meerkat, periscope, and live streaming

37
Meerkat, Periscope and Live Steaming FLBlogCon 2015

Upload: flblogcon

Post on 18-Jan-2017

640 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: Meerkat, Periscope, and Live Streaming

Meerkat, Periscope and Live Steaming

FLBlogCon 2015

Page 2: Meerkat, Periscope, and Live Streaming

About Me

• Course Director at Full Sail University since 2011

• Former TV reporter

• Blogger at Aerothusiast

• Host of Corner 3 Podcast

• Graduated from UCF & Syracuse University

• @Jeff_Sharon

Page 3: Meerkat, Periscope, and Live Streaming

“Going Live” Back in the day

Page 4: Meerkat, Periscope, and Live Streaming
Page 5: Meerkat, Periscope, and Live Streaming
Page 6: Meerkat, Periscope, and Live Streaming

history.org

Page 7: Meerkat, Periscope, and Live Streaming
Page 8: Meerkat, Periscope, and Live Streaming

Periscope and Meerkat

Live Video Streaming Apps

Page 9: Meerkat, Periscope, and Live Streaming

Meerkat

Simplicity in itself

Page 10: Meerkat, Periscope, and Live Streaming

Getting Started with Meerkat

• Free Download

• Sign in with Twitter (if you want)

• Start Streaming!

• Schedule Streams

Page 11: Meerkat, Periscope, and Live Streaming

Getting Started with Meerkat

• Free Download

• Sign in with Twitter (if you want)

• Start Streaming!

• Schedule Streams

Page 12: Meerkat, Periscope, and Live Streaming

Getting Started with Meerkat

• Free Download

• Sign in with Twitter (if you want)

• Start Streaming!

• Schedule Streams

Page 13: Meerkat, Periscope, and Live Streaming

Periscope

A few more bells and whistles

Page 14: Meerkat, Periscope, and Live Streaming

Getting Started with Periscope

• Free Download

• Sign in with Twitter

• Start Streaming!

• Private Streams

Page 15: Meerkat, Periscope, and Live Streaming

Getting Started with Periscope

• Free Download

• Sign in with Twitter

• Start Streaming!

• Private Streams

Page 16: Meerkat, Periscope, and Live Streaming

Getting Started with Periscope

• Free Download

• Sign in with Twitter

• Start Streaming!

• Private Streams

Page 17: Meerkat, Periscope, and Live Streaming

Getting Started with Periscope

• Free Download

• Sign in with Twitter

• Start Streaming!

• Private Streams

Page 18: Meerkat, Periscope, and Live Streaming

Differences

• Where streams are saved

• Meerkat: Own servers (or via Katch.me)

• Periscope: Your Camera Roll (NEW: Katch Support!)

• Content Streams

• Meerkat: Provides suggestions

• Periscope: A bit more Twitter follower-based

• User Base

• Periscope > Meerkat

Page 19: Meerkat, Periscope, and Live Streaming

Things I Wish They’d Fix

• Vertical Video

• Choose which camera to start

Page 20: Meerkat, Periscope, and Live Streaming

How to Live Stream Like You Know What You’re Doing

Or, How to Fool Everyone into Thinking That You’ve Been on TV for Years

Page 21: Meerkat, Periscope, and Live Streaming

Pick one and stick with it

Don’t bounce around.

Try them both, pick one and run with it.

Don’t split your audience.

Page 22: Meerkat, Periscope, and Live Streaming

Promote Your Stream

• Don’t just do it.

• Tell people when you’re going live and what you’re doing.

• Then tell them again.

Page 23: Meerkat, Periscope, and Live Streaming

Production Values

• Follow the Rule of Thirds.

• Good-looking video will get people coming back.

Page 24: Meerkat, Periscope, and Live Streaming

Production Values

• Follow the Rule of Thirds.

• Good-looking video will get people coming back.

Page 25: Meerkat, Periscope, and Live Streaming

Think About Equipment

• Wobbly video is not great.

• Consider getting a tripod or other apparatus for keeping the camera nice and steady.

• Again: Remember the Rule of Thirds!

Page 26: Meerkat, Periscope, and Live Streaming

Audio is Key

• Eliminate background distractions, especially audio.

• Speak clearly.

• Find a nice quiet room or place to stream.

Page 27: Meerkat, Periscope, and Live Streaming

Be Kind When Live

• It always starts on the back camera. Your opening shot is what will be seen in the stream.

• Give people a few seconds to log in.

• Ask your audience to share.

• Thank everyone.

Page 28: Meerkat, Periscope, and Live Streaming

What NOT to Do in your Live Stream

How Not to Look Like an Idiot on the Internet

Page 29: Meerkat, Periscope, and Live Streaming

Don’t be a troll

• Be nice. Don’t troll your audience.

• That goes for the audience, too. Be nice in the comments.

• Keep it PG.

• They’re logging into your feed because they’re interested in you.

• Don’t be so self-deprecating that people don’t take you seriously.

Page 30: Meerkat, Periscope, and Live Streaming

Don’t just “hang out”

• Be prepared.

• Have something to talk about.

• Don’t sign on just to be there and ask if anyone has any questions.

Page 31: Meerkat, Periscope, and Live Streaming

Don’t script

• Scripting sounds like you’re scripting. It’s awful.

• This is extemporaneous.

• You can have notes, but going without a script is more authentic.

• Also: If you practice too much, it will sound scripted.

Page 32: Meerkat, Periscope, and Live Streaming

Don’t stream things you’re not supposed to stream

• Don’t violate copyright.

• Don’t stream things on TV.

• Looking at you, MMA, Wrestling and Boxing fans.

Page 33: Meerkat, Periscope, and Live Streaming

Don’t stream things that are mundane

• Don’t stream your morning commute.

• Don’t stream yourself boarding a plane.

• Don’t stream yourself eating lunch.*

• *Unless there’s a valid answer as to why.

Page 34: Meerkat, Periscope, and Live Streaming

Don’t forget your postgame

• Check your stats.

• Get your recording and share it.

• Then share it again later on (Use the 24-48-1 week rule)

• Tease your next stream, if you can.

Page 35: Meerkat, Periscope, and Live Streaming

Don’t worry about screwing up

• We used to say, “It’s only T.V.”

• There’s no need to be nervous.

• If you mess up, that’s OK.

• Give yourself some reps - You’ll get better.

R-E-L-A-X…RELAX.

Page 36: Meerkat, Periscope, and Live Streaming

Ideas!

How can you use live streaming to your advantage?

Page 37: Meerkat, Periscope, and Live Streaming

Thanks!

[email protected]@Jeff_Sharon@Corner3Podcast@Aerothusiast

All images: Wikimedia Commons (unless otherwise noted)