Media Subscriber Management Solution

Introduction

Your consumersare connected...

Media & Entertainment Organizations Have Never Had to Have a Direct Relationship with the Consumer… Until Now

Is your company connected?

•Your Marketing and Subscription Orgs•Your Editorial Organization•Your Management

Salesforce Puts Customers at the Center of All Interactions

Connected

Customers

ConnectedEmployees

ConnectedPartners

ConnectedApps & Products

ConnectedCommunities

Salesforce Solution for Subscription Based Companies

Media Subscriber ManagementThe platform for subscription media organizations to manage service and consumer relationships, build communities and leverage social channels

Subscriber Acquisition

Josh HamiltonProspective SubscriberSan Francisco, CA

Subscriber Acquisition

Social Sign-in

Josh, a startup CEO who likes getting his news from Flipboard, is brought to a Daily Journal article while flipping around on his iPhone. The Daily Journal's seamless social login allows Josh to partake in a free trial.

Subscriber Acquisition

Applications

Providing a best-in-class application for busy consumers like Josh where content can be shared, bookmarked, commented on or exported is all part of the new consumer expectation for easily consuming content.

Subscriber Acquisition

User Profile

The Daily Journal can capture Josh's explicit content preferences as well as his consumption and that of his friends so that he is served with a highly relevant experience—making the Daily Journal his first source for content.

Subscriber Acquisition

Billing & Payment

Keeping transactions simple is a top priority for the Daily Journal. New subscribers like Josh can give their payment information by simply taking a picture of their credit card and avoid the hassle of complex transactions.

Subscriber Acquisition

Rewards

Word of mouth and getting to the right group of influencers is important to the Daily Journal. That’s why they have a robust rewards program, extending Josh's subscription for sharing content with his network and broadening the reach of Daily Journal's content.

Jackie BakerCall Center Sales Rep Daily JournalSan Diego, CA

Enhanced Sales Experience

Enhanced Sales Experience

Know My Caller

Jackie, a sales agent working for the Daily Journal, focuses on the right leads at the right time with ready access to those customers like Josh that have the highest propensity to buy.

Since the Daily Journal has all of Josh's subscriber information in one place, Jackie has the tools she needs to see where Josh is in his sales journey, increasing the odds that Jackie can move Josh from paid trial to full Daily Journal subscriber.

Enhanced Sales

Smart Sell

Jackie is always eager to move onto the next customer. The easy wrap function allows Jackie to confirm any changes to Josh's subscription without the need for multiple steps.

Enhanced Sales

Easy Wrap

Marketing Success Manager

Cindy BeckMarketing Manager Daily JournalSan Francisco, CA

Managing the marketing mix is more complex than ever. Cindy, a Daily Journal marketing manager, can easily review demographics for marketing campaigns and build campaigns to ensure the right people get the right message on the right medium.

Marketing Success Manager

Smarter Campaigns

Using information from previous campaigns, the Success Manager helps Cindy view campaigns that have worked in the past while also suggestion product mixes that can help her increase the success of campaigns.

Marketing Success Manager

Success Manager

Marketing Success Manager

Event Bidding Platform

Advertisers are always looking for new ways to engage and activate their audiences. Daily Journal allows advertisers to bid on co-branded events, moving from impressions to engagement of key buyers.

Jane GriffinExisting CustomerSan Jose, CA

Subscriber Retention

Subscriber Retention

Profile Management

Whether checking on billing information, viewing her social profile or suspending delivery for a vacation, the Daily Journal provides a robust profile for Jane so that the can serve her more efficiently—and provide content that is most relevant to Jane.

Subscriber Retention

Self Service

From the convenience of her Daily Journal app, Jane can reactivate her delivery after her vacation—or connect directly with a customer service representative for further assistance.

Subscriber Retention

Newsletters & Personalized Content

Using what it knows about Jane's content consumption and interest, the Daily Journal sends Jane personalized, relevant communications that extend the value of Jane's subscription.

Subscriber Retention

Communities of Interest

Having a community of interest where loyal Daily Journal subscribers can interact with other readers and the Daily Journal editorial team ensures that subscribers come back—and advertisers have a new home to target their messaging.

Bobby DixonCall Center Service Rep Daily JournalSan Diego, CA

Enhanced Service Experience

Enhanced Service Experience

Quick Diagnostics

In the Customer Service Call Center, Bob an experienced CSR, is equipped with Jane's detailed profile so he knows the context behind Jane's call before he first speaks to her.

Enhanced Service Experience

Where Is My Paper?

With the use of the employee facing Daily Journal app, Bobby is able to see which drivers are still available to get a paper to Jane. Alternatively, Bobby can also see which newsstands Jane could stop by on her way to work where she can retrieve a paper with a credit Bobby sends to Jane's mobile device.

Enhanced Service Experience

Next Best Offer & Upsell

Using the Sell Smart tool, Bobby can quickly propose other products that Jane might be interested in, while also being given the authority to discount such products to entice Jane to buy based on her loyalty status.

Enhanced Service Experience

Learn, Practice, Teach

Bobby shares his interaction with Jane and success in up selling her with the Learn, Practice, Teach tool, where newer CSR's can learn from his experience. He is rewarded with internal points for employee prizes for his contribution to the internal site.

Social Sign-in

Applications

User Profile

Billing & Payments

Rewards

Enhanced Sales Experience

Subscriber Acquisition

Know My Caller

Smart Sell

Easy Wrap

Marketing Success Manager

Smarter Campaigns

Success Manager

Event Building Platform

Subscriber Retention

Profile Management

Self Service

Newsletters & Personalized Content

Communities of Interest

Enhanced Service Experience

Quick Diagnostics

Where Is My Paper?

Learn, Practice, Teach

Next Best Offer & Upsell

For more information please contact your salesforce.com account executive, or visit www.salesforce.com/industries/media.

Thank You