medrc profile

8/14/2019 MEdRC Profile

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Company Profile

The growing demand for quality educationin the healthcare sector and the absenceof standardized content and delivery mechanisms pose a great challenge and isbeing addressed by MEdRC through itsinnovative e-Learning initiatives.

MEdRC EduTechDigital Learning for theMedical & Healthcare Industry


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MEdRC was set up in 1993 at Hyderabad, to helpdoctors teach and learn medicine making full use of computer graphics and multimedia technologies.

What started as a center to develop audio-visual aids atlow cost for seminars, lectures and CME programs, hasevolved into an ambitious project that aims tosignificantly enhance the existing infrastructure and quality of medical & healthcare education through emerging

digital technologies.

MEdRCs initial efforts are aimed at developing anexhaustive library of digitally archived e-Lectures by Master Teachers encompassing the entireundergraduate medical curriculum and for continuing medical education.

Over the past 12 months, MEdRC has been identifying adream faculty one that includes the Whos Who

of medical education from India and abroad. Over 700teachers have been nominated by heads of departmentsacross all medical specialties and colleges, from all overIndia.

On invitation, they have been coming to MEdRCstelevision studios where dedicated production teams havebeen digitally recording their lectures.

A team of doctors and technologists work together at

MEdRC to create multimedia elements that enhance theselectures.

MEdRC has an excellent medical illustration team which works on various reference diagrams provided by thefaculty to create original medical graphics.

For concepts that need to be explained using animation,the Flash team develops interactive learning objects thatprovide an immersive experience to the learner.

MEdRC EduTech LimitedIncorporated : 2000

Current project initiated : Aug 2005

No. of employees : 96

Key Promoters:Dr. Neeraj RajPragati Offset

Academic Advisory Board:Dr. Kakarla Subbarao

Ex. Director, NIMS

Dr. Arjun RajagopalanDirector

Sundaram Medical Foundation, Chennai Dr. D. Nageshwar Reddy

Director Asian Institute of Gastroenterology

Dr. Ajay Kumar National President

Indian Medical Association

Dr. B.K. Sahay Past National President

Assn. of Physicians of India

Dr. Usha ReddiEx Director, CEMCA, New Delhi

Strategic Partners: Technology : Intel

Marketing/HW : HP & othersContent : IMA & Others


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A 3D graphics and animation team has been working torecreate the human body in all 3 dimensions, part by part,each part being anatomically accurate and proportionateto another.

An exam orientation team decides as to what long questions, short notes or multiple choice questions can getasked from each lecture.

MEdRCs software engineers have developed SmarTeach,a World-Class Teaching and Learning managementsoftwarethat provides tools to integrate teaching content,distribute it widely, and track learning activities.

The ultimate aim underpinning this massive effort is tosupport and promote the expansion of lifelong learning at all levels of practicing healthcare professionals,particularly in the form of continuing professionaldevelopment.

MEdRC is committed to bring the necessary scientific,technological, manpower and financial resourcestogether in creating one of the most desiredmedical education networks.

MEdRC is actively collaborating with variouspartners to enable its content to be available toevery medical, dental, nursing andparamedical student through various

channels like e- Libraries, personal laptops,over Wi-Fi campuses even on mobilesand interactive TV!

In future, MEdRC sees this effort as anenabler for real-time online interactivity between students and teachers throughtele-teaching, video conferencing, and eveninteractive medical gaming!


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The delivery capability of Indias healthcare sector has not been able tokeep pace with the requirements of the burgeoning population and its

evolving healthcare needs driven by socio-economic changes such asshifting demographics, changes in disease patterns - with increasing degenerative and lifestyle diseases, and altered healthcare behavior.

The healthcare sector has the potential to grow to over US$ 75 billionin the next 5 years from US$ 35 billion today. Healthcare providershave been struggling to cope up with this rapid growth in a scenario

where change is the only constant.

