We’re a highly disruptive multimedia business that serves one of the world’s most passionate consumer enthusiast markets… the world’s 60 million guitarists.

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"The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side.“

- Hunter S. ThompsonFather of “Gonzo” Journalism,

Author Fear and Loathing in Las Vegas

Many people think being in the music business is a really bad idea.

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Fortunately, our experience has been very different!We just completed our fourth year of operation and now reach the largest global audience of guitar enthusiasts… over 2 million every

month… through 8 discrete magazine delivery platforms.3

In just 4 years we’ve captured not only the largest audience, but have also taken the advertising share of market lead against 3 print centric legacy competitors that have each been publishing for more than 30 years.

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2008 2009 2010 2011

Premier GuitarMagazine circulation (print) 25,000 25,000 25,000 32,232

Magazine circulation (digital) 21,093 35,741 57,018 90,012

Share of market (units/pages) 28% 31% 32% 40%

Website traffic 182,710 405,607 727,363 1,144,836

Guitar PlayerMagazine circulation 132,134 113,336 102,214 95,505

Share of market (units/pages) 28% 28% 25% 30%

Website traffic NA 94,019 110,671 100,186

Guitar WorldMagazine circulation 242,642 203,338 187,789 155,033

Share of market (units/pages) 29% 25% 28% 20%

Website traffic NA NA 1,146,617 1,103,368

Acoustic GuitarMagazine circulation 66,665 60,341 59,383 51,000

Share of market (units/pages) 16% 15% 15% 10%

Website traffic NA NA 32,349 54,186

What’s Our Secret Sauce?

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• “Digital First” Technology

• Editorial Integrity

• Continuous Content Creation

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Disseminate Content Through Multiple Channels

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Leverage Social Media Channels for Traffic; Engagement; and Branding

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What’s New?

Monetizing our large audience through new products and services.

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Selling tablet subscriptions and single copies.

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Selling products and services.12

Events… paid weekend fan camps in major markets… virtualized for after event sales.

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Penetrating a larger portion of the total potential reader market

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A new content aggregation portal.15

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Internet Mediated• Conventional network• Reach larger, more casual

segment of the enthusiast market

• Drives sales of other existing products & services

• Monetize non-endemic advertisers (apparel, tech, beer/liquor, automotive)

• Installed viewer base

Video Publishing

Broadcast/webcast• Pilot for Discovery Channel• PGTV• Syndicated radio

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Thank You!Happy to answer questions.

Peter F. Spraguepeters@premierguitar.com

p: 319.447.5551F: 319.447.5599

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