mediakit 2011 festial_indepcol

1.Feel the love of Colombia!
DejatequererporColombia!

2. Feel the love of Colombia!
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mission
Georgia Entertainment Productions seeks to provide events that promote awareness of Hispanic Culture in the state of Georgia. Our events bring together large groups of Hispanic-Americans as well as corporate sponsors allowing both groups to access each other in a manner that promotes the spirit of American business.
vision
Our vision for the Colombian Independence Day Festival is to create an atmosphere that is inclusive of all nationalities and cultures and promotes family unity and cultural awareness.
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festival overview
The Colombian Independence Day Festival brings together AtlantasColombian-American community and attracts Hispanics throughout Georgia each year in a gathering that celebrates the culture and spirit of Colombia.
Through dance, music and food, the Colombian Independence Day Festival delivers a cultural experience that embodies the pride and love Colombian-Americans have for their heritage.
Each year, the Colombian Independence Day Festival brings internationally acclaimed musicians, presenters and actors to entertain and delight guests.Local entertainers also have an opportunity to showcase their talent.The event is also where the annual coronation of CHICA TROPICAL (Miss Tropical) takes place, a pageant that celebrates the beauty of all Hispanic-American women in Atlanta.
The sights, sounds and flavors of the Colombian Independence Day Festival make this family gathering an annual affair that thousands of Hispanic Atlantans look forward to attending every year.
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festival details
when: saturday, 7/16/2011
where: duluth park
time:noon 11pm
admission: $20
The Colombian Independence Day Festival is supported by a Spanish & English language multimedia advertising and PR campaign.
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Venue The Town Green/DuluthPark
Town Green is a cascading series of green terraces that terminate in the center of the park in front of a Victorian style performance stage and community center. Visible from any point within the Green is the Pavilion stage with outdoor seating space that can accommodate up to 10,000 people. An amphitheater directly in front of the stage is designed like a theater-in-theround with a central patio positioned as a secondary stage for smaller, more intimate events. A dance floor, with an orchestra pit is in front of the Pavilion stage.
As soon as you enter the park, the water spout is visible from all angles. The sound of the splash can be heard throughout the space. The amphitheater stage is visible from every spot inside the park. The amphitheater is designed to function as a theater but not feel like a theater when it is empty. People use the amphitheater for picnics, small parties and sunning lawns. All the walls in the park are 18 high for seating during large events, but are spaced so patrons can bring chairs, blankets, cushions, or lounges to lie out and enjoy the space.
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hispanic buying power
Georgia is the 10th largest Hispanic market in the U.S with $13.6 billion in buying power.(University's Selig Center for Economic Growth)
Of the top 25 minority firms in Atlanta, 10 are Hispanic-owned. (Atlanta Business Chronicle The Book of Lists, 2006-2007)
From 2002 to 2007 total revenues to Hispanic-owned businesses went from $4.2 billion to $6 billion, almost double the rate of other groups.
As of 2002, GA had 18,310 Hispanic-owned firms representing $4.2 billion in business revenues. (2002 Survey of Business Owners, Small Business Administration)
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census 2010 18-county overview
CountyHispanic popTotal pop% Hispanic
CHEROKEE 20,577 214,3469.6%
CLAYTON35,541 259,42413.7%
COBB 84,634 688,07812.3%
DEKALB67,806 691,893 9.8%
FAYETTE6,714106,567 6.3%
FORSYTH16,498175,511 9.4%
FULTON72,726920,5817.9%
GWINNETT161,870805,321 20.1%
HENRY11,827203,9225.8%
BANKS 1,04118,395 5.7%
BARROW6,03769,3678.7%
CARROLL6,809110,527 6.2%
CLARKE12,192 116,714 10.4%
COWETA8,493127,3176.7%
DOUGLAS11,125 132,403 8.4%
HABERSHAM 5,33343,041 12.4%
HALL 46,906179,684 26.1%
ROCKDALE 8,06385,215 9.5%
TOTAL584,192 4,948,306 11.8%
ird Quarter 2007)
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features and entertainment
The stage features performances by international musicians including :
Grammy award winners Jorge Celedon& Jimmy Zambrano
Platinum recording artist Eddie Santiago,
TV & Film star Manolo Cardona
Colombian model and presenter, Sara Corrales
Local Bands
Folkloric Dance Group DanzasGenericas de Colombia
Popular local celebrity DJs
Additionally, the coronation of Chica Tropical celebrating the diverse beauty of Latin-American women takes place.Twenty young women, representing Mexico, Venezuela, Colombia, Dominican Republic and Puerto Rico, among others, compete for the honor.
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sponsor benefits
Participation in mass-media campaign including
Spanish language television, radio, print , digital
and social media channels.
Reach 20,000+ Hispanics of all ages
Strengthen ties to the Hispanic community
Interact directly with Hispanics during the event
Introduce your product with samples, brochures,
interactive participation.
Solidify your companys commitment to serving
the Hispanic market.
Promotional tie-ins
Product/Brand exclusivity available
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sponsor visibility
TELEVISION (##) Spots on CaracolTV International, reaching(XX,XXX)
Hispanics throughout Georgia, Tennessee, Alabama,
North and South Carolina from April through July 16th
RADIO Coverage and spots on Mega 96.5 FM
ONLINE Inclusion on leading Hispanic websitesincluding colombiaatlanta.com; consulatatl.com;and caracoltv.com.
SOCIAL MEDIA Facebook Event Page, Facebooktargeted advertising and Twitter postings promotingthe event from April through July.
PRINT Ads running in MundoHispanico, NuevoGeorgia, La Vision, Latino News (Alabama & Tennessee), La Opinion (Greenville)
BILLBOARDS on I-85, Buford Hwy, Pleasant Hill and Cobb Pkwyfrom May July
ADDITIONAL Flyers, Posters , Text Messaging,, Eblasts
PRESS: -Weekly press releasesto all local and regional media outlets
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$20,000
....diamond sponsor package
Before the Event
Category Exclusivity
Sponsorship recognition in all local and national television spots
Sponsorship recognition on all radio and television commercials
Recognition on all press releases and press events as the Official Festival Host
Logo inclusion on all printed materials including flyers, banners, posters, and print advertising
One full page ad in local Hispanic newspaper (TBD)
Logo inclusion on 35 banners surrounding the venue
Promotional video on official website of the event
Contesting opportunities to promote your brand/product
Inclusion on Social Media promotions
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After the Event

