytics

    Long Run Average (L.R.A.) = 1992-2010

    26

    Base Case Scenario

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    Summary

    27

    No Tailwinds Yet:* Persistent high levels of unemployment* Continued weakness in housing* Higher inflation lifts appeal of hotels* Oil prices a B ump on the P ath.

    F orecast bias = very s light positive.

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    Thank you for your time.

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    [email protected] Vargo: