About us

Medway CouncilGraphic Design Team

www.medway.gov.uk

About the Communications Team

The Communications Team provides professional advice and services to help ourclients communicate more effectively. The 20-strong team includes professionals from the media, marketing, PR, design and website management fields.

Communicating effectively is a tough job.

We help by:

• creating an eye-catching design or a message that accurately promotes what a service is about;

• advising on an appropriate media strategy for a difficult issue and handling enquiries from the media;

• creating and delivering marketing and PR strategies thatare effective, innovative and measurable;

• writing sparkling copy that stands the test of time, either in promotional material or a news release, which at the sametime ensures readers remember you for the right reasons.

Communicating well is important because there is a link between how the council keeps people informed and overall satisfaction levels. Those who feel that they are wellinformed about what the council is doing tend to be morepositive about the council on a wide range of issues(source: MORI Five Years of Communications 2002).

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Medway Children’s Trust wants children and young people in Medway to:

• be safe and cared for;• succeed in learning;• thrive.

Our promiseEvery child deserves to be safe and loved, and to have a happy and healthy childood

What is a children’s trust?Children’s trusts bring together organisations responsible for services forchildren, young people andfamilies. Children’s trustsmake sure they work together to provide the bestservices possible to improve your life. For moreinformation see page 10.

We are working together to

protect you from accidents and

bullying. We want to make

sure you feel welcome in the

neighbourhood you live in. We

know that fewer young people

are suffering harm or neglect

and we’re getting better at

protecting those who might be

at risk, but there’s more to do

because you’ve also told us that:

• you can feel scared when

you see large groups of

teenagers;

• you get fed up with the

damage caused to parks

and open spaces;

• you’d rather not see groups

drinking, smoking and

taking drugs in public spaces,

and this is a worry because

you don’t know what they

will do next.

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Safe andcared for

What is ContactPoint?ContactPoint is a contacts

list for people who work with

children and young people.

It will list the name and

contact details for all

children and young people

up to the age of 18, and the

professionals and services

working with them.

We know you need to feel safe from

harmful people, places or behaviour.

To keep Medway’s young peoplesafe and cared for Medway Children’s Trust is already: • improving how quickly and well we help young people who are

at risk of being hurt;

• ensuring our plans to tackle bullying fit with what you’ve told

us you’re most worried about;

• bringing in the ContactPoint system to link up and see when

you need more help (see page 5 for more information);

• doing more work with young people in danger of getting into

trouble as well as those already causing lots of problems so

that you can feel safer on the streets;

• making sure that all young people who can’t live with their

families have their own social worker;

• training more professionals to use CAFs (see page 11 for more

information) and using the information we get to make sure

the right services are in place to meet the needs of young

people who want a little extra help.

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• help children have the best start in life by having a children’s

centre in each community;

• give teachers the help they need so they can do an even

better job;

• make sure schools have good buildings and the right

equipment;

• make sure pupils who are finding learning very difficult have

the extra help they need to do as well as their friends;

• make sure that having health problems doesn’t mean doing

badly at school;

• offer more choices and support to young people aged 14 to 19.

To help young people succeed

in learning we’re going to: To achieve the very best you can, you

want to enjoy learning in school and

out of school and your development

is as important to us as it is to you

and your families.

More young people are in employment, training or further and

higher education when they leave school, but there’s more to,

because you’ve told us that:

• your biggest worry is exams;

• you want to start thinking much earlier about training and work

opportunities;

• you want after-school activities to include work and career skills;

• you want schools to be friendly places where you enjoy learning.

What’s a children’s centre?Children’s centres are places

where children under five

years old and their families

can go to get services in their

local area. They offer a huge

range of support including

childcare, parenting, family

support services and much

more. For more information:

www.medwayfisd.com.

Succeed in learning

A creative approach to design

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Graphic Design Team

The Graphic Design and Print ManagementTeam has been operating as a chargeableservice for the past four years.

During this time it has seen the team growfrom strength to strength with an annualturnover of nearly £900,000.

Team profiles

Steve BrileySteve has more than 20 years experience in the graphicdesign and printing industry in both the private and publicsectors. After graduating in 1984 from Ravensbourne College of Art and Design, London, with BA (Hons) hegained valuable experience in a commercial environmentfor seven years before specialising in public sector design.

A stint with the Central Office of Information was followedby six years with Kent County Council. A move to MedwayCouncil in 1998 to set up the in-house design facility hasseen Steve along with colleagues develop the studio into acreative and extremely professional operation.

Simon LewisSimon joined the council in June 2003. Previously he hadcompleted an arts foundation course at Ravensbourne College of Art and Design, then gained an upper secondclass degree in Graphic and Media Design at the LondonCollege of Printing (now the London College of Communications).

Before joining the council, he spent four months at theglobal branding agency Interbrand doing work for clientssuch as EDF Energy, the 2008 Beijing Olympics and Marksand Spencer.

Malcolm WrightAfter graduating in graphic design from Medway College ofDesign, Malcolm spent a number of years as a senior de-signer for Kent County Council.

He joined the graphics team at Medway in July 2004 afterfive years as a freelance designer, working on internationalevent design for, among others, IBM, Swatch, CendantCorporation and Plantronics.

The team includes six professionally-trainedgraphic designers offering many creative disciplines within the team, including typographic design, illustration, photography,brand development and much more.

Kelly WoodKelly joined the Communications Team as a graphic designer in March 2005. Previously she worked for Pfizer inits design team.

She has also worked as a graphic designer for a Londonadvertising agency and Kent County Council.

Caroline MooneyCaroline joined the council in April 2002. Previously sheworked for a Kent-based advertising agency as a graphicdesigner, dealing with product marketing, design and creative concept work.

Degree-level qualified in graphic design, she has nearly 10years' experience in the industry, including two years in thedesign team at Kent County Council.

Jo KnowlesJo joined the Communications Team as a graphic designerin March 2005. Before this she was working as a freelancer.

She studied design and illustration at Southend College ofArt and has worked as a designer and illustrator since theage of 17 years.

Other roles Jo has assumed during her career have included working at organisations such as Michael CaineMarketing, Sutton Council, Conran Octopus Publishing andCassell Illustrated Publishing. experience

Our experience of working within a publicbody means that we understand the varyingpressures and constraints that Kent CountyCouncil may encounter on projects. We areable to work within this environment and deliver first-class design work for maximumclient satisfaction.

We are happy to work to very specific client briefs or takeon open briefs where we will draw on our creative expertise,working with you to ensure we achieve the desired results.

With an extensive portfolio of work that spans a variety of different disciplines from literature to branding and identities, exhibition work and web design, the team has awealth of experience to inspire you.

We know how important it is for local authorities to providebest-value. We offer an extremely competitive service allowing you access to great design at great value.

We pride ourselves on maintaining good relationships withclients. Our high-quality account management means youcan be sure that you will remain informed throughout yourjob and receive an excellent level of service.

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How we can help

☎ 01634 333333

www.medway.gov.uk/recyclenow

G2715 02 08 Designed by Medway Council’s Communications Team.

www.medway.gov.uk/communications

Printed on recycled paper

Yourrecycling

facilitiesIn your blue bags you can recycle:

Please do not use these bins for general rubbish or glass.

If you have any questions, please

contact your managing agent or

phone Medway Council.

✔ ✔ ✔✔

Envelopes Foil Plastic bottles Empty aerosols

✔ ✔ ✔✔

Metal cansCarrier bags

CardboardPaper/catalogues

August 2009 to July 2010

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Creative thinking

Medway Council’s graphic design and marketing teams consistently deliver creative ideas.

Their innovative approach to combiningwords and images reflects the variety ofstyles and disciplines within the team.

The following pages show some examples ofour work.

Building a better MedwayCity of learning, culture, tourism and enterprise

Watch out!Chatham’s two-way day is coming

www.medway.gov.uk/bettermedway

01634 334567

For updates text TRAFFIC to 60060

Chatham Traffic campaign used a creative approach to a controversial subject.

Fuse Festival wallet and inserts gavea creative but practical solution, tailoring the marketing material tothe target audience.

Sexual Health awarenesscampaign included cards,mints, gig sticks, pens andquestion and answer game.

The Design Team has worked hard to develop a strong brand for the council itselfas well as a number of its schemes, venuesand campaigns. We understand theimportance of a brand and the need for clearidentities which represent the values andethos of the organisation behind the logo.

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Brand and identity

openingspring 2010

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& S

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SUIT

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TRA

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, FIE

LD

& C

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LSID

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l Gymnastics centre

l Squash courts

l Sports science andtherapy suite

l Judo centre

“What impressed me is the determination and enthusiasmthroughout Medway to delivertangible benefits to the community in the build up to2012 and beyond.”Steve Backley Three-times Olympic medallist

“I'm very much enthusedwith what I've been hearingabout Medway's plans and ambitions.”Sir Steve Redgrave Five-times Olympic gold medallist

“I am delighted to see the passion for the 2012 Gamesbeing shown in Medwayand the desire to deliverlong-term sporting benefitsto the community.”Danny Crates 800m Paralympic champion, Athens 2004

“It’s great to see all the things that have been planned in Medway and thecommitment and enthusiasmthat have been given.”Dame Tanni Grey-Thompson 11 times paralympic medallist and five times London Marathon winner

l Main pool

l Teaching pool

l Diving pool

l Spectator gallery

The creation of a regional centre of sporting excellence atMedway Park will provide a sporting hub that is unequalledanywhere else in the country – a state-of-the-art centre withthe needs of the Medway community at its heart.

l Extensive multi-station gym

l Junior training facilities

l Dance studios

l Eight-lane athletics track

l 12-court sports hall

l Football pitch

www.medwaypark.com

Galleryactivities

A series of inspiring artists’ talks and artist-led workshops accompany the exhibitionprogramme, tailored to meet the needs ofa range of ages and abilities.

Many events will be free, or available at a minimal cost. Read on for details of activities planned for June to November or visit www.medway.gov.uk/artsbefore each exhibition. For moreinformation phone 01634 338319 or email arts@medway.gov.uk

Futureexhibitions

Rochester Art Gallery and Craft CaseNovember 09 - February 10

The third exhibition in this series willpresent new work by contemporary glass makers who push the limits of their material, while questioning andinvestigating their concerns relating toorganic forms and abstract structures.

Exhibitions June > November 09

ConnectArtists who live or work in Medway canbenefit by joining Connect, a free visual artsregister. Members receive priorityinformation about visual arts activities andopportunities in the area.

If you would like to join Connect pleasecontact Medway Council’s Arts DevelopmentTeam on 01634 338319 or emailarts@medway.gov.uk.

InformationIf you would like to join our mailing list toreceive information about exhibitions andvisual arts events at Rochester Art Galleryand Craft Case please contact Medway Council’s Arts Development Team,The Brook Theatre, Old Town Hall,Chatham, Kent ME4 4SE.

Phone: 01634 338319Email: arts@medway.gov.uk

AccessMedway Visitor Information Centre isequipped with ramps for wheelchairaccess, disabled toilets and a lift.

This information can bemade available in otherformats and languages,phone 01634 333333.

Rochester Art Gallery and Craft CaseMedway Visitor Information Centre, Ground Floor, 95 High Street, Rochester, Kent ME1 1LXPhone: 01634 843666

Mon-Sat 10am-5pmSun 10.30am-5pm

Free admissionwww.medway.gov.uk/arts

G4271 05 09

NEW FOR 2010at Medway Park ...

Medway Park identity and brand.

Rochester ArtGallery brandhas been a greatsuccess.

Pulp Fictions 21 June > 30 August 09

Tracey BushEllen BellMagie HollingworthTracey Falcon

Majid AsifMichelle HoldenLeila Batten

Mag

gie

Hol

lingw

orth

,©

Dic

k M

akin

Rochester Art Gallery and Craft Case, Medway Visitor Information Centre, Ground Floor, 95 High Street, Rochester, Kent ME1 1LX

Open Mon-Sat 10am – 5pm; Sun 10.30am – 5pm

Free admission

www.medway.gov.uk/artsPhone 01634 338319 or email arts@medway.gov.uk

Brochures and leaflets are a common requirement but ourdesign solutions ensure that each job is unique. Workingacross a wide range of service areas from events andleisure to the grittier subject of safer communities allows us to experiment with a number of different styles and approaches so that all brochures and leaflets carry a freshand distinctive design.

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Brochure and leaflet design

www.medway.gov.uk/tourism

MedwayVisitor Guide09

I

ESTUARIES,

TOWNS AND

DOWNSINVESTING IN HIGH QUALITY,

NATURAL ENVIRONMENTS FOR PEOPLE ACROSS NORTH

KENT AND MEDWAY

Greening the Gateway Kent and Medway - helping to deliver the

Thames Gateway Parklands

July 07

Your guide to stayingsafe in Medway

3

Congratulations! You are now about to start planningone of the most memorable andimportant days of your lives and wecan’t wait to start helping you.Here in Medway we want to makepreparations for your big day aseffortless as possible. We are fully awareof just how much you have to do inthe months leading up to the big dayand we are here to lend a hand.In this guide you will find lots of useful information about what you need to do to organise a

civil ceremony in Medway. From details about the register office itself to information about the

many approved premises in the area, everything you need to know can be found here.We’ve included a wedding planner too. We hope you’ll find it an invaluable tool in making sure

you’ve remembered everything that you will need for the wedding of your dreams.Not only that, but this guide will also help anyone looking to arrange a civil partnership, wanting

to renew their vows or hold a naming ceremony.

A guide to ceremonies in Medway

Weddings brochure redesign resulted in anincrease in bookings at our ceromony venues.

Tourism guides can be designedand artworked to tight schedules.

External work such as ‘Greening the Gateway’ is a bigpart of our design portfolio.

Illustrated fully in-house, this safer

communities booklet had aunique style.

Whether providing supporting information for a museum exhibit or creating display stands to give an event outstanding presence, our innovative approach to exhibition work generates maximum impact that reachesout and demands audience attention.

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Exhibition work

Gunpowder StoreIn 1668 Upnor Castle was changed into a store for guns and gunpowder.

The powder was shipped in from anumber of mills contracted to the

government. It was held under safeconditions at Upnor until needed.

The castle went through major changes.This building was heightened to provideextra storage and the wood-block floor,copper-sheathed shutters and lead-covered stair-rail were built to reduce the

Le magasin à poudre

En 1668, le château d’Upnor devient uneréserve pour l'artillerie et la poudre à canon.La poudre, livrée par bateau provenait d'usines

commissionnées pour l’Etat. Cette poudre étaitstockée à Upnor avant usage éventuel. Le château fut l’objet de transformations

majeures. Le bâtiment fut surélevé afind’augmenter la surface de stockage, lesplanchers en épais bastaings, les volets bardés

de cuivre et la balustrade plombées, furentajoutés afin de réduire les risques d’explosions,causes d'incendie.Une jetée percée dans le bastion et la

plateforme furent couverte afin que la poudrereste sèche lors de sa manipulation. En 1750,un treuil fut ajouté au palan. Les hommesdevaient auparavant soulever les barrils depoudre en sautant du premier étage pour fairecontrepoids de leur corps.

risk of sparks causing a fire. A jetty piercedthe water bastion below and the wholeplatform was roofed to keep the powderdry as it was taken in and out of the store.

In 1750 a windlass was added to the liftingtackle in the ceiling. Before this men hadused their own body weight to raise thebarrels from the water bastion by jumpingfrom the first floor of the magazine.

You arehere

Eastcourt Meadows, the area of scrub and grass behind you, was at one time a grazing meadow with drains and dykes crossing the grassland. Old maps show an embankment enclosing some of the meadow, an indication that the area was at one time open to the tidal effects of the estuary.

Later the area was used as a rubbish tip. When the tip closed Eastcourt was designated as recreational land, planted with trees and scrub and eventually becoming part of Riverside Country Park when it opened in 1985.

Since then the plants and wildlife have continued to colonise. A gentle walk around the area in summer may reveal the presence of nightingales, singing from the scrub whilst butterflies and bees feed upon the nectar rich flowers. In winter these same flower provide seeds for a multitude of small birds and mammals.

Look north and, unless the tide is high, you will see the Nor Marsh, and beyond that the bulk of Kingsnorth power station. Nor Marsh was once joined to the mainland by a causeway, the remains of which may still be seen. This causeway was used to walk cattle and sheep to and from island, this had to stop after the dramatic floods of 1953 that breached the seawall in several places and made the island unsuitable for livestock.Today the island, owned by Medway Council, is managed as nature reserve by the Royal Society for the Protection of Birds, and provides an important resting area for many of the birds that visit Britain each winter. The eastern end of the island, Fry’s Marsh, is in private ownership.

To the northwest is the smaller island known as Copperhouse Marsh, the name of which is believed to have come from the word ‘copperas’ which was extracted from the iron pyrites and used in the manufacture of ink and dye. The pyrites were gathered from the shoreline before being processed to produce the copperas crystals.

Occasionally you may see people walking along the creek and appearing to grope beneath the water. They may be practising the old art of ‘griping for flounders’ - they walk and when they feel one of the flatfish under their feet they reach down and catch it. Before anyone tries this they need to have an extensive knowledge of the area, especially of the tides and be fully aware of the dangers you can encounter when entering this dangerous environment.

Waste water treatment works

Eastcourt Meadows

The StrandLeisure Park

Berengrave LocalNature Reserve

Common Seals are present in the estuary all through the year. At high tide, when the water is calm it may be possible to see one feeding close to the shore. Look out for what looks like a black ball that suddenly disappears, appearing several minutes later, sometimes quite close to where it disappeared. If you’re lucky it may have caught a fish.

Common Seal

Shelducks are one of the few ducks that stay on the Medway all year, although numbers increase dramatically each winter with migrants from eastern and northern Europe. Male and female are very similar in appearance. They often nest a long way from water and within a few hours of hatching the young may be active enough to begin a long trek back to estuary.

Shelduck

Grass snakes are one of the two species of snake that may be encountered at Riverside. They are completely harmless; if threatened they may play dead, in the hope that they will be left alone. Look for the yellow collar to help you identify the creature. Grass snakes are fully protected by law; please do not interfere with them or any other wildlife.

