medtech europe code of ethical business...
TRANSCRIPT
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MedTech Europe Code of Ethical Business Practice
HOPE meeting , 6th April 2016
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Structure of the presentation
The revision of the codes
Why is it necessary?
The changing environement
Why the medical education
sponsorship system should be revised ?
The way forward
A transparent commitment to fund medical
education
Medical societies and
industry funding
How the status quo is
changing?
2www.medtecheurope.org
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WHY A NEW CODE?Part 1
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MedTech industry’s special relationship with HCPs
4
HCPs are trained on how touse technologies
The industry liaisesregularly with HCPs toensure that thetechnologies are updatedand maintained
HCPs actively participate inthe research to developnew technologies
This close collaboration iskey to develop innovativetechnologies to treatpatients
MedTech industryHCPs
The MedTech industry andHCPs collaborate closelythroughout several stages ofthe development and use ofmedical technologies.
www.medtecheurope.org
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Rationale for the revision of the EDMA & Eucomed Codes of Ethics
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The existence of two codes creates confusion; there is a need to introduce clarity to the rules applicable to the industry
An updated, joint code needs to reflect how society has evolved
Current codes - drafted in 2007/2008 - are dated and include inconsistencies and contradictions
www.medtecheurope.org
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The adoption of the Code: an important move forward• Finalisation of a 3 years process of consultation and involvement of key stakeholders in a
continuous effort to reinforce high business ethical standards.
• Adoption of a common and updated framework for EDMA and Eucomed.
• Adoption of common business ethical standards across Europe for the Medical Technology industry to protect our needed interaction with HCPs and HCOs but also to:
www.medtecheurope.org
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MedTech Europe Code of Ethical Business Practice
www.medtecheurope.org 7
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Approval and transposition process
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Approval Transpositionwww.medtecheurope.org
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THE CHANGING ENVIRONMENT:
WHY THE MEDICAL EDUCATION SPONSORSHIP SYSTEM SHOULD BE REVISED ?
Part 2
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Emerging trends require industry to re-asses its approach to direct sponsorship and educational grants
10www.medtecheurope.org
Relationship between industry-HCPs under increasing scrutiny by regulators, press and
the general public
Public opinion questions whether medical judgement is unbiased
Increasing amount of court cases cost industry hundreds of millions of Euros
Many countries have either restricted or banned direct sponsorship altogether
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More and more countries are regulating the relationship with HCPs
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Prior approval requirements
www.medtecheurope.org
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Two types of industry support to Third Party OrganisedEvents
www.medtecheurope.org
Companies select individual HCPsand financially support their participation to Third Party Organised Events.
Companies provide educational grants to hospitals, medical societies and other third parties to support genuine medical education.
“Direct sponsorship”
Such financial support typically covers some or all of the travel, lodging and registration costs of the HCP.
These include educational grants provided to support HCP participation to Third Party Organised Event. HCPs are selected by the receiver of the grant.
“Educational grants”
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THE WAY FORWARD:A TRANSPARENT COMMITMENT TO FUND MEDICAL EDUCATION
Part 3
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Main principlesImage &
Perception No luxury hotels
Transparency Informing institution/superior of any interaction
Equivalence Setting the fee for service on strict FMV methodology
Separation Decision-making is not primarily sales-driven
Documentation Signing the contract & documenting expenses
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Main changes1. Phasing out direct sponsorship
2. Transparency of educational grants
3. Common chapter on general criteria for events
4. New chapter on demonstration products and samples
5. Agreed definitions
6. Common independent enforcement mechanism
www.medtecheurope.org
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Phasing out of direct sponsorship
www.medtecheurope.org
“Educational grants”“Direct sponsorship”
Stronger rules
201620172018
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How the rules for educational grants will change
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Grants will be publicly disclosed, ensuring increased transparencyof the funds allocated to medical education
Conferences will still need to comply with specific requirementsand with the Conference Vetting System
Grants can only be provided to legal entities but never individualsand will require a written contract & other related documentation
Companies will be able to define the type of recipients whichshould be eligible for the grant but not individual recipients
Companies must have an internal & independent process based onobjective criteria to assess the grant requests
www.medtecheurope.org
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Transparency: What? When?
Educational Grants to support Third Party Organised Events
• Support for these Events• Support for HCP Participation
Other Educational Grants to HCOs
• Scholarships & Fellowships• Grants for Public Awareness
Campaigns
www.medtecheurope.org
2017 data as of 2018
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Transparency: Where?• www.ethicalmedtech.com
www.medtecheurope.org
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Chapter on general criteria for all events
www.medtecheurope.org
Events
Programme
Geographic Location and
Venue
Guests
Hospitality
Travel
Transparency
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New Chapter
www.medtecheurope.org
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Definitions will be aligned in the new Code
www.medtecheurope.org
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Common Enforcement mechanism
• Independent MedTech Europe Compliance Panel:
- Nancy Russotto (Chair)
- Arthur Muratyan
- David Horne
www.medtecheurope.org
Ensure the effective complaint handling
process on the Code
Renders decisionsdirectly on
complaints and disputes at 1st and
last instance
Provide guidance to Members on the DRP as well as the supervision
of CVS