mediascope - guide to digital ad sales agencies, networks & exchanges - april 2012

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Guide to Digital Sales Agencies & Networks – Australian Market – April 2012 Digital Sales Representation Agencies & Networks Performance/Lead Gen Networks Search Email Vertical Networks Mobile Networks Engagement Network Video Networks Affiliate

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April 2012 updated Guide to Digital Advertising Sales Agencies, Networks & Exchanges in the Australian market. This guide will continue to evolve in line with the fast changing digital media trading landscape.

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Page 1: MediaScope - Guide to Digital Ad Sales Agencies, Networks & Exchanges - April 2012

Guide to Digital Sales Agencies & Networks – Australian Market – April 2012

Digital Sales Representation Agencies & Networks

Performance/Lead Gen Networks

Search

Email

Vertical Networks

Mobile Networks

Engagement Network

Video Networks

Affiliate

Page 2: MediaScope - Guide to Digital Ad Sales Agencies, Networks & Exchanges - April 2012

Guide to Automated Media Trading Platforms - Australian Market – April 2012

Digital Trading Platforms – Exchanges: DSP’s, SSP’s, RTB’s, DMP’s, Private Exchanges & Agency Trading Desks

Advertising Bartering Services

We partly rely on industry feedback to keep this guide up to date. If you have any comments please get in touch –

[email protected]

Page 3: MediaScope - Guide to Digital Ad Sales Agencies, Networks & Exchanges - April 2012

MediaScope offers a growing range of directory & tailored servicesfor advertising buyers & sellers....

Revenue & Advertising Sales Consulting –

tailored strategies & tactics to maximise your advertising

revenue

Ad Buying & Selling Templates –

streamline your media briefing, ad sales processes,

user surveys & more

Media Planning – identify & qualify advertising channels reaching deep niche

audiences tailored to your specific brief and objectives

Media Kit Check-Up – are you communicating your

advertising sales proposition to ad buyers with confidence?

Media Market Overviews – stay up to date with our fast changing media landscape

through un-biased media market presentation for you, your team

and your clients

Business Profiles - promote your business in Q&A

format within mUmbrella, B&T, Digital Ministry, Marketing

Magazine, Anthill & MediaScope

MediaScope Advertising Directory –

Reach beyond mainstream through Australia’s most comprehensive

resource of niche, alternative and emerging advertising options – over

3,000 directory listings within multiple media channels, audience genres,

venues & geo-locations

See MediaScope – www.mediascope.com.au - for further details

Competitive AnalysisDo you have a clear understanding of

your competitive market? Your advertisers will

Advertising Centre – for buyers & sellers: -

resources, guides, profiles, practical tips, news & views.

Regular newsletter

Undercover Advertiser – do you really know how your ad sales team or sales agency deals with your

advertisers? Let us find out

Advertisers Newsletter – develop a communications plan with your current & potential advertisers