World wide Manpower ShortageOne of the pivotal factors crucial to the growth of the healthcare

industry would be the availability of an appropriately trained workforce. Worldwide there is a shortage of doctors, nurses andparamedical staff. To cater to this need, new initiatives are being established with large committed investments. International agencieslike the World Health Organisation seek to empower millions of healthcare workers world over with the right training. The governmentof India has permitted the private sector to start several medical andallied health colleges, mainly in non-urban areas hoping that it wouldalso meet the healthcare needs of this underserved section of thepopulation.

Healthcare Education in India There is an acute shortage of teachers in most medical colleges. Many colleges are not even able to fulfill the teacher/student ratio prescribedby the Medical Council of India (MCI) and are constantly facing athreat of derecognition. The same is true for dental, nursing and othercourses in allied health. While teaching posts get regularly advertised,the posts remain vacant as qualified doctors prefer to practice privately rather than teach. Implementing the new reservation policy requires afurther enhancement of seats in each college, skewing the already

compromised teacher/student ratio even more. The instructionmethodology and the absence of specialized learning tools/aidsprecludes the pacing of learning according to ones ability. The existing teachers too need new tools to enhance their productivity in order tocope with the increasing workload.

Healthcare Education - a Growing Challenge


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Digital Healthcare Education is the optimal solution to address thischallenge. It can effectively:

! Meet the basic education needs of different professionalsassociated with this sector

! Deliver continuing education to all practitioners in this sector.! Enhance the productivity of educators.

Medicine is a very visual field. The structure and function of the humanbody, how diseases are caused, how various drugs work and how procedures should be done can best be explained through visuals.

MEdRC EduTechMEdRC EduTech will leverage its domain knowledge combined withcapabilities in content development, digital media creation, 2D and 3Danimation, and software engineering to develop curriculum baseddigital education products that meet the requirements across the entirehealthcare spectrum.

SmarTeach

MEdRC has developed an e-Learning platform called SmarTeach

through which an exhaustive library of digital lessons are securely delivered to students through various medical institutions. Content isbeing developed in phases:

Pilot Phase : Develop 2500 lessons covering 1st and 2nd year MBBScurriculum and deploy it at few test sites and also enableonline access to establish the proof of concept.

Phase 1 ! Complete the creation of a comprehensive DigitalContent Library of over 7500 lessons annotated withComputer Graphics and Animations.

! Repurpe this content for Dental, Nursing, Pharmacy,Paramedical and Allied Healthcare segments.

! Create inclusive and immersive learning modulesthrough Virtual Reality and Simulation modeling.

Phase 2 : Extend the digital content creation capabilities and theSmarTeach platform to develop education productsfor other verticals through joint ventures/partnerships.

The ultimate aim underpinning the effort is to support and promotethe expansion of lifelong learning at all levels of practicing profession-als, particularly in the form of continuing professional development.

MEdRCs content facilitates basic

and continuing education indifferent healthcare disciplines:

! MBBS! Dental! Nursing ! Pharmacy ! Paramedic! Public Health! Patient Education! Health Education! Continuing Education

Digital Healthcare Education - an Optimal Solution


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Expertise

Domain Knowledge: MEdRC has the experience of having worked with hundreds of teachers and thousands of MBBS

students helping them use computers to teach and learn medicinesince 1993. The medical expertise at MEdRC begins with a cadreof in-house MDs and a larger network of expert physicians andkey opinion leadersall of whom are well connected, published,and respected. These experts are involved in the program at every step from inception to completionfrom the project initiationmeeting, to conceptualization, outline, draft, content delivery,quality assurance, deployment, and measurement.

Multimedia & Animation Expertise: MEdRC team its

physician subject experts with award-winning medical illustratorsand graphic designers, 2D animators, 3D animators and softwareprogrammers. Together, they generate medically accurate, descrip-tive graphics brought to life by leading-edge animation technology.Rounding out the team are professionals well versed in cutting-edge technology plus a meticulous quality assurance team.

Technology Platform: MEdRC has put in several man yearsof development and has created a common Learning Manage-ment System (LMS) and Learning Content Management System

(LCMS) to manage the education process that shall pave the way for establishing the widespread use of I.T. and promotee-Learning throughout any medical institutional campus.

Dr. Neeraj RajFounder & CEODoctor / Multimedia Expert

P. NarendraPromoter Director CEO, Pragati Art Printers

Dr. Shyam RajPromoter Director

V. MarutishCOO

A.K.SinghVP Marketing

Y. VijayalaxmiVP Administartion

Surekha Sridhar

VP Content Dr. A. GautamVP Production

Sridhar S.VP Training

MEdRCs team of Doctors Instructional Designers

Management Experts Content Developers

Graphic Designers Programmers

Animators

Dr. Neeraj RajFounder & CEO

Graduated in 1988 from Osmania with University Gold Medals in Anatomy and Pathology, andtopped General Medicine withdistinctions in Pathology andPreventive Medicine.

Pioneered the use of multimediaand animation technologies inIndia and is considered arenowned expert in these areashaving contributed significantly to this industry.

As a passionate entrepreneur, hassuccessfully led creative teams todevelop several innovativeproducts such that are not only economically viable but socially relevant.

Dr. G. OmkarnathConsultant, Exam Orientation Orthopedic Surgeon/Author

Dr. B. Chandrakanth RaoDirector, Dental e-Learning Dental Surgeon, Mahavir Hospitals

M. Venkat Reddy Director, Pharmacy e-Learning Member, Pharmacy Council of India

Academic Team

Dr. Hariprasad Chegu, Dean Ex. Principal & Dean,Sri Ramchandra Medical College, Chennai

Dr. V. BalasubramanyamDirector, e-Learning HOD Anatomy St. Johns, Bangalore

Dr. ChandrabhushanDirector, Medical 3D Animation Orthopedic Surgeon

Management Team


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Infrastructure

Physical Infrastructure

! Over 7,500 square feet of air-conditioned workspace atRajbhavan Road in Hyderabad

one of the most centrallocations of the city.

! Over 5,000 square feet of space at the SmarTeach e-Learning Academy at Red Hills.

! 3 acoustically treated air-conditioned television studios,each about 18 x 24 feetequipped with cold lighting ensuring hours of shooting

without sweat!

! Sophisticated video shooting equipment, audio and videoediting equipment, TV andLCD prompters on whichspeaker notes or PowerPoint

slides are projected during lecture shoots.

! Outdoor units with a videocrew to capture knowledgeoutside the studio such ascase discussions athospitals, operativeprocedures, conferenceproceedings, etc.

Technology Infrastructure

! 80 IBM and 40 DELL workstations, both fixed andmobile.

! High-end 3D Graphics workstations.

! IBM and DELL MediaServers, Database Servers andStorage Servers with terabytesof storage.

! Gigabit LAN. and redundant Wi-Fi connectivity.

! Internet Web Servers deployedin data centers at Reliance andCity Onlines.

Academic Infrastructure

! MEdRC has libraries with allprescribed text books andreference books and collec-tions of CDs in addition to itsown archive of over 150,000slides and learning resourcesbuilt over the last 14 years.

Lecture Shoot in Progress at MEdRCs Television Studio

3D animation and Digital Post-Production Facilities


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Quality Education Across theEntire Healthcare Spectrum

Supplementing Formal College EducationIndia admits about 0.15 million students every year to graduatemedical education courses across all disciplines such as medical,dental, nursing and pharmacy, with majority of them being educated in private medical colleges. For MBBS, a typical privatemedical college presently charges Rs. 4-5 million as capitation feeand 0.35 million as annual fee per student. MEdRC seeks toimplement its products in the private medical colleges first.

e.CME

There is a well-recognized need for Continuing Medical Education(CME) worldwide. There is no formal way in which CME isdelivered and evaluated in India. Every specialist association andthe Indian Medical Association (IMA) conducts CME programs ina brick and mortar seminar mode. Practicing doctors find itdifficult to adhere to pre-scheduled timings for CME programsopening up a huge segment for electronically delivered CME (e-CME) programs which offers CME content conveniently online.

Hospitals There are about 0.6 million primary, secondary and tertiary hospi-tals in the country. The medical, nursing and paramedical staff needtraining on a continuous basis to keep up the standards of medicalcare. Over 10,000 hospitals and nursing homes are interested in e-Learning as a means to deliver this training as it reduces costs andincreases productivity.

