Writing Copy for the Web

Prepared by: Finn Digital

Finn Digital

• Digital Agency• Regional clients

with global reach• Where marketing

and technology strategy meet, we’ll be there

• B2B and B2C

Content is King

Blogs

Where do you find Web Content?

PDFsWebsites Email

Mobile

Apps

ImagesVideos

Facebook Twitter

Music

Social Media

Title Tag

Alt Tag

Heading 1Heading 2 Tags

Meta Description

Finding the “right” keywords

For Example…

Rendezvous Colorado• High End Vacations Homes by Winter Park

Colorado• $300,000 + • Let’s come up with some keywords to start

with…

Strategically Insert Pinnacle Keywords into Copy

ABOUT (H1)Rendezvous is a wooded and inviting 750-acre resort community only 67 miles from Denver near Winter Park Resort, Grand Lake, and Rocky Mountain National Park. Rendezvous is built for year-round living in the mountains with respect for history and community traditions. This unique location is a gathering place for family and friends to enjoy within the natural setting and beauty of the area.

A Tranquil and Convenient Respite (H2)Rendezvous is a place of renewal for full-time and getaway residents alike. All the joys of mountain living are here. Just minutes from the world-class Winter Park and Mary Jane ski area, Rendezvous is nestled in a tranquil forest. You can bask in the quiet mountain setting, fly fish in a clear mountain stream, race down ski runs or choose dining, concerts and art shows in nearby Winter Park or Fraser.

Thoughtful and Attractive Architecture (H2)The architecture is inspired by old mining industry-including corrugated metal, steep roofs, and organic and vibrant colors. It has strict architectural and design guidelines to ensure an aesthetic cohesiveness within the community. And all homes are built to be versatile both in function and form in order to fit the unique needs of your family.

Measure Keyword Density• Divide the number of times a

keyword phrase (e.g., "search engine optimization") appears in the first 500 words of your copy, by 500

• Then multiply by the number of words within the keyword phrase

• 5/500 x 3 = 3% • 2.7% and higher is ideal

Social Media & Press Releases

• Replace pronouns or filler words with keywords

• Make the story vignette emotional• Balance – avoid keyword “stuffing”

Consistent and Regular Updates to Content

Editorial Calendar

• Blog• YouTube• Twitter• Facebook• Flickr• Promotions• Website

CONTENT.FORWARD.

Thank You!