2013 AOP2013
Source: MPAA, Mediaplex
Rank Country Account
1 US 109
2 China 35
3 Japan 24
4 England 17
5 France 16
6 India 15
7 Korea 14
US box office
Global box office
Box office

2012

500 9 2012 3
1 4.12

1
1
NEW
CJ E&M 1 ( 18% 2)
467 2.7
‘’
1%p / 1.5%p
324 CJ/ 50%/130%
CJ E&M
13%p / 7%p
NEW CJ/
MOVIE INDUSTRY REVIEW
Partner
Brand
SHOWBOX
SHOWBOX ‘ 1’ ?
“SHOWBOX & ,

”
1
1
(All )
Korea movie ROI
Korea movie ROI
“Average number of Audiences per a movie 3.5 millions
(QC, MKT’g Dating, etc, Optimizing is possible)
MEDIAPLEX HISTORY
2012~13
Motion 101 -
-Risk management -2 Wheel system - Dating -
Source: KOFIC, Mediaplex
© 2014 Mediaplex Inc.
88%
11% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013


© 2014 Mediaplex Inc. 10
(Synergy between selection & focus) (Strengthen Casting Infra )
2014 3Q Average Box office per Korean film
(KRW)
CJ E&M 8 151.2 billion 18.9 billion 245.5 2
LOTTE 7 97.7 billion 13.95 billion 178.4 3
NEW 2 11.7 billion 5.85 billion 74 4
*Conversion rate of KRW for USD 1 =1054.5 KRW (Average market rate of 2014. 10. 21)
AVERAGE BOX OFFICE PER KOREAN FILM BY DISTRIBUTORS
11



100%
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‘HUAYI BROTHERS” 2
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Free Cash Flow .
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INVESTMENT HIGHLIGHTS
# of Ch. 9 TV Ch, 10 Radio Ch.
Location Hubei Province
Coverage 6Mil. Households
Partner TV
: China company name
• : RMB 188,240,000
• : City Channel
• : 2008. 1. 28.
-
15
Beijing Zhongguan Megabox Cinema Film Exhibtion in China
• : RMB 16,800,000
Supreme Star Investment Limited 49%
• : 2007 12 13
Site 3
(Orion 62.66%, Mediaplex 11.23%)
• : 2 4
• :
• :
30,539 94.8% 3.01% 31,488 86.38%
1,575 4.9% 32.91% 1,185 3.25%
15 0.05% 50% 30 0.08%
6 0.01% 99.83% 3,568 9.79%
77 0.24% 57.22% 180 0.5%
32,212 100% 11.63% 36,451 100%
26,897 24.06% 35,417
1,597 20.89% 1,321
3,718 1,295.47% -287
4,090 980.82% -417
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( )


10%
() () () ()
© 2014 Mediaplex Inc.
Source: KOFIC, Mediaplex
Distribution MDIAPLEX

* IP TV, VOD , 2014
* 1 2, 3 .
403 351 298 230 210
262 491
910 1310
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