Public Health

At the bottom of the pyramid lies a huge market for Healthcaree-Learning in areas of Public Health training. There are 0.5 millionhealthcare workers at the grassroot level who need training in allaspects of health including Mother & Child Health, HIV/AIDS/

TB, Nutrition, Immunization, Communicable and Non-Communi-cable Diseases, etc. Both comprehension and retention areenhanced if they are trained using rich media content.

No. of Colleges in India

!

MBBS 265! Dental 250! Nursing 160! Pharmacy 246! Ayurveda 198! Homeo 170

Total Students : 0.54 millionIntake per year : 0.15 million


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Patient Education & Health EducationPatients are today demanding more information, not only about theirtreatments but also about the possible outcomes. This new sense of accountability can be attributed to the weakening of the classicaldoctor-patient relationship (with the doctor spending progressively lesser time with patients), benchmarking healthcare delivery with otherservice industries, and the patients desire to bcome a part of thedecision making process. Hospitals are seeking to automate the delivery of such information through means such as Touch-screen kiosks.

Indian Graduate Students Studying AbroadBecause of the increasing costs of private medical education in India,many students are now going to countries like China, Russia andUkraine for graduate medical education. The Indian Embassy in Beijing estimates that between 4,000 and 10,000 Indians study medicine atChinese universities alone. These students are totally out of touch withthe way medicine is taught in India, yet would finally come back topractice in India - they have to necessarily clear the MCI Screening Exam before being allowed to practice.

Licensing Content in Asian RegionMedical colleges in the Asian region represent a potential target segmentfor the companys products with minimal customisation. These includecolleges in countries such as Malaysia, Indonesia, Thailand, UAE, Nepal,Mauritius, etc. where medical education is offered in English.

The Western MarketsUSA and European countries use e-Learning more widely and there is

a growing demand for standardized, visually rich, quality healthcarecontent and delivery systems.

The Indian human resources advantage coupled with our ability toquickly design, re-engineer and repurpose from our huge medicalcontent repository to develop customized education and training products puts MEdRC at the threshold of an exciting opportunity toscale up and tap this through an offshore content development servicesmodel and provide its services to develop medical e-Learning content.

Patient Education

No. of Hospitals 11,000No. of Pvt. Clinics 30,000No. of hospital beds 1 million


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Proposed UGMed Learning Modules

Subject Hours Modules

Anatomy 160 320Physiology 160 320Biochemistry 120 240Pharmacology 120 240Microbiology 120 240Pathology 120 240Forensic Medicine 70 140Community Medicine 180 360

Ophthalmology 100 200Ear Nose & Throat 70 140General Medicine 264 528General Surgery 264 528Obstetrics & Gynaecology 300 600Pediatrics 63 126

TB & Chest Diseases 20 40Dermatology 20 40Psychiatry 20 40

Anesthesia 20 40

Orthopedics 100 200Radiology 20 40Dental 10 20Specialty/Guest Lectures 169 338

SmarTeach Products The entire medical curriculum as per the MCI prescribed syllabus hasbeen broken in to component subjects, chapters and topics. Each topicconstitutes a module of learning and consists of several granular learn-ing objects such as digital lectures, PowerPoint slides, 2D Flash and 3Danimations, text notes, glossaries, questions relevant to the topic, book and journal references, etc. The learning objects can get repurposed for

various target segments across the healthcare pyramid.

Each module is developed and delivered by invited teachers who work in close collaboration with instructional designers to create content thatgets enriched with addition of multimedia elements such as graphics,illustrations and animations.

www.smarteach.com

SmarTeach UGMed A complete e-Learning program targeted towardsundergraduate medical students consisting of

video lessons delivered by renowned faculty from

across India, annotated with graphics andanimations. Covers the entire 5 years of prescribedMCI syllabus.

SmarTeach PrePG e.TutorPost Graduate (MD/MS) Entrance Orientationmodules featuring 300 hours of refreshercourseware that prepares PG aspirants take up thechallenge of appearing for various national andstate medical entrances throughout India including

the MCI Screening Tests.SmarTeach PrePG e.TestsSimulated mock exams providing online access toevery question ever asked from any entrance overthe last 30 years with instant and comprehensiveanalysis of results and exlanatory answers.

