Mediakit Avenue China

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A magazine that defines a cultural business model. A singular composition where creativity draws the editorial line and approaches the reader to a contemporary photography of an exclusive lifestyle. A very important magazine.

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<ul><li>1.00.6 AV SAYS LONGCHAMPok:Layout 1 19/07/2012 12:14 Page 1ILLUSTRATEDSAYSLongchamp grab it!La lnea de accesorios recupera su antiguo logo para recrearlo de nuevo en cada uno de los artculos de temporada. Plenas de color, llegan las bolsas de viaje, de mano, piezas ideales para marchas ligeras de equipaje, accesorios de piel, mascadas de seda y la famosa bolsa Le Pliage Todas y cada una de ellas poseen una suntuosa mezcla de materiales, de singular belleza y creatividad. Lo difcil ser decidir cual es la que mejor combina con los sueos de verano.A MAGAZINE THAT DEFINES A CULTURAL BUSINESS MODEL. A SINGULAR COMPOSITION WHERE CREATIVITY DRAWS THE EDITORIAL LINE AND APPROACHES THE READER TO A CONTEMPORARY PHOTOGRAPHY OF AN EXCLUSIVE LIFESTYLE. VV202FOTOGRAFA ALBERTO MIRANDA RODRIGUEZ ASISTENTE DE FOTOGRAFA LUCAS TORRES AUSEJOA VERY IMPORTANT MAGAZINE.</li></ul> <p>2. ILLUSTRATEDTHEN&amp;NOWFASHI ON HERILLUSTRATEDTIME...TO AVENUE ILLUSTRATED CHINA (2008 ) J 2010 AS TIME GOES BY (2008 ) J 2010 (2008 ) J 2010 A UNIVERSE OF DREAMS AND ICONS THAT CONTAINS THE KEYS OF LUXURY FOR THE ASIAN MARKET. golden feather A VERY IMPORTANT PRODUCT IN COLLABORATION WITH (MEDITERRNEA CULTURA Y MEDIOS, S.L.), EDITORIAL COMPANY OF THE NEWSPAPER OUHUA FOUNDED BY ACEC (ASOCIACIN COMERCIAL DE CHINOS EN ESPAA CHINESE BUSINESS-RELATED ASOSIATION IN SPAIN) AND 3E MULTINATIONAL GROUP ON DECEMBER 8 2002, WITH HEADQUARTERS IN MADRID. IT COUNTS WITH JOURNALISTS IN BOTH EUROPE AND CHINA AND IS AN OFFICIAL MEMBER OF THE ASOCIACIN INTERNACIONAL DE REVISTAS Y PERIDICOS (INTERNATIONAL ASSOCIATION OF MAGAZINES AND NEWSPAPERS) AND THE ASOCIACIN ESPAOLA DE REVISTAS Y PERIDICOS (SPANISH ASSOCIATION OF MAGAZINES AND NEWSPAPERS). IT IS THE ONLY NEWSPAPER MEMBER OF XINMIN EVENING NEWS OF SHANGHAI AND THE TV CHANNELS CCTV AND PHOENIX TV. 3. LUXURY MARKET IN SPAINLUXURY CONSUMERS- LUXURY PERSONAL CARE MARKET (COSMETICS, FASHION, ACCESORIES, WATCHES AND JEWELLRY) RISE TO MORE THAN 5.000 MILLON EUROS. - THIS MARKET WILL INCREASE IN 2013 IN SPAIN AROUND 1,5%. - LUXURY CONSUMPTION IN SPAIN COUNTS WITH ALMOST FOUR MILLION FAMILIES AS CONSUMERS - 70% OF THE LUXURY SALES IN SPAIN ARE INTENDED FOR FASHION AND ACCESSORIESPOTENTIAL CONSUMERS OF PREMIUM PRODUCTS EQUAL 20% OF THE COUNTRYS FAMILY UNITS, DIVIDED IN MAJOR INCOMES AND ASPIRATIONAL INCOMES.LUXURY AND TOURISMPREMIUM EDITORIAL MARKET IN SPAIN- 30% OF THE LUXURY CONSUMPTION IN