Grass Snake

Sea lavender are two of the more colourful plants that grow on the salt marsh islands. All of the plants in this habitat are survivors, having adapted to survive regular immersion in the seawaters and the extremes of temperature, freezing in winter, baking in summer.

Sea Lavender

Blackthorn is one of the first shrubs to come into flower; in some years the white blossom can be seen before the end of February. The arrival of this nectar source is important to the survival of some insects. The berries from this shrub are known as sloes and are used in the production of Sloe Gin.

Blackthorn

RiversideCountry Park

Riverside Country Park welcomes considerate dog owners, if you fail to clear up after your dog you will be liable to an on-the-spot fine. Failure to place the bagged poop in the appropriate container is an offence and subject to a fine. Please do not be selfish, think of others.

Visitor Centre

Parking area

View point

Toilets

Café

Play area

Bicycle rack

Restricted width

Cycle route/footpath

Horse trail

Footpath - hard surface

Footpath - soft surface

Park boundaries

Picnic area

Good birdwatching

Phone box

Woodland

Coastal grasslands

Rough grasslands/farmland

Ponds

Wharf

Reedbeds

Saltmarsh

Amenity grasslands

KEY

Emergency information.Address Riverside Country Park, Lower Rainham Road, Gillingham, Kent ME7 2XH. Grid ref - TQ808685Telephone Emergency Services 999 Visitor Centre 01634 337432 Medway Contact Point 01634 333333 (Mon –Fri 8am to 8pm, Sat 9am to1pm) Medway Out of Hours 01634 304400

The nearest phone box is on the Lower Rainham Road.

G2987 October 2008

Visitor Information panel all illustrated in-house helped RiversideCountry Park achieve Green Flag staus.

Upnor Castle exhibition produced in conjunctionwith English Heritage.

Guildhall Museum: ThePocahontas exhibitionshows an innovativeapprach to design.

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Web design

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Rures circumgrediet pretosius saburre, quamquam adfa-bilis chirographi spinosus adquireret aegre tremulus zothecas. Rures vix neglegenter amputat saburre.

Pessimus bellus quadrupei agnascor Medusa. Ossifragi senesceret quadrupei, et lascivius chirographi imputat Augustus, etiam umbraculi fermentet quadrupei, ut saburre vix comiter deciperet agricolae. Zothecas agnas-cor Aquae Sulis. Octavius miscere Augustus. Perspicax ossifragi senesceret pessimus adfabilis saburre, bellis, quod syrtes vix comiter

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Gym membership offers at Echoes

More information:

With increasing interest in onlineplatforms, this is an area of growinginterest for us and we relish the opportunity to work on website design projects. We’ve produced anumber of engaging web designswhich have seen great success andhelped council services to stand outamong private sector equivalents.

Websites created by our in-house Design Team show avibrant solution.

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Campaign promotions

To help you recycle, you will now be provided withblue recycling bags every 13 weeks instead of blackrubbish bags. You will not receive any more black sacksand will need to buy these yourself from local shops.

In your blue box and bags you can recycle:

☎ 01634 333333www.medway.gov.uk/recyclenow

Think BLUEnot black

Your collection day is NOTchanging. Rubbish will still

be collected every weekand recycling will still becollected every fortnight.

✔ ✔ ✔✔

Metal cansCarrier bagsCardPaper/catalogues

✔ ✔ ✔✔Envelopes Foil Plastic bottles Empty aerosols

working with

paper and card633 of these trucks.

Our work also includes complete campaign solutions that see a mix of media being brought together by our appropriate combination of designstyles. Picking out key elements of the brand andblending with distinct copy gives consistency acrossa diverse range of materials to ensure that each element works well alone as well as part of the campaign package.

Medway’s recycling rate continuesto rise with positive results seen inour campaign evaluation.

01634 333333www.medway.gov.uk/recyclenow

recycling*430 reindeer

How to contact the graphic design team

Steve Briley Senior Graphic Designer 01634 332885 email: steve.briley@medway.gov.uk

Malcolm Wright Graphic Designer 01634 332004 email: malcolm.wright@medway.gov.uk

Simon Lewis Graphic Designer 01634 332754 email: simon.lewis@medway.gov.uk

Kelly Wood Graphic Designer 01634 332442 email: kelly.wood@medway.gov.uk

Jo Knowles Graphic Designer 01634 332765 email: jo.knowles@medway.gov.uk

Caroline Mooney Graphic Designer 01634 332766 email: caroline.mooney@medway.gov.uk

www.medway.gov.uk