medier af tredje grad - db · klaus bruhn jensen professor, dr.phil. dias 2 computeren som medie...
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Dias 1
Department of Media, Cognition, and Communication
Medier af tredje grad
- Nye medier, gamle kommunikationsformer
Danmarks Biblioteksforenings Årsmøde 25. marts 2010
Klaus Bruhn Jensen Professor, dr.phil.
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Dias 2
Computeren som medie
Department of Media, Cognition, and Communication
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Dias 3
It overalt, i alting, for alle
Department of Media, Cognition, and Communication
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Dias 4
Preview
Medier af tre grader • Mennesker, massemedier, netværksmedier
Alle taler om vejret • Information, kommunikation, handling
Så behøver du kun at handle ét sted • Biblioteker og andre portaler
Vis mig dit netværk… • …og fortjen din plads i mit
Department of Media, Cognition, and Communication
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Dias 5
Department of Media, Cognition, and Communication
Medier af første grad
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Dias 6
Medier af anden grad
Department of Media, Cognition, and Communication
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Dias 7
Department of Media, Cognition, and Communication
Medier af tredje grad
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Dias 8
Case: klimaforandring
• Klimaforandringer... • …"Everybody complains about the weather, but nobody does
anything about it” (Mark Twain - via Charles Dudley Warner) • …’nyt’ politisk emne siden ca. 1960 (Lamb, 1995)
• Information • Data om iskerner og træers årringe • Kilder om vinhøst og kornpriser
• Kommunikation • Data og kilder afhænger af medier til måling, dokumentation og
formidling • Flertrins kommunikation: ’oversættelse’ til brug i
offentligheden
• Handling • ...vi handler lokalt • ...med og mod globale odds
Department of Media, Cognition, and Communication
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Dias 9
Department of Media, Cognition, and Communication
Mediers tre funktioner
• Information • Hvad man ikke ved… • …får man før eller senere ondt af • Ex: videnskabelige resultater om global opvarmning
• Kommunikation • Kommunikation gør information og brugere tilgængelige for
hinanden • Brugere som dynamiske databaser • Ex: vidensformidling og debat - massemedier, skoler,
biblioteker, etc.
• Handling • Kommunikeret information er først og fremmest en ressource til
social handling • Holdninger – hvad vi er villige til at handle på • Ex: forbrugervaner, miljøaktivisme, corporate social
responsibility, internationale traktater
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Dias 10
Department of Media, Cognition, and Communication
Nogle medier er mere lige end andre
• Data – information – viden
• Pressen • Udvælgelse, redigering, forædling • (Betalte) dagblade i krise – nyhedsmedier på alle platforme • Forretningsmodeller – gratisaviser gav stigende læsertal • Brugerdreven journalistik?
• Public service-medierne • Til alle om alt med alsidighed • Medier af anden grad – der understøtter den levende samtale • Medier af tredje grad – hvad må DR?
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Dias 11
Department of Media, Cognition, and Communication
At finde sin plads – i netværket
• Internettet • En åben arkitektur… • …fra Microsoft til Google – og ’meget mere’…
• ’Informationssamfundet’ • Et/flere • Det 5. informationssamfund (Finnemann, 2005) • Informationssamfundet og velfærdsstaten (Castells & Himanen,
2002) – offentlig sektor som innovator; kommunikation som public service
• ’Det nye bibliotek’? • Hvad må (og kan og vil) bibliotekerne? • Fra bogsamling til multimediearkiv til portal? • Medier af første grad: den uundværlige bibliotekar • Medier af anden grad: bøgerne og kulturarven • Medier af tredje grad: del, kommentér og formidl kulturarven –
og dig selv
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Dias 12
Vis mig dit netværk…
Department of Media, Cognition, and Communication
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Dias 13
’Virtual reality’
Department of Media, Cognition, and Communication
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Dias 14
’Cyborg’
Department of Media, Cognition, and Communication
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Dias 15
Department of Media, Cognition, and Communication
Biblioteket som netværksmedie
• Cyberspace – it’s so 90’s!
• Biblioteket – en særlig kulturinstitution • Pressen: public service for private money (Lund, 2001) • Public service-medier: for licens • Biblioteket: service of and for the public… • …and by the public (and the establishment): kommunikativ
merværdi
• Biblioteket – overalt, i alting, for alle
• Medier af 3 grader • …og tre-trins kommunikation mellem dem • …information kommunikeres, fordi der skal handles
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Dias 16
Department of Media, Cognition, and Communication
Medier af tredje grad
- Nye medier, gamle kommunikationsformer
Klaus Bruhn Jensen
[email protected] http://filmogmedie.ku.dk/