mediamind smart suite
DESCRIPTION
Mediamind Smart Suite. Simon Holt | Sales Manager A/NZ Luke Donkin | Sales Manager A/NZ March 2011. smart planning a better way to plan and buy media. The planning process. Existing tools operate in these two areas only. Research. Negotiation. Booking. - PowerPoint PPT PresentationTRANSCRIPT
© 2010 MediaMind Technologies Inc. | All rights reserved
Simon Holt | Sales Manager A/NZ
Luke Donkin | Sales Manager A/NZ
March 2011
Mediamind Smart Suite
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
smart planning a better way to plan and buy media
© 2010 MediaMind Technologies Inc. | All rights reserved
The planning process
Research Negotiation Booking
Limited to
Comscore or
Nielson Data
Historical cost
data to difficult
aggregate
Clunky interfacing
No data available
Process is not
flexible
Still a manual
faxing process
Process
creates more
work
Existing tools operate in these two areas only
© 2010 MediaMind Technologies Inc. | All rights reserved
Agency Data
Adding Data Sources
Specific Advertiser/Campaign
All Data(MediaMind)
100% publisher neutral Benchmarked performance per site Sensitive data is only viewable with
agency/advertiser permissions
© 2010 MediaMind Technologies Inc. | All rights reserved
Useful ways to look at data
▸ Limited to agency/advertisers permission
© 2010 MediaMind Technologies Inc. | All rights reserved
Visual display of data
Select variables Easy to view & compare data
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
smart buying removing needless processes
© 2010 MediaMind Technologies Inc. | All rights reserved
Trafficking Direct to MediaMind Export to DART and
Atlas
IO Management IO creation Electronic Signature Document Storage
RFP Management RFP Submission Building Media Buy
Buying basics
© 2010 MediaMind Technologies Inc. | All rights reserved
Negotiate the best price
Past pricing and performance data are in plain sight
!
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
smart versioning pro intelligent creative optimisation
© 2010 MediaMind Technologies Inc. | All rights reserved
Meant for othernon-interactive media
Creative Wear Out
Difficult to find mass relevancy
Mass-messaging is an out dated concept
© 2010 MediaMind Technologies Inc. | All rights reserved
Smart Versioning
Geo-targeting Publisher keyword
targeting Easy target
audience set-up
Targeting
Audience data Re-targeting Retail catalog Dealership
Versioning
Mass Versioning & Optimization
Speed to market Localization Reduce
production costs
Creative Production
PRO
© 2010 MediaMind Technologies Inc. | All rights reserved
Instantly update any ad
300x200_remote
300x200_sedan
300x200_suv
Get your keys today!
Get your keys today!
© 2010 MediaMind Technologies Inc. | All rights reserved
Retarget and Optimize Messages1. Ad served
2. Interaction - (click)3. Different ad re-served
(message optimized)4. Load several offers
to optimize to best performing
© 2010 MediaMind Technologies Inc. | All rights reserved
Effective, Time-Saving Features
▸ Make mass changes to banner variations via excel and bulk upload for automatic application to campaign
In order to effectively target or optimize a campaign, you needthe ability to definemany versions and
their attributes…quickly
▸ Enables xml data feed to update and dictate the ad content
▸ Update product / offersbased on what’s “hot” one-commerce sites
www.mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank you