Media vehicle" refers to specific methods of media used by companies to deliver advertising messages to targeted customers.

Selecting the right mix of media

vehicles is critical to reaching your audience and getting them to respond well to your ads.

Types of Media and Their Characteristics

1 Press2 Television3 Radio4 Cinema5 Internet/Web Advertising6 Mobile Advertising

For Broad readership base: Major national newspaper or magazine.

For Narrowly targeted: Local newspapers and trade journals on very specialized topics.

Form of Press advertising : Classified advertising : Narrowly

targeted ad and low fee. Display Ad: Which is a larger ad (can

include art) that typically run in an article section of a newspaper.

The first television public demonstration was done in 1928.

It took another 26 years before commercial television began in 1946.

June 19, 1946 that WRGB of America, the oldest TV station in the world, started its first network commercial.

Gillette was the sponsor and the show was the heavyweight boxing championship between Joe Louis and Billy Conn.

Rate: (15sec)1-1.5 L depends on location

Billboard advertising works where you have large amounts of traffic.

Banners are more locally targeted

Act as Cues and Keep reminding targets about the Brand, Product Or Service.

Example: Laxmi Optics and F-studio.

Rate:15-30 Rs per sec