Event hosts wear your company shirt with logos throughout the event

12. Stage banner recognizing you as the event host 13. 2 stage banners featuring your logo 14. 35 banners surrounding venue 15. 30 public announcements throughout the event recognizing your company as host sponsor 16. Introduction of the Chica Tropical contest by your company representative 17. 100 souvenir t-shirts featuring your logo given away during event 18. 2 booth spaces (10 x 10) 19. 5 VIP passes for stage front seating your guests (chairs & table provided) 20. 20 VIP passes 21. 20 general admission passes 22. 5 VIP parking passes 23. 10 After-party passes 24. Publicrecognition at After-party event.
$16,000
....platinum sponsor package
Before the Event
Category Exclusivity
Sponsorship recognition on all local and national televisionand spots
Recognition in all press releases and events
One half page ad in local Hispanic newspaper (TBD)
Logo inclusion on 10 banners surrounding the venue
Promotional video on official website of the event
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During the Event

26. 2 banners featuring your logo near stage 27. 16 banners surrounding venue 28. 16 public announcements throughout the event recognizing yoursponsorship 29. 50 souvenir t-shirts featuring your logo given away during event 30. 2 booth spaces (10 x 10) 31. 5 VIP passes for stage front seating your guests 32. 15 VIP passes 33. 15 general admission passes 34. 3 VIP parking passes 35. 10 After-party passes.
$10,000
....gold sponsor package
Before the Event
One quarter page ad in local Hispanic newspaper (TBD)
Recognition on official event website
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During the Event

37. 2 banners featuring your logo near stage 38. 7 banners surrounding venue 39. 10 public announcements throughout the event recognizing yoursponsorship 40. 25 souvenir t-shirts featuring your logo given away during event 41. 1 booth space(10 x 10) 42. 10 VIP passes 43. 10 general admission passes 44. 2 VIP parking passes 45. 10 After-party passes.
$7,000
....silver sponsor package
Before the Event
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During the Event

47. 1 banners featuring your logo near stage 48. 5 public announcements throughout the event recognizing yoursponsorship 49. 1 booth space(10 x 10) 50. 2 VIP passes 51. 1 VIP parking passes 52. 5 After-party passes.
$1,000
....logo sponsor package
Before the Event
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During the Event

54. 5 public announcements throughout the event recognizing yoursponsorship 55. 2 VIP passes .
$1,000
....vendor package
CategoryBooth SizeCost
Prepared Foods10x20$1,500
Prepared Foods10x10$1,000
Retail/Service10x10$1,000
Appetizers10x10$600
Arts & Crafts10x10$400
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Tables, chairs and tents are not included

57. All booths include power, power cords not available. 58. One parking space and 3 passes provided per booth 59. Prepared food booths include hot water 60. All food handling requires hair nets, gloves, sanitary masks and ice makers.A list of requirements are available on thestates
department of health website.
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media partners
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....contact us
For more information:
Jaime Criado
Production Manager
678-591-7233
Edwin Garcia
Operations Manager
678-687-0554
Michael Pinzon
404-824-6807
XIOMARA GARCIA
Marketing Director
404-643-6057
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mediakit 2011 festial_indepcol

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love of colombia

spirit of colombia

love colombianamericans

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amphitheater stage