meet our shopper archetypes
DESCRIPTION
Meet our Shopper Archetypes. THINK. FEEL. DO. NON PRICE. “Get the most done in the least possible time”. “The best brands at the stores with the best service”. “When I spot a new trend I’m on it straight away”. PRICE. Penny Pincher. “Price matters most, I buy the cheapest alternative”. - PowerPoint PPT PresentationTRANSCRIPT
Confidential, property of Arc Integrated Marketing Ltd. – not to be circulated without prior consent.
Meet our Shopper Archetypes
THINK FEEL DOPR
ICE
NO
N P
RIC
E
“Find the best deal possible on exactly what I want”
“A deal is a deal… I’d be crazy to pass it up”
“Price matters most, I buy the cheapest alternative”
“The best brands at the stores with the best service”
“When I spot a new trend I’m on it straight away”
“Get the most done in the least possible time”
Penny Pincher
Confidential, property of Arc Integrated Marketing Ltd. – not to be circulated without prior consent.
I shop just for the fun of it
I do a lot of research on a
product prior to purchase
I have adefinite plan when I shop
N
N
Y
When I shop Ilike to get it
done as quickly as possible
N
There are only a few brands
that I’ll buy, the rest I won’t
considerNY
Y
I’ll pay more for a high quality
product if it’s convenient
Price is the most important
consideration
Y
Y
I look for the least expensive alternative
when shopping
NN
Y
Y
N I only buy if there’s a
special deal
YN
I like to be Spontaneouswhen I shop
Y
Y N
I like to make a statement
with my purchases
N
YI really enjoyhunting for bargains and deals
I prefer to shop with friends
I get seduced by good deals
N
N
NY
Y
Y
Penny Pincher
N