SmarTeach Learn@Work100 lessons essential for training hospital staff, bothmedical and non medical, covering all aspects of clinical and non-clinical best practices.

SmarTeach Courses in PipelineUG.Dental, UG.Nursing, Paramedical, PublicHealth, Patient Education and Health Education.


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Interactive Virtual Case Databases 3D Animation of

Lumbar Puncture

Expert teacher delivers a video lessoncomprehensively covering the topic

Choose any Subjectfrom list of Channels

Choose any lesson fromthe subject

Easy Navigation allows you to Pause/Play,Rewind/Forward, Skip/Revew andBookmark anywhere in the lesson.

Every lesson is annotated with AdditionalLearning Resources such as Notes, Charts,Searches, Glossary, MCQ Question Banks, etc.

Slides, illustrations, 2D and 3Danimations synchronized to the talk

Jump to any topic within the lesson

Write and Share notesrelevant to each lessoncomponent.

3D Anatomical

Walkthroughs


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MEdRC has completed pilot phase of the project, set upinfrastructure such as studios and recorded over 1500 e-Lectures

of invited national faculty for the 1st and 2nd year MBBScurriculum.

Test Sites established at::Bangalore Medical College, BangaloreMediciti Institute of Medical Sciences, Ghanpur

SmarTeach PrePG e.Tests and SmarTeach PrePG e.Tutor havebeen launched over the Internet for students preparing for

various PG entrance tests and are available for subscription at www.smarteach.com.

Launch of SmarTeach UGMed across various Reliance Worldcenters by June 2007 allowing students to access our contentfrom 250 centers spread across 100 cities.

Offering the SmarTeach UGMed program to 20 medicalcolleges in India by August 2007 allowing their students toaccess it on campus.

MEdRC plans to pilot test its programs at medical collegesin Russia and China by end of this year andlaunch its programs outside India thenext academic year.

Current Status

Alliances

Content Partners750 DoctorsIndian Medical AssociationHospitals : Care, FMH

Technology PartnersIntel : Content security HP : HardwareReliance: Online access

Distribution PartnersReliance World

Marketing PartnerIntel Digital Health

Strategy ConsultantK-Hub, Indian School of Business


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frommedico to

e.medico LaptopIntel Centrino Duo mobile

256 MB RAM, 40GB HDDDVDROM/CD Writer

WiFi Enabled

Genuine MicrosoftSoftware

Windows XPMicrosoft Office

WiFi Access on campus Access to campus LAN

Access to Internet

Basic IT trainingCertificate Course on Basic I.T.Medical Applications of I.T.

5 years of Access toInteractive e-Learning MaterialInteractive or Tutorial modeSelf-paced learning

A comprehensive package consisting of a StudentLaptop bundled with 5 years of access to theSmarTeach UGMed content at a medical college e-campus. Fully financed by a bank allowing students totake the package when they join college and pay later

when they start earning as doctors!

Interactive e-Learning on Campus! Over 2000 e-Lectures covering all MBBS subjects! Developed as per the prescribed MCI syllabus! Delivered by professors from all over India! Content peer reviewed by renowned experts! Concepts illustrated with 2D / 3D Animations! Clinical case discussions and simulations! e-Lectures by guest NRI faculty

I.T. Enabled e-Education! Basic training in use of computers! Training in medical applications of I.T.

Value addition to regular MBBS curriculum! e-Lectures on Medical Ethics! e-Lectures on Soft Skills for Doctors! Integrated learning across all subjects! Integration with Problem Based Medicine! Introduction to Evidence Based Medicine! Essentials Courses: Emergency Medicine in India! Continuing Medical Education Courses

Exam Orientation - Semester wise! Exhaustive Question Banks

- Short Notes, Long Questions, Viva Voce,- Over 100,000 MCQs from every exam

ever conducted- Each question with authentic references- Explanatory answers to difficult questions

Pay When You Earn SchemeFully Financed Education Bank Loan! Offers from various banks! Convenient EMI starts after 5 years

All logos and rgistered trademarks belong to their respective companies

In partnership with:


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