THE SPANISH MARKET COMES FROM TOURISM (YEAR 2011). - CONSUMERS, DEPENDING ON THE EXPENSES, ARE IN FIRST PLACE CHINESE TOURISTS, FOLLOWED BY RUSSIAN TOURISTS. - SPAIN IS THE SECOND OPTION WORLDWIDE IN TERMS OF TOURIST INCOME.THE AMOUNT OF FASHION AND BEAUTY MAGAZINES IN SPAIN HAS INCREASED IN THE PAST FIVE YEARS AS WELL AS ITS CIRCULATION WHICH HAS DOUBLED.AMONG THE 4 MILLON POTENTIAL FAMILIES THAT CONSUME LUXURY, 2,8 MILLON CORRESPOND TO THE ASPIRATIONAL SECTOR. THESE ARE FAMILIES WITH ANNUAL INCOMES OF AN AVERAGE OF 45.000 AND 100.000 EURO. THIS SECTOR REPRESENTS NEARLY 35% OF THE MARKET VALUE.DESPITE THE SALES DROP IN THE MAGAZINE SECTOR, THE TOP OF THE RANGE GO UP; STATISTICS SHOW SPANISH BUY THEM MORE AND MORE AND DEDICATE THE DOUBLE OF TIME TO READ THEM COMPARED TO OTHER MAGAZINES WITH DIFFERENT CONTENTS. 4. TOURISMIN 2012 THE NUMBER OF TOURISTS HAS EXCEEDED THE 155,000: MORE THAN 30% OF GROWTH FROM THE PREVIOUS EXERCISE. ALMOST 50% OF THE CHINESE TOURISTS THAT VISIT SPAIN STAYS AN AVERAGE OF A WEEK; A 21% MORE THAN TWO. IF WE ANALYZE THE AVERAGE EXPENSES FROM A PURE EUROPEAN POINT OF VIEW, CHINESE TOURISTS SPEND AN AVERAGE OF 1,500 AND 3,000 PER TRIP, MORE THAN 300 PER PERSON AND DAY. EXPENSES DISTRIBUTION: MORE THAN 40% IS SET ASIDE FOR SHOPPING. ALMOST 80% GO TO MADRID AND BARCELONA, THEN VALENCIA (7,8%), THE BASQUE COUNTRY (5,70%) AND ANDALUCIA (3,40%).RESIDENTS57% LIVE IN MADRID AND BARCELONA, AND THE ANOTHER 43% IS DISTRIBUTED THROUGHOUT THE TERRITORY (MOSTLY VALENCIA, ALICANTE, MALAGA AND SEVILLA). IN THE YEAR 2011, THERE WERE 169,132 CHINESE RESIDENTS IN SPAIN. WITH AN AVERAGE ANNUAL GROWTH OF 19% IN THE PERIOD 20002010, IN 2012 IT IS EXPECTED TO ACHIEVE THE 200,000 INHABITANTS. THE PURCHASING POWER ALMOST DOUBLES (43%) THE AVERAGE SPANISH CITIZEN.SOURCES: GRAFF AND HU, 2008, EUROPEAN TRAVEL COMISSION 35, CTA, OBSERVATORIO TURSTICO ESPAOL, TURESPAA, EUROMONITOR INTERNATIONAL AND INE (INSTITUTO NACIONAL DE ESTADSTICA). 5. ILLUSTRATED MEN AND WOMEN MEMBERS OF THE CHINESE COMMUNITY, RESIDENTS AND TOURISTS IN SPAIN THAT USE THEIR TRIPS TO THE OLD CONTINENT FOR SHOPPING. BUYERS OF EXCLUSIVE GOODS AVANT-GARDE AND TECHNOLOGICAL BRAND AND LUXURY LOVERS 59% WOMEN | 41% MEN 6 ISSUES PER YEAR: OUT EVERY TWO MONTHS ON NEWSSTANDS ON THE 28TH OF JANUARY, MARCH, JULY, SEPTEMBER, NOVEMBER 15.000 ISSUES FOR THE MAIN MARKETS PRESENCE IN THE MOST IMPORTANT EUROPEAN LOCATIONS 85% OF THE DISTRIBUTION IS CONCENTRATED IN THE TWO MAIN RESIDENT AND TOURIST CENTERS FOR THE CHINESE, MADRID AND BARCELONA. CONVENTIONAL POINTS OF SALE: PREMIUM NATIONAL NEWSSTANDS VIPS STORES EL CORTE INGLS DEPARTMENT STORES SPECIALIZED AGREEMENTS: PERIODIC DELIVERIES THROUGH DATABASES OF NEWSPAPERS OUHUA AND EL MANDARN, MEMBERS OF THE CHINA CLUB AND CASA ASIA IN