GreenifyJoey Lee, Eduard Matamoros, Jason Wu, Thomas Tavares

Meet Greenify: an app that rewards eco-friendly actions

Do ecofriendly missions

Name

Share your actions

Name

Earn points for rewards

His goal: Promote his company as ecofriendly and organic

Meet John Mackey, CEO of Whole Foods Market

Her goals: Connect with peers, share her life, get cool stuff

Meet Ashley

Whole Foods meets Ashley

Greenify generates social proof for corporations

Many Potential Campaign Ideas

Business Model: Partner-Sponsored Challenges

Sponsors pay for tangible action in the form of brand engagement

Other Players

Competitors

Traction: prototype released to Columbia community

Funding: NSF funding (Year 2 of 5, $5.6M) Research-Supported Design: 5 research publications accepted

Strong Team: Columbia faculty and graduate students in technology, game design, science education, learning theory

Evidence of Success

Joey J. Lee, Ph.D. Research Professor of Technology and Education at Columbia University

Director of Games Research Lab

Eduard Matamoros, MFA MFA in Design and Technology, 15+ years of experience

User Experience, Marketing Strategy

Thomas Tavares 20+ years IT experience Digital development

Jason Wu Doctoral student in Science Education, Columbia University

Learning Theory, Science Education

We’re Greenify: an app that rewards eco-friendly actions