SPAIN. PRESENCE IN AIR CHINA AIRPLANES AND AGREEMENTS WITH THEIR MOST IMPORTANT CLIENTS VIP AREAS IN AENA MADRID AND INTERNATIONAL AIRPORTS CHINESE EMBASSY IN SPAIN CHINESE CULTURAL CENTERS AND RESTAURANTS IN SPAIN SPECIAL EDITIONS FOR THE CHINESE CLIENTS OF THE RITZ HOTEL,THE PALACE, LAS ROZAS VILLAGE AND CHOCRN JOYEROS IN MADRID AND THE MAJESTIC IN BARCELONA.DISTRIBUTION PERCENTAGES AVENUE ILLUSTRATED CHINA:15.000 COPIES AIR CHINA AND TOUROPERATORS 35% (DISTRIBUTION THROUGH THE DELIVERY OF THE MAGAZINE IN COMMERCIAL FLIGHTS AND VIP AREAS OF MADRID, BARCELONA, MILAN AND PARIS AIRPORTS) NATIONAL POINTS OF SALE 15% (PREMIUM NEWSSTANDS, BOOKSTORES, VIPS STORES, EL CORTE INGLS DEPARTMENT STORES, RELAY STORES) INTERNATIONAL POINTS OF SALE 10% (PREMIUM NEWSSTANDS) MEDITERRNEA CULTURA Y MEDIOS S.L. 15% (OUHUA Y EL MANDARN VIP SUBSCRIBERS) DATABASES AND SPECIAL EDITIONS 20% (PREMIUM CLIENTS, COMMERCIAL CHINES LOBBIES IN EUROPE -CHINA CLUB IN SPAIN, CASA ASIA IN SPAIN, CHINESE EMBASSY IN SPAIN, CHINESE CULTURAL CENTER-, 4 &amp; 5 STAR HOTELS, FASHION STORES, JEWELRY STORES, LAS ROZAS VILLAGE...) MARKETING SPECIAL ACTIONS 5% (EVENTS WITH PREMIUM BRANDS AND COMMERCIAL CHINESE LOBBIES IN EUROPE). APPROXIMATED % 6. The only real elegance is in the mind; if youve got that, the rest really comes from it. Diana VreelandLooking good and dressing well is a necessity. Having a purpose in life is not. Oscar WildeA girl should be two things: classy and fabulous. Coco ChanelI choose my friends for their good looks, my acquaintances for their good characters and my enemies for their good intellects. Oscar WildeYouth is happy because it has the capacity to see beauty. Anyone who keeps the ability to see beauty never grows old. Franz KafkaNever drive faster than your guardian angel can fly. Author unknownELEGANT, ARTISTIC, POWERFUL, NOTORIOUS INSIDE PRODUCTION OF THE CONTENTS, FASHION &amp; BEAUTY EDITORIALS EXCLUSIVE STORIES HIGH VISUAL IMPACT ACCLAIMED PROFESSIONALSTake care of the earth and she will take care of you. Author unknownA great time and above all, great people. Donald TrumpIts really hard to design products by focus groups. A lot of times, people dont know what they want until you show it to them. Steve JobsEMERGING TALENTS STRATEGIC PROJECTION 360 BRAND DEVELOPMENT 7. NATIONAL AND INTERNATIONAL COVERAGE IN MORE THAN 100 MEDIA + THAN 500.000 RESULTS IN BROWSERS PRESENCE AND MINUTES ON TV: SPANISH CHANNELS CUATRO AND LA SEXTA INTERVIEWS AND SPORTS COVERAGE ON RADIO CHANNEL COPE (STATION WITH THE LARGEST NUMBER OF SPORTS LISTENERS) OFFICIAL RADAMEL FALCAO TWITTER (2.702.617 FOLLOWERS) OFFICIAL ATLETICO DE MADRID CLUB WEB PAGE, FACEBOOK AND SUPPORTERS CLUBSMARCA.COM 8. FORMATSCOST(1) MEASUREMENTS(2)FULL PAGE DOUBLE PAGE SPREAD10.500 19.000225 x 300 450 x 30024.500 23.000 21.500 20.500 15.500 14.500 13.000 12.000 11.000 13.500 13.000 21.850 14.500450 x 300 450 x 300 450 x 300 450 x 300 225 x 300 225 x 300 225 x 300 225 x 300 225 x 300 225 x 300 225 x 300 225 x 300 225 x 300 18 x 300SPECIAL EMPLACEMENTS FIRST DOUBLE PAGE SPREAD SECOND DOUBLE PAGE SPREAD THIRD DOUBLE PAGE SPREAD FOURTH DOUBLE PAGE SPREAD UNEVEN-NUMBERED PAGE FACING SUMMARYTECHNICAL SPECIFICATIONS - 5 MM INDENTATION FOR ALL FORMATS - DISK MUST INCLUDE IMAGES IN HIGH RESOLUTION, ALL SOURCES, ILLUSTRATIONS AND LOGOS AND A PDF IN HIGH RESOLUTION - DOCUMENTS MUST COME IN TIFF FORMAT (PHOTOSHOP) OR QUARK WITH 300 DPI RESOLUTION OR EPS - DIGITAL INFORMATION MUST COME IN A MAC OR PC COMPATIBLE CD - CD MUST COME WITH COLOR PROOFFIRST UNEVEN-NUMBERED PAGE SECOND UNEVEN-NUMBERED PAGE THIRD UNEVEN-NUMBERED PAGE UNEVEN-NUMBERED PAGES (4th - 8th) INSIDE FRONT COVER INSIDE BACK COVER OUTSIDE BACK COVER FACING SECTION SPINE COVER ADVERTORIAL CONSULT CONSULT CONSULTCONSULT CONSULT(1) AMOUNTS IN EUROS (2) MEASUREMENTS IN MM 9. A ACQUA DI PARMA, APPLE, ARMANI, AUDEMARS PIGUET, AUDI B BALLY, BARBOUR, BEEFEATER, BELL&amp;ROSS, BENETTON, BENTLEY, BIOTHERM, BLANCPAIN, BMW, BOMBAY, BOUCHERON, BREGUET, BREITLING, BUGATTI, BULGARI, BURBERRY C CANON, CARTIER, CARRERA Y CARRERA, CHANEL, CHIVAS, CALVIN KLEIN, CHRISTIAN LOUBOUTIN, CARRERA, COCA COLA, CUERVO Y SOBRINOS D DIESEL, DIOR, DIRK BIKKEMBERGS, DOCKERS, DOLCE&amp;GABBANA, DOM PERIGNON, DKNY, DSQUARED2, DUCATI, DUPONT E ELIE SAAB, EL CORTE INGLS, ERMENEGILDO ZEGNA, ESCADA F FAY, FERRARI, FERRAN ADRI, FLOR DE CAA G GANT, GAS, GUCCI, GIANFRANCO FERR, GIORGIO ARMANI, GIVENCHY, GREY GOOSE, GUESS H HACKETT, HAMILTON, HARLEY DAVIDSON, HARMONT&amp;BLAINE, HEDI SLIMANE, HERMS, HONDA, HUBLOT, HUGO BOSS, HUNTER I INFINITI, ISSEY MIYAKE, IWC J JAGUAR, JAMESON, JAEGER-LECOULTRE, JEAN PAUL GAULTIER, JOHN RICHMOND, JIMMY CHOO K KARL LAGERFELD, KENZO, KRUG L LORAL, LACOSTE, LAMBORGHINI, LANCOME, LANVIN, LEVIS, LEXUS, LOEWE, LONGINES, LOUIS VUITTON M MANOLO BLAHNIK, MARLBORO CLASSICS, MARTINI, MASERATTI, MCLAREN, ME BY MELIA, MERCEDES-BENZ, MIRTO, MICROSOFT, MINI, MOET CHANDON, MONT BLANC, MOVADO, MOVISTAR N NARCISO RODRIGUEZ, NUTICA, NINA RICCI, NIVEA, NOKIA O OLYMPUS, OMEGA P PAL ZILERI, PALACE HOTEL, PANERAI, PANASONIC, PATEK PHILIPPE, PAUL SMITH, PEQUIGNET, PHILIPS, PIAGET, PRADA, PIAGET, PORSCHE, PUCCI R RADO, RALPH LAUREN, RANGE ROVER, RARE, RAY BAN, RAYMOND WEIL, REPLAY, RITZ HOTEL, ROLEX, ROLLS ROYCE, RYKIEL S SAAB, SALVATORE FERRAGAMO, SAMSONITE, SAMSUNG, SANTA TERESA, SHISEIDO, SISLEY, SWATCH T TAG HEUER, TIFFANY, TIMBERLAND, TODS, TOM FORD, TOMMY HILFIGER, TOYOTA, TRIUMPH, TRUSSARDI, TUDOR U UGG V VERSACE, VALENTINO, VERTU, VEUVE CLIQUOT, VOLKSWAGEN, VOLVO Y YVES SAINT LAURENT Z ZACAPA, ZENITH </p>